The South Korea massage chair market size reached a value of more than USD 180 million in 2023. The South Korea massage chair industry is expected to grow at a CAGR of 12.5% between 2024 and 2032, reaching a value of USD 359 million by 2032.
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A massage chair is a specific kind of chair that is intended to stimulate different massage techniques including rolling, kneading, tapping, and vibration. They are frequently employed for relaxation, stress relief, and joint and muscular pain relief. It frequently includes mechanical components and built-in motors that are designed to target particular regions of the back, neck, and shoulders as well as other body parts including the foot, legs, and arms. Some massage chairs additionally have adjustable degrees of pressure, music, and heat treatment.
With today's fast-paced and hectic lifestyle, more individuals are looking for ways to relieve stress and anxiety. Consumers often choose massage chairs because they provide a practical and efficient approach to accomplish this. Moreover, people are seeking ways to enhance their general well-being as they grow more health conscious. The demand for massage chairs is being driven by the perception that using one may improve both physical and mental health. Other factors like the rise in personal disposable income, improved living standards, and a growing ageing population are also driving the market for massage chairs in South Korea.
The market for massage chairs is being propelled by technological improvements including better algorithms and sensors that offer more precise and individualised massage treatments. Additionally, in recent years, massage chairs have gotten more affordable, opening them up to a larger spectrum of users. Instead of going to a licenced massage therapist, they enable customers to have a massage in the convenience of their own homes, saving them both time and money, thereby bolstering the demand market in South Korea.
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Based on nature, the South Korea massage chair market is segmented into conventional and robotic. On the basis of product, the massage chair market of South Korea is divided into inversion massage chairs, zero gravity massage chairs, and targeted massage products, among others. Based on end-se, the massage chair market is South Korea is bifurcated into commercial and residential. On the basis of distribution channel, the South Korea massage chair market is classified into specialty stores, supermarkets and hypermarkets, and online, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the South Korea massage chair market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
With the growing technological advances, the inclination toward the robotic segment is steadily increasing among the South Korean population. They offer a more customisable massage experience that works more precisely on the targeted body part. However, conventional massage chairs are portable and can be used in any setting. They use more fundamental massage techniques including rolling, tapping, and kneading and have a more simple design. These chairs cost less when compared to robotic massage chairs.
Inversion massage chairs utilise gravity to offer a therapeutic massage to various regions of the body. The body weight is uniformly distributed across the chair, and the legs are raised above the heart in this posture. The purpose of zero-gravity massage chairs is to offer a more relaxing and comfortable massage experience. On the other hand, targeted massage products are often portable, they can be manual, use heat to provide massage, or be powered by electricity. Since they are easy to use, inexpensive, and easy to carry, they also hold a significant share of the market. However, the full body segment is growing steadily in South Korea owing to high disposable income and high standards of living.
Massage chairs are widely used in South Korea in both the residential and commercial sectors. In commercial settings, it is used for giving therapeutic massages, such as in spas and salons, among others. These days, several workplaces also provide relaxation chairs for their employees to release stress, as the work culture of South Korea is quite hectic and employees often work overtime, which increases the usage of massage chairs in the commercial sector. The residential segment also holds a significant market share, as Koreans are generally very tech-savvy. Furthermore, the health benefits and innovative features contribute to the popularity of massage chairs in the country.
Massage chairs are widely available in all offline and online stores in South Korea. Some manufacturers sell their products on their own websites, while others are available on e-commerce platforms. Retail stores such as supermarkets, hypermarkets, and specialty stores also play a prominent role in distributing massage chairs in the country. Due to busy lifestyles and especially after the COVID-19 pandemic, the popularity of online channels is steadily growing in South Korea and will continue to grow during the forecast period.
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Coway Co,Ltd - Coway Co, Ltd was established in 1989 and its headquarters are situated in Seoul, South Korea. It is one of the largest home appliances brands in South Korea and has their operations in more than 80 countries. They manufacture and sell water purifiers, massage chairs, bidets, air purifiers, and water purifiers, among others. The company is known for their innovative design and features, advanced technology, and high-quality products.
Fuji Medical Instruments Mfg. Co., Ltd.- Fuji Medical Instruments Mfg. Co., Ltd. is based in Osaka, Japan, and they specialise in the manufacturing and distribution of medical equipment and systems. They are also known for manufacturing hydrogen water generators and massage chairs, among others. The company has a presence in Asia, the United States, and Europe.
|Scope of the Report||
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|Breakup by Nature||
|Breakup by Product||
|Breakup by End-Use||
|Breakup by Distribution Channel||
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 South Korea Massage Chair Market Overview
8.1 Key Industry Highlights
8.2 South Korea Massage Chair Historical Market (2018-2023)
8.3 South Korea Massage Chair Market Forecast (2024-2032)
9 South Korea Massage Chair Market by Nature
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 South Korea Massage Chair Market by Product
10.1 Inversion Massage Chairs
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Zero Gravity Massage Chairs
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 Targeted Massage Products
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
11 South Korea Massage Chair Market by End-Use
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
12 South Korea Massage Chair Market by Distribution Channel
12.1 Speciality Stores
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Supermarkets and Hypermarkets
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Bodyfriend Co., Ltd
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
14.2.2 LG Electronics, Inc.
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
14.2.3 HUTECH Industry Co., Ltd.
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
14.2.4 Bokjeong Formulation Co., Ltd
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
14.2.5 Fuji Medical Instruments Mfg. Co., Ltd
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
14.2.6 Coway Co,Ltd
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
14.2.7 SK Magic Co.,Ltd
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
14.2.8 H Solution
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. South Korea Massage Chair Market: Key Industry Highlights, 2018 and 2032
2. South Korea Massage Chair Historical Market: Breakup by Nature (USD Million), 2018-2023
3. South Korea Massage Chair Market Forecast: Breakup by Nature (USD Million), 2024-2032
4. South Korea Massage Chair Historical Market: Breakup by Product (USD Million), 2018-2023
5. South Korea Massage Chair Market Forecast: Breakup by Product (USD Million), 2024-2032
6. South Korea Massage Chair Historical Market: Breakup by End-Use (USD Million), 2018-2023
7. South Korea Massage Chair Market Forecast: Breakup by End-Use (USD Million), 2024-2032
8. South Korea Massage Chair Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. South Korea Massage Chair Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. South Korea Massage Chair Market Structure
In 2023, the South Korea massage chair market attained a value of nearly USD 180 million.
The market is projected to grow at a CAGR of 12.5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 359 million by 2032.
Technological improvements, high disposable income, high standards of living, convenience, fast-paced and hectic lifestyle are the major industry drivers.
The growing ageing population, technological development and convenience are the key trends of the market.
The dominant types of products in the industry are inversion massage chairs, zero gravity massage chairs, and targeted massage products, among others.
The leading distribution channels in the market are specialty stores, supermarkets and hypermarkets, and online, among others.
The major players in the industry are Bodyfriend Co., Ltd., LG Electronics, Inc., HUTECH Industry Co., Ltd., Bokjeong Formulation Co., Ltd., Fuji Medical Instruments Mfg. Co., Ltd., Coway Co,Ltd, SK Magic Co.,Ltd, and H Solution, among others.
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