The United States luxury watch market was valued at USD 8.47 Billion in 2025. The industry is expected to grow at a CAGR of 4.50% during the forecast period of 2026-2035 to attain a valuation of USD 13.15 Billion by 2035.
Base Year
Historical Period
Forecast Period
While 42% of buyers in the United States buy luxury goods, 36% of buyers purchase such items due to their high quality.
In 2021, the sales of second-hand watches totalled $22 billion, representing approximately 30% of the total $75 billion luxury watch market.
In April 2024, the export of Swiss watches to the United States surged by 11.6%, reported the Federation of the Swiss Watch Industry.
Compound Annual Growth Rate
4.5%
Value in USD Billion
2026-2035
*this image is indicative*
| United States Luxury Watch Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 8.47 |
| Market Size 2035 | USD Billion | 13.15 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 4.50% |
| CAGR 2026-2035 - Market by Region | Far West | 5.2% |
| CAGR 2026-2035 - Market by Region | Rocky Mountain | 4.8% |
| CAGR 2026-2035 - Market by Product | Mechanical | 4.9% |
| CAGR 2026-2035 - Market by Distribution Channels | Online | 5.0% |
| Market Share by Region | New England | 5.7% |
As per YouGov’s report, "The US Luxury Boom 2024", 15% of Americans purchased luxury goods in 2023, an increase of 9% from 2021. 43% of overall buyers spent over USD 1000 on luxury goods purchases while 34% of buyers consider luxury items as good investments. Rolex, with a 15% share, topped the luxury goods market in the United States in 2023, followed by Gucci and Dior.
The market for second-hand luxury watches has also experienced considerable expansion in the past few years, presenting more budget-friendly alternatives to new models. This increased accessibility has drawn in a wider demographic of consumers with a desire to own luxury timepieces, leading to the expansion of the market in the United States.
Advances in watchmaking methods, such as state-of-the-art materials and improved mechanisms have enhanced the appeal of high-end timepieces, consequently driving the market. Furthermore, endorsements from celebrities and influencers on social media play a crucial role in boosting brand awareness and desirability, especially among younger buyers. The expansion of online shopping platforms extends the reach of the market by making luxury watches more available to a wider audience, further fuelling the market growth.
“United States Luxury Watch Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2026-2035 - Market by | Product |
| Mechanical | 4.9% |
| Electronic | XX% |
| CAGR 2026-2035 - Market by | Distribution Channel |
| Online | 5.0% |
| Offline | XX% |
| CAGR 2026-2035 - Market by | Region |
| Far West | 5.2% |
| Rocky Mountain | 4.8% |
| Mideast | 3.9% |
| Plains | 3.6% |
| New England | XX% |
| Great Lakes | XX% |
| Southeast | XX% |
| Southwest | XX% |
Based on the distribution channel, the market is segmented into online and offline. The online sector is projected to grow at a CAGR of 5.0% during the forecast period of 2026-2035. The distribution of luxury watches through online channels encompasses brand websites, authorised retailers, online marketplaces, specialised e-tailers, social media, subscription services, and online auctions. These channels offer brands multiple avenues to connect with their desired audience, guaranteeing a smooth and opulent shopping experience for customers.
| Market Share by | Region |
| New England | 5.7% |
| Mideast | XX% |
| Great Lakes | XX% |
| Plains | XX% |
| Southeast | XX% |
| Southwest | XX% |
| Rocky Mountain | XX% |
| Far West | XX% |
Major players are focusing on the adoption of technological advancements and the production of smart luxury watches to gain a competitive edge in the market.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is estimated to grow at a CAGR of 4.50% between 2026 and 2035.
The market is being driven by rising disposable income, rising celebrity endorsements, and influencer marketing.
The key trends aiding the market expansion include the growth of online platforms and the growing adoption of luxury smartwatches.
The major regions considered in the market are the New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The different distribution channels of luxury watch include online and offline.
The major players in the market are ROLEX SA, The Swatch Group Ltd., Bremont Watch Company Limited, Breitling SA, LVMH Moët Hennessy Louis Vuitton SE, Seiko Watch Corporation, Audemars Piguet, Richard Mille Group, Movado Group Inc., and Bell & Ross SARL, among others.
In 2025, the market attained a value of nearly USD 8.47 Billion.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 13.15 Billion by 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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