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Report Overview
The global toys market size was valued at USD 112.73 Billion in 2025. Owing to the rising educational focus and innovation, the market will spur at a 4.10% CAGR from 2026 to 2035. By 2035, the industry will attain USD 168.48 Billion.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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Asia Pacific is expected to be the most volatile market in the global market for toys.
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Country-wise, India and Canada will be the fastest-growing regions during the forecast period.
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By product, games and puzzles will gain in the market.
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By age-group, the children between 5-10 years will be more indulged in the toys.
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In India, the toy exports witnessed a decline from USD 153.89 million in FY 2022-23 to USD 152.34 in FY 2023-24, propelling the growth of toys market globally.
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In 2024, McFarlane Toys announced three new DC Collectibles featuring the Batman Cowls that includes 1966 TV series, 1989 movie, and 1993 Knightfall.
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Social Services Department officials report Toy Libraries Australia helps 130,000 Australians with $28 million worth of toys, averaging $640 per family.
Competitive Landscape
Toys market players presently invest in innovation and sustainability in order to stay competitive. Companies invest money in technology-enabled toys that will combine physical and virtual playing to be entertained and learn. Besides this, toys companies also emphasise processes that are eco-friendly and make use of sustainable materials with plastic wastage reduction in order for the products to be appealing to the environmentally conscious customers. They need to expand into emerging countries and e-commerce platforms in order to reach a wider audience and adapt to the changing retail landscape. These tactics are meant to match changing customer demands and seize fresh chances for growth of the toys market.
Key Market Players
Key industry leaders who are making a difference are:
The Simba Dickie Group is an internationally operating toy company, headquartered in Fürth, Germany; it was founded in 1982 and offers a very broad range of toys, including dolls, action toys, vehicles, and outdoor toys.
With its headquarters in Tokyo, Japan, Tomy Company Ltd. was founded in 1924 and is one of the most well-known toy manufacturers in the world. From early childhood toys to action figures and collectibles, it is a comprehensive creative developer and manufacturer of toys.
Spin Master Corporation came into existence in 1994, and its headquarters is based in Toronto, Canada. This is an energetic and progressive company in the field of toys and entertainment, recognized by a wide array of popular brands and products within the categories of toys, games, television, and digital entertainment projects.
Moose Toys Ltd. was established in 1985 in Melbourne, Australia, and is a well-respected toy company credited for innovative and creative approaches to designing toys with regard to children's interaction and amusement throughout the world.
Toys Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market was valued at USD 112.73 Billion in 2025.
The market of the global toys is supposed to expand at a CAGR of 4.10% within the projection period of 2026-2035.
Revenue generated from the toy market is supposed to reach USD 168.48 Billion in 2035.
Some of the major trends that impact the growth of the industry include: integration of technology, sustainability, educational toys, and inclusivity and diversity.
Based on product, categorization of market includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, vehicles, and others.
The market key players are Tomy Company Ltd., Simba Dickie Group, Moose Toys Ltd., Spin Master Corporation, Hasbro, Inc., Mattel, Inc., Funko, Inc. and LEGO System A/S among others.
The market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa.
The Asia-Pacific region is the most growing region in the global toys market due to rising demand involving toys, games, as well as television and digital entertainment ventures.
The key players in the toys market are Tomy Company Ltd., Simba Dickie Group, Moose Toys Ltd., Spin Master Corporation, and Hasbro, Inc.
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