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The United States E-cigarettes market size reached approximately USD 13.67 billion in 2023. The market is projected to grow at a CAGR of 10.1% between 2024 and 2032, reaching a value of around USD 33.90 billion by 2032.
E-cigarettes, short for electronic cigarettes, are battery-operated devices designed to simulate the experience of smoking traditional cigarettes. They work by heating a liquid solution into an aerosol, which is then inhaled by the user. Commonly known as vaping, this process involves the user inhaling and exhaling the aerosol, often termed as vapor.
The liquid solution in the product usually contains nicotine, propylene glycol, vegetable glycerine, and flavourings, among other chemicals. The device's heating element, usually referred to as the atomizer or coil, heats the e-liquid, turning it into vapor.
Based on product type, the market can be segmented into disposable, rechargeable, and modular. The market categorisation, based on distribution channel, includes online and offline. The major regional markets for E-cigarettes in United States are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States E-cigarettes market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
According to the United States E-cigarettes market analysis, rechargeable e-cigarettes have experienced substantial growth in the US over recent years, driven by several factors.
Continuous innovations in rechargeable e-cigarette technology have significantly improved product performance, battery life, and overall user experience. This evolution has attracted consumers seeking more efficient and long-lasting vaping devices.
Compared to disposable e-cigarettes, rechargeable models offer a more cost-effective long-term solution. Users can replace or recharge batteries, reducing ongoing expenses and waste generated by disposable products. This sustainability aspect aligns with evolving consumer preferences for eco-friendly choices.
The high consumption of e-cigarettes in the mideast region is expected to boost the United States E-cigarettes market share in the coming years. In the region, West Virginia has the highest percentage of young people using electrical vape pens. This underscores the role of e-cigarettes as a gateway to traditional tobacco products among adolescents. It suggests that the accessibility and appeal of e-cigarettes are leading a significant portion of young users towards other forms of tobacco.
British American Tobacco PLC (BAT) stands as one of the world's largest tobacco and nicotine product manufacturers, operating across various international markets. With a heritage spanning centuries, BAT's presence extends to over 200 countries. The company boasts an extensive portfolio encompassing traditional tobacco products like cigarettes, smokeless tobacco, and cigars. However, BAT has been particularly proactive in expanding its range to include next-generation products (NGP) such as e-cigarettes and heated tobacco devices.
JUUL Labs, Inc., a notable American e-cigarette company, disrupted the vaping market with its revolutionary design and approach. Founded with the intention of providing adult smokers an alternative, JUUL introduced a compact, sleek vaping device that garnered immense popularity. The JUUL device, characterised by its compact size reminiscent of a USB flash drive, achieved iconic status within the market. Coupled with an array of flavoured nicotine pods, JUUL's product range presents consumers with a blend of convenience, simplicity, and an extensive assortment of flavours.
NJOY, LLC, a prominent player in the American e-cigarette market, offers a diverse range of vaping devices, catering to different user preferences, including disposable and rechargeable options. Their lineup of e-liquids encompasses various flavours and nicotine strengths, providing consumers with choices to suit their vaping experience.
Other key players in the United States E-cigarettes market are JT International SA, Philip Morris Products S.A., Pop Vapor, Nicopure Labs, LLC (Halocigs), Lost Mary, Logic Technology Development LLC, and E-Alternative Solutions, LLC, among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America E-Cigarettes Market Overview
8.1 Key Industry Highlights
8.2 North America E-Cigarettes Historical Market (2018-2023)
8.3 North America E-Cigarettes Market Forecast (2024-2032)
8.4 North America E-Cigarettes Market Share by Country
8.4.1 United States
8.4.2 Canada
9 United States E-Cigarettes Market Overview
9.1 Key Industry Highlights
9.2 United States E-Cigarettes Historical Market (2018-2023)
9.3 United States E-Cigarettes Market Forecast (2024-2032)
10 United States E-Cigarettes Market by Product Type
10.1 Disposable
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Rechargeable
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Modular
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 United States E-Cigarettes Market by Distribution Channel
11.1 Online
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Offline
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 United States E-Cigarettes Market by Region
12.1 New England
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Mideast
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Great Lakes
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Plains
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Southeast
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Southwest
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Rocky Mountain
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
12.8 Far West
12.8.1 Historical Trend (2018-2023)
12.8.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 British American Tobacco PLC
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 JUUL Labs, Inc.
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 NJOY, LLC
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 JT International SA
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Philip Morris Products S.A.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Pop Vapor
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Nicopure Labs, LLC (Halocigs)
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Lost Mary
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Logic Technology Development LLC
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 E-Alternative Solutions, LLC
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America E-Cigarettes Market: Key Industry Highlights, 2018 and 2032
2. United States E-Cigarettes Market: Key Industry Highlights, 2018 and 2032
3. United States E-Cigarettes Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. United States E-Cigarettes Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. United States E-Cigarettes Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. United States E-Cigarettes Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. United States E-Cigarettes Historical Market: Breakup by Region (USD Billion), 2018-2023
8. United States E-Cigarettes Market Forecast: Breakup by Region (USD Billion), 2024-2032
9. United States E-Cigarettes Market Structure
In 2023, the market reached an approximate value of USD 13.67 billion.
The market is projected to grow at a CAGR of 10.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 33.90 billion by 2032.
The market is driven by the introduction of innovative flavours and the development of safer vaping products.
The growing emphasis on CBD-infused products and other alternatives and increasing regulations on traditional cigarettes are expected to promote the expansion of the market.
The major regional markets are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West, among others.
The different product types in the market are disposable, rechargeable, and modular.
The key players in the market include British American Tobacco PLC, JUUL Labs, Inc., NJOY, LLC, JT International SA, Philip Morris Products S.A., Pop Vapor, Nicopure Labs, LLC (Halocigs), Lost Mary, Logic Technology Development LLC, and E-Alternative Solutions, LLC, among others.
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