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Social Media Management Market

Global Social Media Management Market Size, Share, Growth: By Component: Solutions, Service; By Enterprise Size: Large Enterprises, Small and Medium Enterprises; By Mode of Deployment: Cloud, On Premises; By Application: Sales and Marketing Management, Others; By End Use; Regional Analysis; Competitive Landscape; 2024-2032

Global Social Media Management Market Outlook

The global social media management market size reached approximately USD 21.28 billion in 2023. The market is further estimated to grow at a CAGR of 22.1% in the forecast period of 2024-2032, reaching a value of around USD 128.13 billion by 2032.

 

Key Trends in the Market

Social media management is the process of managing and monitoring the social media profile of a company or an individual. It includes tactics such as content and marketing strategies, creating and publishing content, monitoring social media performance, and engagement with the target audience, among others.

 

  • The bolstering popularity of video content such as YouTube shorts, Instagram reels, and TikTok videos due to its engaging quality is one of the crucial social media management market trends. Several end-use sectors are utilising social media management tools for creating, scheduling, publishing, and analysing short-term video content.
  • The robust growth of social commerce has pushed market players towards integrating e-commerce features into management tools, with several companies leveraging social media for sales of their products and services.
  • The trend of personalisation is gaining traction among customers which fuels the usage of social media tools for studying target audiences, curating content, and advanced targeting and retargeting strategy.
  • Incorporation of artificial intelligence (AI) into social media management platforms for text and video content creation, ad management, and brand awareness, among others, also provides impetus to the social media management market growth.

 

Market Analysis

Based on the component, the market is bifurcated into solutions and service. On the basis of enterprise size, the market is divided into large enterprises and small and medium enterprises. Based on mode of deployment, the market is categorised into cloud and on-premises.

 

The social media management market segmentation, on the basis of application, includes sales and marketing management, customer experience management, competitive intelligence, and risk management and fraud detection, among others.

 

Based on end use, the market is classified into IT and telecom, media and entertainment, BFSI, retail and e-commerce, government and public sector, and healthcare and life science, among others. The regional markets are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the social media management market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • Salesforce, Inc. 
  • Hootsuite Inc.  
  • Sprout Social, Inc.  
  • IBM Corporation  
  • Meltwater News US Inc.  
  • Zoho Corporation Pvt. Ltd.  
  • Talkwalker S.à.r.l.  
  • Khoros, LLC  
  • Maventus Group Inc.  
  • Brandwatch  
  • Others

 

Market Share by End Use

The retail and e-commerce sector occupies a sizeable portion of the social media management market share owing to the growing usage of social media platforms for brand awareness and interaction. Several brands are leveraging social media as a digital marketing tool for advertisements that can redirect the customer to the brand’s website through CTA (call to action). Moreover, social media management tools aid retail companies in studying the customer preferences and interactions and establishing marketing strategies for engaging with potential customers.

 

Market Share by Region

As per the social media management market analysis, North America accounts for a substantial share of the global market due to the large social media consumer base coupled with technological advancements in the region. The surge in the adoption of social media by companies for digital advertising and increasing their overall revenue provides lucrative market prospects. Additionally, superior internet connectivity, the presence of a tech-savvy population, and the integration of social media as an effective marketing tool by enterprises provide a positive outlook.

 

Competitive Landscape

Salesforce, Inc., established in 1999, is a major producer of cloud-based software, with its headquarters in California, the United States. Its product portfolio includes sales cloud, service cloud, marketing cloud, MuleSoft, and customer 360, among others.

 

Hootsuite Inc. is a social media management platform, incorporated in 2008 and based in Vancouver, Canada.  It aids the user in scheduling and publishing content, monitoring the trends, and keeping up with the competitors, among others.

 

Sprout Social, Inc., founded in 2010, is a social media software company, which is headquartered in Chicago, the United States. It offers comprehensive solutions for publishing, influencer marketing, and AI-powered business intelligence, among others.

 

Other players operating in the social media management market include IBM Corporation, Meltwater News US Inc., Zoho Corporation Pvt. Ltd., Talkwalker S.à.r.l., Khoros, LLC, Maventus Group Inc., and Brandwatch, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Enterprise Size
  • Mode of Deployment
  • Application
  • End Use
  • Region
Breakup by Component
  • Solutions
  • Service
Breakup by Enterprise Size
  • Large Enterprises
  • Small and Medium Enterprises
Breakup by Mode of Deployment
  • Cloud
  • On Premises
Breakup by Application
  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management and Fraud Detection
  • Others
Breakup by End Use
  • IT and Telecom
  • Media and Entertainment
  • BFSI
  • Retail and E-Commerce
  • Government and Public Sector
  • Healthcare and Life Science
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Salesforce, Inc. 
  • Hootsuite Inc.  
  • Sprout Social, Inc.  
  • IBM Corporation  
  • Meltwater News US Inc.  
  • Zoho Corporation Pvt. Ltd.  
  • Talkwalker S.à.r.l.  
  • Khoros, LLC  
  • Maventus Group Inc.  
  • Brandwatch  
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description   
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Social Media Management Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Social Media Management Historical Market (2018-2023) 
    8.3    Global Social Media Management Market Forecast (2024-2032)
    8.4    Global Social Media Management Market by Component
        8.4.1    Solutions
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032) 
        8.4.2    Service
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Social Media Management Market by Enterprise Size
        8.5.1    Large Enterprises
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Small and Medium Enterprises
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Social Media Management Market by Mode of Deployment
        8.6.1    Cloud
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    On Premises
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Social Media Management Market by Application
        8.7.1    Sales and Marketing Management
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Customer Experience Management
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Competitive Intelligence
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Risk Management and Fraud Detection
            8.7.4.1    Historical Trend (2018-2023)
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Others
    8.8    Global Social Media Management Market by End Use
        8.8.1    IT and Telecom
            8.8.1.1    Historical Trend (2018-2023)
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Media and Entertainment
            8.8.2.1    Historical Trend (2018-2023)
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    BFSI
            8.8.3.1    Historical Trend (2018-2023)
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Retail and E-Commerce
            8.8.4.1    Historical Trend (2018-2023)
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Government and Public Sector
            8.8.5.1    Historical Trend (2018-2023)
            8.8.5.2    Forecast Trend (2024-2032)
        8.8.6    Healthcare and Life Science
            8.8.6.1    Historical Trend (2018-2023)
            8.8.6.2    Forecast Trend (2024-2032)
        8.8.7    Others
    8.9    Global Social Media Management Market by Region
        8.9.1    North America
            8.9.1.1    Historical Trend (2018-2023)
            8.9.1.2    Forecast Trend (2024-2032)
        8.9.2    Europe
            8.9.2.1    Historical Trend (2018-2023)
            8.9.2.2    Forecast Trend (2024-2032)
        8.9.3    Asia Pacific
            8.9.3.1    Historical Trend (2018-2023)
            8.9.3.2    Forecast Trend (2024-2032)
        8.9.4    Latin America
            8.9.4.1    Historical Trend (2018-2023)
            8.9.4.2    Forecast Trend (2024-2032)
        8.9.5    Middle East and Africa
            8.9.5.1    Historical Trend (2018-2023)
            8.9.5.2    Forecast Trend (2024-2032)
9    North America Social Media Management Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
10    Europe Social Media Management Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Social Media Management Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Social Media Management Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Social Media Management Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price  
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Salesforce, Inc.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Hootsuite Inc. 
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Sprout Social, Inc. 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    IBM Corporation 
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Meltwater News US Inc. 
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Zoho Corporation Pvt. Ltd. 
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Talkwalker S.à.r.l. 
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Khoros, LLC 
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Maventus Group Inc. 
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Brandwatch 
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Social Media Management Market: Key Industry Highlights, 2018 and 2032
2.    Global Social Media Management Historical Market: Breakup by Component (USD Billion), 2018-2023
3.    Global Social Media Management Market Forecast: Breakup by Component (USD Billion), 2024-2032
4.    Global Social Media Management Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
5.    Global Social Media Management Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
6.    Global Social Media Management Historical Market: Breakup by Mode of Deployment (USD Billion), 2018-2023
7.    Global Social Media Management Market Forecast: Breakup by Mode of Deployment (USD Billion), 2024-2032
8.    Global Social Media Management Historical Market: Breakup by Application (USD Billion), 2018-2023
9.    Global Social Media Management Market Forecast: Breakup by Application (USD Billion), 2024-2032
10.    Global Social Media Management Historical Market: Breakup by End Use (USD Billion), 2018-2023
11.    Global Social Media Management Market Forecast: Breakup by End Use (USD Billion), 2024-2032
12.    Global Social Media Management Historical Market: Breakup by Region (USD Billion), 2018-2023
13.    Global Social Media Management Market Forecast: Breakup by Region (USD Billion), 2024-2032
14.    North America Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    North America Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Europe Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Europe Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Asia Pacific Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Asia Pacific Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Latin America Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Latin America Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Middle East and Africa Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
23.    Middle East and Africa Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
24.    Global Social Media Management Market Structure

Key Questions Answered in the Report

What was the social media management market value in 2023?

In 2023, the market reached an approximate value of USD 21.28 billion.

What is the growth rate of the social media management market?

The market is projected to grow at a CAGR of 22.1% between 2024 and 2032.

What is the social media management market forecast for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 128.13 billion by 2032.

What are the major market drivers?

The major market drivers are the proliferation of smartphones, the growing importance of online/digital presence, and the emphasis on competitive intelligence.

What are the key trends of the market?

The key trends of the market include the bolstering popularity of video content, robust growth of social commerce, the trend of personalisation, and the incorporation of artificial intelligence (AI) with social media management platforms.

What are the major regional markets for social media management, according to the report?

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

What are the various applications covered in the market report?

Various applications include sales and marketing management, customer experience management, competitive intelligence, and risk management and fraud detection, among others.

Who are the key market players, according to the social media management market report?

The key players in the market are Salesforce, Inc., Hootsuite Inc., Sprout Social, Inc., IBM Corporation, Meltwater News US Inc., Zoho Corporation Pvt. Ltd., Talkwalker S.à.r.l., Khoros, LLC, Maventus Group Inc., and Brandwatch, among others.

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We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

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