The Saudi Arabia virtual reality market was valued at USD 199.05 Million in 2025. The industry is expected to grow at a CAGR of 23.10% during the forecast period of 2026-2035 to reach a value of USD 1590.53 Million by 2035. The market benefits from the presence of a digitally savvy demographic profile, driving the adoption of immersive technology.
According to market analysis, in May 2023, the kingdom's population stands at 32.2 million, with 63% of Saudi nationals under the age of 30. This massive youth segment is digitally native, curious, and eager to engage with next-generation experiences.
More than 60% of the population is under 35, creating a natural user base for VR and AR technologies. These young consumers are adept in mobile and digital platforms, and they actively seek out immersive environments for entertainment, education, and connection, contributing to the Saudi Arabia virtual reality market growth.
Additionally, it has also resulted in a growing appetite for virtual concerts, social VR hangouts, and interactive storytelling. Saudi youth are also embracing VR-based travel experiences, 3D product trials, and metaverse-style events, demanding more from brands, venues, and institutions in terms of digital engagement.
Moreover, government agencies in Saudi Arabia are actively embracing immersive technology integration. For instance, the Zakat, Tax and Customs Authority (ZATCA) rolled out VR-based training modules for customs officers in March 2025. These immersive programmes simulate real-life inspection, security checks, and enforcement scenarios, offering staff a hands-on, risk-free learning environment that improves accuracy and confidence on the job.
Apart from this, ministries and training centres are now investing in AR/VR-based upskilling platforms, remote collaboration tools, and simulated crisis response drills. These initiatives support the shift from traditional training models to real-time, experiential learning, thereby fuelling Saudi Arabia virtual reality market growth.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
23.1%
Value in USD Million
2026-2035
*this image is indicative*
|
Saudi Arabia Virtual Reality Market Report Summary |
Description |
Value |
|
Base Year |
USD Million |
2025 |
|
Historical Period |
USD Million |
2019-2025 |
|
Forecast Period |
USD Million |
2026-2035 |
|
Market Size 2025 |
USD Million |
199.05 |
|
Market Size 2035 |
USD Million |
1590.53 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
23.10% |
|
CAGR 2026-2035 - Market by Application |
Media and Entertainment |
26.3% |
|
CAGR 2026-2035 - Market by Offering |
Software |
26.1% |
The increasing digitisation of the retail sector through the integration of immersive technologies is stimulating Saudi Arabia virtual reality market growth. Partnerships such as the one announced between Apparel Group and Sandbox VR in May 2024 illustrate how traditional retail spaces are evolving into innovative entertainment hubs. The Apparel Group enhanced customer engagement, attracted foot traffic, and created unique, tech-driven environments across its venues by incorporating location-based VR experiences. This technology supports retail companies in competitive markets, enabling them to benefit from digitised retail and real estate assets to attract new audiences, boost revenue streams, and redefine consumer experiences.
The Vision 2030 is a bold plan set by Saudi Arabia to diversify its economy. It promotes the use of new technologies like Virtual Reality (VR) to improve important areas such as healthcare, education, tourism, and entertainment. The government is supporting projects that use VR to create better experiences for people and make services more effective, which is boosting the Saudi Arabia virtual reality market expansion. By embracing these innovations, Saudi Arabia aims to reduce its dependence on oil and create new jobs and industries. Additionally, it also supports the country's shift towards a tech-driven future and the economic growth in modern revenue sources.
Saudi Arabia is rapidly expanding its local gaming ecosystem which is fostering the Saudi Arabia virtual reality market growth. A recent example is the partnership between PIF-backed Savvy Games Group and global gaming service provider Side to launch a new studio in Riyadh by Q4 2025. The companies revealed that the facility will offer co-development, localization, and audio services customised to Saudi needs. The initiative also focuses on training local talent through collaborations with universities and programs like Savvy Academy, further contributing to the increasing adoption of virtual reality technologies in the kingdom.
The Saudi Arabia virtual reality market is fuelled by the rapid rollout of 5G networks, which is enhancing speed, reducing latency, and improving connectivity. This enables smooth delivery of high-quality cloud-based VR experiences without lag. In Saudi Arabia, telecom operator Zain KSA invested USD 430 million in March 2024, to expand 5G coverage to 122 cities, demonstrating the Kingdom’s dedication to developing advanced digital infrastructure. Additionally, widespread 5G availability supports VR adoption across platforms, allowing more complex, interactive content and greater user mobility.
Entertainment and theme park integration is becoming a notable trend in the Saudi Arabia virtual reality market. Projects like Boulevard World, launched in October 2024, incorporated expansive VR zones and immersive rides, merging real-world excitement with digital innovation. In addition, in July 2024, the Qiddiya Performing Arts Centre announced plans to embed virtual and augmented reality across 260 annual performances. It exemplifies the government's aim to build a vibrant, tech-driven cultural economy. Through such developments the Kingdom is strategically pushing modernisation of entertainment through advanced immersive technologies.
The EMR’s report titled “Saudi Arabia virtual reality market report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Offering
Key Insight: The hardware segment is dominating the Saudi Arabia virtual reality market growth fuelled by rising demand for immersive user experiences, particularly through tethered head-mounted displays (HMDs), which offer high-fidelity visuals for gaming and simulation. Standalone HMDs are also witnessing rapid uptake due to their portability and user-friendly setup, while screenless viewers provide an affordable entry point into VR. Meanwhile, the software segment is expanding across education, healthcare, and enterprise. Government-led digitisation and tech investments continue to accelerate growth across all offerings.
Market Breakup by Application
Key Insight: The gaming segment leads the Saudi Arabia virtual reality market due to robust investment in esports and immersive content, driven by youth demand and Vision 2030’s digital entertainment agenda. Media and entertainment benefit from rising VR use in interactive concerts, virtual cinemas, and theme parks like Qiddiya. Meanwhile, in retail, virtual showrooms and customer engagement tools are transforming digital commerce experiences. Healthcare adoption is accelerating through VR-based surgical training, mental health therapy, and rehabilitation. Lastly, the military and defence sector use VR for combat simulation and tactical training.
By offering, hardware segment dominates the market growth
Hardware is gaining significant traction in the Saudi Arabia virtual reality market owing to the introduction of advanced mixed-reality devices by global tech leaders. A major example is Microsoft's launch of HoloLens 2 in May 2023, which reinforced this trend, offering enterprise-grade mixed reality supported by cloud and AI. The device enabled immersive training, real-time collaboration, and operational efficiency across sectors like healthcare, manufacturing, and education. Such innovations are mainly backed by Saudi Vision 2030 and are stimulating demand for high-performance immersive hardware across the kingdom.
Software is witnessing the fastest growth rate in the Saudi Arabia virtual reality market, resulting from the national-level metaverse integration promoting multi-sector VR adoption. Saudi Arabia’s government-led launch of the world’s first national-level Metaverse platform in February 2024 reflected a centralised approach through which the state actively enabled VR and mixed-reality adoption in areas like healthcare, education, tourism, and entertainment. Backed by Vision 2030, this integration aims to diversify the economy, boost digital engagement, and create innovation-driven growth across industries, further contributing to the increasing demand for VR software.
By application, the gaming segment amasses the largest revenue
The gaming application holds the largest share of the Saudi Arabia virtual reality market, majorly attributed to the increasing availability of strategic financial investment and strong government-backed support. Massive funding from institutions like the Social Development Bank empowers local studios to innovate and scale. In March 2025, Lobah invested USD 12 million to expand its game development and publishing platform. Furthermore, increased financing for VR companies and technology initiatives highlights the Kingdom’s commitment to its National Gaming and Esports Strategy, thereby fuelling segment growth.
Virtual reality is picking up pace in the healthcare applications driven by the advanced medical innovation and the integration of virtual reality (VR) in medical education. Hospitals are increasingly adopting VR for surgical simulation, remote consultations, and immersive medical training. Citing an example, in 2023, the King Faisal Specialist Hospital & Research Centre (KFSHRC) incorporated VR in medical education and expanded its Virtual Care Centre, serving over 180,000 patients, a significant 1800% increase since 2021. KFSHRC's pioneering use of VR shows how immersive technologies are enhancing patient care, clinical precision, and medical workforce development across the Kingdom.
Saudi Arabia virtual reality companies are actively supporting Saudi Arabia’s Vision 2030 by introducing cutting-edge VR solutions tailored for key sectors such as gaming, education, healthcare, and tourism. They are partnering with local organisations and government-backed entities to deliver immersive experiences through advanced headsets and content platforms.
Major firms operating in the Saudi Arabia virtual reality market are making strategic investments focused on enhancing localisation, Arabic-language VR content, and accessibility through both high-end and affordable standalone devices, enabling widespread adoption among tech-savvy consumers and institutions.
Additionally, many Saudi Arabia virtual reality companies are expanding their presence in the Kingdom by establishing regional partnerships, participating in mega events like LEAP, and engaging in pilot programmes within smart city projects such as NEOM. Efforts include setting up developer ecosystems, offering VR software development kits (SDKs), and collaborating with universities for research and training.
Meta Platforms, Inc., formerly known as Facebook, Inc., is a prominent American technology company specialising in social media, digital communication, and immersive technologies. The California-based company was established in 2004 and is widely recognised for its platforms like Facebook, Instagram, and WhatsApp. Meta has positioned itself at the forefront of metaverse development, aiming to create interconnected virtual environments for work, play, and social interaction.
Sony Group Corporation is a globally renowned Japanese multinational conglomerate founded in 1946, which is engaged in electronics, gaming, entertainment, and financial services. The company has a significant presence in the global virtual reality market through its PlayStation VR systems, offering virtual reality gaming experiences to millions worldwide.
Lenovo Group Ltd. is a Chinese-American multinational technology company known for its computing hardware, smart devices, and enterprise solutions. Since its incorporation in 1984, Lenovo has ventured into the virtual reality space with products like the Lenovo Mirage and ThinkReality platforms, catering to both consumer and enterprise applications across key nations, including the Saudi Arabia virtual reality market.
Founded in 1969 and headquartered in South Korea, Samsung Electronics Co. Ltd. is a global leader in electronics, semiconductors, and smart device manufacturing. In the virtual reality segment, Samsung has played a pioneering role with devices such as the Samsung Gear VR, developed in collaboration with Oculus. With a diversified technology portfolio, Samsung remains a key player in the VR ecosystem.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other prominent players in the market include 3D System Corp., HTC Corp., Apple Inc., Eon Reality Inc., among others
Explore the latest trends shaping the Saudi Arabia virtual reality market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Get your free sample report or contact our team for customised consultation on Saudi Arabia virtual reality market trends 2026.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the Saudi Arabia virtual reality market reached an approximate value of USD 199.05 Million.
The market is projected to grow at a CAGR of 23.10% between 2026 and 2035.
The key players in the market include Meta Platforms, Inc., Sony Group Corporation, Lenovo Group Ltd., 3D Systems Corp., Samsung Electronics Co. Ltd., HTC Corp., Apple Inc., and Eon Reality Inc., among others.
Key strategies driving the market include strategic public-private partnerships, investment in local content creation, integration of VR in Vision 2030 giga-projects, and leveraging 5G infrastructure for cloud-based VR. Companies are also focusing on AI-powered immersive experiences, VR training platforms, and customized enterprise solutions to meet the needs of sectors such as tourism, healthcare, and aviation.
The gaming segment is the largest application in the Saudi Arabia virtual reality market, supported by strong government backing, increased funding, and growing interest in immersive entertainment experiences.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Offering |
|
| Breakup by Application |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share