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United States Amusement and Theme Park Market Size, Share: By Type: Theme Parks, Water Parks, Adventure Parks, Zoo Parks; By Rides: Mechanical Rides, Water Rides, Others; By Age: Upto 18 Years, 19 to 35 Years, 36 to 50 Years, 51 to 65 Years, More Than 65 Years; By Revenue; Regional Analysis; Competitive Landscape; 2024-2032
United States Amusement and Theme Park Market Outlook
The United States amusement and theme park market size was approximately USD 19.64 billion in 2023. The market is assessed to grow at a CAGR of 5.1% between 2024 and 2032, reaching a value of USD 30.84 billion by 2032.
Key Trends in the Market
The United States amusement and theme parks reflect some of America’s most cherished values including inventiveness (focusing on creativity and entertainment), strong work ethic, and technical expertise. They create high energy environments for people to experience entertainment by setting up a combination of thrilling rides, food stalls, and gaming centres, among others. They fulfil a range of objectives for the government and the people, including economic, educational, emotional and creative, informative, and social ones.
- Increasing popularity of specialised theme parks is expected to contribute to the United States amusement and theme park market growth. This is because they provide an immersive experience surrounding different destinations (real or imagined) and themes, including specific cartoon characters, chocolate, wine, and religious history. For example, Dollywood theme park, located in Tennessee, enables people to appreciate the beauty of the Smoky Mountains and the Appalachian culture.
- The use of virtual reality and augmented reality, intelligent motion control, wearable technology, artificial intelligence (AI), and robotics is enabling companies to provide a safe and thrilling experience to visitors. The increasing integration of advanced technology with existing models is one of the key United States amusement and theme park market trends. For example, people can now experience roller coaster rides in a virtual world, access key theme park attractions quickly, and order food using wearable devices, providing customers a truly connected experience, which is boosting their popularity.
- There is a growing shift towards clean energy sources to power rides and trains and attract Millennials and GenZ, which represent the most extensive customer base, favouring the United States amusement and theme park market demand. This is line with the increasing focus of investors to cater to millennial patrons and GenZ, who are becoming increasingly environmental conscious. For example, the Six Flags Discovery Kingdom in western USA runs on solar energy which has increased the annual footfall of tourists there. Walt Disney World also relies on solar farms as one of its energy sources.
Market Analysis
Based on type, the market is segmented into theme parks, water parks, adventure parks, and zoo parks. On the basis of rides, the market can be divided into mechanical rides and water rides, among others. The United States amusement and theme park market segmentation, based on age, includes upto 18 years, 19 to 35 years, 36 to 50 years, 51 to 65 years, and more than 65 years.
By revenue, the market is categorised into tickets, food and beverage, merchandise, and hospitality, among others. The major regional markets for amusement and theme parks include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States amusement and theme park market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Walt Disney Company
- Six Flags Entertainment Corporation
- SeaWorld Entertainment Inc.
- NBCUNIVERSAL MEDIA, LLC
- Cedar Fair Entertainment Company
- Fun-Plex Waterpark & Rides
- Family Kingdom
- Camden Park
- Atlantic Beach Park
- Funland
- Others
Market Share by Rides
As per the United States amusement and theme park market analysis, the demand for water rides is expected to witness an upward trend over the forecast period. This is because people naturally love spending leisure time in water and moreover, water rides have evolved with and have been heavily influenced by the Hollywood, which has increased their popularity among children (for example, Pirates of the Caribbean and Little Mermaid). They add to the ride mix of amusement and theme parks, which attracts tourists all year round especially in areas like Central Florida, due to its year-round sunny weather.
Mechanical rides are also expected to register a significant growth as the attraction of rides like the Ferris wheel, carousel, and tilt-a-whirl increases among people.
Market Share by Region
California accounts for a significant United States amusement and theme park market share. This is because the origin of Disneyland in the state popularised the attraction for fun parks among people. Florida and New York also have some of the highest numbers of amusement and theme parks in the United States because of high tourist footfall. Over the forecast period, the number of amusement and theme parks is expected to increase rapidly due to favourable government policies to support the travel and tourism sector. Thus, the US amusement and theme park market outlook remains positive, recording significant profit.
Competitive Landscape
Walt Disney Company was founded in the 1920s and is headquartered in Burbank, California. It is a diversified entertainment company that owns film studios, sports channels, and amusement parks. It has three business segments through which it operates which includes Disney Entertainment, ESPN, and Disney Experiences. It aims at entertaining and inspiring people through storytelling and innovative technologies.
SeaWorld Entertainment Inc. was incorporated in 2009 and is headquartered in Orlando. It is a zoological organisation that is engaged in providing veterinary care and rehabilitation services for animals. Through its amusement parks, it aims to instill a feeling of compassion towards animals and promote their protection and rearing. It has made Parent’s Choice and Emmy Award winning shows like Sea Rescue and The Wildlife Docs.
Atlantic Beach Park was founded in 1921 and is headquartered in Misquamicut, Rhode Island. It is owned and operated by the Trefes family. The Herschell-Spillman carousel is the main attraction of this tourist destination, and the Windjammer Surf Bar provides drinking and eating facilities with live entertainment performances. It also provides renting options for some of its facilities like the Mariner Room for occasions like weddings, family reunions, and other private get togethers.
Other major players in the US amusement and theme park market include Six Flags Entertainment Corporation, NBCUNIVERSAL MEDIA, LLC, Cedar Fair Entertainment Company, Fun-Plex Waterpark & Rides, Family Kingdom, Camden Park, and Funland, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Rides |
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| Breakup by Age |
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| Breakup by Revenue |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Amusement and Theme Park Market Overview
8.1 Key Industry Highlights
8.2 North America Amusement and Theme Park Historical Market (2018-2023)
8.3 North America Amusement and Theme Park Market Forecast (2024-2032)
8.4 North America Amusement and Theme Park Market Share by Country
8.4.1 United States
8.4.2 Canada
9 United States Amusement and Theme Park Market Overview
9.1 Key Industry Highlights
9.2 United States Amusement and Theme Park Historical Market (2018-2023)
9.3 United States Amusement and Theme Park Market Forecast (2024-2032)
10 United States Amusement and Theme Park Market by Type
10.1 Theme Parks
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Water Parks
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Adventure Parks
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Zoo Parks
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 OthersUnited States Amusement and Theme Park Market by Rides
11.1 Mechanical Rides
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Water Rides
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Others
12 United States Amusement and Theme Park Market by Age
12.1 Upto 18 Years
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 19 to 35 Years
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 36 to 50 Years
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 51 to 65 Years
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 More Than 65 Years
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
13 United States Amusement and Theme Park Market by Revenue
13.1 Tickets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Food and Beverage
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Merchandise
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Hospitality
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 United States Amusement and Theme Park Market by Region
14.1 New England
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Mideast
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Great Lakes
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Plains
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Southeast
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Southwest
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.7 Rocky Mountain
14.7.1 Historical Trend (2018-2023)
14.7.2 Forecast Trend (2024-2032)
14.8 Far West
14.8.1 Historical Trend (2018-2023)
14.8.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Walt Disney Company
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Six Flags Entertainment Corporation
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 SeaWorld Entertainment Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 NBCUNIVERSAL MEDIA, LLC
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Cedar Fair Entertainment Company
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Fun-Plex Waterpark & Rides
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Family Kingdom
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Camden Park
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Atlantic Beach Park
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Funland
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Amusement and Theme Park Market: Key Industry Highlights, 2018 and 2032
2. United States Amusement and Theme Park Market: Key Industry Highlights, 2018 and 2032
3. United States Amusement and Theme Park Historical Market: Breakup by Type (USD Billion), 2018-2023
4. United States Amusement and Theme Park Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. United States Amusement and Theme Park Historical Market: Breakup by Rides (USD Billion), 2018-2023
6. United States Amusement and Theme Park Market Forecast: Breakup by Rides (USD Billion), 2024-2032
7. United States Amusement and Theme Park Historical Market: Breakup by Age (USD Billion), 2018-2023
8. United States Amusement and Theme Park Market Forecast: Breakup by Age (USD Billion), 2024-2032
9. United States Amusement and Theme Park Historical Market: Breakup by Revenue (USD Billion), 2018-2023
10. United States Amusement and Theme Park Market Forecast: Breakup by Revenue (USD Billion), 2024-2032
11. United States Amusement and Theme Park Historical Market: Breakup by Region (USD Billion), 2018-2023
12. United States Amusement and Theme Park Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. United States Amusement and Theme Park Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 19.64 billion.
The market is estimated to grow at a CAGR of 5.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 30.84 billion by 2032.
The market is being driven by high purchasing power of Americans, growing expenditure on leisure activities, and increasing footfall of international tourists who enjoy impeccably landscaped and cheerful places.
The key trends aiding the market expansion include increasing popularity of specialised theme parks, technological advancements, and shift towards sustainability.
The key regions are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The major market classifications include mechanical rides and water rides, among others.
The major players in the market are Walt Disney Company, Six Flags Entertainment Corporation, SeaWorld Entertainment Inc., NBCUNIVERSAL MEDIA, LLC, Cedar Fair Entertainment Company, Fun-Plex Waterpark & Rides, Family Kingdom, Camden Park, Atlantic Beach Park, and Funland, among others.
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