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United States Facial Mask Market Size, Share, Trends, Growth: By Type: Sheet Mask, Wash-Off Mask; By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Speciality Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
United States Facial Mask Market Outlook
The United States facial mask market size is estimated to expand at a CAGR of 7.6% between 2024 and 2032, driven by the increasing focus of Americans on developing effective skincare routine to boost the skin health and the thriving personal care industry in the US.
Key Trends in the Market
Facial masks are occlusive skincare products which hydrate the skin, improves the appearance of pores, and removes excessive oils. This clears out the dead skin cells and eliminates the problem of acne and blemishes. Facial masks are an indispensable part of men and women’s skincare routine because it saves time and imparts a natural glow to the face. Their increasing popularity is attributed to lifestyle changes and rising disposable income of people.
- Multimasking has become one of the key United States facial mask market trends. This is because there is a no one size fits all approach for facial masks. Different skin types have different issues and they can only be resolved by a mix of facial mask solutions. For example, mattifying mask should be applied on oily skin areas and hydrating mask should be applied on dry skin areas for best results.
- The problems associated with excessive makeup, including premature ageing of skin, hyperpigmentation, and eye irritation is driving consumers towards products that can resolve their skin care issues like dullness, dryness, and acne. This is expected to bolster the United States facial mask market demand.
- Beauty companies are constantly innovating their skincare products for treating problems like adult acne, skin damage caused by blue light, and fighting pollution. Clay masks tackle various such problems and contribute to improved skin health among its users. This is increasing its popularity and contributing to the United States facial mask market growth.
Market Segmentation
The United States facial mask market segmentation, based on type, includes sheet mask and wash-off mask. By distribution channel, the market can be categorised into supermarkets/hypermarkets, convenience markets, specialty stores, and online, among others.
The major regional markets for facial masks include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States facial mask market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- L'Oréal SA
- Shiseido Co., Ltd.
- Unilever plc
- Johnson & Johnson Inc.
- Procter & Gamble Co.
- Natura Bissé International Inc.
- Image International Manufacturing, LLC
- TaikiUSA
- Anthem
- Seoul Mamas LLC
- Others
Market Share by Type
As per the United States facial mask market analysis, sheet masks are expected to gain popularity among the American consumers gradually. This is because sheet masks are convenient and hygienic in terms of application. They are single use products that are pre-soaked in nutritious serums and only need to be massaged or patted once they are applied on skin. For a richer glow, they can be followed up with other skincare products and can be integrated into daily skincare routine without causing negative side effects.
Wash-off masks are also expected to witness a significant growth during the forecast period because of their eco-friendly nature and their capability of addressing different skin problems by each unique formulation.
Market Share by Distribution Channel
Online channels are expected to account for a significant United States facial mask market share because of provision of various masks catering to the unique requirements of different consumers. Online channels enable consumers to make the best choice for skincare products by providing information about product composition and showcasing customer reviews and ratings. The flexibility of payment options and fast shipping facilities provided by these channels are increasing their popularity among people.
Speciality stores are also expected to become a major attraction for beauty-conscious people as they provide them with the opportunity to interact with sales representatives and gain in-depth knowledge of facial care products. The in-store purchasing experience is expected to drive people towards speciality stores over the forecast period.
Competitive Landscape
Johnson & Johnson Inc. was founded in 1886 and is headquartered in New Brunswick, New Jersey. It is the biggest and one of the most diversified healthcare products companies in the world. It operates through two business segments which includes the pharmaceutical and MedTech segment. It has a significant market presence in regions like Europe and the Asia Pacific, among others.
TaikiUSA was started in 1930 as a family-owned sea sponge business. Today, it is engaged in providing customized beauty and skincare solutions to multiple brands and partners. This includes end-to-end support to emerging companies for conceiving, manufacturing, and distributing beauty and skin care products. Its team of scientists has 30+ years of experience in resolving skin challenges and work on improvising innovative ways of application of skincare products.
Anthem was founded in 2019 and is headquartered in New Jersey. It is one of the leading suppliers of skincare, haircare, and personal hygiene products in the world. It has two state-of-the-art manufacturing facilities in Florida and New Jersey that creates a wide range of product formulations, packagings, and single use masking options for its consumers for eye, lip, and neck application, among others. It is also the fastest growing manufacturer of wet wipes in the United States.
Other players in the United States facial mask market include L'Oréal SA, Shiseido Co., Ltd., Unilever plc, Procter & Gamble Co., Natura Bissé International Inc., Image International Manufacturing, LLC, and Seoul Mamas LLC, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Facial Mask Market Overview
8.1 Key Industry Highlights
8.2 North America Facial Mask Historical Market (2018-2023)
8.3 North America Facial Mask Market Forecast (2024-2032)
8.4 North America Facial Mask Market Share by Country
8.4.1 United States
8.4.2 Canada
9 United States Facial Mask Market Overview
9.1 Key Industry Highlights
9.2 United States Facial Mask Historical Market (2018-2023)
9.3 United States Facial Mask Market Forecast (2024-2032)
10 United States Facial Mask Market by Type
10.1 Sheet Mask
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Wash-Off Mask
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 United States Facial Mask Market by Distribution Channel
11.1 Supermarkets/Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Speciality Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 United States Facial Mask Market by Region
12.1 New England
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Mideast
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Great Lakes
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Plains
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Southeast
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Southwest
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Rocky Mountain
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
12.8 Far West
12.8.1 Historical Trend (2018-2023)
12.8.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 L'Oréal SA
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Shiseido Co., Ltd.
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Unilever plc
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Johnson & Johnson Inc.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Procter & Gamble Co.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Natura Bissé International Inc.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Image International Manufacturing, LLC
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 TaikiUSA
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Anthem
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Seoul Mamas LLC
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Facial Mask Market: Key Industry Highlights, 2018 and 2032
2. United States Facial Mask Market: Key Industry Highlights, 2018 and 2032
3. United States Facial Mask Historical Market: Breakup by Type (USD Million), 2018-2023
4. United States Facial Mask Market Forecast: Breakup by Type (USD Million), 2024-2032
5. United States Facial Mask Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. United States Facial Mask Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. United States Facial Mask Historical Market: Breakup by Region (USD Million), 2018-2023
8. United States Facial Mask Market Forecast: Breakup by Region (USD Million), 2024-2032
9. United States Facial Mask Market Structure
Key Questions Answered in the Report
The United States facial mask market is estimated to grow at a CAGR of 7.6% between 2024 and 2032.
The market is being driven by the growing consumer demand for pampering their skin at home and boosting their self-confidence by looking good.
The key trends aiding the market expansion include the emergence of multimasking, consumer’s shift towards skincare products, and invention of new beauty solutions like clay masks.
The major types of facial masks are sheet masks and wash-off masks.
The major regions include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and far west.
The major players in the market are L'Oréal SA, Shiseido Co., Ltd., Unilever plc, Johnson & Johnson Inc., Procter & Gamble Co., Natura Bissé International Inc., Image International Manufacturing, LLC, TaikiUSA, Anthem, and Seoul Mamas LLC, among others.
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