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Global Spiced/Flavoured Rum Market: By Product: Vanilla, Fruit, Mix, Others; By Type: White, Gold, Dark Spiced Rum; By Distribution Channel: On-Trade, Off-Trade; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Value Chain Analysis; Competitive Landscape; Industry Events and Developments

Global Spiced/Flavoured Rum Market Outlook

The global spiced/flavoured rum market reached a value of about USD 6.2 billion in 2019. The industry is further expected to grow at a CAGR of 4% in the forecast period of 2020-2025 to reach a value of around USD 8 billion by 2025.

 

Spiced/Flavoured Rum Market

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The Asia Pacific to Provide Significant Growth Opportunities for the Spiced/Flavoured Rum Industry

The spiced/flavoured rum industry in the Asia Pacific held a significant share in the global market in 2019 and is most likely to witness a healthy rise in the forecast period as well. The growth in the region is being triggered by the rising consumer demand from countries like China, India, Japan, South Korea, Philippines, and Australia. South Korea is particularly leading the consumer demand within the region owing to the booming demand for gin and rum. Apart from the Asia Pacific, Europe is also anticipated to witness a significant growth in the coming years. The demand for spiced rum is on a rise in Germany due to its rising popularity among the consumers.

 

Cocktail Revolution Supporting the Global Market for Spiced/Flavoured Rum

The industry is significantly being supported by the cocktail revolution, which has been extremely helpful in gaining attention from drinkers who are interested in both flavours, that is traditional as well as exotic. This has led to a robust demand for spiced spirits among the consumers, leading to the rising sales of spiced rums in bars, restaurants, and pubs.

 

Spiced/Flavoured Rum Market by Type

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Spiced/Flavoured Rum: Industry Definition and Segmentation

Rum is an alcoholic drink made from sugar cane molasses or directly from sugar cane juice by fermenting and distilling. The spicy-flavoured rum contains numerous aromas as well as spices, which are added to a special mixture of spirits. Initially developed to meet medical needs, the spicy rum is becoming more popular with its distinctive flavour and persistent market demand for new exciting liquefied aromas. The flavour of the spices ranges from ginger, garlic, cinnamon, clove, and others, to which common aromatic agents for spicy rums are added like fruit extracts, including citrus, mint, an apple, coconut, and mango. Spicy/flavoured rum makers, like Diageo and Captain Morgan are the bestsellers of spicy rum, with distinct vanilla and caramel taste.

Based on product, the industry can be divided into:

  • Vanilla
  • Fruit
  • Mix
  • Others

On the basis of type, the product can be categorised as follows:

  • White
  • Gold
  • Dark Spiced Rum

The distribution channels can be bifurcated into on-trade and off-trade.

The regional markets for spiced/flavoured rum can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Spiced/Flavoured Rum Market by Region

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Introduction of Innovative Flavours to Propel the Market Growth

The global spiced/flavoured rum industry is being driven by various factors including the rising economies, changing lifestyles of the consumers, as well as their increasing disposable incomes. The market growth is supported by the rising preferences of the consumers for rum and gin. The demand for spiced/ flavoured rum is thriving owing to the rising experiments and innovations with the product at various pubs, bars, and restaurants. The increased demand for rums in cocktails is also aiding the market growth as  flavoured rum provides a special taste to drinks, plus spicy rum is normally consumed with cola due to its ease of preparation. The introduction of new varieties of spiced rum is expected to bolster the growth of the market in the coming years.

 

Key Industry Players in the Global Spiced/Flavoured Rum Market

The report gives a detailed analysis of the following key players in the global spiced/flavoured rum industry, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Diageo plc.
  • Bacardi Limited
  • Pernod Ricard SA.
  • Maine Craft Distilling, LLC.
  • Altitude Spirits, Inc.
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Spiced/Flavoured Rum Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Spiced/Flavoured Rum Historical Market (2015-2019) 
    8.3    Global Spiced/Flavoured Rum Market Forecast (2020-2025)
    8.4    Global Spiced/Flavoured Rum Market by Product
        8.4.1    Vanilla
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    Fruit
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
        8.4.3    Mix
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2015-2019)
            8.4.3.3    Forecast Trend (2020-2025)
        8.4.4    Others
    8.5    Global Spiced/Flavoured Rum Market by Type
        8.5.1    White
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    Gold
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
        8.5.3    Dark Spiced Rum
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2015-2019)
            8.5.3.3    Forecast Trend (2020-2025)
    8.6    Global Spiced/Flavoured Rum Market by Distribution Channel
        8.6.1    On-Trade
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2015-2019)
            8.6.1.3    Forecast Trend (2020-2025)
        8.6.2    Off-Trade
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2015-2019)
            8.6.2.3    Forecast Trend (2020-2025)
    8.7    Global Spiced/Flavoured Rum Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Manufacturing Process

    12.1    Overview
    12.2    Detailed Process Flow
    12.3    Operation Involved
13    Competitive Landscape
    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Diageo plc.
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Bacardi Limited
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    Pernod Ricard SA.
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Maine Craft Distilling, LLC.
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    Altitude Spirits, Inc.
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Others
14    Industry Events and Developments

 

Additional Customisations Available

1    Project Requirements and Cost Analysis
    1.1    Land, Location, and Site Development
    1.2    Construction
    1.3    Plant Machinery
    1.4    Cost of Raw Material
    1.5    Packaging
    1.6    Transportation
    1.7    Utilities
    1.8    Manpower
    1.9    Other Capital Investment

 

List of Figures and Tables

1.    Global Spiced/Flavoured Rum Market: Key Industry Highlights, 2015 and 2025
2.    Global Spiced/Flavoured Rum Historical Market: Breakup by Product (USD Billion), 2015-2019
3.    Global Spiced/Flavoured Rum Market Forecast: Breakup by Product (USD Billion), 2020-2025
4.    Global Spiced/Flavoured Rum Historical Market: Breakup by Type (USD Billion), 2015-2019
5.    Global Spiced/Flavoured Rum Market Forecast: Breakup by Type (USD Billion), 2020-2025
6.    Global Spiced/Flavoured Rum Historical Market: Breakup by Distribution Channel (USD Billion), 2015-2019
7.    Global Spiced/Flavoured Rum Market Forecast: Breakup by Distribution Channel (USD Billion), 2020-2025
8.    Global Spiced/Flavoured Rum Historical Market: Breakup by Region (USD Billion), 2015-2019
9.    Global Spiced/Flavoured Rum Market Forecast: Breakup by Region (USD Billion), 2020-2025
10.    North America Spiced/Flavoured Rum Historical Market: Breakup by Country (USD Billion), 2015-2019
11.    North America Spiced/Flavoured Rum Market Forecast: Breakup by Country (USD Billion), 2020-2025
12.    Europe Spiced/Flavoured Rum Historical Market: Breakup by Country (USD Billion), 2015-2019
13.    Europe Spiced/Flavoured Rum Market Forecast: Breakup by Country (USD Billion), 2020-2025
14.    Asia Pacific Spiced/Flavoured Rum Historical Market: Breakup by Country (USD Billion), 2015-2019
15.    Asia Pacific Spiced/Flavoured Rum Market Forecast: Breakup by Country (USD Billion), 2020-2025
16.    Latin America Spiced/Flavoured Rum Historical Market: Breakup by Country (USD Billion), 2015-2019
17.    Latin America Spiced/Flavoured Rum Market Forecast: Breakup by Country (USD Billion), 2020-2025
18.    Middle East and Africa Spiced/Flavoured Rum Historical Market: Breakup by Country (USD Billion), 2015-2019
19.    Middle East and Africa Spiced/Flavoured Rum Market Forecast: Breakup by Country (USD Billion), 2020-2025
20.    Global Spiced/Flavoured Rum Market Structure

Key Questions Answered in the Report

In 2019, the global spiced/flavoured rum market attained a value of nearly USD 6.2 billion.

The market is projected to grow at a CAGR of 4% between 2020 and 2025.

The market is estimated to witness a healthy growth in the forecast period of 2020-2025 to reach about USD 8 billion by 2025.

The major drivers of the industry, such as rising disposable incomes, increasing population, increasing consumer demand, healthy demand for spiced spirits, and enhanced standards of living, are expected to aid the market growth.

The key trends guiding the growth of the market include the growing experiments with the product at various pubs, bars, and restaurants and the increasing introduction of new varieties of spiced rum.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The leading products of spiced/flavoured rum in the market are vanilla, fruit, and mix, among others.

The major types of spiced/flavoured rum in the industry are white, gold, and dark spiced rum.

The significant distribution channels in the market are on-trade and off-trade.

The major players in the industry are Diageo plc., Bacardi Limited, Pernod Ricard SA., Maine Craft Distilling, LLC., and Altitude Spirits, Inc., among others.

Analyst Review

The global spiced/flavoured rum market attained a value of USD 6.2 billion in 2019, driven by rising demand for spiced rum among the consumers. Aided by the introduction of new products, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 4%. The market is projected to reach USD 8 billion by 2025.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. By product, the market is segmented into vanilla, fruit, and mix, among others. Based on type, the product is divided into white, gold, and dark spiced rum. On the basis of distribution channels, the market is categorised into on-trade and off-trade.  The major regional markets for spiced/flavoured rum market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Diageo plc., Bacardi Limited, Pernod Ricard SA., Maine Craft Distilling, LLC., and Altitude Spirits, Inc., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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