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Report Overview

The United Kingdom media monitoring tools market attained a value of USD 325.45 Million in 2024. The industry is expected to grow at a CAGR of 12.80% during the forecast period of 2025-2034 to attain a value of USD 1085.36 Million by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • With approximately 5.6 million businesses in the UK as of January 2023, media monitoring tools play a crucial role in brand management and competitive analysis. They enable companies to adjust their strategies based on real-time public sentiment and media coverage.
  • As the third-largest e-commerce market in the UK, businesses are increasingly turning to media monitoring tools to track online content and consumer interactions. This helps enhance engagement and communication with target audiences, ultimately boosting sales and brand loyalty.
  • The UK’s healthcare spending reached £182 billion in 2022-2023, driving the adoption of monitoring tools. These tools help healthcare organisations manage public relations, track patient feedback, and ensure regulatory compliance efficiently.

United Kingdom Media Monitoring Tools Market Growth

Growing demand for real-time media analytics, the rise of social media platforms, and the usage of media monitoring tools for competitive analysis are some of the prominent market drivers. Businesses utilise media monitoring tools to monitor their competitors as by examining the media coverage, marketing strategies, and public opinion of their rivals, companies can make well-informed choices to improve their competitive advantage.

The integration of AI and machine learning into media monitoring tools is a significant trend in the United Kingdom media monitoring tools market. These advancements improve the capacity to quickly analyse large amounts of data, recognise patterns, and offer predictive insights. For instance, AI-powered sentiment analysis aids organisations in comprehending the emotional context of media coverage.

As UK companies expand their operations worldwide, the demand for media monitoring that encompasses multiple languages and cultures is increasing which can maintain a comprehensive understanding of their global reach.

Compound Annual Growth Rate

Value in USD Million

12.8%

2025-2034


United Kingdom Media Monitoring Tools Market Outlook

*this image is indicative*

Key Trends and Recent Developments

United Kingdom Media Monitoring Tools Industry Segmentation

The EMR’s report titled “United Kingdom Media Monitoring Tools Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

  • Software 
  • Services

Market Breakup by Enterprise Size

  • Small and Medium Enterprises 
  • Large Enterprises

Market Breakup by Industry Vertical

  • IT and Telecom 
  • Hospitality 
  • BFSI 
  • Healthcare 
  • Retail and E-Commerce 
  • Media and Entertainment 
  • Manufacturing

Market Breakup by Region

  • England
  • Wales
  • Northern-Ireland
  • Scotland

United Kingdom Media Monitoring Tools Market Share

According to the United Kingdom media monitoring tools market analysis, the market is led by software, which offers businesses real-time insights into brand mentions across various platforms, enabling proactive reputation management. By leveraging advanced analytics and AI, it tracks public sentiment, helping organisations make informed decisions and respond quickly to emerging trends or crises, ultimately boosting brand visibility and engagement. In July 2024, Muck Rack announced an upgrade to its media monitoring platform, incorporating AI-driven analytics for deeper insights into brand mentions across online news and social media. This enhancement aims to provide users with more accurate sentiment analysis and trend-tracking capabilities.

The growth of the United Kingdom media monitoring tools market is further driven by media monitoring services that offer tailored solutions to meet specific business needs, including comprehensive reporting and analysis. These services help organisations understand their media presence, monitor competitors, and identify market trends, ensuring they stay competitive and responsive in a rapidly evolving media landscape. In October 2024, Cision launched a new analytics dashboard designed to streamline media monitoring for PR professionals. This tool provides real-time data visualisation and reporting features, enabling users to track campaign performance effectively and make data-driven decisions.

Competitive Landscape

The United Kingdom media monitoring tools market key players offer a range of solutions designed to help public relations professionals track media coverage, measure PR performance, and engage more effectively with journalists. These platforms aggregate news from various sources, including traditional media, social media, and blogs, providing real-time insights into brand mentions, sentiment, and trends. With a focus on improving communication strategies, these tools assist organisations in managing their reputation, identifying emerging issues, and optimising their public relations efforts.

Brandwatch

Headquartered in Brighton, United Kingdom, and established in 2007, Brandwatch is a leading digital consumer intelligence company. It provides social media monitoring and analytics tools that help businesses track brand performance, consumer sentiment, and market trends, enabling data-driven decisions and strategic marketing insights.

Meltwater NV

Founded in 2001 and headquartered in Oslo, Norway, Meltwater offers global media intelligence and so...

Synthesio Group

Founded in 2006 and headquartered in Paris, France, Synthesio Group specialises in social media list...

Hootsuite Inc.

Established in 2008 and headquartered in Vancouver, Canada, Hootsuite is a leading social media mana...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the United Kingdom media monitoring tools market report include Talkwalker Inc., Onclusive, Inc., TechFusion Ltd, Agorapulse SAS, Agility PR Solutions LLC and Mynewsdesk AB, among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is assessed to grow at a CAGR of 12.80% between 2025 and 2034.

The market is being driven due to growing demand for real-time media analytics, the rise of social media platforms, and the usage of media monitoring tools for competitive analysis.

The key trends aiding the market include the integration of AI and machine learning into media monitoring tools and rising demand for media monitoring that encompasses multiple languages and cultures.

Regions considered in the market are England, Wales, Northern-Ireland, and Scotland.

Based on component, market segmentations include software and services.

Different enterprise sizes are small and medium enterprises and large enterprises.

The major players in the market are Brandwatch, Meltwater NV, Synthesio Group, Hootsuite Inc., Talkwalker Inc., Onclusive, Inc., TechFusion Ltd, Agorapulse SAS, Agility PR Solutions LLC, and Mynewsdesk AB, among others.

In 2024, the market reached an approximate value of USD 325.45 Million.

The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 1085.36 Million by 2034.

Report Summary

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Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Enterprise Size
  • Industry Vertical
  • Region
Breakup by Component
  • Software 
  • Services
Breakup by Enterprise Size
  • Small and Medium Enterprises 
  • Large Enterprises
Breakup by Industry Vertical
  • IT and Telecom 
  • Hospitality 
  • BFSI 
  • Healthcare 
  • Retail and E-Commerce 
  • Media and Entertainment 
  • Manufacturing
Breakup by Region
  • England
  • Wales
  • Northern-Ireland
  • Scotland
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Brandwatch
  • Meltwater NV
  • Synthesio Group
  • Hootsuite Inc.
  • Talkwalker Inc.
  • Onclusive, Inc.
  • TechFusion Ltd
  • Agorapulse SAS
  • Agility PR Solutions LLC
  • Mynewsdesk AB
  • Others

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6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124