Tea is an ancient hot beverage consumed as a medicinal as well as a social drink. There are different types of tea available in the market but all the tea types are derived from the leaves of the shrub called Camellia sinensis plant. The difference comes from how the plant is processed and how much they are oxidized. During 2014-2018, the global tea market grew at a CAGR of around 5%. The market is currently being driven by an increasing demand for healthier beverages, RTD (Ready-to-drink) teas, growing demand in the foodservice segments and availability of tea in different flavors which satisfies every consumer’s taste. This report by Expert Market Research, entitled “Tea Market Report and Forecast 2019-2024”, provides a comprehensive analysis for anyone who plans to foray into the tea market.
Historical market trends for the tea industry have been provided from 2014-2018 and forecasts have been presented till 2024. The report has segmented the global tea market into the following regions – China, India, Kenya, Sri Lanka and Turkey. Currently, China represents the largest tea market followed by India and Kenya. On the basis of product type, the global tea market has been segmented as Black tea, Green tea and others (white, oolong tea, etc.). For each of the tea types, the report has provided both historical and future market trends.
The value chain analysis of tea, encompassing all the activities such as procurement, manufacturing, sales and distribution, has also been covered in this report. Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the tea industry has also been provided. Some of the key players in this market include: Unilever, Tata Tea, Twinings, McLeod Russel and James Finlay.
This report provides an exhaustive insight for setting-up and running a tea manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.
The following are the key questions answered by this report:
- What are the market trends for the global tea market?
- Which are the biggest markets (regions) for tea?
- What are the major types of tea? Which are the most popular?
- Who are the key manufacturers in the tea market?
- What are the land and construction requirements to start a tea manufacturing plant?
- What are the machinery requirements to start a tea manufacturing plant?
- How is tea priced? What are the profit margins at various stages of the supply chain?
- What is the total capital investment required to start a tea manufacturing plant?
- What are the running costs of a tea manufacturing plant?
- How much revenue can a tea manufacturing plant generate?
In order to prepare this research report, Expert Market Research conducted face to face and telephonic interviews with numerous industry participants in the tea industry. They included manufacturers, distributors, end users, consultants, marketing professionals, researchers, etc. Primary research accounted for the bulk of the research efforts, complimented by an extensive secondary research. Secondary sources included annual reports, press releases, books, journals, white papers, newspapers, magazines, government sources and various proprietary databases.
Expert Market Research uses its comprehensive database of macroeconomic and industry specific data to produce its market forecasts. The initial baseline forecast is produced with the most recent market data. After an initial baseline forecast, all future macroeconomic and sector specific events and assumptions are taken into account to generate the final forecast.