United States Conferences, Concert, and Event Market Report and Forecast 2024-2032

United States Conferences, Concert, and Event Market Size

The United States conferences, concert, and event market attained a value of USD 423.6 billion in 2023. The market is estimated to grow at a CAGR of 4.8% during 2024-2032 to reach a value of USD 658.2 billion by 2032.

United States Conferences, Concert, and Event Market Outlook

• The United States annually conducts Incentive Travel, Meetings, and Events (IMEX), one of the largest trade exhibitions, in which more than 3,000 companies participate each year.

• In 2023, the United States had a construction pipeline of 6,93,963 rooms/ 5,964 projects. In Q4 2023, the pipeline reached a record number of projects owing to the addition of 260 hotel construction projects and 21,287 rooms over Q3 2023. This resulted in a y-o-y rise of 9% by projects and 7% by rooms.

• In 2022, around 28 million tickets for music events were transacted on Eventbrite, a global self-service ticketing platform for live events.

United States Conferences, Concert, and Event Market Growth Rate

Being the largest economy in the world, the United States hosts several trade exhibitions including Consumer Electronics Show–CES (Digital), World of Concrete, and Medical Design & Manufacturing– MD&M. Trade shows occur in large convention centres in cities where accommodation and transportation is convenient.

McCormick Place in Chicago is the largest convention centre in North America and can host around 3 million visitors every year. The convention centre includes the 10,000-seat Wintrust Arena, nearly 3,000 connected hotel rooms, 4,249-seat Arie Crown Theater, assembly seating for 18,000 people and various on-site dining options, all connected by a network of pedestrian sky bridges and promenades.

The United States is the hub of music festivals such as Coachella in California, South by Southwest (SXSW) in Texas, Sasquatch! in Washington state, and Bonnaroo in Tennessee. Majority of the revenue for such music festivals comes from ticket sales, as well as tiered access and VIP ticket sales, sponsorships, merchandise, concession fees, and subscription services.

Table: Prominent Music Festivals of the United States, 2023

Table: Highest Grossing Music Concerts of 2023 in the United States

Key Trends and Developments

Robust infrastructure development; increasing adoption of technology; rising number of live events; and increasing expenditure by corporates are impacting the United States conferences, concert, and event market growth

Apr 17, 2024

AXS, a division of Anschutz Entertainment Group, Inc., acquired a majority stake in WRSTBND, a provider of access control, credentialing, and point-of-sale solutions for live events and venues.

Nov 7, 2023

AEG and Onex Partners finalized an agreement to sell their complete ownership stake in ASM Global to Legends, a global premium experiences company. ASM Global, a major player in third-party venue and event management, will now be under the ownership of Legends.

Oct 17, 2023

Coca-Cola and AEG extended their longstanding partnership, marked by a multiyear renewal agreement. This collaboration includes the launch of "Coke Studio" at Crypto.com Arena, offering immersive fan experiences and music-driven activations.

Sep 27, 2023

AEG and the Los Angeles Tourism & Convention Board announced a groundbreaking global strategic partnership, aiming to position Los Angeles as the ultimate travel destination.

Investments supporting robust infrastructure development

The US is investing significantly in its transportation sector, hotels, and conference centres. Phoenix is investing significantly in its infrastructure to become a top destination for conferences, and mega sporting events, such as the WNBA All-Star Game to be held in July 2024.

Adoption of technology has improved event management

Technologies such as event management software, virtual or augmented reality and registration and ticketing applications make concert and event planning and management more efficient and cost-effective. These technologies enhance attendee engagement, provide valuable data insights, and simplify management tasks.

Rise in the number of live events

Consumers are willing to spend on live events such as music and sports to achieve a memorable experience. In 2023, the combined value of all franchises in the National Football League (NFL) generated USD 163 billion.

Increased corporate spending

Expenditure on corporate events and brand experiences by businesses is on the rise. These events help companies increase their sales, boost employee morale, and expand brand recognition.

United States Conferences, Concert and Events Market Trends

The increasing popularity of large-scale music festivals and sporting events highlights the demand for experienced event planners and logistics specialists. In FY2022, sporting events generated USD 1.85 billion in direct output from outside visitors. This trend creates opportunities for event management companies, catering services, and other related businesses. Popular and extravagant music festivals in the United States include Coachella, Lollapalooza, and Governors Ball.

Further, technology plays a crucial role in efficient event planning. By adopting digital platforms for ticketing, event registration, and information dissemination, organisers can enhance attendee experiences. Further, using mobile apps for event schedules and communication increases customer satisfaction.

Moreover, corporations are increasingly mindful of their environmental footprint. Sustainable event production practices and the deployment of eco-friendly catering services are gaining prominence.

United States Conferences, Concert, and Event Industry Segmentation

“United States Conferences, Concert and Events Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Corporate Events and Seminars

• Exhibitions and Conferences

• Sports

• Music Concert

• Festivals

Market Breakup by End Customer

• Corporate

• Sports Organisation

• Education

• Entertainment

• Others

Market Breakup by Revenue Source

• Ticket Sale

• Sponsorship

• Organizers

• Others

Market Breakup by Age Group

• Below 20 Years

• 21 To 40 Years

• Above 41 Years

Market Breakup by Region

• New England

• Mideast

• Great Lakes

• Plains

• Southeast

• Southwest

• Rocky Mountain

• Far West

United States Conferences, Concert, and Event Market Share

Based on revenue source, ticket sales account for the majority of the market share

Ticket sales are considered the backbone of an event's total revenue. Ticket sales are being carried out by leveraging online platforms such as Ticketmaster, making it convenient for the attendees. In 2022, Ticketmaster sold more than 35 million monthly tickets in the United States.

Sponsors provide financial contributions to events, supporting the event’s success. Organisations use sponsorships as a marketing tool, enabling them to gain a competitive advantage, and reach business goals by increasing their brand exposure.

Organisers on the other hand gain revenue by selling tickets, merchandise, concessions to spectators, selling advertising and sponsorship space to corporations and other organisations.

Based on end customer, corporates lead the United States conferences, concert, and event market

Corporate events are carried out to communicate companies' strategies, initiate change within the organisation, launch new products, train employees, reward high performing employees and influence customer behaviour, among others.

Meanwhile, educational conferences serve as a central point for exchanging pioneering research, innovative teaching methods, and new educational tools. They offer a stage for scholars and teachers to showcase their discoveries and participate in productive debates.

Further, several sporting events are organised in the US such as Super Bowl, The National Basketball Association Finals, The Masters Golf Tournament, and MLB World Series, among others. The growing interest of people in attending live sporting events is expected to enhance the United States conferences, concert, and event market revenue.

United States Conferences, Concert, and Event Market Leaders

Companies are adopting several strategies, such as investing in new technologies, partnering with known brands, creating unique event formats, and improving service quality to increase their global reach

Creative Group, Inc.

Creative Group, Inc. specializes in engagement, incentive and recognition solutions, and end-to-end meetings, and event management. The company has a strong presence throughout the United States and Canada.

Anschutz Entertainment Group, Inc.

AEG's global reach, facilitated by subsidiaries like AEG Europe and AEG Asia, offers unparalleled sports, music, and live entertainment experiences globally.

Maritz Holdings Inc.

The company offers people-centered approach intended to increase sales, higher production, improved customer satisfaction, and a deeper employee engagement, among other.

ATPI Ltd.

The ATPI Group, a global leader in corporate travel and events solutions, serves diverse sectors globally, and offers consistent high standards by providing expert assistance to clients.

Other notable players operating in the United States conferences, concert, and event market are BCD Meetings & Events, BI WORLDWIDE, 360 Destination Group, Rafanelli Events, and Endless Events, among others.

United States Conferences, Concert, and Event Market Analysis by Region

Orlando in Florida has established itself as a prominent region in the MICE industry. The region provides top-tier convention centres, contemporary conference venues, and several premier hotels, encouraging a greater number of events to be held. Some of the popular events in Georgia in the Southeast region include Savannah Irish Festival, Atlanta Dogwood Festival, NASCAR Races, and Atlanta Arts Festival, among others.

California is gaining traction as an ideal location for sustainable meetings and events, thereby strengthening its position in the United States conferences, concert, and event market. California has the presence of 8 LEED-certified convention centres and over 200 LEED-certified hotels, making it a much sought-after location for organisations focusing on environment-friendly events. Music festivals are prominent in California, some of which include Carmel Bach Festival, Bear Valley Music Festival, etc.

Key Highlights of the Report

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United States Conferences, Concert, and Event Market Report Snapshots

United States Conferences, Concert, and Event Market Size

United States Conferences, Concert, and Event Market Growth

United States Conferences, Concert, and Event Market Trends

United States Conferences, Concert, and Event Market Share

United States Conferences, Concert, and Event Companies

United States Conferences, Concert, and Event Market Regional Analysis