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Global Sports Betting Market Share, Size, Growth, Analysis, Report, Forecast: By Betting Type: Fixed Odds Wagering, Exchange Betting, Live In/Play Betting, E-Sports Betting, Others; By Sports Type: Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, Others; By Platform: Online, Offline; Regional Analysis; Competitive Landscape; 2023-2028
Global Sports Betting Market Outlook
The global sports betting market size reached a value of approximately USD 89.9 billion in 2022. The market is further expected to grow at a CAGR of 9.30% between 2023 and 2028, reaching a value of USD 153.28 billion by 2028.
Key Trends in the Market
Sports betting is a type of gambling where individuals can place wagers and bets on the outcome of sporting events. It involves predicting the winners of the sports competitions and placing bets on the basis of those predictions.
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- Introduction of mobile betting has positively impacted the sports betting industry growth as it increases convenience. Mobile sports betting apps and services also allow users to place on-the-go bets, further boosting their utilisation.
- Sports betting is becoming increasingly popular among the general population due to its entertainment appeal and the widespread interest in various sports. Fans of a particular sport often are interested in betting on that particular sport.
- Increasing legalisation of sports betting across various countries is a key trend sporting the market growth. While gambling in general may face restrictions in terms of legality, sports betting is receiving widespread approval by various governments.
Global Sports Betting Market Analysis
On the basis of betting type, the market is divided into fixed odd wagering, exchange betting, live in/play betting, and e-sports betting, among others. Based on sports type, the market is segmented into football, basketball, baseball, horse racing, cricket, and hockey, among others. On the basis of platform, the market is bifurcated into online and offline. Based on region, the market is segregated into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global sport betting market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- International Game Technology
- GVC Holdings
- Bet365
- Scientific Games
- Flutter Entertainment plc
- William Hill PLC
- Playtech plc
- Kindred Group
- 888 Holdings Plc
- Betsson AB
- Others
Global Sports Betting Market Share by Platform
Online sports betting is projected to account for a significant share of the market over the forecast period. The is due to the proliferation of smartphones and increasing access to internet in various parts of the world. Increasing presence of secure online payment options is also boosting the online sports betting market. Furthermore, the convenience offered by online sports betting services along with the option of live betting are further boosting the demand for online sports betting. Forums can be created where users can interact and learn more about online sports betting options and tips, increasing the appeal of the betting platform.
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Global Sports Betting Market Share by Region
Europe is anticipated to witness significant growth in the market for sports betting in the upcoming years due to establishment of various favourable regulations in the region. The strong presence of the gambling industry in various countries such as France, Germany, and the United Kingdom is also aiding the market expansion. Meanwhile, the North America region is also anticipated to witness significant growth over the forecast period. This is due to the surge in online sports betting platforms and increasing adoption of sports betting in countries such as Canada and the United States.
Competitive Landscape
International Game Technology, founded in 1975 and based in Nevada, United States, is a global leader in gaming. The company focuses on delivering responsible gaming experiences and entertainment for players across various channels.
Flutter Entertainment plc is a sports betting company that was established in 2016 and is headquartered in Dublin, Ireland. It is the parent company of various leading brands such as PokerStars, Tombola, Sportsbet, and Paddy Power.
William Hill PLC is a gambling company that was founded in 1934 and is based in London, United Kingdom. Their product offerings includes online casino, sports betting, online bingo, and online poker, among others.
Other market players include GVC Holdings, Bet365, Scientific Games, Playtech plc, Kindred Group, 888 Holdings Plc, and Betsson AB, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Betting Type |
|
| Breakup by Sports Type |
|
| Breakup by Platform |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Sports Betting Market Analysis
8.1 Key Industry Highlights
8.2 Global Sports Betting Historical Market (2018-2022)
8.3 Global Sports Betting Market Forecast (2023-2028)
8.4 Global Sports Betting Market by Betting Type
8.4.1 Fixed Odds Wagering
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Exchange Betting
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Live In/Play Betting
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.4.4 E-Sports Betting
8.4.4.1 Historical Trend (2018-2022)
8.4.4.2 Forecast Trend (2023-2028)
8.4.5 Others
8.5 Global Sports Betting Market by Sports Type
8.5.1 Football
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Basketball
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Baseball
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.5.4 Horse Racing
8.5.4.1 Historical Trend (2018-2022)
8.5.4.2 Forecast Trend (2023-2028)
8.5.5 Cricket
8.5.5.1 Historical Trend (2018-2022)
8.5.5.2 Forecast Trend (2023-2028)
8.5.6 Hockey
8.5.6.1 Historical Trend (2018-2022)
8.5.6.2 Forecast Trend (2023-2028)
8.5.7 Others
8.6 Global Sports Betting Market by Platform
8.6.1 Online
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Offline
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.7 Global Sports Betting Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2022)
8.7.3.2 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2022)
8.7.4.2 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2022)
8.7.5.2 Forecast Trend (2023-2028)
9 North America Sports Betting Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Sports Betting Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Sports Betting Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Sports Betting Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Sports Betting Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 International Game Technology
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 GVC Holdings
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Bet365
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Scientific Games
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Flutter Entertainment plc
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 William Hill PLC
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Playtech plc
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Kindred Group
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 888 Holdings Plc
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Betsson AB
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sports Betting Market: Key Industry Highlights, 2018 and 2028
2. Global Sports Betting Historical Market: Breakup by Betting Type (USD Million), 2018-2022
3. Global Sports Betting Market Forecast: Breakup by Betting Type (USD Million), 2023-2028
4. Global Sports Betting Historical Market: Breakup by Sports Type (USD Million), 2018-2022
5. Global Sports Betting Market Forecast: Breakup by Sports Type (USD Million), 2023-2028
6. Global Sports Betting Historical Market: Breakup by Platform (USD Million), 2018-2022
7. Global Sports Betting Market Forecast: Breakup by Platform (USD Million), 2023-2028
8. Global Sports Betting Historical Market: Breakup by Region (USD Million), 2018-2022
9. Global Sports Betting Market Forecast: Breakup by Region (USD Million), 2023-2028
10. North America Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
11. North America Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Europe Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
13. Europe Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Asia Pacific Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
15. Asia Pacific Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Latin America Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
17. Latin America Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Middle East and Africa Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
19. Middle East and Africa Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Global Sports Betting Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 89.9 billion in 2022.
The market is expected to grow at a CAGR of 9.30% between 2023 and 2028.
The market for sports betting is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 153.28 billion by 2028.
The major market drivers include rising legalisation of sports betting and increasing online accessibility.
The key trends fuelling the growth of the market include introduction of mobile betting, widespread fan following of various sports, and increasing entertainment appeal of sports betting.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant sports type in the market for sports betting include football, basketball, baseball, horse racing, cricket, and hockey, among others.
The key players in the sports betting market, according to the report, are International Game Technology, GVC Holdings, Bet365, Scientific Games, Flutter Entertainment plc, William Hill PLC, Playtech plc, Kindred Group, 888 Holdings Plc, and Betsson AB, among others.
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