United States Plant-based Seafood Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2026-2035)

Key Trends in the Market

Plant-based seafood refers to food products that are derived from plant sources but have a homogeneous texture, taste, appearance, and nutritional profile to conventional seafood. Industrial fishing and fish farming are two methods of typically procuring seafood.

Plant-based seafood is made from different sources, including pea protein, a mixture of different plant-derived proteins, and trehalose, among others. One of the chief ingredients in plant-based seafood is seaweed, majorly used by various brands, which further contributes to the authenticity of the flavour.

• The United States plant-based seafood market growth can be attributed to the growing shift towards veganism amid growing environmental and animal welfare concerns. As the vegan population refrain from animal-derived products, the demand for plant-based seafood products is significantly increasing.

• With the rise in issues like obesity, chronic diseases, and heart diseases, among others, customers are focusing on altering their food consumption habits and preferring clean and natural products. Plant-based seafood generally boasts less unsaturated fat and sodium content, thus making it a healthier option as compared to conventional seafood.  Moreover, conventional seafood can contain contaminants like mercury and microplastics, and the residues of antibiotics used in some fish farming can be hazardous to health, which is also pushing consumers to seek plant-based alternatives.

• Factors like improving living standards, rapid urbanisation, and rising per capita expenditure of consumers on superior-quality food items are stimulating the United States plant-based seafood market demand. Furthermore, the growing availability of plant-based seafood in foodservice establishments and distribution channels such as cafes, supermarkets, and restaurants, among others, is fuelling the market growth.

United States Plant-Based Seafood Market Segmentation

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Market Share by Source

As per the United States plant-based seafood market analysis, peas are widely used in plant-based seafoods due to their rich protein rich content. Peas also provide similar texture and mouthfeel to non-plant-based seafood as its conventional counterparts. Moreover, the versatility and excellent nutritional profile of peas is also bolstering their use in plant-based seafoods.

In the forecast period, the demand for soy-based protein ingredients in plant-based seafoods due to their high-quality protein, attractive costs, enhanced functionality, and excellent gelling and binding properties.

Market Share by Distribution Channel

Supermarkets and hypermarkets represents a significant portion of the United States plant-based seafood market share as they are considered one stop shopping destinations in both urban and rural areas.

With the increasing popularity of plant-based seafood products, supermarkets and hypermarkets are expanding their product portfolios to incorporate these products. Attractive discounts and offers provided by these distribution channels further boost their appeal for buying plant-based seafood.

Meanwhile, online channels are also gaining popularity due to a greater penetration of mobile phones, which allow consumers to access products and services online with just one touch. Online channels are easy and convenient in nature, and facilitate services like home delivery, free shipment, and return and refund. Such benefits are expected to surge the use of online platforms for buying plant-based seafood products in the forecast period.

Competitive Landscape

Other United States plant-based seafood market players include Atlantic Natural Foods, New Wave Foods, Inc., Ocean Hugger Foods, Inc., Fysh Foods, The Plant Based Seafood Co., WORTHINGTON, and MyJinka, among others.