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The global social media management market size reached approximately USD 21.28 billion in 2023. The market is further estimated to grow at a CAGR of 22.1% in the forecast period of 2024-2032, reaching a value of around USD 128.13 billion by 2032.
Social media management is the process of managing and monitoring the social media profile of a company or an individual. It includes tactics such as content and marketing strategies, creating and publishing content, monitoring social media performance, and engagement with the target audience, among others.
Based on the component, the market is bifurcated into solutions and service. On the basis of enterprise size, the market is divided into large enterprises and small and medium enterprises. Based on mode of deployment, the market is categorised into cloud and on-premises.
The social media management market segmentation, on the basis of application, includes sales and marketing management, customer experience management, competitive intelligence, and risk management and fraud detection, among others.
Based on end use, the market is classified into IT and telecom, media and entertainment, BFSI, retail and e-commerce, government and public sector, and healthcare and life science, among others. The regional markets are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the social media management market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
The retail and e-commerce sector occupies a sizeable portion of the social media management market share owing to the growing usage of social media platforms for brand awareness and interaction. Several brands are leveraging social media as a digital marketing tool for advertisements that can redirect the customer to the brand’s website through CTA (call to action). Moreover, social media management tools aid retail companies in studying the customer preferences and interactions and establishing marketing strategies for engaging with potential customers.
As per the social media management market analysis, North America accounts for a substantial share of the global market due to the large social media consumer base coupled with technological advancements in the region. The surge in the adoption of social media by companies for digital advertising and increasing their overall revenue provides lucrative market prospects. Additionally, superior internet connectivity, the presence of a tech-savvy population, and the integration of social media as an effective marketing tool by enterprises provide a positive outlook.
Salesforce, Inc., established in 1999, is a major producer of cloud-based software, with its headquarters in California, the United States. Its product portfolio includes sales cloud, service cloud, marketing cloud, MuleSoft, and customer 360, among others.
Hootsuite Inc. is a social media management platform, incorporated in 2008 and based in Vancouver, Canada. It aids the user in scheduling and publishing content, monitoring the trends, and keeping up with the competitors, among others.
Sprout Social, Inc., founded in 2010, is a social media software company, which is headquartered in Chicago, the United States. It offers comprehensive solutions for publishing, influencer marketing, and AI-powered business intelligence, among others.
Other players operating in the social media management market include IBM Corporation, Meltwater News US Inc., Zoho Corporation Pvt. Ltd., Talkwalker S.à.r.l., Khoros, LLC, Maventus Group Inc., and Brandwatch, among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Component |
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Breakup by Enterprise Size |
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Breakup by Mode of Deployment |
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Breakup by Application |
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Breakup by End Use |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Social Media Management Market Analysis
8.1 Key Industry Highlights
8.2 Global Social Media Management Historical Market (2018-2023)
8.3 Global Social Media Management Market Forecast (2024-2032)
8.4 Global Social Media Management Market by Component
8.4.1 Solutions
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Service
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Social Media Management Market by Enterprise Size
8.5.1 Large Enterprises
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Small and Medium Enterprises
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Social Media Management Market by Mode of Deployment
8.6.1 Cloud
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 On Premises
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Social Media Management Market by Application
8.7.1 Sales and Marketing Management
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Customer Experience Management
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Competitive Intelligence
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Risk Management and Fraud Detection
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Social Media Management Market by End Use
8.8.1 IT and Telecom
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Media and Entertainment
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 BFSI
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Retail and E-Commerce
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Government and Public Sector
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
8.8.6 Healthcare and Life Science
8.8.6.1 Historical Trend (2018-2023)
8.8.6.2 Forecast Trend (2024-2032)
8.8.7 Others
8.9 Global Social Media Management Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Social Media Management Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Social Media Management Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Social Media Management Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Social Media Management Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Social Media Management Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Salesforce, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Hootsuite Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Sprout Social, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 IBM Corporation
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Meltwater News US Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Zoho Corporation Pvt. Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Talkwalker S.à.r.l.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Khoros, LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Maventus Group Inc.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Brandwatch
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Social Media Management Market: Key Industry Highlights, 2018 and 2032
2. Global Social Media Management Historical Market: Breakup by Component (USD Billion), 2018-2023
3. Global Social Media Management Market Forecast: Breakup by Component (USD Billion), 2024-2032
4. Global Social Media Management Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
5. Global Social Media Management Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
6. Global Social Media Management Historical Market: Breakup by Mode of Deployment (USD Billion), 2018-2023
7. Global Social Media Management Market Forecast: Breakup by Mode of Deployment (USD Billion), 2024-2032
8. Global Social Media Management Historical Market: Breakup by Application (USD Billion), 2018-2023
9. Global Social Media Management Market Forecast: Breakup by Application (USD Billion), 2024-2032
10. Global Social Media Management Historical Market: Breakup by End Use (USD Billion), 2018-2023
11. Global Social Media Management Market Forecast: Breakup by End Use (USD Billion), 2024-2032
12. Global Social Media Management Historical Market: Breakup by Region (USD Billion), 2018-2023
13. Global Social Media Management Market Forecast: Breakup by Region (USD Billion), 2024-2032
14. North America Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
15. North America Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Europe Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Europe Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Asia Pacific Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Asia Pacific Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Latin America Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Latin America Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Middle East and Africa Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
23. Middle East and Africa Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
24. Global Social Media Management Market Structure
In 2023, the market reached an approximate value of USD 21.28 billion.
The market is projected to grow at a CAGR of 22.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 128.13 billion by 2032.
The major market drivers are the proliferation of smartphones, the growing importance of online/digital presence, and the emphasis on competitive intelligence.
The key trends of the market include the bolstering popularity of video content, robust growth of social commerce, the trend of personalisation, and the incorporation of artificial intelligence (AI) with social media management platforms.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Various applications include sales and marketing management, customer experience management, competitive intelligence, and risk management and fraud detection, among others.
The key players in the market are Salesforce, Inc., Hootsuite Inc., Sprout Social, Inc., IBM Corporation, Meltwater News US Inc., Zoho Corporation Pvt. Ltd., Talkwalker S.à.r.l., Khoros, LLC, Maventus Group Inc., and Brandwatch, among others.
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