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United States E-Cigarettes Market

United States E-Cigarettes Market Size, Share, Analysis: By Product Type: Disposable, Rechargeable, Modular; By Distribution Channel: Online, Offline; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

United States E-Cigarettes Market Outlook

The United States E-cigarettes market size reached approximately USD 13.67 billion in 2023. The market is projected to grow at a CAGR of 10.1% between 2024 and 2032, reaching a value of around USD 33.90 billion by 2032.

 

Key Trends in the Market

E-cigarettes, short for electronic cigarettes, are battery-operated devices designed to simulate the experience of smoking traditional cigarettes. They work by heating a liquid solution into an aerosol, which is then inhaled by the user. Commonly known as vaping, this process involves the user inhaling and exhaling the aerosol, often termed as vapor.

 

The liquid solution in the product usually contains nicotine, propylene glycol, vegetable glycerine, and flavourings, among other chemicals. The device's heating element, usually referred to as the atomizer or coil, heats the e-liquid, turning it into vapor.

 

  • The market thrived on innovation, with companies constantly introducing new devices, flavours, and advanced vaping technologies. This attracted a diverse consumer base, including both smokers and non-smokers.
  • The United States E-cigarettes market growth is expected to rise as companies focus on addressing pivotal points, such as health concerns and improving product safety. Research and innovation aimed at developing safer vaping products will play a crucial role in consumer acceptance.
  • The e-cigarette market faces multiple regulatory challenges; however, the market has diversified its offerings to adapt to the changing demands. Companies have started exploring nicotine alternatives, CBD-infused products, and other innovations to cater to changing consumer preferences, enhancing the United States E-cigarettes market demand.
  • The regulatory landscape significantly influenced market dynamics. Initially, e-cigarettes operated in a relatively unregulated environment, allowing for rapid growth. However, as concerns about youth vaping escalates, regulatory bodies are stepping in to address the issue.

 

United States E-Cigarettes Market Segmentation

Based on product type, the market can be segmented into disposable, rechargeable, and modular. The market categorisation, based on distribution channel, includes online and offline. The major regional markets for E-cigarettes in United States are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States E-cigarettes market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • British American Tobacco PLC
  • JUUL Labs, Inc.
  • NJOY, LLC
  • JT International SA
  • Philip Morris Products S.A.
  • Pop Vapor
  • Nicopure Labs, LLC (Halocigs)
  • Lost Mary
  • Logic Technology Development LLC
  • E-Alternative Solutions, LLC
  • Others

 

Market Share by Product Type

According to the United States E-cigarettes market analysis, rechargeable e-cigarettes have experienced substantial growth in the US over recent years, driven by several factors.

 

Continuous innovations in rechargeable e-cigarette technology have significantly improved product performance, battery life, and overall user experience. This evolution has attracted consumers seeking more efficient and long-lasting vaping devices.

 

Compared to disposable e-cigarettes, rechargeable models offer a more cost-effective long-term solution. Users can replace or recharge batteries, reducing ongoing expenses and waste generated by disposable products. This sustainability aspect aligns with evolving consumer preferences for eco-friendly choices.

 

Market Share by Region

The high consumption of e-cigarettes in the mideast region is expected to boost the United States E-cigarettes market share in the coming years. In the region, West Virginia has the highest percentage of young people using electrical vape pens. This underscores the role of e-cigarettes as a gateway to traditional tobacco products among adolescents. It suggests that the accessibility and appeal of e-cigarettes are leading a significant portion of young users towards other forms of tobacco.

 

Competitive Landscape

British American Tobacco PLC (BAT) stands as one of the world's largest tobacco and nicotine product manufacturers, operating across various international markets. With a heritage spanning centuries, BAT's presence extends to over 200 countries. The company boasts an extensive portfolio encompassing traditional tobacco products like cigarettes, smokeless tobacco, and cigars. However, BAT has been particularly proactive in expanding its range to include next-generation products (NGP) such as e-cigarettes and heated tobacco devices.

 

JUUL Labs, Inc., a notable American e-cigarette company, disrupted the vaping market with its revolutionary design and approach. Founded with the intention of providing adult smokers an alternative, JUUL introduced a compact, sleek vaping device that garnered immense popularity. The JUUL device, characterised by its compact size reminiscent of a USB flash drive, achieved iconic status within the market. Coupled with an array of flavoured nicotine pods, JUUL's product range presents consumers with a blend of convenience, simplicity, and an extensive assortment of flavours.

 

NJOY, LLC, a prominent player in the American e-cigarette market, offers a diverse range of vaping devices, catering to different user preferences, including disposable and rechargeable options. Their lineup of e-liquids encompasses various flavours and nicotine strengths, providing consumers with choices to suit their vaping experience.

 

Other key players in the United States E-cigarettes market are JT International SA, Philip Morris Products S.A., Pop Vapor, Nicopure Labs, LLC (Halocigs), Lost Mary, Logic Technology Development LLC, and E-Alternative Solutions, LLC, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Distribution Channel
  • Region
Breakup by Product Type
  • Disposable
  • Rechargeable
  • Modular
Breakup by Distribution Channel
  • Online
  • Offline
Breakup by Region
  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Far West
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • British American Tobacco PLC
  • JUUL Labs, Inc.
  • NJOY, LLC
  • JT International SA
  • Philip Morris Products S.A.
  • Pop Vapor
  • Nicopure Labs, LLC (Halocigs)
  • Lost Mary
  • Logic Technology Development LLC
  • E-Alternative Solutions, LLC
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface  
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    North America E-Cigarettes Market Overview

    8.1    Key Industry Highlights
    8.2    North America E-Cigarettes Historical Market (2018-2023) 
    8.3    North America E-Cigarettes Market Forecast (2024-2032)
    8.4    North America E-Cigarettes Market Share by Country
        8.4.1    United States
        8.4.2    Canada
9    United States E-Cigarettes Market Overview
    9.1    Key Industry Highlights
    9.2    United States E-Cigarettes Historical Market (2018-2023) 
    9.3    United States E-Cigarettes Market Forecast (2024-2032)
10    United States E-Cigarettes Market by Product Type
    10.1    Disposable
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Rechargeable
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Modular
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
11    United States E-Cigarettes Market by Distribution Channel
    11.1    Online
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Offline
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    United States E-Cigarettes Market by Region 
    12.1    New England 
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032) 
    12.2    Mideast 
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032) 
    12.3    Great Lakes 
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032) 
    12.4    Plains 
        12.4.1    Historical Trend (2018-2023) 
        12.4.2    Forecast Trend (2024-2032) 
    12.5    Southeast 
        12.5.1    Historical Trend (2018-2023) 
        12.5.2    Forecast Trend (2024-2032) 
    12.6    Southwest 
        12.6.1    Historical Trend (2018-2023) 
        12.6.2    Forecast Trend (2024-2032) 
    12.7    Rocky Mountain 
        12.7.1    Historical Trend (2018-2023) 
        12.7.2    Forecast Trend (2024-2032) 
    12.8    Far West 
        12.8.1    Historical Trend (2018-2023) 
        12.8.2    Forecast Trend (2024-2032) 
13    Market Dynamics
    13.1    SWOT Analysis
        13.1.1    Strengths
        13.1.2    Weaknesses
        13.1.3    Opportunities
        13.1.4    Threats
    13.2    Porter’s Five Forces Analysis
        13.2.1    Supplier’s Power
        13.2.2    Buyer’s Power
        13.2.3    Threat of New Entrants
        13.2.4    Degree of Rivalry
        13.2.5    Threat of Substitutes
    13.3    Key Indicators for Demand
    13.4    Key Indicators for Price
14    Competitive Landscape
    14.1    Market Structure
    14.2    Company Profiles
        14.2.1    British American Tobacco PLC 
            14.2.1.1    Company Overview
            14.2.1.2    Product Portfolio
            14.2.1.3    Demographic Reach and Achievements
            14.2.1.4    Certifications
        14.2.2    JUUL Labs, Inc. 
            14.2.2.1    Company Overview
            14.2.2.2    Product Portfolio
            14.2.2.3    Demographic Reach and Achievements
            14.2.2.4    Certifications
        14.2.3    NJOY, LLC  
            14.2.3.1    Company Overview
            14.2.3.2    Product Portfolio
            14.2.3.3    Demographic Reach and Achievements
            14.2.3.4    Certifications
        14.2.4    JT International SA 
            14.2.4.1    Company Overview
            14.2.4.2    Product Portfolio
            14.2.4.3    Demographic Reach and Achievements
            14.2.4.4    Certifications
        14.2.5    Philip Morris Products S.A. 
            14.2.5.1    Company Overview
            14.2.5.2    Product Portfolio
            14.2.5.3    Demographic Reach and Achievements
            14.2.5.4    Certifications
        14.2.6    Pop Vapor 
            14.2.6.1    Company Overview
            14.2.6.2    Product Portfolio
            14.2.6.3    Demographic Reach and Achievements
            14.2.6.4    Certifications
        14.2.7    Nicopure Labs, LLC (Halocigs) 
            14.2.7.1    Company Overview
            14.2.7.2    Product Portfolio
            14.2.7.3    Demographic Reach and Achievements
            14.2.7.4    Certifications
        14.2.8    Lost Mary 
            14.2.8.1    Company Overview
            14.2.8.2    Product Portfolio
            14.2.8.3    Demographic Reach and Achievements
            14.2.8.4    Certifications
        14.2.9    Logic Technology Development LLC 
            14.2.9.1    Company Overview
            14.2.9.2    Product Portfolio
            14.2.9.3    Demographic Reach and Achievements
            14.2.9.4    Certifications
        14.2.10    E-Alternative Solutions, LLC 
            14.2.10.1    Company Overview
            14.2.10.2    Product Portfolio
            14.2.10.3    Demographic Reach and Achievements
            14.2.10.4    Certifications
        14.2.11    Others
15    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    North America E-Cigarettes Market: Key Industry Highlights, 2018 and 2032
2.    United States E-Cigarettes Market: Key Industry Highlights, 2018 and 2032
3.    United States E-Cigarettes Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4.    United States E-Cigarettes Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5.    United States E-Cigarettes Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6.    United States E-Cigarettes Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7.    United States E-Cigarettes Historical Market: Breakup by Region (USD Billion), 2018-2023
8.    United States E-Cigarettes Market Forecast: Breakup by Region (USD Billion), 2024-2032
9.    United States E-Cigarettes Market Structure

Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 13.67 billion.

The market is projected to grow at a CAGR of 10.1% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 33.90 billion by 2032.

The market is driven by the introduction of innovative flavours and the development of safer vaping products.

The growing emphasis on CBD-infused products and other alternatives and increasing regulations on traditional cigarettes are expected to promote the expansion of the market.

The major regional markets are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West, among others.

The different product types in the market are disposable, rechargeable, and modular.

The key players in the market include British American Tobacco PLC, JUUL Labs, Inc., NJOY, LLC, JT International SA, Philip Morris Products S.A., Pop Vapor, Nicopure Labs, LLC (Halocigs), Lost Mary, Logic Technology Development LLC, and E-Alternative Solutions, LLC, among others.

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