South Korea Massage Chair Market Share, Size, Analysis: By Nature: Conventional, Robotic; By Product: Inversion Massage Chairs, Zero Gravity Massage Chairs, Targeted Massage Products, Others; By End-Use: Commercial, Residential; By Distribution Channel: Speciality Stores, Others; Competitive Landscape; 2024-2032

South Korea Massage Chair Market Outlook

The South Korea massage chair market size reached a value of more than USD 180 million in 2023. The South Korea massage chair industry is expected to grow at a CAGR of 12.5% between 2024 and 2032, reaching a value of USD 359 million by 2032.

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Key Trends in the South Korea Massage Chair Market

A massage chair is a specific kind of chair that is intended to stimulate different massage techniques including rolling, kneading, tapping, and vibration. They are frequently employed for relaxation, stress relief, and joint and muscular pain relief. It frequently includes mechanical components and built-in motors that are designed to target particular regions of the back, neck, and shoulders as well as other body parts including the foot, legs, and arms. Some massage chairs additionally have adjustable degrees of pressure, music, and heat treatment.

Busy Lifestyle and Growing Consumer Awareness Regarding Physical and Mental Health is Driving the South Korea Massage Chair Market

With today's fast-paced and hectic lifestyle, more individuals are looking for ways to relieve stress and anxiety. Consumers often choose massage chairs because they provide a practical and efficient approach to accomplish this. Moreover, people are seeking ways to enhance their general well-being as they grow more health conscious. The demand for massage chairs is being driven by the perception that using one may improve both physical and mental health. Other factors like the rise in personal disposable income, improved living standards, and a growing ageing population are also driving the market for massage chairs in South Korea.

Technological Development and Convenience are Increasing the Adoption of Massage Chairs Among South Korean Consumers

The market for massage chairs is being propelled by technological improvements including better algorithms and sensors that offer more precise and individualised massage treatments. Additionally, in recent years, massage chairs have gotten more affordable, opening them up to a larger spectrum of users. Instead of going to a licenced massage therapist, they enable customers to have a massage in the convenience of their own homes, saving them both time and money, thereby bolstering the demand market in South Korea.

Market Analysis

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Based on nature, the South Korea massage chair market is segmented into conventional and robotic. On the basis of product, the massage chair market of South Korea is divided into inversion massage chairs, zero gravity massage chairs, and targeted massage products, among others. Based on end-se, the massage chair market is South Korea is bifurcated into commercial and residential. On the basis of distribution channel, the South Korea massage chair market is classified into specialty stores, supermarkets and hypermarkets, and online, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the South Korea massage chair market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans. 

• Bodyfriend Co., Ltd.

• LG Electronics, Inc.

• HUTECH Industry Co., Ltd.

• Bokjeong Formulation Co., Ltd.

• Fuji Medical Instruments Mfg. Co., Ltd.

• Coway Co,Ltd

• SK Magic Co.,Ltd

• H Solution

• Others

Market Share by Nature

With the growing technological advances, the inclination toward the robotic segment is steadily increasing among the South Korean population. They offer a more customisable massage experience that works more precisely on the targeted body part. However, conventional massage chairs are portable and can be used in any setting. They use more fundamental massage techniques including rolling, tapping, and kneading and have a more simple design. These chairs cost less when compared to robotic massage chairs.

Market Share by Product

Inversion massage chairs utilise gravity to offer a therapeutic massage to various regions of the body. The body weight is uniformly distributed across the chair, and the legs are raised above the heart in this posture. The purpose of zero-gravity massage chairs is to offer a more relaxing and comfortable massage experience. On the other hand, targeted massage products are often portable, they can be manual, use heat to provide massage, or be powered by electricity. Since they are easy to use, inexpensive, and easy to carry, they also hold a significant share of the market. However, the full body segment is growing steadily in South Korea owing to high disposable income and high standards of living.

Market Share by End-Use

Massage chairs are widely used in South Korea in both the residential and commercial sectors. In commercial settings, it is used for giving therapeutic massages, such as in spas and salons, among others. These days, several workplaces also provide relaxation chairs for their employees to release stress, as the work culture of South Korea is quite hectic and employees often work overtime, which increases the usage of massage chairs in the commercial sector. The residential segment also holds a significant market share, as Koreans are generally very tech-savvy. Furthermore, the health benefits and innovative features contribute to the popularity of massage chairs in the country.

Market Share by Distribution Channel

Massage chairs are widely available in all offline and online stores in South Korea. Some manufacturers sell their products on their own websites, while others are available on e-commerce platforms. Retail stores such as supermarkets, hypermarkets, and specialty stores also play a prominent role in distributing massage chairs in the country. Due to busy lifestyles and especially after the COVID-19 pandemic, the popularity of online channels is steadily growing in South Korea and will continue to grow during the forecast period.

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Competitive Landscape

Coway Co,Ltd - Coway Co, Ltd was established in 1989 and its headquarters are situated in Seoul, South Korea. It is one of the largest home appliances brands in South Korea and has their operations in more than 80 countries. They manufacture and sell water purifiers, massage chairs, bidets, air purifiers, and water purifiers, among others. The company is known for their innovative design and features, advanced technology, and high-quality products.

Fuji Medical Instruments Mfg. Co., Ltd.- Fuji Medical Instruments Mfg. Co., Ltd. is based in Osaka, Japan, and they specialise in the manufacturing and distribution of medical equipment and systems. They are also known for manufacturing hydrogen water generators and massage chairs, among others. The company has a presence in Asia, the United States, and Europe.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.