The South Korea massage chair market reached a value of approximately USD 227.81 Million in 2025. The market is projected to grow at a CAGR of 12.50% between 2026 and 2035, reaching a value of around USD 739.77 Million by 2035.
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In South Korea, approximately 61.2% of respondents participated in regular sports activities at least once a week as of 2022.
In 2023, Jeonnam, Gyeongbuk, Jeonbuk, Gangwon, Busan, and Chungnam are projected to become super-aged regions with aged populations surpassing 20%.
As per Statistics Korea, in 2022, the employment rate among individuals aged 65 and older has been 36.2%.
Compound Annual Growth Rate
12.5%
Value in USD Million
2026-2035
*this image is indicative*
A massage chair is a specialized seat designed to provide various massage techniques like rolling, kneading, tapping, and vibration. It's commonly used for relaxation, stress reduction, and easing joint and muscle pain. Typically equipped with mechanical parts and motors, it targets specific areas like the back, neck, shoulders, and even other body parts such as the feet, legs, and arms. Many models offer adjustable pressure levels, music, and heat therapy options.
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According to the Korea National Sports Participation Survey (KNSPS), which surveyed A total of 15,656 adult males (5487 people in 2019, 4791 people in 2020, and 5378 people in 2021), the findings highlight the potential need for massage chairs as individuals seek relaxation and relief from muscle tension resulting from sports participation.
Growing consumer awareness regarding physical and mental health, the rising ageing population, technological advancements, and the rise in personal disposable income are the major trends impacting the South Korea massage chair market growth.
In our fast-paced lives, people seek stress relief. Massage chairs offer a convenient solution, aligning with health-conscious lifestyles, as perceived to enhance overall well-being.
Technological advancements in massage chairs, such as improved algorithms and sensors, provide more personalized treatments. Increased affordability broadens the user base, meeting demand in South Korea.
The growing ageing population drives the massage chair market as individuals seek convenient and cost-effective solutions for relieving muscle tension and promoting relaxation at home.
Increased personal disposable income boosts the massage chair market as consumers seek convenient at-home massage solutions, saving time and money.
The massage chair industry is fueled by advancements in technology, affordability, the ageing demographic, and convenience. Enhanced algorithms and sensors improve massage experiences, while lower costs broaden accessibility.
As the elderly population grows, there is an increasing demand for convenient home-based muscle relief and relaxation solutions. Massage chairs provide this convenience, saving users time and money compared to traditional therapy sessions.
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“South Korea Massage Chair Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Nature
Market Breakup by Product
Market Breakup by End-Use
Market Breakup by Distribution Channel
With the growing technological advances, the inclination toward the robotic segment is steadily increasing among the South Korean population.
They offer a more customisable massage experience that works more precisely on the targeted body part. However, conventional massage chairs are portable and can be used in any setting. They use more fundamental massage techniques including rolling, tapping, and kneading and have a more simple design. These chairs cost less when compared to robotic massage chairs.
Inversion massage chairs have been used significantly as it is portable thus boosting the market demands
Inversion massage chairs utilize gravity to provide therapeutic massages across various body regions. By distributing body weight evenly and elevating legs above the heart, zero-gravity chairs aim to enhance relaxation. Conversely, targeted massage products, often portable and available in manual or electric forms, may incorporate heat for massage. Their affordability, ease of use, and portability contribute to their market dominance. However, the full-body segment in South Korea is growing steadily due to high disposable income and living standards.
Massage chairs are widely used in South Korea in both the residential and commercial sectors
Massage chairs are widely utilized in commercial settings like spas and salons, with an increasing presence in workplaces to alleviate stress in South Korea's demanding work culture. Additionally, the residential market holds a substantial share due to the tech-savvy nature of Koreans and the perceived health benefits and innovative features of massage chairs.
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The companies designs and produces massage chairs and appliances aimed at providing comfort and relaxation to users., manufactures hydrogen water generators and massage chairs, and manufactures and sells water purifiers.
Founded in 1947, with its headquarters in South Korea, A leading figure and pioneer in consumer electronics, household appliances, and mobile communication technologies worldwide.
Founded in 2007, with its headquarters in South Korea, the company designs and produces massage chairs and appliances aimed at providing comfort and relaxation to users.
Founded in 1954, with its headquarters in Japan, they are known for manufacturing hydrogen water generators and massage chairs, among others.
Founded in 1989, with its headquarters in South Korea, it manufactures and sells water purifiers, massage chairs, bidets, air purifiers, and water purifiers, among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other South Korea massage chair market key players are Bodyfriend Co., Ltd, Bokjeong Formulation Co., Ltd, SK Magic Co., Ltd, and H Solution among others.
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The market was valued at USD 227.81 Million in 2025.
The market is projected to grow at a CAGR of 12.50% between 2026 and 2035.
The revenue generated from the South Korea massage chair market is expected to reach USD 739.77 Million in 2035.
The market is categorised according to nature, which includes conventional and robotic.
The market is categorised according to the product, which includes inversion massage chairs, zero gravity massage chairs, targeted massage products, and others.
The market key players are Bodyfriend Co., Ltd, LG Electronics, Inc., HUTECH Industry Co., Ltd., Bokjeong Formulation Co., Ltd, Fuji Medical Instruments Mfg. Co., Ltd, Coway Co., Ltd, SK Magic Co., Ltd, and H Solution among others.
Based on the end use, the market is divided into commercial and residential.
Based on the distribution channel, the market is divided into speciality stores, supermarkets, and hypermarkets, online, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Nature |
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| Breakup by Product |
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| Breakup by End-Use |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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