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Global Smart Toys Market Share, Size, Demand, Analysis, Forecast: By Product: Interactive Games, Robots, Educational Toys (Robot), Others; By Distribution Channels: Offline, Online; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028

Smart Toys Market Outlook

The global smart toys market attained a value of nearly USD 11.8 billion in 2022. The market is further expected to grow at a CAGR of 16.70% during the forecast period of 2023-2028, likely to reach a value of about USD 29.73 billion by 2028.

 

Key Trends in the Smart Toys Market

A smart toy is known as a digitally evolved toy having its own intelligence. Such toys are often able to behave, change, and learn their actions based on external stimuli. These toys are generally powered by artificial intelligence (AI), sensor-based technologies, and cloud computing like the Internet of Things (IoT) to improve the abilities of a traditional toy.

 

  • The rising demand to upgrade the existing software and adopt AI security is expected to propel the smart toy market during the forecast period. This is due to the rising adoption of stringent safety, along with upgrading standards in smart toys by the government in various countries.
  • The rising expansion of several companies by increasing investment in the digital industry is expected to push forward the market growth across the globe over the upcoming years.
  • Rapid technological advancement in toys, including IoT and AI technology by various manufacturers, along with the rise in research and development in terms of security for consumers is likely to attract more consumers. This is expected to drive the market growth over the coming years.

 

Smart Toys Market Analysis

Based on product, the market can be segmented into interactive games, robots, and educational toys (robots), among others. On the basis of distribution channels, the market is categorised into online and offline. The regional markets for the smart toys market can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East, and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global smart toys market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans. 

 

  • Mattel, Inc.
  • LeapFrog Enterprises, Inc.
  • TOMY Company, Ltd.
  • RoboFi LLC
  • Pillar Learning
  • Particula
  • Others

 

Smart Toys Market Share by Distribution Channels

The offline segment is holding substantial growth in the market share across the globe on the account of the prospect of choosing and inspecting the product physically. Going further, a high preference among consumers for personalized experiences from brands is further driving the growth of the market. 

 

Meanwhile, the online segment is expected to witness significant growth in the market of smart toys over the coming years on account of the growing e-commerce industry. The numerous options offered by the e-commerce industry to consumers are expected to boost the growth of the market. The increasing availability and options online for toys with no pressure to buy are further expected to increase the demand in the market over the forecast period.

 

Smart Toys Market Share by Region

The Asia Pacific region is expected to witness robust growth on account of the presence of key market players in the region like Tomy Company, Ltd. Companies investing hugely in 3D printing and AI sensing technology are expected to fuel the market growth of smart toys across the region. China is expected to aid the market growth of smart toys over the forecast period on account of the surging popularity of smart toys including voice/image recognition and app-enabled toys. Evolving digitalisation trends, along with the rising investment in the research and development department, are likely to propel the market growth of smart toys in the region.

 

Competitive Landscape of the Smart Toys Market

Mattel, Inc. is a global leading toy company that was established in 1945. The company has one of the greatest catalogues of children’s and family entertainment franchises across the globe. It engages customers through its portfolio of iconic brands, like Hot Wheels, Barbie, American Girl, Fisher-Price, Thomas & Friends, Masters of the Universe, UNO, MEGA, and Monster High, along with other popular intellectual properties that it owns in partnership with various worldwide entertainment corporations. 

 

Leapfrog Enterprises, Inc. was established in 1995 and is a leading company for innovative solutions that inspires curiosity and love of learning in a child throughout their early developmental journey. The company aims to deliver the highest quality educational toys. It believes its products will fundamentally shift the way children learn and play for a lifetime.

 

Tomy Company, Ltd. is a leading company based in Japan, primarily involved in the toy-related business. It is involved in the development, design, sale, and manufacture of toys, along with the provision of toy development technology and shared services. It is also engaged in the sale of toy peripheral products, and in the leasing of real estate through its subsidiaries.

 

Other market players include Robofi Llc, Pillar Learning, and Particula, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Distribution Channels
  • Region
Breakup by Product
  • Interactive Games
  • Robots
  • Educational Toys (Robot)
  • Others
Breakup by Distribution Channels
  • Offline
  • Online
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Mattel, Inc.
  • LeapFrog Enterprises, Inc.
  • TOMY Company, Ltd.
  • RoboFi LLC
  • Pillar Learning
  • Particula
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Smart Toys Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Smart Toys Historical Market (2018-2022) 
    8.3    Global Smart Toys Market Forecast (2023-2028)
    8.4    Global Smart Toys Market by Product
        8.4.1    Interactive Games
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Robots
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
        8.4.3    Educational Toys (Robot)
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2018-2022)
            8.4.3.3    Forecast Trend (2023-2028)
        8.4.4    Others
    8.5    Global Smart Toys Market by Distribution Channels
        8.5.1    Offline
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Online
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
    8.6    Global Smart Toys Market by Region
        8.6.1    North America
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022) 
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Europe
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022) 
            8.6.2.3    Forecast Trend (2023-2028)
        8.6.3    Asia Pacific
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2018-2022) 
            8.6.3.3    Forecast Trend (2023-2028)
        8.6.4    Latin America
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2018-2022) 
            8.6.4.3    Forecast Trend (2023-2028)
        8.6.5    Middle East and Africa
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2018-2022) 
            8.6.5.3    Forecast Trend (2023-2028)
9    North America Smart Toys Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe Smart Toys Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Smart Toys Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Smart Toys Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Smart Toys Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Mattel, Inc.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    LeapFrog Enterprises, Inc. 
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    TOMY Company, Ltd. 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    RoboFi LLC 
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Pillar Learning 
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Particula
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Smart Toys Market: Key Industry Highlights, 2018 and 2028
2.    Global Smart Toys Historical Market: Breakup by Product (USD Billion), 2018-2022
3.    Global Smart Toys Market Forecast: Breakup by Product (USD Billion), 2023-2028
4.    Global Smart Toys Historical Market: Breakup by Distribution Channels (USD Billion), 2018-2022
5.    Global Smart Toys Market Forecast: Breakup by Distribution Channels (USD Billion), 2023-2028
6.    Global Smart Toys Historical Market: Breakup by Region (USD Billion), 2018-2022
7.    Global Smart Toys Market Forecast: Breakup by Region (USD Billion), 2023-2028
8.    North America Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2022
9.    North America Smart Toys Market Forecast: Breakup by Country (USD Billion), 2023-2028
10.    Europe Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2022
11.    Europe Smart Toys Market Forecast: Breakup by Country (USD Billion), 2023-2028
12.    Asia Pacific Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2022
13.    Asia Pacific Smart Toys Market Forecast: Breakup by Country (USD Billion), 2023-2028
14.    Latin America Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2022
15.    Latin America Smart Toys Market Forecast: Breakup by Country (USD Billion), 2023-2028
16.    Middle East and Africa Smart Toys Historical Market: Breakup by Country (USD Billion), 2018-2022
17.    Middle East and Africa Smart Toys Market Forecast: Breakup by Country (USD Billion), 2023-2028
18.    Global Smart Toys Market Structure

Key Questions Answered in the Report

The market is assessed to grow at a CAGR of 16.70% between 2023 and 2028.

In 2022, the global market of smart toys attained a value of nearly USD 11.8 billion.

The market is estimated to witness healthy growth in the forecast period of 2023-2028 to reach almost USD 29.73 billion by 2028.

The major market driver is the surging demand for rapid advancement in technologies and the growing e-commerce industry.

The key trends include the increasing preference for educational learning toys and the rising disposable income.

The various products of smart toys include interactive games, robots, and educational toys (robots), among others.

The distribution channels of smart toys include online and offline.

The major players in the market are Mattel, Inc., Leapfrog Enterprises, Inc., TOMY Company, Ltd., Robofi Llc, Pillar Learning, and Particula, among others.

Internet-enabled toys are likely to employ AI to track, guide, and predict players to build new skills.

Educational toys can aid built problem-solving skills and teach about conflict resolution, along with how cause and effect work.

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