The global sun care products market is likely to grow at a CAGR of 7.20% during 2026-2035, as sunscreen ingredients are extensively being used in cosmetics and toiletries.
Base Year
Historical Period
Forecast Period
As per industry reports, it is estimated that the number of new melanoma cases diagnosed in 2024 will increase by 7.3 percent, which creates a demand for sun care products.
An estimated 80 percent of skin ageing is caused by the sun. People who use sunscreen with an SPF of 15 or higher daily show 24 percent less skin ageing than those who do not use sunscreen daily.
An SPF 30 sunscreen provides 97 percent protection against sunburn, reduces the risk of squamous cell and melanoma skin cancers.
Compound Annual Growth Rate
7.2%
2026-2035
*this image is indicative*
Sun products like sunscreens are used on the skin for protection against the damaging effects of UV rays of the sun. Sunscreens are available in the form of lotions, creams, hair tonics, lip balms, and gels. Some key ingredients to look for in a quality sunscreen include zinc oxide, titanium dioxide, and avobenzone, which offer broad-spectrum protection against both UVA and UVB rays. An SPF of at least 30, and preferably 50, is recommended by dermatologists.
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With growing consumer awareness of the danger of sun exposure, consumers are increasingly demanding effective sun protection. Further, there is growing demand for sun care products with natural elements that enable better looks and are easy to use. This awareness and demand are expected to boost the sun care products market expansion.
Popular sun care products include EltaMD UV Clear Broad-Spectrum SPF 46, C’est Moi Gentle Mineral Sunscreen Lotion Broad Spectrum SPF 30, La Roche-Posay Anthelios Melt-In Sunscreen Milk SPF 60, Colorescience Sunforgettable Brush-On Sunscreen SPF 50, Blue Lizard Kids Mineral-Based Sunscreen SPF 50 Plus, and Neutrogena Hydro Boost Water Gel Lotion SPF 30, among others.
Introduction of mineral-based sun care products, rise in skin cancer cases, and development of new product formats are factors shaping the sun care products market outlook
Sunscreen brands are incorporating more skincare actives like vitamin C, niacinamide, and squalene, while skincare and colour cosmetic brands are adding UV protection claims. This "sunification" of skincare has influenced sun care products market development.
There has been a significant increase in the number of sunscreen products launched containing only mineral UV filters like titanium dioxide and zinc oxide. This trend is driven by consumer demand for more natural and reef-safe sun protection options.
To meet consumer demand for convenience and diversity in sun protection, brands are exploring new product formats beyond lotions and creams, such as patches, sticks, and powders. For instance, DOT & KEY Strawberry Dew SPF 50 Sunscreen Stick and the Aqualogica Glow+ Dewy Sunstick SPF 50+ provide effective and convenient sun protection in a user-friendly format.
Social media platforms like Instagram, YouTube, and TikTok and influencers have played a major role in driving awareness and demand for sun care products. Influencer endorsements, product recommendations, and testimonials have helped establish a compelling narrative around the necessity of sun protection, fuelling consumer demand and sun care products market growth.
There has also been increasing consumer awareness of the harmful effects of UVA rays, and demand has been growing for a full range of UVA/UVB protection. To cater to this demand, in 2022, L’Oréal introduced UVMune 400, its newest sun filtering technology. The ingredient shields the skin against ultra-long UVA rays. The novel solution was marketed towards preventing sun-induced deep skin damages.
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The EMR’s report titled “Sun Care Products Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Form
Market Breakup by Gender
Market Breakup by Distribution Channel
Market Breakup by Region
Lotion-based sun care products dominate, while the spray and wipes segments are expected to experience the fastest growth in the coming years
The lotion and creams segments dominates the market as they offer superior sun protection and are widely preferred by consumers due to their easy application and absorption into the skin. These segments are expected to grow at a steady CAGR during the forecast period due to their ability to provide effective sun protection and moisturisation. The gel segment is also an important part of the sun care products market report. Gel-based sun care products are lightweight, non-greasy, and provide a refreshing application experience. They are particularly popular for use during outdoor activities and sports.
Sun care wipes, on the other hand, are a convenient and portable form of sun protection. They allow for quick and easy reapplication of sunscreen, especially when outdoors. Sun care spray products are also gaining popularity, particularly among the younger demographic. Sprays offer quick and even coverage, making them easy to apply. The spray segment is anticipated to witness strong growth due to the increasing demand for hassle-free sun protection solutions.
The market caters to both male and female consumers, with the female segment accounting for most sales
The female segment dominates the sun care products market share. Women have traditionally been the primary consumers of sun care products, driven by a greater awareness of the importance of sun protection for skin health and appearance. Sun care products formulated for women, including daily moisturisers with SPF, facial sunscreens, and self-tanning lotions, account for the largest share of the market. The female segment is anticipated to continue its leading position and grow at a robust rate in the coming years.
However, as per sun care products market analysis, men are also increasingly becoming more conscious about sun protection and skin health. Demand for sun care products tailored specifically for men, such as sports-focused sunscreens and grooming products with SPF, is on the rise. The male segment is expected to grow at a steady pace during the forecast period as more men prioritise sun protection.
Market players are leveraging their extensive brand portfolios, research and development capabilities, and global distribution networks to meet the evolving consumer demand for sun care
The Procter & Gamble Company is a major American manufacturer of branded consumer goods that was founded in 1837 and is headquartered in Ohio, United States. It offers fabric and home care, beauty, grooming, and healthcare products. Some of its sun care brands include Olay, Coppertone, and Neutrogena.
Unilever plc is a British multinational consumer goods company that produces food, beverages, cleaning agents, and personal care products. Founded in 1929 through the merger of Lever Brothers and Margarine Unie, Unilever is headquartered in London, United Kingdom. Its sun care brands include Dove, Vaseline, and Sunsense.
L'Oréal SA is a French personal care company that specialises in cosmetics, skin care, hair care, and sun protection products. Founded in 1909 and headquartered in Clichy, France, its sun care brands include La Roche-Posay, Vichy, and Garnier.
Johnson & Johnson Services, Inc. is an American multinational corporation that develops medical devices, pharmaceutical, and consumer packaged goods. Founded in 1886 and headquartered in New Jersey, United States, it also offers sun care products under the brands Neutrogena, Aveeno, and Banana Boat.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the global sun care products market include Beiersdorf AG, Shiseido Co., Ltd., The Estée Lauder Companies Inc, S.C. Johnson & Son Inc., Edgewell Personal Care, and KOSÉ Corporation, among others.
High skin cancer rates, growing consumer awareness, and the presence of major industry players makes North America the dominant regional market for sun care products globally
North America dominates the market as people in North America are suffering from high rates of skin cancer and skin ageing problems, with one in five Americans expected to develop skin cancer by the age of 70. This has created significant demand for sun care products in the region.
Moreover, according to a report by the NPD Group, U.S. sun care product sales reached USD 1.5 billion in 2022, up 5% from the previous year. This growth was driven by increased consumer awareness about the importance of sun protection. Additionally, the rising popularity of outdoor activities and sports in North America has further fueled the demand for sun care products.
The sun care products market share in Asia Pacific is expected to witness significant growth during the forecast period as consumers in the region are becoming increasingly aware of the effects of sun exposure on the skin. There is also a preference for fair, unblemished skin in many Asian cultures, which has fueled the demand for sun care products that help maintain a pale complexion.
Major players in the region are focusing on product innovations to cater to the evolving consumer preferences in the region. For example, sun care products in Asia Pacific often feature high SPF values, sometimes reaching SPF 60-100, especially in Japan. There is also growing interest in using silicone-based technologies to improve the wash-off resistance and SPF enhancement of sun care formulations.
Latin America Sun Care Products Market
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The sun care products market is expected to grow at a CAGR of 7.20% between 2026 and 2035.
The major drivers of the market include the increasing awareness pertaining to the damage caused by UV rays, increasing demand for premium packaged sun care products, and rising standards of living.
Key trends aiding market expansion include the increasing celebrity influence and aggressive brand endorsements, increasing sales of innovative sun care products via e-commerce, and increasing sun exposure among the working population.
Key players in the market are The Procter & Gamble Company, Unilever plc, L'ORÉAL SA, Johnson & Johnson Services, Inc., Beiersdorf AG, Shiseido Co., Ltd., The Estée Lauder Companies Inc, S.C. Johnson & Son Inc., Edgewell Personal Care, and KOSÉ Corporation, among others.
The different products for sun care include sun protection products, after sun, and self-tanning products, among others.
The various form of sun care products are cream, gel, lotion, wipes, and spray, among others.
Sun care products should ideally be applied 20 minutes before exposure to the sun, while keeping the product away from the eyes.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Sun care products like sunscreens should be applied 3-4 times a day on body and face for better protection against UV rays, sunburn, skin cancer, and premature ageing.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Form |
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| Breakup by Gender |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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