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Tobacco Market

Global Tobacco Market Size, Share, Trends, Forecast: By Type: Cigarettes, Roll Your Own, Cigars, Cigarillos, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Global Tobacco Market Outlook

The global tobacco market size was approximately USD 877.18 million in 2023. The market is estimated to grow at a CAGR of 2.1% during 2024-2032 to reach a value of USD 1,057.59 million by 2032.

 

Tobacco Market

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Key Takeaways

  • Around 80% of the 1.3 billion tobacco users worldwide reside in countries with low to middle incomes.
  • In 2020, tobacco usage was prevalent among 22.3% of the global population, with 36.7% of men and 7.8% of women engaging in its consumption.
  • According to World Health Organization (WHO), the tobacco usage rate is the highest in the South-East Asian Region, standing at 26.5%, while the European Region closely follows with a rate of 25.3%.

 

Tobacco is among the world's most extensively used addictive substances. Tobacco is widely farmed for their leaves, which are dried and processed for use in pipes, cigarettes, and cigars.

 

Nicotine, the primary psychoactive compound in tobacco, is highly addictive, making it difficult for users to quit. This ensures a consistent demand for tobacco products even among aware consumers.

 

According to the report, it is anticipated that by 2030, the WHO European Region will exhibit the highest global rates, exceeding 23%. Notably, tobacco use among women in the WHO's European region is more than twice the global average, and the reduction in these rates is occurring at a slower pace compared to other regions.

 

Figure: Trends in daily tobacco smoking among males (age 15+ yrs) in selected countries with largest increase in prevalence

Global Tobacco Market

 

Key Trends and Developments

Rising demand for E-cigarettes and heating tobacco products; growing trend of custom services; increasing research and development; and increasing demand for sustainable products are impacting the tobacco market growth

 

Date Company Event
Sep 2023 Philip Morris International Philip Morris launched a new range of heated tobacco products, named Iqos Iluma range consisting of three devices: Iqos Iluma Prime, Iqos Iluma, and Iqos Iluma One.
Aug 2023 Japan Tobacco Japan Tobacco announced that JT International Holdings (JTIH) and JT International Group Holdings (JTIGH) have merged. JTIH will be the only company that remains after JTIGH, a pure holding company, is dissolved.
Jul 2023 Philip Morris International Philip Morris International is set to acquire Syqe Medical, an Israeli firm specializing in medical marijuana inhalers, with a potential deal valued at USD $650 million
Jun 2023 Imperial Brands Imperial Brands, a multinational tobacco company, strategically expanded its product portfolio by acquiring TJP’s U.S. operations focused on nicotine pouches.

 

 

Trends Impact
Growth in e-cigarettes and heated tobacco products (HTP) The growing popularity of e-cigarettes and heated tobacco products presents an opportunity for companies to diversify their product portfolios. Philip Morris' IQOS is a leading HTP brand that heats tobacco instead of burning it, generating nicotine-containing vapor without smoke. IQOS has found success in some markets, particularly Japan, where it has captured a significant share of the tobacco market.
Custom-made services Companies are extensively offering custom-made services, such as personalised cigar recommendations, blending, and curated selections, setting the company apart by providing a unique and tailored experience for customers.
Research and development Companies are investigating the separation of nicotine from tobacco to incorporate it into non-combustible products like beverages. This exploration aims to offer consumers an alternative and socially acceptable way to use nicotine without the adverse effects of traditional tobacco products. This innovative approach has the potential to diversify nicotine delivery methods, reshaping the market landscape beyond conventional smoking or vaping.
Eco-friendly vapes The growing concerns regarding sustainability and environmental safety is increasing the demand for eco-friendly vapes that are developed with green characteristics, such as recyclable or biodegradable materials, energy-efficient production processes, and reduced waste generation.

 

Global Tobacco Market Trends

The market is an important aspect of economic development as it provides employment opportunities in rural areas. In addition, the market, together with the food and beverage sector, is fuelling the economic development of the emerging economic nations.

 

The tobacco market is influenced by several factors such as the sector's willingness to embrace new products, and the introduction and acceptance of alternatives like e-cigarettes. The market's willingness to embrace innovation highlights its flexibility in responding to changing consumer tastes and advancements in tobacco-related technologies.

 

Tobacco Market By Segments

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Market Segmentation

“Global Tobacco Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup Categories
Type Cigarettes, Roll Your Own, Cigars, Cigarillos, Others
Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa

 

Based on type, cigarettes account for the majority of the tobacco market share

About 18.6% of low-income Americans smoke cigarettes as compared to 6.7% of high-income Americans. In the United States, the current cigarette smoking was highest among individuals aged 25–44 years and 45–64 years. The presence of prominent ads by companies, price breaks, and other promotions for products are significant factors for the adoption of cigarettes.

 

Roll your own tobacco products are often chosen by consumers seeking a more cost-effective option compared to pre-packaged cigarettes. Cigar smoking has seen a cultural resurgence, with an increasing number of cigar clubs and lounges opening in major cities around the world.

 

Cigarillos offer a convenient and portable smoking option, catering to consumers who seek a shorter smoking experience. The tobacco market’s focus on innovation extends to cigarillos, with the introduction of flavored varieties, infused options, and slim formats catering to diverse preferences.

 

Competitive Landscape

The market players are focusing on offering a wide range of tobacco products made according to consumer tastes and usage habits, increasing their brand loyalty.

 

Company Founded Headquarters Services
KT&G Co., Ltd. 1989 Daejeon, South Korea Provides tobacco sheets, Ginseng/Oriental Medicine, and Sangsang Stay, etc.
Philip Morris International Inc. 1847 Connecticut, United States Specializes in heated tobacco products, oral smokeless products, and e-vapor products.
British American Tobacco p.l.c. 1902 London, England Provides combustible tabacco and non-combustible tabacco products.
JT International SA 1999 Geneva, Switzerland Offers tobacco and cigarettes, and reduced risk products.

 

Other notable players in the market include Imperial Brands PLC, ITC Limited, PT. Gudang Garam Tbk, Scandinavian Tobacco Group A/S, Universal Corporation, and China Tobacco International (HK) Company Limited, among others.

 

Global Tobacco Market Analysis by Region

In 2022, approximately 28.4 million individuals, equivalent to 11.6% of adults in the United States were active cigarette smokers, with 13.2% of men and 10.2% of women reporting current smoking habits.

 

Among the primary tobacco-producing regions in North America are North Carolina, Kentucky, and Tennessee. Positioned in the Virginia-Carolina tobacco belt, North Carolina claimed the top spot in 2022 by producing over 249 million pounds of tobacco.

 

Currently, 12 EU nations grow tobacco. 99% of the tobacco produced in the EU is produced primarily in Italy, Spain, Poland, Greece, Croatia, France, Hungary, and Bulgaria. In Europe, the tobacco market witnessed muted growth during the historical period due to strict government regulations and increased awareness of the health risks associated with smoking.

 

Among the world’s largest tobacco industries have been incorporated in countries like China and India. Around 17% of tobacco is exported from India to Belgium.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Region
Breakup by Type
  • Cigarettes
  • Roll Your Own
  • Cigars
  • Cigarillos
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • KT&G Co., Ltd.
  • Philip Morris International Inc.
  • British American Tobacco p.l.c.
  • JT International SA
  • Imperial Brands PLC
  • ITC Limited
  • PT. Gudang Garam Tbk
  • Scandinavian Tobacco Group A/S
  • Universal Corporation
  • China Tobacco International (HK) Company Limited
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Tobacco Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Tobacco Historical Market (2018-2023) 
    8.3    Global Tobacco Market Forecast (2024-2032)
    8.4    Global Tobacco Market by Type
        8.4.1    Cigarettes
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2023)
            8.4.1.3    Forecast Trend (2024-2032)
        8.4.2    Roll Your Own
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2023)
            8.4.2.3    Forecast Trend (2024-2032)
        8.4.3    Cigars
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2018-2023)
            8.4.3.3    Forecast Trend (2024-2032)
        8.4.4    Cigarillos
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2018-2023)
            8.4.4.3    Forecast Trend (2024-2032)
        8.4.5    Others   
    8.5    Global Tobacco Market by Region
        8.5.1    North America
            8.5.1.1    Historical Trend (2018-2023) 
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Europe
            8.5.2.1    Historical Trend (2018-2023) 
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Asia Pacific
            8.5.3.1    Historical Trend (2018-2023) 
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Latin America
            8.5.4.1    Historical Trend (2018-2023) 
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Middle East and Africa
            8.5.5.1    Historical Trend (2018-2023) 
            8.5.5.2    Forecast Trend (2024-2032)
9    North America Tobacco Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Tobacco Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Tobacco Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Tobacco Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Tobacco Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Trade Data Analysis

    16.1    Major Exporting Countries
        16.1.1    By Value
        16.1.2    By Volume
    16.2    Major Importing Countries
        16.2.1    By Value
        16.2.2    By Volume 
17    Price Analysis
18    Competitive Landscape

    18.1    Market Structure
    18.2    Company Profiles
        18.2.1    KT&G Co., Ltd.
            18.2.1.1    Company Overview
            18.2.1.2    Product Portfolio
            18.2.1.3    Demographic Reach and Achievements
            18.2.1.4    Certifications
        18.2.2    Philip Morris International Inc.
            18.2.2.1    Company Overview
            18.2.2.2    Product Portfolio
            18.2.2.3    Demographic Reach and Achievements
            18.2.2.4    Certifications
        18.2.3    British American Tobacco p.l.c.
            18.2.3.1    Company Overview
            18.2.3.2    Product Portfolio
            18.2.3.3    Demographic Reach and Achievements
            18.2.3.4    Certifications
        18.2.4    JT International SA
            18.2.4.1    Company Overview
            18.2.4.2    Product Portfolio
            18.2.4.3    Demographic Reach and Achievements
            18.2.4.4    Certifications
        18.2.5    Imperial Brands PLC
            18.2.5.1    Company Overview
            18.2.5.2    Product Portfolio
            18.2.5.3    Demographic Reach and Achievements
            18.2.5.4    Certifications
        18.2.6    ITC Limited
            18.2.6.1    Company Overview
            18.2.6.2    Product Portfolio
            18.2.6.3    Demographic Reach and Achievements
            18.2.6.4    Certifications
        18.2.7    PT. Gudang Garam Tbk
            18.2.7.1    Company Overview
            18.2.7.2    Product Portfolio
            18.2.7.3    Demographic Reach and Achievements
            18.2.7.4    Certifications
        18.2.8    Scandinavian Tobacco Group A/S
            18.2.8.1    Company Overview
            18.2.8.2    Product Portfolio
            18.2.8.3    Demographic Reach and Achievements
            18.2.8.4    Certifications
        18.2.9    Universal Corporation
            18.2.9.1    Company Overview
            18.2.9.2    Product Portfolio
            18.2.9.3    Demographic Reach and Achievements
            18.2.9.4    Certifications
        18.2.10    China Tobacco International (HK) Company Limited
            18.2.10.1    Company Overview
            18.2.10.2    Product Portfolio
            18.2.10.3    Demographic Reach and Achievements
            18.2.10.4    Certifications
        18.2.11    Others
19    Key Trends and Developments in the Market


Additional Customisations Available

1    Manufacturing Process
    1.1    Overview
    1.2    Detailed Process Flow
    1.3    Operation Involved
2    Project Requirement and Cost Analysis
    2.1    Land, Location and Site Development
    2.2    Construction
    2.3    Plant Machinery
    2.4    Cost of Raw Material
    2.5    Packaging
    2.6    Transportation
    2.7    Utilities
    2.8    Manpower
    2.9    Other Capital Investment


List of Key Figures and Tables

1.    Global Tobacco Market: Key Industry Highlights, 2018 and 2032
2.    Global Tobacco Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3.    Global Tobacco Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4.    Global Tobacco Historical Market: Breakup by Region (USD Billion), 2018-2023
5.    Global Tobacco Market Forecast: Breakup by Region (USD Billion), 2024-2032
6.    North America Tobacco Historical Market: Breakup by Country (USD Billion), 2018-2023
7.    North America Tobacco Market Forecast: Breakup by Country (USD Billion), 2024-2032
8.    Europe Tobacco Historical Market: Breakup by Country (USD Billion), 2018-2023
9.    Europe Tobacco Market Forecast: Breakup by Country (USD Billion), 2024-2032
10.    Asia Pacific Tobacco Historical Market: Breakup by Country (USD Billion), 2018-2023
11.    Asia Pacific Tobacco Market Forecast: Breakup by Country (USD Billion), 2024-2032
12.    Latin America Tobacco Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    Latin America Tobacco Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Middle East and Africa Tobacco Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Middle East and Africa Tobacco Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Major Exporting Countries by Value
17.    Major Importing Countries by Value
18.    Major Exporting Countries by Volume
19.    Major Importing Countries by Volume
20.    Global Tobacco Market Structure

Key Questions Answered in the Report

The market attained a value of USD 877.18 million in 2023.

The market is estimated to grow at a CAGR of 2.1% during 2024-2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 1,057.59 million by 2032.

The rising use of flavoured cigarettes, growing demand for vapes and e-cigarettes, rising disposable incomes, new product launches are the key drivers of the market.

The key regional markets for tobacco are the North America, Europe, Asia Pacific, Latin America and Middle East and Africa.

The types of tobacco are cigarettes, roll your own, cigars, and cigarillos, among others.

The key players in the market include KT&G Co., Ltd., Philip Morris International Inc., British American Tobacco p.l.c., JT International SA, Imperial Brands PLC, ITC Limited, PT. Gudang Garam Tbk, Scandinavian Tobacco Group A/S, Universal Corporation, and China Tobacco International (HK) Company Limited, among others.

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