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The South Korea massage chair market reached a value of approximately USD 202.5 million in 2023. The market is projected to grow at a CAGR of 12.50% between 2024 and 2032, reaching a value of around USD 575.05 million by 2032.
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A massage chair is a specialized seat designed to provide various massage techniques like rolling, kneading, tapping, and vibration. It's commonly used for relaxation, stress reduction, and easing joint and muscle pain. Typically equipped with mechanical parts and motors, it targets specific areas like the back, neck, shoulders, and even other body parts such as the feet, legs, and arms. Many models offer adjustable pressure levels, music, and heat therapy options.
According to the Korea National Sports Participation Survey (KNSPS), which surveyed A total of 15,656 adult males (5487 people in 2019, 4791 people in 2020, and 5378 people in 2021), the findings highlight the potential need for massage chairs as individuals seek relaxation and relief from muscle tension resulting from sports participation.
growing consumer awareness regarding physical and mental health, the rising ageing population, technological advancements, and the rise in personal disposable income are the major trends impacting the South Korea massage chair market growth.
May 23, 2024
Coway Co. unveiled BeRex Mine Plus, a high-end compact massage chair, as the latest addition to its BeRex series.
January 16, 2024
At the CES event in Las Vegas, Nevada, NOUHAUS introduced its latest premium massage chair, ORBIT. Hailing from South Korea, NOUHAUS is a vibrant furniture brand specializing in life curation.
July 24, 2023
OSIM, a top player in Wellness Tech innovations, has revealed South Korean actor Hyun Bin as the ambassador for its latest flagship product, the uDream Pro well-being chair.
June 22, 2023
On Thursday, Bodyfriend, the premier manufacturer of massage chairs in South Korea, unveiled a new model named Davinci. This chair incorporates body composition analysis to provide personalized massage features.
Growing Consumer Awareness Regarding Physical and Mental Health
In our fast-paced lives, people seek stress relief. Massage chairs offer a convenient solution, aligning with health-conscious lifestyles, as perceived to enhance overall well-being.
Technological Advancements
Technological advancements in massage chairs, such as improved algorithms and sensors, provide more personalized treatments. Increased affordability broadens the user base, meeting demand in South Korea.
Rising ageing population
The growing ageing population drives the massage chair market as individuals seek convenient and cost-effective solutions for relieving muscle tension and promoting relaxation at home.
Rise in personal disposable Income
Increased personal disposable income boosts the massage chair market as consumers seek convenient at-home massage solutions, saving time and money.
The massage chair industry is fueled by advancements in technology, affordability, the ageing demographic, and convenience. Enhanced algorithms and sensors improve massage experiences, while lower costs broaden accessibility.
As the elderly population grows, there is an increasing demand for convenient home-based muscle relief and relaxation solutions. Massage chairs provide this convenience, saving users time and money compared to traditional therapy sessions.
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“South Korea Massage Chair Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Nature
Market Breakup by Product
Market Breakup by End-Use
Market Breakup by Distribution Channel
With the growing technological advances, the inclination toward the robotic segment is steadily increasing among the South Korean population.
They offer a more customisable massage experience that works more precisely on the targeted body part. However, conventional massage chairs are portable and can be used in any setting. They use more fundamental massage techniques including rolling, tapping, and kneading and have a more simple design. These chairs cost less when compared to robotic massage chairs.
Inversion massage chairs have been used significantly as it is portable thus boosting the market demands
Inversion massage chairs utilize gravity to provide therapeutic massages across various body regions. By distributing body weight evenly and elevating legs above the heart, zero-gravity chairs aim to enhance relaxation. Conversely, targeted massage products, often portable and available in manual or electric forms, may incorporate heat for massage. Their affordability, ease of use, and portability contribute to their market dominance. However, the full-body segment in South Korea is growing steadily due to high disposable income and living standards.
Massage chairs are widely used in South Korea in both the residential and commercial sectors
Massage chairs are widely utilized in commercial settings like spas and salons, with an increasing presence in workplaces to alleviate stress in South Korea's demanding work culture. Additionally, the residential market holds a substantial share due to the tech-savvy nature of Koreans and the perceived health benefits and innovative features of massage chairs.
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The companies designs and produces massage chairs and appliances aimed at providing comfort and relaxation to users., manufactures hydrogen water generators and massage chairs, and manufactures and sells water purifiers.
LG Electronics, Inc.: Founded in 1947, with its headquarters in South Korea, A leading figure and pioneer in consumer electronics, household appliances, and mobile communication technologies worldwide.
HUTECH Industry Co., Ltd.: Founded in 2007, with its headquarters in South Korea, the company designs and produces massage chairs and appliances aimed at providing comfort and relaxation to users.
Fuji Medical Instruments Mfg. Co., Ltd: Founded in 1954, with its headquarters in Japan, they are known for manufacturing hydrogen water generators and massage chairs, among others.
Coway Co, Ltd: Founded in 1989, with its headquarters in South Korea, it manufactures and sells water purifiers, massage chairs, bidets, air purifiers, and water purifiers, among others.
Other South Korea massage chair market key players are Bodyfriend Co., Ltd, Bokjeong Formulation Co., Ltd, SK Magic Co., Ltd, and H Solution among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Nature |
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Breakup by Product |
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Breakup by End-Use |
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Breakup by Distribution Channel |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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South Korea Massage Chair Market Size
South Korea Massage Chair Market Growth
South Korea Massage Chair Market Trends
South Korea Massage Chair Market Share
South Korea Massage Chair Manufacturers
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 South Korea Massage Chair Market Overview
8.1 Key Industry Highlights
8.2 South Korea Massage Chair Historical Market (2018-2023)
8.3 South Korea Massage Chair Market Forecast (2024-2032)
9 South Korea Massage Chair Market by Nature
9.1 Conventional
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Robotic
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 South Korea Massage Chair Market by Product
10.1 Inversion Massage Chairs
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Zero Gravity Massage Chairs
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Targeted Massage Products
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 South Korea Massage Chair Market by End-Use
11.1 Commercial
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Residential
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 South Korea Massage Chair Market by Distribution Channel
12.1 Speciality Stores
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Supermarkets and Hypermarkets
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Bodyfriend Co., Ltd
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 LG Electronics, Inc.
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 HUTECH Industry Co., Ltd.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Bokjeong Formulation Co., Ltd
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Fuji Medical Instruments Mfg. Co., Ltd
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Coway Co,Ltd
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 SK Magic Co.,Ltd
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 H Solution
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. South Korea Massage Chair Market: Key Industry Highlights, 2018 and 2032
2. South Korea Massage Chair Historical Market: Breakup by Nature (USD Million), 2018-2023
3. South Korea Massage Chair Market Forecast: Breakup by Nature (USD Million), 2024-2032
4. South Korea Massage Chair Historical Market: Breakup by Product (USD Million), 2018-2023
5. South Korea Massage Chair Market Forecast: Breakup by Product (USD Million), 2024-2032
6. South Korea Massage Chair Historical Market: Breakup by End-Use (USD Million), 2018-2023
7. South Korea Massage Chair Market Forecast: Breakup by End-Use (USD Million), 2024-2032
8. South Korea Massage Chair Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. South Korea Massage Chair Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. South Korea Massage Chair Market Structure
The market was valued at USD 202.5 million in 2023.
The market is projected to grow at a CAGR of 12.50% between 2024 and 2032.
The revenue generated from the South Korea massage chair market is expected to reach USD 575.05 million in 2032.
The market is categorised according to nature, which includes conventional and robotic.
The market is categorised according to the product, which includes inversion massage chairs, zero gravity massage chairs, targeted massage products, and others.
The market key players are Bodyfriend Co., Ltd, LG Electronics, Inc., HUTECH Industry Co., Ltd., Bokjeong Formulation Co., Ltd, Fuji Medical Instruments Mfg. Co., Ltd, Coway Co., Ltd, SK Magic Co., Ltd, and H Solution among others.
Based on the end use, the market is divided into commercial and residential.
Based on the distribution channel, the market is divided into speciality stores, supermarkets, and hypermarkets, online, and others.
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