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Global Product Analytics Market Size, Growth, Analysis: By Mode: Tracking Data, Analyzing Data; By Component: Solutions, Services; By Deployment Mode: Cloud, On-Premises; By Organization Size: Small & Medium Sized Enterprises, Large Enterprises; By Application; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Global Product Analytics Market Outlook
The global product analytics market attained a value of USD 10.45 billion in 2023. The industry is further expected to grow in the forecast period of 2024-2032 at a CAGR of 15.1% to reach USD 37.11 billion by 2032.
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The industry is expanding due to the rising adoption of artificial intelligence. North America is expected to be the leading market due to the growing introduction of advanced technologies in the region.
Market Segmentation
Product analytics find its applications in sectors such as designers, manufacturers, sales and marketing professionals, and consumer engagement. The industry can be broadly categorised based on:
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- End-Use
- Automotive
- Retail and Consumer Goods
- Food and Beverage Manufacturing
- Machinery and Industrial Equipment Manufacturing
- Healthcare and Pharmaceuticals
- Energy and Utilities
- Mode
- Tracking Data
- Analysing Data
- Component
- Solutions
- Services
- Deployment Mode
- Cloud
- On-Premises
- Organisation Size
- Small and Medium-Sized Enterprises
- Large Enterprises
The EMR report looks into the regional markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
Market Analysis
The global product analytics market is being driven by the growing need of organisations for monitoring market competitiveness, globally. The industry is further aided by the high adoption of big data and advanced technologies. The increasing demand for cloud-based analytical solutions is fuelling the demand of the industry. The small and medium-sized enterprises segment is expected to grow at the fastest rate owing to the increased adoption of cloud-based solutions to minimise the maintenance cost of contracting professional staff. Based on end-use, retail and consumer goods is expected to witness a significant growth due to the growing need of suppliers for better understanding of consumer needs and attitudes. North America is anticipated to hold the largest share in the industry during the forecast period due to the presence of key vendors in the region, particularly in the US.
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Competitive Landscape
The report presents a detailed analysis of the following key players in the global product analytics market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Google LLC (NASDAQ: GOOGL)
- International Business Machines Corporation (NYSE: IBM)
- Amplitude
- Salesforce.com, Inc.
- Mixpanel Inc.
- Piwik PRO GmbH
- Heap Inc.
- Pendo.io, Inc.
- Adobe Inc.
- Oracle Corporation
- Plytix.com ApS
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Mode |
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| Breakup by Component |
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| Breakup by Deployment Mode |
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| Breakup by Organization Size |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Product Analytics Market Analysis
8.1 Key Industry Highlights
8.2 Global Product Analytics Historical Market (2018-2023)
8.3 Global Product Analytics Market Forecast (2024-2032)
8.4 Global Product Analytics Market by Mode
8.4.1 Tracking Data
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Analyzing Data
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Product Analytics Market by Component
8.5.1 Solutions
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Services
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Product Analytics Market by Deployment Mode
8.6.1 Cloud
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 On-Premises
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Product Analytics Market by Organization Size
8.7.1 Small & Medium Sized Enterprises
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Large Enterprises
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Product Analytics Market by Application
8.8.1 Designers
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Manufacturers
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Sales and Marketing Professionals
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Consumer Engagement
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.9 Global Product Analytics Market by End-use
8.9.1 Automotive
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Retail and Consumer Goods
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 F&B Manufacturing
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Machinery and Industrial Equipment Manufacturing
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Healthcare and Pharmaceuticals
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
8.9.6 Energy and Utilities
8.9.6.1 Historical Trend (2018-2023)
8.9.6.2 Forecast Trend (2024-2032)
8.10 Global Product Analytics Market by Region
8.10.1 North America
8.10.1.1 Historical Trend (2018-2023)
8.10.1.2 Forecast Trend (2024-2032)
8.10.2 Europe
8.10.2.1 Historical Trend (2018-2023)
8.10.2.2 Forecast Trend (2024-2032)
8.10.3 Asia Pacific
8.10.3.1 Historical Trend (2018-2023)
8.10.3.2 Forecast Trend (2024-2032)
8.10.4 Latin America
8.10.4.1 Historical Trend (2018-2023)
8.10.4.2 Forecast Trend (2024-2032)
8.10.5 Middle East and Africa
8.10.5.1 Historical Trend (2018-2023)
8.10.5.2 Forecast Trend (2024-2032)
9 North America Product Analytics Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Product Analytics Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Product Analytics Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Product Analytics Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Product Analytics Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Google LLC
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 International Business Machines Corporation
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Amplitude
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Salesforce.com, Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Mixpanel Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Piwik PRO GmbH
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Heap, Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Pendo.io, Inc.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Adobe Inc.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Oracle Corporation
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Plytix.com ApS
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Product Analytics Market: Key Industry Highlights, 2018 and 2032
2. Global Product Analytics Historical Market: Breakup by Mode (USD Million), 2018-2023
3. Global Product Analytics Market Forecast: Breakup by Mode (USD Million), 2024-2032
4. Global Product Analytics Historical Market: Breakup by Component (USD Million), 2018-2023
5. Global Product Analytics Market Forecast: Breakup by Component (USD Million), 2024-2032
6. Global Product Analytics Historical Market: Breakup by Deployment Mode (USD Million), 2018-2023
7. Global Product Analytics Market Forecast: Breakup by Deployment Mode (USD Million), 2024-2032
8. Global Product Analytics Historical Market: Breakup by Organization Size (USD Million), 2018-2023
9. Global Product Analytics Market Forecast: Breakup by Organization Size (USD Million), 2024-2032
10. Global Product Analytics Historical Market: Breakup by Application (USD Million), 2018-2023
11. Global Product Analytics Market Forecast: Breakup by Application (USD Million), 2024-2032
12. Global Product Analytics Historical Market: Breakup by End-use (USD Million), 2018-2023
13. Global Product Analytics Market Forecast: Breakup by End-use (USD Million), 2024-2032
14. Global Product Analytics Historical Market: Breakup by Region (USD Million), 2018-2023
15. Global Product Analytics Market Forecast: Breakup by Region (USD Million), 2024-2032
16. North America Product Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
17. North America Product Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Europe Product Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
19. Europe Product Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Asia Pacific Product Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
21. Asia Pacific Product Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Latin America Product Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
23. Latin America Product Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
24. Middle East and Africa Product Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
25. Middle East and Africa Product Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
26. Global Product Analytics Market Structure
Key Questions Answered in the Report
The global product analytics market reached a value of USD 10.45 billion in 2023.
The market is projected to grow at a CAGR of nearly 15.10% in the forecast period of 2024-2032.
The market is estimated to reach a value of about USD 37.11 billion by 2032.
The major drivers of the market include rising disposable incomes, increasing population, rising need of organisations for monitoring market competitiveness, and the rising adoption of artificial intelligence.
The growing adoption of advanced technologies and big data and the increasing deployment of cloud-based solutions by small and mid-sized enterprises are key trends guiding the market development.
North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the leading regions in the market.
The major modes considered in the market report include tracking data and analysing data.
The leading components of the product are solutions and services.
The significant deployment modes of the product in the market are cloud and on-premises.
The several organisation sizes of product analytics considered in the market report are small and medium-sized enterprises and large enterprises.
The significant applications of product analytics are designers, manufacturers, sales and marketing professionals, and consumer engagement.
The various end-uses of product analytics in the market are automotive, retail and consumer goods, F&B manufacturing, machinery and industrial equipment manufacturing, healthcare and pharmaceuticals, and energy and utilities.
The key players in the market are Google LLC, International Business Machines Corporation, Amplitude, Salesforce.com, Inc., Mixpanel Inc., Piwik PRO GmbH, Heap, Inc., Pendo.io, Inc., Adobe Inc., Oracle Corporation, and Plytix.com ApS, among others.
Analyst Review
The global product analytics market attained a value of USD 10.45 billion in 2023, driven by the increased adoption of artificial intelligence. Aided by the rising adoption of big data and advanced technologies, the industry is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 15.10%. The industry is projected to reach USD 37.11 billion by 2032.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. On the basis of mode, the industry can be divided into tracking data and analysing data. Based on component, the market can be segment into solutions and services. By deployment mode, the industry is divided into cloud and on-premises. On the basis of organisation sites, the market is bifurcated into small and medium sized enterprises and large enterprises. By applications, the industry can be divided into designers, manufacturers, sales and marketing professionals, and consumer engagement. Based on end-use, the market can be segmented into automotive, retail and consumer goods, food and beverage manufacturing, machinery and industrial equipment manufacturing, healthcare and pharmaceuticals, and energy and utilities. The major regional markets for product analytics are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above industry include Google LLC (NASDAQ: GOOGL), International Business Machines Corporation (NYSE: IBM), Amplitude, Salesforce.com, Inc., Mixpanel Inc., Piwik PRO GmbH, Heap Inc., Pendo.io, Inc., Adobe Inc., Oracle Corporation, Plytix.com ApS, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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