Global Sports Betting Market Share, Size, Growth, Analysis, Report, Forecast: By Betting Type: Fixed Odds Wagering, Exchange Betting, Live In/Play Betting, E-Sports Betting, Others; By Sports Type: Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, Others; By Platform: Online, Offline; Regional Analysis; Competitive Landscape; 2023-2028

Global Sports Betting Market Outlook

The global sports betting market size reached a value of approximately USD 89.9 billion in 2022. The market is further expected to grow at a CAGR of 9.30% between 2023 and 2028, reaching a value of USD 153.28 billion by 2028.

 

Key Trends in the Market

Sports betting is a type of gambling where individuals can place wagers and bets on the outcome of sporting events. It involves predicting the winners of the sports competitions and placing bets on the basis of those predictions.

 

  • Introduction of mobile betting has positively impacted the sports betting industry growth as it increases convenience. Mobile sports betting apps and services also allow users to place on-the-go bets, further boosting their utilisation.
  • Sports betting is becoming increasingly popular among the general population due to its entertainment appeal and the widespread interest in various sports. Fans of a particular sport often are interested in betting on that particular sport.
  • Increasing legalisation of sports betting across various countries is a key trend sporting the market growth. While gambling in general may face restrictions in terms of legality, sports betting is receiving widespread approval by various governments.

 

Global Sports Betting Market Analysis

On the basis of betting type, the market is divided into fixed odd wagering, exchange betting, live in/play betting, and e-sports betting, among others. Based on sports type, the market is segmented into football, basketball, baseball, horse racing, cricket, and hockey, among others. On the basis of platform, the market is bifurcated into online and offline. Based on region, the market is segregated into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global sport betting market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • International Game Technology
  • GVC Holdings
  • Bet365
  • Scientific Games
  • Flutter Entertainment plc
  • William Hill PLC
  • Playtech plc
  • Kindred Group
  • 888 Holdings Plc
  • Betsson AB
  • Others

 

Global Sports Betting Market Share by Platform

Online sports betting is projected to account for a significant share of the market over the forecast period. The is due to the proliferation of smartphones and increasing access to internet in various parts of the world. Increasing presence of secure online payment options is also boosting the online sports betting market. Furthermore, the convenience offered by online sports betting services along with the option of live betting are further boosting the demand for online sports betting. Forums can be created where users can interact and learn more about online sports betting options and tips, increasing the appeal of the betting platform.

 

Global Sports Betting Market Share by Region

Europe is anticipated to witness significant growth in the market for sports betting in the upcoming years due to establishment of various favourable regulations in the region. The strong presence of the gambling industry in various countries such as France, Germany, and the United Kingdom is also aiding the market expansion. Meanwhile, the North America region is also anticipated to witness significant growth over the forecast period. This is due to the surge in online sports betting platforms and increasing adoption of sports betting in countries such as Canada and the United States.

 

Competitive Landscape

International Game Technology, founded in 1975 and based in Nevada, United States, is a global leader in gaming. The company focuses on delivering responsible gaming experiences and entertainment for players across various channels.

 

Flutter Entertainment plc is a sports betting company that was established in 2016 and is headquartered in Dublin, Ireland. It is the parent company of various leading brands such as PokerStars, Tombola, Sportsbet, and Paddy Power.

 

William Hill PLC is a gambling company that was founded in 1934 and is based in London, United Kingdom. Their product offerings includes online casino, sports betting, online bingo, and online poker, among others.

 

Other market players include GVC Holdings, Bet365, Scientific Games, Playtech plc, Kindred Group, 888 Holdings Plc, and Betsson AB, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Betting Type
  • Sports Type
  • Platform
  • Region
Breakup by Betting Type
  • Fixed Odds Wagering
  • Exchange Betting
  • Live In/Play Betting
  • E-Sports Betting
  • Others
Breakup by Sports Type
  • Football
  • Basketball
  • Baseball
  • Horse Racing
  • Cricket
  • Hockey
  • Others
Breakup by Platform
  • Online
  • Offline
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • International Game Technology
  • GVC Holdings
  • Bet365
  • Scientific Games
  • Flutter Entertainment plc
  • William Hill PLC
  • Playtech plc
  • Kindred Group
  • 888 Holdings Plc
  • Betsson AB
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Sports Betting Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Sports Betting Historical Market (2018-2022)
    8.3    Global Sports Betting Market Forecast (2023-2028)
    8.4    Global Sports Betting Market by Betting Type
        8.4.1    Fixed Odds Wagering
            8.4.1.1    Historical Trend (2018-2022)
            8.4.1.2    Forecast Trend (2023-2028)
        8.4.2    Exchange Betting
            8.4.2.1    Historical Trend (2018-2022)
            8.4.2.2    Forecast Trend (2023-2028)
        8.4.3    Live In/Play Betting
            8.4.3.1    Historical Trend (2018-2022)
            8.4.3.2    Forecast Trend (2023-2028)
        8.4.4    E-Sports Betting
            8.4.4.1    Historical Trend (2018-2022)
            8.4.4.2    Forecast Trend (2023-2028)
        8.4.5    Others
    8.5    Global Sports Betting Market by Sports Type
        8.5.1    Football
            8.5.1.1    Historical Trend (2018-2022)
            8.5.1.2    Forecast Trend (2023-2028)
        8.5.2    Basketball
            8.5.2.1    Historical Trend (2018-2022)
            8.5.2.2    Forecast Trend (2023-2028)
        8.5.3    Baseball
            8.5.3.1    Historical Trend (2018-2022)
            8.5.3.2    Forecast Trend (2023-2028)
        8.5.4    Horse Racing
            8.5.4.1    Historical Trend (2018-2022)
            8.5.4.2    Forecast Trend (2023-2028)
        8.5.5    Cricket
            8.5.5.1    Historical Trend (2018-2022)
            8.5.5.2    Forecast Trend (2023-2028)
        8.5.6    Hockey
            8.5.6.1    Historical Trend (2018-2022)
            8.5.6.2    Forecast Trend (2023-2028)
        8.5.7    Others
    8.6    Global Sports Betting Market by Platform
        8.6.1    Online
            8.6.1.1    Historical Trend (2018-2022)
            8.6.1.2    Forecast Trend (2023-2028)
        8.6.2    Offline
            8.6.2.1    Historical Trend (2018-2022)
            8.6.2.2    Forecast Trend (2023-2028)
    8.7    Global Sports Betting Market by Region
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2022)
            8.7.1.2    Forecast Trend (2023-2028)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2022)
            8.7.2.2    Forecast Trend (2023-2028)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2022)
            8.7.3.2    Forecast Trend (2023-2028)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2022)
            8.7.4.2    Forecast Trend (2023-2028)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2022)
            8.7.5.2    Forecast Trend (2023-2028)
9    North America Sports Betting Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2022)
        9.1.2    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Historical Trend (2018-2022)
        9.2.2    Forecast Trend (2023-2028)
10    Europe Sports Betting Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2022)
        10.1.2    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Historical Trend (2018-2022)
        10.2.2    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Historical Trend (2018-2022)
        10.3.2    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Historical Trend (2018-2022)
        10.4.2    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Sports Betting Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2022)
        11.1.2    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Historical Trend (2018-2022)
        11.2.2    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Historical Trend (2018-2022)
        11.3.2    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2022)
        11.4.2    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Historical Trend (2018-2022)
        11.5.2    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Sports Betting Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2022)
        12.1.2    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2022)
        12.2.2    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2022)
        12.3.2    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Sports Betting Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2022)
        13.1.2    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2022)
        13.2.2    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2022)
        13.3.2    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2022)
        13.4.2    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis  
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price  
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    International Game Technology
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    GVC Holdings
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Bet365
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Scientific Games
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Flutter Entertainment plc
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    William Hill PLC
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Playtech plc
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Kindred Group
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    888 Holdings Plc
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Betsson AB
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Sports Betting Market: Key Industry Highlights, 2018 and 2028 
2.    Global Sports Betting Historical Market: Breakup by Betting Type (USD Million), 2018-2022
3.    Global Sports Betting Market Forecast: Breakup by Betting Type (USD Million), 2023-2028
4.    Global Sports Betting Historical Market: Breakup by Sports Type (USD Million), 2018-2022
5.    Global Sports Betting Market Forecast: Breakup by Sports Type (USD Million), 2023-2028
6.    Global Sports Betting Historical Market: Breakup by Platform (USD Million), 2018-2022
7.    Global Sports Betting Market Forecast: Breakup by Platform (USD Million), 2023-2028
8.    Global Sports Betting Historical Market: Breakup by Region (USD Million), 2018-2022
9.    Global Sports Betting Market Forecast: Breakup by Region (USD Million), 2023-2028
10.    North America Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
11.    North America Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
12.    Europe Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
13.    Europe Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
14.    Asia Pacific Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
15.    Asia Pacific Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
16.    Latin America Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
17.    Latin America Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
18.    Middle East and Africa Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
19.    Middle East and Africa Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
20.    Global Sports Betting Market Structure

Key Questions Answered in the Report

The market reached a value of approximately USD 89.9 billion in 2022.

The market is expected to grow at a CAGR of 9.30% between 2023 and 2028.

The market for sports betting is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 153.28 billion by 2028.

The major market drivers include rising legalisation of sports betting and increasing online accessibility.

The key trends fuelling the growth of the market include introduction of mobile betting, widespread fan following of various sports, and increasing entertainment appeal of sports betting.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The significant sports type in the market for sports betting include football, basketball, baseball, horse racing, cricket, and hockey, among others.

The key players in the sports betting market, according to the report, are International Game Technology, GVC Holdings, Bet365, Scientific Games, Flutter Entertainment plc, William Hill PLC, Playtech plc, Kindred Group, 888 Holdings Plc, and Betsson AB, among others.

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