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The South Korea android mobile market reached a value of about USD 7.80 billion during 2018-2023. The industry is further expected to grow at a CAGR of about 8.4% in the forecast period of 2024-2032. During the forecast period, the Android mobile sector is anticipated to maintain its lead because of budget-friendly launches and product innovation.
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In order to attract a wider audience, android mobile brands are putting quality and customer satisfaction a top priority. To provide cutting-edge mobiles on the South Korea android mobile market, brands are concentrating on activities including acquisitions, new product launches, and mobile app software updates.
Samsung dominates the market for Android-based mobiles. Samsung and BTS have teamed up to launch a worldwide campaign called 'galaxy for the planet.' The company has used recycled fish nets in their new Galaxy mobiles in order to reduce their ecological footprint and promote sustainable living. Additionally, the company has the strongest demand for low to medium-price range mobile phones. Moreover, it necessitates the expertise of several programming languages, including C++, Kotlin, and Java, and many application developers prefer Android OS for creating social media, mobile utility, lifestyle, gaming, and entertainment apps.
Google additionally provides many development tools, like Android Jetpack, Firebase, and AndroidSDK, to help developers create an easy-to-use interface. Additionally, the platform enables free app installation. Nevertheless, the apps are made to provide in-app purchases and subscriptions, which have earned a much higher profit in Google Play Stores than in Apple Stores . All these factors are propelling the growth of the android mobile market in South Korea. The easy-to-use interface increases the demand for Android mobiles, thereby bolstering the growth of the Android mobile industry in South Korea.
A gadget that utilises the Android operating system (OS) is known as an Android device. Android gadgets are a collection of software which includes an operating system, key applications, and middleware, among others. An Android device can be a mobile, tablet PC, an electronic book reader (e-book), or any other mobile device requiring an operating system.
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By price range, the South Korea android mobile market can be segmented into:
Based on distribution channel, the South Korea android mobile market can be segmented into:
The South Korea android mobile market is bolstering in terms of both launchings of new models and market size. Factors like rising disposable income have made it more likely for people to spend money on media, entertainment, mobile technology, and networking.
The rise in production and demand for budget-friendly Android mobile phones is responsible for the Android market's expansion. Many major android mobile manufacturers emphasize investing in research and development to meet the growing android mobile demand in South Korea.
The COVID-19 pandemic's effects on the economy increased the demand for low-priced mobiles. Due to this, more android mobile brands are releasing new models in the mid-range price band, fuelling the market's growth. Although consumer spending on media, entertainment, networking, and mobile communication will likely expand over the next several years due to rising spending power, this will likely result in more extensive potential sales of android mobiles.
Some main factors that influence android mobile sales are rising subscriptions on social media (SNS), high broadband penetration, and increased marketing efforts by mobile companies. Millennials and Generation Z are the major consumers of technology. They desire high-tech, fashionable, and stylish devices, resulting in more product launches and boosting the Android mobiles industry. Soon, high-end specifications like seamless voice control and a flexible screen are expected to be developed, attracting younger consumers even more.
South Korea has access to high-speed internet broadband and also introduced the universal fiber network years ago. Since then, various mobile manufacturers have been focusing on launching of 5G mobiles in order to meet the growing demand of tech-savvy consumers. The price of 4G android mobiles is predicted to drop due to rising demand for 5G handsets, which is expected to increase the Android mobile market growth.
Ford, Lincoln automobiles and Google will implement a new operating system in 2024. The two businesses have planned to establish a brand-new entity named ‘Team Upshift’, which will build new software-based systems powered by android with google apps and specifications build in. This collaboration is further growing to upscale the growth rate of android mobiles in the country.
Due to the surge of e-Commerce and m-Commerce, particularly among the tech-savvy population, the market for android mobiles is anticipated to experience considerable growth over the upcoming years.
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The report provides an in-depth research of the following prominent players in the South Korea android mobile market, giving a detailed understanding about the competitive landscape, capacity, and recent developments including mergers, acquisitions, and investments, capacity expansion, and plant turnarounds:
The EMR report provides a detailed assessment of the market on the basis of the Porter's five forces model, combined with a SWOT analysis.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Price Range |
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Breakup by Distribution Channels |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Industry Opportunities and Challenges
8 South Korea Mobile Market Overview
8.1 Key Industry Highlights
8.2 South Korea Mobile Historical Market (2018-2023)
8.3 South Korea Mobile Market Forecast (2024-2032)
8.4 South Korea Mobile Market by Operating System
8.4.1 Market Share
8.4.1.1 Android
8.4.1.2 iOS
8.4.1.3 Others
9 South Korea Android Mobile Market Analysis
9.1 Key Industry Highlights
9.2 South Korea Android Mobile Historical Market (2018-2023)
9.3 South Korea Android Mobile Market Forecast (2024-2032)
9.4 South Korea Android Mobile Market by Price Range
9.4.1 Low Range
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2023)
9.4.1.3 Forecast Trend (2024-2032)
9.4.2 Mid Range
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2023)
9.4.2.3 Forecast Trend (2024-2032)
9.4.3 Premium
9.4.3.1 Market Share
9.4.3.2 Historical Trend (2018-2023)
9.4.3.3 Forecast Trend (2024-2032)
9.5 South Korea Android Mobile Market by Distribution Channels
9.5.1 Retail Store
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2023)
9.5.1.3 Forecast Trend (2024-2032)
9.5.2 Online
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2023)
9.5.2.3 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Trade Data Analysis
11.1 Major Exporting Countries
11.1.1 By Value
11.1.2 By Volume
11.2 Major Importing Countries
11.2.1 By Value
11.2.2 By Volume
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Samsung Electronics Co., Ltd.
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Xiaomi Inc.
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Google LLC
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Motorola Mobility LLC.
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Others
13 Industry Events and Developments
List of Key Figures and Tables
1. South Korea Mobile Market: Key Industry Highlights, 2018 and 2032
2. South Korea Android Mobile Market: Key Industry Highlights, 2018 and 2032
3. South Korea Android Mobile Historical Market: Breakup by Price Range (USD Million), 2018-2023
4. South Korea Android Mobile Market Forecast: Breakup by Price Range (USD Million), 2024-2032
5. South Korea Android Mobile Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
6. South Korea Android Mobile Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
7. Major Exporting Countries by Value
8. Major Importing Countries by Value
9. Major Exporting Countries by Volume
10. Major Importing Countries by Volume
11. South Korea Android Mobile Market Structure
In 2023, the South Korean android mobile market attained a value of nearly USD 7.80 billion.
The mobile market of South Korea is projected to grow at a CAGR of 8.4% between 2024 and 2032.
Rising disposable income, product innovation, increasing demand, excellent internet penetration, Increased use of social media, entertainment and gaming apps and variety of mobile models are the major industrial drivers.
Brands' collaboration with celebrities, increasing awareness towards sustainability, and use of android OS in the automobile industry are the key industry trends.
The dominant type of android mobiles in the industry are low range, medium range followed by premium.
The leading distribution channels in the market are online and retail channels.
The major players in the industry are Samsung Electronics Co., Ltd, Xiaomi Inc., Google LLC, and Motorola Mobility LLC., among others.
Samsung dominates the Android mobile market in South Korea.
There is fierce competition in the mobile market in South Korea. With many domestic and international brands competing for market share, it is also one of the fastest-growing industries in the country.
The South Korea android mobile market attained a value of USD 7.80 billion in 2023, driven by the pocket-friendly product launches. Aided by the growing product innovation, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 8.4%.
EMR’s report gives a comprehensive and detailed research on the market, covering all the aspects of the market. Based on price range, the android mobile industry can be segmented into low range, medium range and premium. On the basis of distribution channels, the online sector accounts for the leading share in the industry. The key players in the above market include Samsung Electronics Co., Ltd, Xiaomi Inc., Google LLC, and Motorola Mobility LLC., among others.
EMR reports are prepared with the assistance of advanced analytical tools and the expertise of their highly accomplished team. The report provides our clients with market insights which are precise, actionable, and help them strengthen their position in the competitive market.
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