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United States E-Cigarette and Vape Market Size, Forecast: By Type: Disposable, Rechargeable, Modular Devices; By Component: Atomizer, Vape Mod, Cartomizer, E-liquid; By Composition: Tobacco, Flavours, Nicotine-Free; By Battery Mode: Automatic, Manual; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
United States E-cigarette and Vape Market Outlook
The United States e-cigarette and vape market attained a value of around USD 25.00 billion in 2023. The industry is further expected to grow in the forecast period of 2024-2032 at a CAGR of nearly 25% to reach approximately USD 186.55 billion by 2032.
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Properties and Applications
E-cigarette means a cigarette-shaped device that stimulates a smoking tobacco experience without inhaling tobacco. An E-cigarette comprises of a pump, atomizer, as well as e-liquid. E-cigarettes assist smokers in quitting smoking. E-cigarettes are preferable to traditional cigarettes because they do not lead to illness or death.
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Based on type, the industry is divided into:
- Disposable
- Rechargeable
- Modular Devices
Based on the component, the industry can be divided into:
- Atomizer
- Vape Mod
- Cartomizer
- E-liquid
The industry can be broadly categorised based on composition into:
- Tobacco
- Flavours
- Nicotine-free
Based on the battery mode, the industry is divided into:
- Automatic
- Manual
The distribution channels can be divided between online and offline.
The EMR report looks into the major regional markets in the United States e-cigarette and vape market like New York, California, Florida, and Texas, among others.
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Market Analysis
Due to numerous studies by medical associations which consider e-cigarettes safer than traditional cigarettes, the market is being supported by the increasing awareness among young people. In addition, vendors' customising options, as well as continuous developments in the development of new products, are likely to propel the market growth further in the forecast period. Furthermore, the cost-efficiency of these products has also increased the consumer acceptance.
The stringent rules laid down by local governments in different countries, including the United States and Germany, have limited the market expansion. The manufacture and selling of vapour products have been banned by many countries, which in turn has led to lower prices.
Competitive Landscape
The report presents a detailed analysis of the following key players in the United States e-cigarette and vape market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Reynolds American Inc.
- Imperial Brands Plc
- Altria Group, Inc.
- Philip Morris International Inc.
- British American Tobacco
- Turning Point Brands
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Component |
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| Breakup by Composition |
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| Breakup by Battery Mode |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 United States
7 Opportunities and Challenges in the Market
8 United States E-Cigarette and Vape Market Analysis
8.1 Key Industry Highlights
8.2 United States E-Cigarette and Vape Historical Market (2018-2023)
8.3 United States E-Cigarette and Vape Market Forecast (2024-2032)
8.4 United States E-Cigarette and Vape Market by Type
8.4.1 Disposable
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Rechargeable
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Modular Devices
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 United States E-Cigarette and Vape Market by Component
8.5.1 Atomizer
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Vape Mod
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Cartomizer
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 E-Liquid
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.6 United States E-Cigarette and Vape Market by Composition
8.6.1 Tobacco
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Flavours
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Nicotine-Free
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.7 United States E-Cigarette and Vape Market by Battery Mode
8.7.1 Automatic
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Manual
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 United States E-Cigarette and Vape Market by Distribution Channel
8.8.1 Online
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Offline
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.9 United States E-Cigarette and Vape Market by Region
8.9.1 New York
8.9.2 California
8.9.3 Florida
8.9.4 Texas
8.9.5 Others
9 Regional Analysis
9.1 New York
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 California
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Florida
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Texas
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Reynolds American Inc.
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Imperial Brands PLC
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Altria Group, Inc.
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Philip Morris International Inc.
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 British American Tobacco
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Turning Point Brands
12.2.6.1 Company Overview
12.2.6.2 Product Portfolio
12.2.6.3 Demographic Reach and Achievements
12.2.6.4 Certifications
12.2.7 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. United States E-Cigarette and Vape Market: Key Industry Highlights, 2018 and 2032
2. United States E-Cigarette and Vape Historical Market: Breakup by Type (USD Billion), 2018-2023
3. United States E-Cigarette and Vape Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. United States E-Cigarette and Vape Historical Market: Breakup by Component (USD Billion), 2018-2023
5. United States E-Cigarette and Vape Market Forecast: Breakup by Component (USD Billion), 2024-2032
6. United States E-Cigarette and Vape Historical Market: Breakup by Composition (USD Billion), 2018-2023
7. United States E-Cigarette and Vape Market Forecast: Breakup by Composition (USD Billion), 2024-2032
8. United States E-Cigarette and Vape Historical Market: Breakup by Battery Mode (USD Billion), 2018-2023
9. United States E-Cigarette and Vape Market Forecast: Breakup by Battery Mode (USD Billion), 2024-2032
10. United States E-Cigarette and Vape Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
11. United States E-Cigarette and Vape Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
12. United States E-Cigarette and Vape Historical Market: Breakup by Region (USD Billion), 2018-2023
13. United States E-Cigarette and Vape Market Forecast: Breakup by Region (USD Billion), 2024-2032
14. United States E-Cigarette and Vape Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of approximately USD 25.00 billion.
The market is projected to grow at a CAGR of 25% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 186.55 billion in 2032.
The major drivers of the market are the growing penetration of e-cigarette and vape, increasing demand among the younger generation, and cost-efficiency of these products.
The key trends guiding the growth of the market include the continuous development of new products and increasing awareness among consumers.
The major regions in the market are New York, California, Florida, and Texas, among others.
The major types of e-cigarettes and vapes in the market are disposable, rechargeable, and modular devices.
The significant components in the market are atomizer, vape mod, cartomizer, and e-liquid.
The leading compositions in the market are tobacco, flavours, and nicotine-free.
The major battery modes in the United States market for e-cigarettes and vapes are automatic and manual.
The significant distribution channels for e-cigarettes and vapes in the United States market are online and offline.
The major players in the United States e-cigarette and vape market are Reynolds American Inc., Imperial Brands Plc, Altria Group, Inc., Philip Morris International Inc., British American Tobacco, and Turning Point Brands, among others.
Analyst Review
The United States e-cigarette and vape market attained a value of USD 25.00 billion in 2023, driven by the increasing awareness of the product among young people. Aided by the continuous developments in the development of new products, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 25%. The market is projected to reach USD 186.55 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on types, the industry can be segmented into disposable, rechargeable, and modular devices. On the basis of component, the market is divided into atomizer, vape mod, cartomizer, and e-liquid. By composition, the market is categorised into tobacco, flavours, and nicotine-free. Based on battery modes, the industry is bifurcated into automatic and manual. On the basis of distribution channel, the industry is divided into online and offline. The major regional markets for e-cigarette and vape in the United States are New York, California, Florida, and Texas, among others. The key players in the above market include Reynolds American Inc., Imperial Brands Plc, Altria Group, Inc., Philip Morris International Inc., British American Tobacco, Turning Point Brands, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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