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Saudi Arabia E-Commerce Cosmetics and Fragrances Market Size, Forecast: By Type: Hair Care, Skin Care, Make-up Products, Deodorants, Fragrances; By Gender: Male, Female, Unisex; By Category: Mass, Premium; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2023-2028
Saudi Arabia E-Commerce Cosmetics and Fragrances Market Outlook
The Saudi Arabia e-commerce cosmetics and fragrances market size is projected to grow at a CAGR of 9.5% between 2023 and 2028. The major drivers of the market include rising investments by major market players towards the development of unique, exciting, and novel fragrances and growing availability of personalised and innovative offerings across fragrances and cosmetics.
Key Trends in the Market
E-commerce platforms are powered by massive ecosystem of digital platforms and technologies and offer various products including cosmetics and fragrances. Fragrances refer to the complex combination of various organic or inorganic compounds that produce a defined odour. On the other hand, cosmetics are used for skin and personal care applications, while offering protection to the skin.
- The increasing influence of social media channels including Facebook, Instagram, and TikTok, among others is boosting the Saudi Arabia e-commerce cosmetics and fragrances market growth. Various brands are also collaborating with beauty experts and influencers across different social media platforms in order to broaden their consumer base.
- The rising disposable incomes and increasing emphasis on physical appearance are further supporting the market expansion. Various manufacturers are increasingly investing towards the development of unique, exciting, and novel fragrances, so as to cater to the altering consumer requirements.
- The availability of personalised and innovative individual offerings across fragrances and cosmetics are providing lucrative growth opportunities to the market. Additionally, various e-commerce platforms offer loyalty programs, allowing them to retain long term customers by providing them benefits including cashback, discounts, and freebies.
Saudi Arabia E-Commerce Cosmetics and Fragrances Market Analysis
On the basis of type, the market is divided into hair care, skin care, make-up products, deodorants, and fragrances. Based on gender, the market is classified into male, female, and unisex. On the basis of category, the Saudi Arabia e-commerce cosmetics and fragrances market segmentation includes mass and premium.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- L'Oréal S.A.
- The Estée Lauder Companies Inc.
- The Procter & Gamble Company
- Shiseido Company, Limited
- Revlon, Inc.
- Unilever PLC
- CHANEL Ltd.
- Arabian Oud
- Beiersdorf AG
- Huda Beauty Limited
- Others
Market Share by Type
Fragrances are anticipated to account for a significant Saudi Arabia e-commerce cosmetics and fragrances market share owing to the increasing popularity of fresh fragrances by consumers due to their pure formulations and effective ingredients to improve their wellbeing and personal health. The increasing marketing and promotional efforts by various manufacturers and key market players are supporting the segment growth. The rising availability of fragrances across various e-commerce platforms and online retail stores is further boosting their demand in Saudi Arabia as these channels provide consumer convenience by offering easy returns, fast delivery, and hassle-free exchange.
Market Share by Gender
Females are anticipated to account for a significant share of the market in the coming years. This growth can be attributed to the increasing popularity and availability of natural and herbal cosmetics and perfumes and fragrances designed for females in the country as opposed to their synthetic counterparts. The Saudi Arabia e-commerce cosmetics and fragrances market demand is also increasing as e-commerce platforms allow shoppers to see the ingredients of the product, compare prices, view customer reviews, and get recommendation according to their skin types.
Competitive Landscape
L'Oréal S.A. is one of the world’s largest cosmetic companies, specialising in perfumes, skin care, hair colour, sun protection, hair care, and makeup, including lipsticks. The company was founded in 1909 and is headquartered in Paris, France.
Revlon, Inc., headquartered in New York, United States, is known for providing high quality perfumes, cosmetics, personal care, and skin care products, among others. The company’s brand portfolio includes Revlon Professional, American Crew, and Cutex, among others.
CHANEL Ltd., based in London, England, is a world leader in manufacturing, distributing, and creating luxury products. The company is known for providing a wide range of high-end creations such as skincare, cosmetics, and jewellery, among others, and was founded in 1910.
Other Saudi Arabia e-commerce cosmetics and fragrances market key players include The Estée Lauder Companies Inc., The Procter & Gamble Company, Shiseido Company, Limited, Unilever PLC, Arabian Oud, Beiersdorf AG, and Huda Beauty Limited, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Gender |
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| Breakup by Category |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Middle East and Africa E-Commerce Cosmetics and Fragrances Market Overview
8.1 Key Industry Highlights
8.2 Middle East and Africa E-Commerce Cosmetics and Fragrances Historical Market (2018-2022)
8.3 Middle East and Africa E-Commerce Cosmetics and Fragrances Market Forecast (2023-2028)
9 Saudi Arabia E-Commerce Cosmetics and Fragrances Market Overview
9.1 Key Industry Highlights
9.2 Saudi Arabia E-Commerce Cosmetics and Fragrances Historical Market (2018-2022)
9.3 Saudi Arabia E-Commerce Cosmetics and Fragrances Market Forecast (2023-2028)
10 Saudi Arabia E-Commerce Cosmetics and Fragrances Market by Type
10.1 Hair Care
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Skin Care
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 Make-up Products
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Deodorants
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Fragrances
10.5.1 Historical Trend (2018-2022)
10.5.2 Forecast Trend (2023-2028)
11 Saudi Arabia E-Commerce Cosmetics and Fragrances Market by Gender
11.1 Male
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Female
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 Unisex
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
12 Saudi Arabia E-Commerce Cosmetics and Fragrances Market by Category
12.1 Mass
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Premium
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Trade Data Analysis (HS Code - 3304)
14.1 Major Importing Countries
14.1.1 By Volume
14.1.2 By Value
14.2 Major Exporting Countries
14.2.1 By Volume
14.2.2 By Value
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 L'Oréal S.A.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 The Estée Lauder Companies Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 The Procter & Gamble Company
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Shiseido Company, Limited
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Revlon, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Unilever PLC
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 CHANEL Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Arabian Oud
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Beiersdorf AG
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Huda Beauty Limited
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global E-Commerce Cosmetics and Fragrances Market: Key Industry Highlights, 2018 and 2028
2. Saudi Arabia E-Commerce Cosmetics and Fragrances Market: Key Industry Highlights, 2018 and 2028
3. Saudi Arabia E-Commerce Cosmetics and Fragrances Historical Market: Breakup by Type (USD Million), 2018-2022
4. Saudi Arabia E-Commerce Cosmetics and Fragrances Market Forecast: Breakup by Type (USD Million), 2023-2028
5. Saudi Arabia E-Commerce Cosmetics and Fragrances Historical Market: Breakup by Gender (USD Million), 2018-2022
6. Saudi Arabia E-Commerce Cosmetics and Fragrances Market Forecast: Breakup by Gender (USD Million), 2023-2028
7. Saudi Arabia E-Commerce Cosmetics and Fragrances Historical Market: Breakup by Category (USD Million), 2018-2022
8. Saudi Arabia E-Commerce Cosmetics and Fragrances Market Forecast: Breakup by Category (USD Million), 2023-2028
9. Major Importing Countries by Volume
10. Major Exporting Countries by Volume
11. Major Importing Countries by Value
12. Major Exporting Countries by Value
13. Saudi Arabia E-Commerce Cosmetics and Fragrances Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 9.5% between 2023 and 2028.
The major market drivers include rising investments by major market players towards the development of unique, exciting, and novel fragrances and growing availability of personalised and innovative offerings across fragrances and cosmetics.
The key trends fuelling the growth of the market include increasing influence of social media and growing presence of loyalty programs offering benefits to the consumers.
The major types include hair care, skin care, make-up products, deodorants, and fragrances.
The significant categories include mass and premium.
The various genders include male, female, and unisex.
The main notes of fragrances include heart notes, base notes, and top notes.
The key players in the market are L'Oréal S.A., The Estée Lauder Companies Inc., The Procter & Gamble Company, Shiseido Company, Limited, Revlon, Inc., Unilever PLC, CHANEL Ltd., Arabian Oud, Beiersdorf AG, and Huda Beauty Limited, among others.
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