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Report Overview
The United States laundry detergent market was valued at USD 12.19 Billion in 2025. The market is expected to grow at a CAGR of 3.20% during the forecast period of 2026-2035 to reach a value of USD 16.70 Billion by 2035.
Market Size & Forecast
- Market Size in 2025: USD 12.19 Billion
- Projected Market Size in 2035: USD 16.70 Billion
- CAGR from 2026 to 2035: 3.20%
The United States laundry detergent market is advancing due to rising consumer expectations for convenience, performance, and sustainability. Brands are responding with innovations such as concentrated formulas, hypoallergenic variants, and refillable packaging. As per industry reports, about USD 170 per capita is spent on laundry supplies, indicating consistent volume demand across states.
Moreover, the Environmental Protection Agency’s Safer Choice programme has seen a significant increase in applications from detergent brands, indicating a strong shift toward safer chemical formulations. On the other hand, California’s Department of Toxic Substances Control is now evaluating 1,4-dioxane levels in cleaning products, a regulation that is nudging manufacturers to innovate beyond traditional surfactants. In response, companies are tapping into enzyme-infused technologies, bio-based packaging, and waterless formats to gain a sharper edge.
Alongside product transformation, e-commerce has reshaped laundry detergent distribution in the United States. Increased online sales is driven by subscription-based models. Interestingly, laundromats and institutional users are shifting towards concentrated formats, reducing logistics costs and chemical runoff. Moreover, with smart dispensing systems entering the commercial laundry space, the demand for digitally compatible, low-residue detergents is becoming strong.
The United States of America is home to several laundry detergent manufacturers such as Procter & Gamble, Henkel, Church & Dwight, and other private labels. These producers have gained consumer trust by producing dermatologically tested, organic, biodegradable, and hypoallergenic as well as bleach, phosphate, dye and colouring-free laundry detergents.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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Laundry detergents with built-in odour eliminators find application in the healthcare and sports segments to eliminate unwanted scents, sweat, body oils, and bacteria trapped in the fabric.
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The use of ultra-concentrated liquid detergents has increased as a small dosage is sufficient for a bulk load.
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Brands such as Seventh Generation, Mrs Meyers and Method are the primary contributors to the sales of green detergents in the United States.
Competitive Landscape
The United States laundry detergent market players are heavily investing in enzyme technology, plastic-free packaging, and appliance-specific compatibility to align with rising regulatory and sustainability expectations. Strategic collaborations with biotech firms and AI-powered distribution platforms are enabling players to enhance formulation efficacy and supply chain predictability.
Mid-sized United States laundry detergent companies are targeting B2B contracts in co-living, hospitality, and wellness sectors. E-commerce and DTC channels are also becoming vital touchpoints for B2B conversion, especially in managed residential and institutional settings where inventory control and eco-compliance are critical. Another key focus is integration with smart appliances. Partnerships with appliance OEMs to pre-program dosing systems based on detergent properties are helping players offer complete laundry solutions. Innovation in fragrance longevity, cold-water efficacy, and hypersensitivity formulations are helping brands differentiate in saturated retail shelves.
USA Detergent Manufacturing Inc
Founded in 2007 and headquartered in New Jersey, United States, Detergent Manufacturing Inc focuses on industrial and institutional-grade detergents. The company partners with regional laundromats and public facilities to offer phosphate-free, concentrated bulk formulations.
Seventh Generation Inc.
Established in 1988 and based in Vermont, Seventh Generation is a leader in eco-friendly laundry solutions. The company’s unique edge lies in its zero-plastic refill stations and B2B partnerships with LEED-certified buildings and eco-hospitality ventures.
The Clorox Company
Headquartered in California since 1913, Clorox leverages strong R&D and a diverse product portfolio to serve both consumer and professional markets. It offers hospital-grade detergents under its CloroxPro brand, with a focus on antimicrobial efficacy.
Johnson & Son Inc.
Founded in 1886 and based in Racine, Wisconsin, Johnson & Son (makers of brands like Mr Muscle and Glade) provides both household and commercial detergents. It is actively deploying enzyme-boosted pods and smart sachets in laundromats. Their supply contracts span housing associations and micro-living developments.
Other key players in the market are The Procter & Gamble Company, Church & Dwight Co., Inc, Earth Breeze, Inc., Kind Laundry, Tru Earth Environmental Products Inc., Earth Friendly Products (Venus Laboratories, Inc.), and Sheets Laundry Club, Inc., among others.
United States Laundry Detergent Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the United States laundry detergent market reached an approximate value of USD 12.19 Billion.
The market is projected to grow at a CAGR of 3.20% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach a value of USD 16.70 Billion by 2035.
The different types are regular detergents and green detergents.
The key markets for laundry detergents are Southeast, Far West, Mideast, Great Lakes, Southwest, Plains, New England, and Rocky Mountain.
Key strategies driving the market include strengthening R&D for eco-formulations, partnering with OEMs, scaling subscription models, integrating AI analytics, and expanding institutional contracts to align with compliance, efficiency, and tech-forward laundry solutions.
The applications include household, industrial, and institutional.
The key players in the market include USA Detergent Manufacturing Inc, Seventh Generation Inc., The Clorox Company, Johnson & Son Inc., The Procter & Gamble Company, Church & Dwight Co., Inc, Earth Breeze, Inc., Kind Laundry, Tru Earth Environmental Products Inc., Earth Friendly Products (Venus Laboratories, Inc.), and Sheets Laundry Club, Inc., among others.
The key challenges are stringent chemical regulations, high R&D costs for green alternatives, and price sensitivity in bulk procurement.
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