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Global Smart Toys Market Share, Size, Trends, Analysis: By Product: Interactive Games, Robots, Educational Toys (Robot), Others; By Distribution Channels: Offline, Online; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Global Smart Toys Market Size
The global smart toys market reached approximately USD 13.77 billion in 2023. The market is projected to grow at a CAGR of 16.7% between 2024 and 2032, reaching a value of around USD 55.14 billion by 2032.
Smart Toys Market Outlook
- India is becoming a leading toy exporting country due to its growing value in the international toy chain.
- Many smart toys are integrated with enhanced parental control features, allowing parents to monitor and manage their child's playtime.
- Smart toys are increasingly promoting STEM skills, language learning, and cognitive development.
Smart Toys Market Growth Rate
A smart toy is known as a digitally evolved toy having its own intelligence. Such toys are often able to behave, change, and learn their actions based on external stimuli. These toys are generally powered by artificial intelligence (AI), sensor-based technologies, and cloud computing like the Internet of Things (IoT) to improve the abilities of a traditional toy.
The rising demand to upgrade the existing software and adopt AI security is expected to propel the smart toys market development during the forecast period. This is due to the rising adoption of stringent safety, along with upgrading standards in smart toys by the government in various countries. The rising expansion of several companies by increasing investment in the digital sector is expected to push forward market growth across the globe over the upcoming years. Rapid technological advancement in toys, including IoT and AI technology by various manufacturers, along with the rise in research and development in terms of security for consumers is likely to attract more consumers. This is expected to drive the market growth over the coming years.
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Key Trends and Developments
Expansion of connected play; integration with educational content; technological Integration; and growth of augmented reality (AR) features are the major trends impacting the smart toys market expansion
February 14th, 2024
FoloToy is pushing the boundaries of what smart toys can do by integrating generative artificial intelligence similar to ChatGPT.
January 25th, 2024
Amazon's podcast studio, Wondery, in collaboration with STEM toy manufacturer Thames & Kosmos, is launching a new line of toys associated with the popular children's podcast "Wow in the World" by Tinkercast.
November 20th, 2023
LeapFrog® Enterprises, Inc., known for its innovative educational toys for children, recently announced new additions to its award-winning lines for infants and preschoolers.
May 12th, 2023
The J&K CERT in India launched Toycathon 2023, an initiative titled "Promotion of Innovative Ideas and Revival of Local Heritage" to foster creativity and critical thinking among younger generations.
Expansion of connected play
Many smart toys are now designed to connect not just with a controlling app but also with other toys which allows for a more engaging and communal play experience.
Integration with educational content
Smart toys are increasingly being integrated with formal educational content, supporting subjects like mathematics, science, and language learning.
Technological Integration
Smart toys incorporate various technologies like Wi-Fi, Bluetooth, and RFID to offer personalised play experiences.
Growth of augmented reality (AR) features
This technology allows children to see digital overlays on physical toys through a screen, enhancing the realism of the play experience.
Smart Toys Market Trends
The integration of smart toys with formal educational content is a significant trend reflecting the evolving landscape of both play and learning. Parents are increasingly looking for toys that not only entertain but also educate. Smart toys integrated with educational content are designed to teach concepts in mathematics, science, language learning, and more, often aligned with school curriculam. This makes playtime more productive and supports academic growth outside of the classroom.
Market players in the educational toys market are launching educational and innovative learning toys for children. LeapFrog® Enterprises, Inc., launched new additions to its toy lines for infants and preschoolers in November 2023. These new products aim to enhance the learning experience for young children by integrating educational content with engaging play.
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Smart Toys Industry Segmentation
“Smart Toys Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Interactive Games
- Robots
- Educational Toys (Robot)
- Others
Market Breakup by Distribution Channels
- Offline
- Online
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Smart Toys Market Share
Robots account for a major share owing to their ability to provide hands-on experience for both education and entertainment purposes
Robots are expected to hold a substantial share in the market as they include both educational and entertainment-focused robots. These toys often come with advanced features like voice recognition, movement sensors, and interactive capabilities that can engage children in learning activities and play. Robots designed for education are particularly popular as they incorporate STEM elements and can teach programming basics, logic, and problem-solving skills.
Interactive games include a wide range of toys that interact with children via touch, voice, or app-based interfaces and are expected to gain robust growth in the market. These games are designed to be engaging and are often linked with mobile or digital platforms to enhance their interactivity.
The offline segment maintains its dominance in the market as physical stores allow customers to inspect the toys
The offline segment is holding substantial growth in the smart toys market across the globe on account of the prospect of choosing and inspecting the product physically. Going further, a high preference among consumers for personalised experiences from brands is further driving the growth of the market.
Meanwhile, the online segment is expected to witness significant growth in the smart toys market over the coming years on account of the growing e-commerce sector. The numerous options offered by the e-commerce sector to consumers are expected to boost the growth of the market. The increasing availability and options online for toys with no pressure to buy are further expected to increase the demand in the market over the forecast period.
Leading Manufacturers in Smart Toys Market
The market players are launching novel products to stay ahead of the competition, further increasing their collaboration efforts to meet the evolving regulatory landscape.
Mattel, Inc. is a global leading toy company that was established in 1945 and it has one of the greatest catalogues of children’s and family entertainment franchises across the globe.
Leapfrog Enterprises, Inc. was established in 1995 and is a leading company for innovative solutions that inspire curiosity and love of learning in a child throughout their early developmental journey.
TOMY Company, Ltd. is a leading company based in Japan, primarily involved in the toy-related business as it is involved in the development, design, sale, and manufacture of toys.
RoboFi LLC, is a diverse company primarily known for its innovations in high-tech toys, sports items, and robots, aiming to bring advanced entertainment products to a global audience.
Other market players include Pillar Learning, and Particula, among others.
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Smart Toys Market Analysis by Region
The Asia Pacific region is expected to witness robust growth on account of the presence of key market players in the region like Tomy Company, Ltd. Companies investing hugely in 3D printing and AI sensing technology are expected to fuel the market growth of smart toys across the region. China is expected to aid the market growth of smart toys over the forecast period on account of the surging popularity of smart toys including voice/image recognition and app-enabled toys. Evolving digitalisation trends, along with the rising investment in the research and development department, are likely to propel the market growth of smart toys in the region.
The demand for smart toys market in North America is robust and growing. North America, particularly the United States and Canada, has high per capita incomes, which translates into greater consumer spending power. Families are more willing to invest in higher-priced educational and interactive toys for their children, which supports the growth of the smart toy market in the region.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channels |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Smart Toys Market Analysis
8.1 Key Industry Highlights
8.2 Global Smart Toys Historical Market (2018-2023)
8.3 Global Smart Toys Market Forecast (2024-2032)
8.4 Global Smart Toys Market by Product
8.4.1 Interactive Games
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Robots
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.4.3 Educational Toys (Robot)
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2023)
8.4.3.3 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Smart Toys Market by Distribution Channels
8.5.1 Offline
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Online
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.6 Global Smart Toys Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2023)
8.6.3.3 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2023)
8.6.4.3 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2023)
8.6.5.3 Forecast Trend (2024-2032)
9 North America Smart Toys Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 Europe Smart Toys Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2023)
10.4.3 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Smart Toys Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2023)
11.4.3 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Smart Toys Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Smart Toys Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Mattel, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 LeapFrog Enterprises, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 TOMY Company, Ltd.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 RoboFi LLC
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Pillar Learning
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Particula
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Smart Toys Market: Key Industry Highlights, 2018 and 2032
2. Global Smart Toys Historical Market: Breakup by Product (USD Billion), 2018-2023
3. Global Smart Toys Market Forecast: Breakup by Product (USD Billion), 2024-2032
4. Global Smart Toys Historical Market: Breakup by Distribution Channels (USD Billion), 2018-2023
5. Global Smart Toys Market Forecast: Breakup by Distribution Channels (USD Billion), 2024-2032
6. Global Smart Toys Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Smart Toys Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Smart Toys Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Smart Toys Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Smart Toys Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Smart Toys Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Smart Toys Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Smart Toys Market Structure
Key Questions Answered in the Report
The market is assessed to grow at a CAGR of 16.7% between 2024 and 2032.
In 2023, the global market of smart toys attained a value of nearly USD 13.77 billion.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach almost USD 55.14 billion by 2032.
The major market driver is the surging demand for rapid advancement in technologies and the growing e-commerce industry.
The key trends include the increasing preference for educational learning toys and the rising disposable income.
The various products of smart toys include interactive games, robots, and educational toys (robots), among others.
The distribution channels of smart toys include online and offline.
The major players in the market are Mattel, Inc., Leapfrog Enterprises, Inc., TOMY Company, Ltd., Robofi Llc, Pillar Learning, and Particula, among others.
Internet-enabled toys are likely to employ AI to track, guide, and predict players to build new skills.
Educational toys can aid built problem-solving skills and teach about conflict resolution, along with how cause and effect work.
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