United States Frozen Yogurt Market Size, Share, Analysis: By Type: Dairy Based, Non-Dairy Based; By Flavour: Regular, Flavoured; By Distribution Channel: Supermarket and Hypermarkets, Convenience Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032

United States Frozen Yogurt Market Outlook

The United States frozen yogurt market size reached approximately USD 361.63 million in 2023. The market is assessed to grow at a CAGR of 3.5% between 2024 and 2032 to attain a value of around USD 493.23 million by 2032.

Key Trends in the Market

Frozen yogurt refers to a frozen product that is made from a mixture of cream, milk, and yogurt. It also typically contains ingredients such as stabilisers, flavouring agents, and sugar, among others. Frozen yogurt is available in different flavours and varieties and is considered healthier than other frozen treats like ice creams.

• The growing health consciousness is a major factor propelling the United States frozen yogurt market growth. Frozen yogurt is widely consumed as a healthy alternative to traditional ice cream as it is low in fat and calories and contains prebiotics. In the forecast period, the increasing trend of guilt-free indulgence is anticipated to bolster the demand for frozen yogurt.

• Rising dietary restrictions and a growing vegan population in the country are surging the demand for frozen yogurt made from allergen-free and plant-based options such as coconut, soy, and almond milk. Moreover, rising environmental and animal welfare concerns are driving the preference for frozen yogurt that is free from artificial materials and sugar and is non-GMO certified.

• The rising trend of sustainability is anticipated to aid the United States frozen yogurt market expansion in the coming years. Key manufacturers are capitalising on this trend and adopting eco-friendly practices such as ethically sourcing ingredients, using biodegradable containers, and reducing overall wastage.

• The United States frozen yogurt market demand is being fuelled by the increasing expansion activities by key players. For instance, in December 2023, 16 Handles, a New York-based self-serve frozen yogurt shop, expanded its presence in Texas by opening 6 stores throughout Dallas, Houston, and Austin. Its soft-serve products range from nonfat, vegan, and no-sugar frozen yogurt with over 50 toppings and fruits.

• Increasing merger and acquisition activities by leading companies amid the rising demand for premium, better-for-you, and on-the-go frozen snacks are favouring the market. In June 2023, Unilever entered into an agreement to acquire Boston-based Yasso Holdings, Inc., a premium frozen snacks and yogurt brand, to meet the growing demand for indulgent and healthy snacks.

United States Frozen Yogurt Market Segmentation

Based on type, the market is segmented into dairy based and non-dairy based. By flavour, the market is bifurcated into flavoured and regular. On the basis of distribution channel, the market divisions include supermarkets and hypermarkets, convenience stores, and online, among others.

The major regional markets of frozen yogurt in the United States are New England, Mideast, Great Lakes, Plains, Southwest, Southeast, Rocky Mountain, and Far West. The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

The report gives a detailed analysis of the following key players in the United States frozen yogurt market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Nestle S.A. 

• Unilever Plc 

• HP Hood LLC 

• Dairy Farmers of America, Inc. 

• Danone S.A. 

• Lactalis Group 

• Wells Enterprises, Inc. 

• Menchie's Group, Inc. 

• Baskin-Robbins, Inc. 

• Red Mango, LLC

• Others

Market Share by Flavour

As per the United States frozen yogurt market analysis, indulgent flavoured frozen yogurt enjoys high popularity in the United States. These frozen treats are available in flavours like chocolate, strawberry, vanilla, caramel, and peaches and eliminate the requirement for extra toppings and mix-ins. Moreover, there is a rising demand for flavoured frozen yogurt that does not contain artificial preservatives and flavours.

The increasing launch of innovative flavoured frozen yogurt by key players is further aiding the segment’s expansion. For instance, in October 2023, Yogurtland launched Yogurtland's all-new Brown Butter Chocolate Chip Cookie frozen yogurt, combined with chocolate chips and brown butter notes. The new yogurt can be exclusively ordered online at yogurtland.com and through the Yogurtland app.

Market Share by Distribution Channel

Supermarkets and hypermarkets account for a significant portion of the United States frozen yogurt market share. Sales of single-serving frozen yogurt from these distribution channels are significantly rising amid the rising impulse purchase by customers. The growing demand for convenience is also prompting customers to buy frozen yogurt from these sales channels.

Moreover, the increasing availability of innovative, fat-free, vegan, and flavoured yogurt on offline channels like supermarkets and convenience stores is also propelling the market expansion. For instance, in July 2023, Enlightened announced the launch of Greek Frozen Yogurt Pints, its new product line with a Greek yogurt base, available in convenience stores and supermarkets and hypermarkets like Sprouts Farmers Market, Walmart, and ShopRite, among others.

Meanwhile, sales of frozen yogurt from online channels are increasing amid high internet accessibility in the country, coupled with growing awareness regarding the convenience of purchase offered by the e-commerce sector. Various online stores also offer attractive discounts and comprehensive product details and reviews, further bolstering customers’ appeal.

Competitive Landscape

Red Mango, LLC, established in 2007, is a prominent retailer of light foods, natural frozen yogurt, and cold-squeezed juices. Headquartered in Texas, the United States, the company’s products are renowned for their nutritional value and flavour. The company boasts over 200 locally-owned stores in the United States, Central America, and Mexico. Its frozen yogurt is gluten-free, kosher-certified, non-fat, and all-natural.

HP Hood LLC has established its position as one of the largest manufacturers of food and beverages in the United States. With a history of nearly 175 years, the company is also a leader in refrigerated, packaging, and shelf life technologies. Some of its franchise products and brands include Blue Diamond Almond Breeze® Almond Milks, Simply Smart Milk, Planet Oat Oat Milks, and Crowley Foods, among others.

Wells Enterprises, Inc. is a leading novelty and ice cream manufacturer in the United States. It is an independent company of Ferrero Group, and some of its prominent brands include Bomb Pop, Blue Bunny, and Blue Ribbon Classics, among others. Since its foundation in 1913, the company has been renowned for its excellence in flavour, quality, and independence.

Other United States frozen yogurt market players include Nestle S.A., Unilever Plc, Dairy Farmers of America, Inc., Danone S.A., Lactalis Group, Menchie's Group, Inc., and Baskin-Robbins, Inc., among others.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.