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Global Ready-To-Drink (RTD) Tea Market Size, Share, Growth: By Category: Organic, Conventional; By Type: Herbal, Green Tea, Black Tea, Others; By Distribution Channel: Supermarkets and Hypermarkets, Speciality Stores, Online Stores, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Ready-To-Drink (RTD) Tea Market Outlook
The global ready-to-drink (RTD) tea market size reached approximately USD 34.07 billion in 2023. The market is estimated to grow at a CAGR of 5.8% in the forecast period of 2024-2032, reaching a value of around USD 57.01 billion by 2032.
Key Trends in the Market
Ready-to-drink tea, variously known as RTD tea, refers to packaged tea that is sold in a prepared form and does not require any brewing. It is available in a wide range of flavours in bottles or cans and can be consumed in hot or cold form.
- Increased incorporation of functional ingredients such as vitamins, minerals, antioxidants, and probiotics, among others, in RTD tea to provide specific health benefits is one of the crucial ready-to-drink (RTD) tea market trends.
- Several manufacturers are infusing new and exotic flavours such as peach, mango, and brown sugar, among others, in RTD tea to cater to a diverse range of consumers and extend their market outreach.
- With the growing focus on sustainability, there has been a surge in the adoption of recyclable packaging and eco-friendly business practices for the production of RTD tea, which further provides impetus to the ready-to-drink (RTD) tea market growth.
- The rising health consciousness and the increasing trend of veganism are prompting market players to introduce innovative RTD teas with protein bases such as soya milk or nut milk.
Market Analysis
Based on category, the market is bifurcated into organic and conventional. The ready-to-drink (RTD) tea market segmentation, on the basis of type, includes herbal, green tea, and black tea, among others.
On the basis of distribution channel, the market is classified into supermarkets and hypermarkets, speciality stores, and online stores, among others. The major regional markets of ready-to-drink (RTD) tea are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the ready-to-drink (RTD) tea market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Danone S.A.
- Nestle S.A.
- Starbucks Corporation
- PepsiCo, Inc.
- Keurig Dr Pepper Inc
- The Coca-Cola Company
- Harney & Sons Fine Teas
- Snapple Beverage Corp
- Unilever PLC
- The Republic of Tea
- Others
Market Share by Type
Black tea occupies a significant portion of the ready-to-drink (RTD) tea market share owing to its high popularity as a staple flavour among tea consumers across the world. Black tea is loaded with antioxidants and polyphenols, which makes it widely popular among health-conscious consumers.
It also contains a decent amount of caffeine, which makes black RTD a go-to drink for morning or mid-afternoon. Additionally, green tea is expected to gain a sizeable share of the market in the forecast period as it provides multiple health benefits and aids in weight loss.
Market Share by Region
As per the ready-to-drink (RTD) tea market analysis, the Asia Pacific accounts for a substantial share of the global market due to the increased number of tea plantations in the region. The growing presence of market players who are implementing strategic measures such as developing unique flavours to stay ahead of their competitors also drives market growth in the region.
Meanwhile, North America is expected to gain healthy growth in the market due to the shift in consumer preference from carbonated and caffeinated beverages to healthy beverages such as black and green tea.
Competitive Landscape
Danone S.A. is a multinational food company, founded in 1919, with its headquarters in Hoofddorp, the Netherlands. The company operates under the brand names Alpro, Activia, Danette, Delight, and Silk, among others.
Nestle S.A., incorporated in 1866, is a global food and drink processing company, based in Vaud, Switzerland. Some of its major products include cereals, coffee, bottled water, and confectionery, among others.
Starbucks Corporation, established in 1971 and headquartered in Washington, the United States, is a multinational coffeehouse chain. The company aims to promote sustainability by utilising ethically sourced tea and coffee.
Other ready-to-drink (RTD) tea market players include PepsiCo, Inc., Keurig Dr Pepper Inc., The Coca-Cola Company, Harney & Sons Fine Teas, Snapple Beverage Corp, Unilever PLC, and The Republic of Tea, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Category |
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Ready-to-drink (RTD) Tea Market Analysis
8.1 Key Industry Highlights
8.2 Global Ready-to-drink (RTD) Tea Historical Market (2018-2023)
8.3 Global Ready-to-drink (RTD) Tea Market Forecast (2024-2032)
8.4 Global Ready-to-drink (RTD) Tea Market by Category
8.4.1 Organic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Conventional
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Ready-to-drink (RTD) Tea Market by Type
8.5.1 Herbal
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Green Tea
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Black Tea
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Ready-to-drink (RTD) Tea Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Speciality Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Online Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Ready-to-drink (RTD) Tea Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Ready-to-drink (RTD) Tea Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Ready-to-drink (RTD) Tea Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Ready-to-drink (RTD) Tea Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Ready-to-drink (RTD) Tea Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Ready-to-drink (RTD) Tea Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Danone S.A.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Nestle S.A.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Starbucks Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 PepsiCo, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Keurig Dr Pepper Inc
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 The Coca-Cola Company
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Harney & Sons Fine Teas
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Snapple Beverage Corp
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Unilever PLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 The Republic of Tea
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Ready-to-drink (RTD) Tea Market: Key Industry Highlights, 2018 and 2032
2. Global Ready-to-drink (RTD) Tea Historical Market: Breakup by Category (USD Billion), 2018-2023
3. Global Ready-to-drink (RTD) Tea Market Forecast: Breakup by Category (USD Billion), 2024-2032
4. Global Ready-to-drink (RTD) Tea Historical Market: Breakup Type (USD Billion), 2018-2023
5. Global Ready-to-drink (RTD) Tea Market Forecast: Breakup by Type (USD Billion), 2024-2032
6. Global Ready-to-drink (RTD) Tea Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Ready-to-drink (RTD) Tea Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Ready-to-drink (RTD) Tea Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Ready-to-drink (RTD) Tea Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Ready-to-drink (RTD) Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Ready-to-drink (RTD) Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Ready-to-drink (RTD) Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Ready-to-drink (RTD) Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Ready-to-drink (RTD) Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Ready-to-drink (RTD) Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Ready-to-drink (RTD) Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Ready-to-drink (RTD) Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Ready-to-drink (RTD) Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Ready-to-drink (RTD) Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Ready-to-drink (RTD) Tea Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 34.07 billion.
The market is projected to grow at a CAGR of 5.8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 57.01 billion by 2032.
The major market drivers are growing awareness regarding the health benefits of RTD tea, the expansion of coffee houses and cafes, and the surge in the popularity of ready-to-go beverages.
The key trends of the market include increased incorporation of functional ingredients, infusion of new and exotic flavours by market players, surge in recyclable packaging and eco-friendly business practices for the production of RTD tea, and innovative measures such as carbonation and protein base in RTD tea by market players.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Different distribution channels are supermarkets and hypermarkets, speciality stores, and online stores, among others.
The key players in the market are Danone S.A., Nestle S.A., Starbucks Corporation, PepsiCo, Inc., Keurig Dr Pepper Inc, The Coca-Cola Company, Harney & Sons Fine Teas, Snapple Beverage Corp, Unilever PLC, and The Republic of Tea, among others.
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