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Global Tea Market Size, Share, Trends, Industry Analysis, Growth, Forecast: By Source: Organic, Conventional; By Type: Black, Green, Oolong, White, Others; By Packaging Type: Plastic Containers, Loose Tea, Paper Boards, Aluminum Tins, Tea Bag, Others; By Application; By Distribution Channel; Regional Analysis; Competitive Landscape; 2023-2028
Global Tea Market Outlook
The global tea market attained a value of USD 49.75 billion in 2022. The market is anticipated to reach a value of USD 71.37 billion by 2028, growing at a CAGR of 6.2% in the forecast period of 2023-2028.
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The market is currently being driven by an increasing demand for healthier beverages, RTD (Ready-to-drink) teas, growing demand in the foodservice segments and availability of the product in different flavors which satisfies every consumer’s taste. This report by Expert Market Research, entitled “Tea Market Report and Forecast 2023-2028”, provides a comprehensive analysis for anyone who plans to foray into the tea market.
Properties and Applications
Tea is an ancient hot beverage consumed as a medicinal as well as a social drink. There are different types of the product available in the market but all the types are derived from the leaves of the shrub called Camellia sinensis plant. The difference comes from how the plant is processed and how much they are oxidized.
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Based on source, the market is divided into:
- Organic
- Conventional
The tea market is segmented on the basis of type into:
- Black
- Green
- Oolong
- White
- Others
On the basis of packaging type, the market is divided into:
- Plastic Containers
- Loose Tea
- Paper Boards
- Aluminium Tins
- Tea Bag
- Others
Based on application, the market is bifurcated into:
- Residential
- Commercial
On the basis of distribution channel, the market is segregated into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
The regional tea markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Market Analysis
Historical market trends for the tea market have been provided from 2018-2022 and forecasts have been presented till 2028. The major regions in the global tea market are China, India, Kenya, Sri Lanka, and Turkey. Currently, China represents the largest tea market followed by India and Kenya.
The value chain analysis of the product, encompassing all the activities such as procurement, manufacturing, sales and distribution, has also been covered in this report. Furthermore, the study assesses the industry based on Porter’s five forces model, which evaluates the level of competition in the industry by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the tea market has also been provided.
This report provides an exhaustive insight for setting-up and running a tea manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Unilever Plc
- Associated British Foods Plc
- Tata Consumer Products Limited
- ITO EN, LTD.
- Taiwan Tea Corporation
- Dilmah Ceylon Tea Company PLC.
- Barry’s Tea
- SAC Leão
- The Hain Celestial Group, Inc.
- Tenfu's TEA
- Others
In order to prepare this research report, Expert Market Research conducted face to face and telephonic interviews with numerous industry participants in the tea industry. They included manufacturers, distributors, end users, consultants, marketing professionals, researchers, etc. Primary research accounted for the bulk of the research efforts, complimented by an extensive secondary research. Secondary sources included annual reports, press releases, books, journals, white papers, newspapers, magazines, government sources and various proprietary databases.
Expert Market Research uses its comprehensive database of macroeconomic and industry specific data to produce its market forecasts. The initial baseline forecast is produced with the most recent market data. After an initial baseline forecast, all future macroeconomic and sector specific events and assumptions are taken into account to generate the final forecast.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Source |
|
| Breakup by Type |
|
| Breakup by Packaging |
|
| Breakup by Application |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Region
7 Opportunities and Challenges in the Market
8 Global Tea Market Analysis
8.1 Key Industry Highlights
8.2 Global Tea Historical Market (2018-2022)
8.3 Global Tea Market Forecast (2023-2028)
8.4 Global Tea Market by Source
8.4.1 Organic
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Conventional
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.5 Global Tea Market by Type
8.5.1 Black
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Green
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Oolong
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 White
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Others
8.6 Global Tea Market by Packaging Type
8.6.1 Plastic Containers
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Loose Tea
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Paper Boards
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Aluminum Tins
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Tea Bag
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
8.6.6 Others
8.7 Global Tea Market by Application
8.7.1 Residential
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Commercial
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.8 Global Tea Market by Distribution Channel
8.8.1 Supermarkets and Hypermarkets
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2022)
8.8.1.3 Forecast Trend (2023-2028)
8.8.2 Convenience Stores
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2022)
8.8.2.3 Forecast Trend (2023-2028)
8.8.3 Specialty Stores
8.8.3.1 Market Share
8.8.3.2 Historical Trend (2018-2022)
8.8.3.3 Forecast Trend (2023-2028)
8.8.4 Online
8.8.4.1 Market Share
8.8.4.2 Historical Trend (2018-2022)
8.8.4.3 Forecast Trend (2023-2028)
8.8.5 Others
8.9 Global Tea Market by Region
8.9.1 North America
8.9.1.1 Market Share
8.9.1.2 Historical Trend (2018-2022)
8.9.1.3 Forecast Trend (2023-2028)
8.9.2 Europe
8.9.2.1 Market Share
8.9.2.2 Historical Trend (2018-2022)
8.9.2.3 Forecast Trend (2023-2028)
8.9.3 Asia Pacific
8.9.3.1 Market Share
8.9.3.2 Historical Trend (2018-2022)
8.9.3.3 Forecast Trend (2023-2028)
8.9.4 Latin America
8.9.4.1 Market Share
8.9.4.2 Historical Trend (2018-2022)
8.9.4.3 Forecast Trend (2023-2028)
8.9.5 Middle East and Africa
8.9.5.1 Market Share
8.9.5.2 Historical Trend (2018-2022)
8.9.5.3 Forecast Trend (2023-2028)
9 North America Tea Market Analysis
9.1 Market by Source
9.2 Market by Type
9.3 Market by Packaging Type
9.4 Market by Application
9.5 Market by Distribution Channel
9.6 Market by Country
9.6.1 United States of America
9.6.1.1 Market Share
9.6.1.2 Historical Trend (2018-2022)
9.6.1.3 Forecast Trend (2023-2028)
9.6.2 Canada
9.6.2.1 Market Share
9.6.2.2 Historical Trend (2018-2022)
9.6.2.3 Forecast Trend (2023-2028)
10 Europe Tea Market Analysis
10.1 Market by Source
10.2 Market by Type
10.3 Market by Packaging Type
10.4 Market by Application
10.5 Market by Distribution Channel
10.6 Market by Country
10.6.1 United Kingdom
10.6.1.1 Market Share
10.6.1.2 Historical Trend (2018-2022)
10.6.1.3 Forecast Trend (2023-2028)
10.6.2 Germany
10.6.2.1 Market Share
10.6.2.2 Historical Trend (2018-2022)
10.6.2.3 Forecast Trend (2023-2028)
10.6.3 France
10.6.3.1 Market Share
10.6.3.2 Historical Trend (2018-2022)
10.6.3.3 Forecast Trend (2023-2028)
10.6.4 Italy
10.6.4.1 Market Share
10.6.4.2 Historical Trend (2018-2022)
10.6.4.3 Forecast Trend (2023-2028)
10.6.5 Others
11 Asia Pacific Tea Market Analysis
11.1 Market by Source
11.2 Market by Type
11.3 Market by Packaging Type
11.4 Market by Application
11.5 Market by Distribution Channel
11.6 Market by Country
11.6.1 China
11.6.1.1 Market Share
11.6.1.2 Historical Trend (2018-2022)
11.6.1.3 Forecast Trend (2023-2028)
11.6.2 Japan
11.6.2.1 Market Share
11.6.2.2 Historical Trend (2018-2022)
11.6.2.3 Forecast Trend (2023-2028)
11.6.3 India
11.6.3.1 Market Share
11.6.3.2 Historical Trend (2018-2022)
11.6.3.3 Forecast Trend (2023-2028)
11.6.4 ASEAN
11.6.4.1 Market Share
11.6.4.2 Historical Trend (2018-2022)
11.6.4.3 Forecast Trend (2023-2028)
11.6.5 South Korea
11.6.5.1 Market Share
11.6.5.2 Historical Trend (2018-2022)
11.6.5.3 Forecast Trend (2023-2028)
11.6.6 Australia
11.6.6.1 Market Share
11.6.6.2 Historical Trend (2018-2022)
11.6.6.3 Forecast Trend (2023-2028)
11.6.7 Others
12 Latin America Tea Market Analysis
12.1 Market by Source
12.2 Market by Type
12.3 Market by Packaging Type
12.4 Market by Application
12.5 Market by Distribution Channel
12.6 Market by Country
12.6.1 Brazil
12.6.1.1 Market Share
12.6.1.2 Historical Trend (2018-2022)
12.6.1.3 Forecast Trend (2023-2028)
12.6.2 Argentina
12.6.2.1 Market Share
12.6.2.2 Historical Trend (2018-2022)
12.6.2.3 Forecast Trend (2023-2028)
12.6.3 Mexico
12.6.3.1 Market Share
12.6.3.2 Historical Trend (2018-2022)
12.6.3.3 Forecast Trend (2023-2028)
12.6.4 Others
13 Middle East and Africa Tea Market Analysis
13.1 Market by Source
13.2 Market by Type
13.3 Market by Packaging Type
13.4 Market by Application
13.5 Market by Distribution Channel
13.6 Market by Country
13.6.1 Saudi Arabia
13.6.1.1 Market Share
13.6.1.2 Historical Trend (2018-2022)
13.6.1.3 Forecast Trend (2023-2028)
13.6.2 Turkey
13.6.2.1 Market Share
13.6.2.2 Historical Trend (2018-2022)
13.6.2.3 Forecast Trend (2023-2028)
13.6.3 Egypt
13.6.3.1 Market Share
13.6.3.2 Historical Trend (2018-2022)
13.6.3.3 Forecast Trend (2023-2028)
13.6.4 South Africa
13.6.4.1 Market Share
13.6.4.2 Historical Trend (2018-2022)
13.6.4.3 Forecast Trend (2023-2028)
13.6.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code - 0902)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Price Analysis
18 Tea Processing
19 Project Details and Cost Analysis
19.1 Land, Location and Site Development
19.2 Construction
19.3 Plant Layout
19.4 Plant Machinery
19.5 Raw Material Requirement
19.6 Packaging
19.7 Transportation
19.8 Utilities
19.9 Manpower
19.10 Capital Investment
20 Loans and Financial Assistance
21 Project Economics
21.1 Capital Cost of Project
21.2 Techno-Economic Parameters
21.3 Product Pricing and Margins
21.4 Taxation and Depreciation
21.5 Income Projections
21.6 Expenditure Projections
21.7 Financial Analysis
22 Competitive Landscape
22.1 Market Structure
22.2 Company Profiles
22.2.1 Unilever Plc
22.2.1.1 Company Overview
22.2.1.2 Product Portfolio
22.2.1.3 Demographic Reach and Achievements
22.2.1.4 Certifications
22.2.2 Associated British Foods Plc
22.2.2.1 Company Overview
22.2.2.2 Product Portfolio
22.2.2.3 Demographic Reach and Achievements
22.2.2.4 Certifications
22.2.3 Tata Consumer Products Limited
22.2.3.1 Company Overview
22.2.3.2 Product Portfolio
22.2.3.3 Demographic Reach and Achievements
22.2.3.4 Certifications
22.2.4 ITO EN, LTD.
22.2.4.1 Company Overview
22.2.4.2 Product Portfolio
22.2.4.3 Demographic Reach and Achievements
22.2.4.4 Certifications
22.2.5 Taiwan Tea Corporation
22.2.5.1 Company Overview
22.2.5.2 Product Portfolio
22.2.5.3 Demographic Reach and Achievements
22.2.5.4 Certifications
22.2.6 Dilmah Ceylon Tea Company PLC.
22.2.6.1 Company Overview
22.2.6.2 Product Portfolio
22.2.6.3 Demographic Reach and Achievements
22.2.6.4 Certifications
22.2.7 Barry’s Tea
22.2.7.1 Company Overview
22.2.7.2 Product Portfolio
22.2.7.3 Demographic Reach and Achievements
22.2.7.4 Certifications
22.2.8 SAC Leão
22.2.8.1 Company Overview
22.2.8.2 Product Portfolio
22.2.8.3 Demographic Reach and Achievements
22.2.8.4 Certifications
22.2.9 The Hain Celestial Group, Inc.
22.2.9.1 Company Overview
22.2.9.2 Product Portfolio
22.2.9.3 Demographic Reach and Achievements
22.2.9.4 Certifications
22.2.10 Tenfu's TEA
22.2.10.1 Company Overview
22.2.10.2 Product Portfolio
22.2.10.3 Demographic Reach and Achievements
22.2.10.4 Certifications
22.2.11 Others
23 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Tea Market: Key Industry Highlights, 2018 and 2028
2. Global Tea Historical Market: Breakup by Source (KMT), 2018-2022
3. Global Tea Market Forecast: Breakup by Source (KMT), 2023-2028
4. Global Tea Historical Market: Breakup by Type (KMT), 2018-2022
5. Global Tea Market Forecast: Breakup by Type (KMT), 2023-2028
6. Global Tea Historical Market: Breakup by Packaging Type (KMT), 2018-2022
7. Global Tea Market Forecast: Breakup by Packaging Type (KMT), 2023-2028
8. Global Tea Historical Market: Breakup by Application (KMT), 2018-2022
9. Global Tea Market Forecast: Breakup by Application (KMT), 2023-2028
10. Global Tea Historical Market: Breakup by Distribution Channel (KMT), 2018-2022
11. Global Tea Market Forecast: Breakup by Distribution Channel (KMT), 2023-2028
12. Global Tea Historical Market: Breakup by Region (KMT), 2018-2022
13. Global Tea Market Forecast: Breakup by Region (KMT), 2023-2028
14. North America Tea Historical Market: Breakup by Country (KMT), 2018-2022
15. North America Tea Market Forecast: Breakup by Country (KMT), 2023-2028
16. Europe Tea Historical Market: Breakup by Country (KMT), 2018-2022
17. Europe Tea Market Forecast: Breakup by Country (KMT), 2023-2028
18. Asia Pacific Tea Historical Market: Breakup by Country (KMT), 2018-2022
19. Asia Pacific Tea Market Forecast: Breakup by Country (KMT), 2023-2028
20. Latin America Tea Historical Market: Breakup by Country (KMT), 2018-2022
21. Latin America Tea Market Forecast: Breakup by Country (KMT), 2023-2028
22. Middle East and Africa Tea Historical Market: Breakup by Country (KMT), 2018-2022
23. Middle East and Africa Tea Market Forecast: Breakup by Country (KMT), 2023-2028
24. Major Importing Countries by Volume
25. Major Exporting Countries by Volume
26. Major Importing Countries by Value
27. Major Exporting Countries by Value
28. Global Tea Market Structure
Key Questions Answered in the Report
In 2022, the global tea market reached a value of USD 49.75 billion.
In the forecast period of 2023-2028, the market is expected to grow at a CAGR of 6.2%.
By 2028, the market is estimated to reach a value of USD 71.37 billion.
The major drivers aiding the growth of the market include rising disposable incomes, increasing population, increasing demand for healthier beverages, RTD (Ready-to-drink) teas, growing food and beverage industry, and rising demand from the developing regions.
The key trend guiding the growth of the tea market include the availability of tea in different flavours, which satisfies every consumer’s taste.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Green, black, oolong, and white, among others, are the major types of tea in the market.
Plastic containers, loose tea, paper boards, aluminium tins, and tea bags, among others, are the significant packaging types for the product in the market.
Supermarkets and hypermarkets, speciality stores, convenience stores, and online, among others are the major distribution channels of the product in the market.
The product finds wide applications in residential and commercial sectors.
The major players in the market are Unilever Plc, Associated British Foods Plc, Tata Consumer Products Limited, ITO EN, LTD., Taiwan Tea Corporation, Dilmah Ceylon Tea Company PLC., Barry’s Tea, SAC Leão, The Hain Celestial Group, Inc., and Tenfu's TEA, among others.
Based on source, the market is divided into organic and conventional.
Analyst Review
The global tea market attained a value of USD 49.75 billion in 2022 driven by the rising demand for healthier beverages and RTD (Ready-to-drink) teas. Aided by the growing launch of flavoured teas, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 6.2%. The tea market is projected to reach USD 71.37 billion by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. Based on source, the market is divided into organic and conventional. Green, black, oolong, and white, among others, are the major types of tea in the market. The significant packaging types of tea in the market are plastic containers, loose tea, paper boards, aluminium tins, and tea bags, among others. The major distribution channels of the product in the market are supermarkets and hypermarkets, speciality stores, convenience stores, and online, among others. The product finds wide applications in residential and commercial sectors. The major regional markets for tea are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The major players in the market are Unilever Plc, Associated British Foods Plc, Tata Consumer Products Limited, ITO EN, LTD., Taiwan Tea Corporation, Dilmah Ceylon Tea Company PLC., Barry’s Tea, SAC Leão, The Hain Celestial Group, Inc., and Tenfu's TEA, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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