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Global Smart Toys Market Share, Size, Demand, Analysis, Forecast: By Product: Interactive Games, Robots, Educational Toys (Robot), Others; By Distribution Channels: Offline, Online; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028
Smart Toys Market Outlook
The global smart toys market attained a value of nearly USD 11.8 billion in 2022. The market is further expected to grow at a CAGR of 16.70% during the forecast period of 2023-2028, likely to reach a value of about USD 29.73 billion by 2028.
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Key Trends in the Smart Toys Market
A smart toy is known as a digitally evolved toy having its own intelligence. Such toys are often able to behave, change, and learn their actions based on external stimuli. These toys are generally powered by artificial intelligence (AI), sensor-based technologies, and cloud computing like the Internet of Things (IoT) to improve the abilities of a traditional toy.
- The rising demand to upgrade the existing software and adopt AI security is expected to propel the smart toy market during the forecast period. This is due to the rising adoption of stringent safety, along with upgrading standards in smart toys by the government in various countries.
- The rising expansion of several companies by increasing investment in the digital industry is expected to push forward the market growth across the globe over the upcoming years.
- Rapid technological advancement in toys, including IoT and AI technology by various manufacturers, along with the rise in research and development in terms of security for consumers is likely to attract more consumers. This is expected to drive the market growth over the coming years.
Smart Toys Market Analysis
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Based on product, the market can be segmented into interactive games, robots, and educational toys (robots), among others. On the basis of distribution channels, the market is categorised into online and offline. The regional markets for the smart toys market can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East, and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global smart toys market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Mattel, Inc.
- LeapFrog Enterprises, Inc.
- TOMY Company, Ltd.
- RoboFi LLC
- Pillar Learning
- Particula
- Others
Smart Toys Market Share by Distribution Channels
The offline segment is holding substantial growth in the market share across the globe on the account of the prospect of choosing and inspecting the product physically. Going further, a high preference among consumers for personalized experiences from brands is further driving the growth of the market.
Meanwhile, the online segment is expected to witness significant growth in the market of smart toys over the coming years on account of the growing e-commerce industry. The numerous options offered by the e-commerce industry to consumers are expected to boost the growth of the market. The increasing availability and options online for toys with no pressure to buy are further expected to increase the demand in the market over the forecast period.
Smart Toys Market Share by Region
The Asia Pacific region is expected to witness robust growth on account of the presence of key market players in the region like Tomy Company, Ltd. Companies investing hugely in 3D printing and AI sensing technology are expected to fuel the market growth of smart toys across the region. China is expected to aid the market growth of smart toys over the forecast period on account of the surging popularity of smart toys including voice/image recognition and app-enabled toys. Evolving digitalisation trends, along with the rising investment in the research and development department, are likely to propel the market growth of smart toys in the region.
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Competitive Landscape of the Smart Toys Market
Mattel, Inc. is a global leading toy company that was established in 1945. The company has one of the greatest catalogues of children’s and family entertainment franchises across the globe. It engages customers through its portfolio of iconic brands, like Hot Wheels, Barbie, American Girl, Fisher-Price, Thomas & Friends, Masters of the Universe, UNO, MEGA, and Monster High, along with other popular intellectual properties that it owns in partnership with various worldwide entertainment corporations.
Leapfrog Enterprises, Inc. was established in 1995 and is a leading company for innovative solutions that inspires curiosity and love of learning in a child throughout their early developmental journey. The company aims to deliver the highest quality educational toys. It believes its products will fundamentally shift the way children learn and play for a lifetime.
Tomy Company, Ltd. is a leading company based in Japan, primarily involved in the toy-related business. It is involved in the development, design, sale, and manufacture of toys, along with the provision of toy development technology and shared services. It is also engaged in the sale of toy peripheral products, and in the leasing of real estate through its subsidiaries.
Other market players include Robofi Llc, Pillar Learning, and Particula, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Distribution Channels |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Smart Toys Market Analysis
8.1 Key Industry Highlights
8.2 Global Smart Toys Historical Market (2018-2022)
8.3 Global Smart Toys Market Forecast (2023-2028)
8.4 Global Smart Toys Market by Product
8.4.1 Interactive Games
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Robots
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Educational Toys (Robot)
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Others
8.5 Global Smart Toys Market by Distribution Channels
8.5.1 Offline
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Online
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.6 Global Smart Toys Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
9 North America Smart Toys Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Smart Toys Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Smart Toys Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Smart Toys Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Smart Toys Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Mattel, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 LeapFrog Enterprises, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 TOMY Company, Ltd.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 RoboFi LLC
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Pillar Learning
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Particula
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Smart Toys Market: Key Industry Highlights, 2018 and 2028
2. Global Smart Toys Historical Market: Breakup by Product (USD Billion), 2018-2022
3. Global Smart Toys Market Forecast: Breakup by Product (USD Billion), 2023-2028
4. Global Smart Toys Historical Market: Breakup by Distribution Channels (USD Billion), 2018-2022
5. Global Smart Toys Market Forecast: Breakup by Distribution Channels (USD Billion), 2023-2028
6. Global Smart Toys Historical Market: Breakup by Region (USD Billion), 2018-2022
7. Global Smart Toys Market Forecast: Breakup by Region (USD Billion), 2023-2028
8. North America Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2022
9. North America Smart Toys Market Forecast: Breakup by Country (USD Billion), 2023-2028
10. Europe Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2022
11. Europe Smart Toys Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Asia Pacific Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Asia Pacific Smart Toys Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Latin America Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Latin America Smart Toys Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Middle East and Africa Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Middle East and Africa Smart Toys Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Global Smart Toys Market Structure
Key Questions Answered in the Report
The market is assessed to grow at a CAGR of 16.70% between 2023 and 2028.
In 2022, the global market of smart toys attained a value of nearly USD 11.8 billion.
The market is estimated to witness healthy growth in the forecast period of 2023-2028 to reach almost USD 29.73 billion by 2028.
The major market driver is the surging demand for rapid advancement in technologies and the growing e-commerce industry.
The key trends include the increasing preference for educational learning toys and the rising disposable income.
The various products of smart toys include interactive games, robots, and educational toys (robots), among others.
The distribution channels of smart toys include online and offline.
The major players in the market are Mattel, Inc., Leapfrog Enterprises, Inc., TOMY Company, Ltd., Robofi Llc, Pillar Learning, and Particula, among others.
Internet-enabled toys are likely to employ AI to track, guide, and predict players to build new skills.
Educational toys can aid built problem-solving skills and teach about conflict resolution, along with how cause and effect work.
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