The global product analytics market attained a value of USD 6.66 billion in 2019. The industry is further expected to grow in the forecast period of 2020-2025 at a CAGR of 14.9% to reach USD 15.33 billion by 2025. The industry is expanding due to the rising adoption of artificial intelligence. North America is expected to be the leading market due to the growing introduction of advanced technologies in the region.
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Properties and Applications
Product analytics find its applications in sectors such as designers, manufacturers, sales and marketing professionals, and consumer engagement. The industry can be broadly categorised based on:
The EMR report looks into the regional markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
The global product analytics market is being driven by the growing need of organisations for monitoring market competitiveness, globally. The industry is further aided by the high adoption of big data and advanced technologies. The increasing demand for cloud-based analytical solutions is fuelling the demand of the industry. The small and medium-sized enterprises segment is expected to grow at the fastest rate owing to the increased adoption of cloud-based solutions to minimise the maintenance cost of contracting professional staff. Based on end-use, retail and consumer goods is expected to witness a significant growth due to the growing need of suppliers for better understanding of consumer needs and attitudes. North America is anticipated to hold the largest share in the industry during the forecast period due to the presence of key vendors in the region, particularly in the US.
The report presents a detailed analysis of the following key players in the global product analytics market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.
Key Questions Answered in the Report:
1.1 Objectives of the Study
1.1.1 Research Objective
1.1.2 Key Findings of the Report
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.5 Market Models
3.1 Market Outlook
3.2 Market Scope and Segmentation
3.3 Additional Insights
4 Executive Summary
4.1 Key Market Developments
4.2 Market Analysis
4.3 Key Players
4.4 Market Revenue and Growth
5 Market Dynamics
5.1 Market Driver Analysis
5.2 Market Restraint Analysis
5.3 Industry Challenges
5.4 Industry Opportunities
6 Global Product Analytics Market Analysis
6.1 Global Product Analytics Market (2015-2019) & Forecast (2020-2025)
6.2 Global Product Analytics Market Breakup by Mode
6.2.1 Tracking Data
6.2.2 Analyzing Data
6.3 Global Product Analytics Market Breakup by Mode: Historical Market (2015-2019) & Forecast (2020-2025)
6.3.1 Tracking Data
6.3.2 Analyzing Data
6.4 Global Product Analytics Market Breakup by Component
6.5 Global Product Analytics Market Breakup by Component: Historical Market (2015-2019) & Forecast (2020-2025)
6.6 Global Product Analytics Market Breakup by Deployment Mode
6.7 Global Product Analytics Market Breakup by Deployment Mode: Historical Market (2015-2019) & Forecast (2020-2025)
6.8 Global Product Analytics Market Breakup by Organization Size
6.8.1 Small and Medium-Sized Enterprises
6.8.2 Large Enterprises
6.9 Global Product Analytics Market Breakup by Organization Size: Historical Market (2015-2019) & Forecast (2020-2025)
6.9.1 Small and Medium-Sized Enterprises
6.9.2 Large Enterprises
6.10 Global Product Analytics Market Breakup by Application
6.10.3 Sales and Marketing Professionals
6.10.4 Consumer Engagement
6.11 Global Product Analytics Market Breakup by Application: Historical Market (2015-2019) & Forecast (2020-2025)
6.11.3 Sales and Marketing Professionals
6.11.4 Consumer Engagement
6.12 Global Product Analytics Market Breakup by End Use
6.12.2 Retail and Consumer Goods
6.12.3 F&B Manufacturing
6.12.4 Machinery and Industrial Equipment Manufacturing
6.12.5 Healthcare and Pharmaceuticals
6.12.6 Energy and Utilities
6.13 Global Product Analytics Market Breakup by End Use: Historical Market (2015-2019) & Forecast (2020-2025)
6.13.2 Retail and Consumer Goods
6.13.3 F&B Manufacturing
6.13.4 Machinery and Industrial Equipment Manufacturing
6.13.5 Healthcare and Pharmaceuticals
6.13.6 Energy and Utilities
6.14 Global Product Analytics Market Breakup by Region
6.14.1 North America
126.96.36.199 United States of America
188.8.131.52 United Kingdom
6.14.3 Asia Pacific
6.14.4 Latin America
6.14.5 Middle East & Africa
184.108.40.206 Saudi Arabia
220.127.116.11 United Arab Emirates
18.104.22.168 South Africa
6.15 Global Product Analytics Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
6.15.1 North America
22.214.171.124 United States of America
126.96.36.199 United Kingdom
6.15.3 Asia Pacific
6.15.4 Latin America
6.15.5 Middle East & Africa
188.8.131.52 Saudi Arabia
184.108.40.206 United Arab Emirates
220.127.116.11 South Africa
7 SWOT Analysis
8 Porter’s Five Forces Analysis
8.2 Buyer’s Power
8.3 Supplier’s Power
8.4 New Entrants
8.5 Degree of Rivalry
9 Competitive Landscape & Supplier Analysis
9.1 Google LLC (NASDAQ: GOOGL)
9.1.1 Company Overview
9.1.2 Financial Analysis
9.2 International Business Machines Corporation (NYSE: IBM)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.3 Oracle Corporation (NYSE: ORCL)
9.3.1 Company Overview
9.3.2 Financial Analysis
9.4 Adobe Inc. (NASDAQ: ADBE)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.5 Salesforce.com, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.6 Mixpanel Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.7 Piwik PRO Sp. z o. o.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.8 Amplitude Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.9 Heap Inc.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.10 Plytix.com ApS
9.10.1 Company Overview
9.10.2 Financial Analysis
9.11 Pendo.io, Inc.
9.11.1 Company Overview
9.11.2 Financial Analysis
9.12 Risk Edge Solutions Pvt. Ltd.
9.12.1 Company Overview
9.12.2 Financial Analysis
10 Events and Development
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