The United States smartphones market attained a volume of 162.02 Million Units in 2024. The industry is expected to grow at a CAGR of 4.00% during the forecast period of 2025-2034 to attain a volume of 239.83 Million Units by 2034.
Base Year
Historical Period
Forecast Period
As per industry reports, the United States had a smartphone penetration of about 81.6% in 2023.
About 70% of the digital media time in the country is made from smartphones.
About 90.4% of the millennial group in the United States own a smartphone.
Compound Annual Growth Rate
4%
Value in Million Units
2025-2034
*this image is indicative*
Smartphones have emerged as an inevitable part of lifestyle across the global population. The United States is one of the most developed countries in the world, with about 19 out of 20 people owning a cell phone. Out of the total population of 338.29 million in the United States, approximately 276.14 million people own smartphones.
The demand of United States smartphones market is driven by the widespread use of digital media, with citizens primarily engaging in activities such as gaming, social media, and entertainment on their devices. In Q1 2023, approximately 45% of the total web traffic in the country came from smartphones. Moreover, about 15% of adults used their smartphones to access the internet at home, having no broadband access or subscription.
Among operating systems, iOS is prominently used across the country. In Q4 2023, the shipment shares of Apple increased to 64%. iPhone is the popular brand running on the iOS system. In Q3 2023, smartphones with iOS operating systems made up about 55% of the smartphone market in the United States.
Rising disposable income, expansion of 5G networks, and the integration of advanced features are driving the United States smartphones market value.
With rising disposable income across the country, which had recorded a consistent growth of 0.1% between June to September 2024, according to the Bureau of Economic Analysis, consumers now have more purchasing power to upgrade to higher-end smartphones. This trend is fueling demand for premium smartphone devices with advanced features such as improved cameras, larger screens, and more powerful processors. The increase in income also allows consumers to access financing options such as instalment plans, making expensive smartphones more affordable.
The expansion of 5G infrastructure across the United States is a major catalyst for smartphone upgrades. As 5G networks become more widely available, consumers are motivated to switch to 5G-enabled devices to take advantage of faster download speeds, lower latency, and improved connectivity. This also encourages carriers to offer bundled packages, further driving smartphone adoption.
The increasing number of internet users in the country, especially via mobile devices, is driving the market. According to the National Telecommunications and Information Administration, the number of internet users in the country increased by 13 million between 2021 and 2023. As internet access becomes more integrated into everyday life, smartphones are no longer just communication tools but essential for banking, shopping, social media, entertainment, and remote work. The growth of digital services, including cloud-based applications, also enhances the demand for smartphones with higher processing capabilities.
Smartphone manufacturers are continuously integrating cutting-edge features such as AI-powered cameras, biometric security (e.g., facial recognition, fingerprint scanning), augmented reality (AR), and enhanced battery life. These technological advancements make smartphones more appealing to consumers, driving higher demand for the latest models. Additionally, the growing focus of sustainability, with longer-lasting batteries and recyclable materials is influencing consumer choice and accelerating upgrades to newer devices.
"United States Smartphones Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:
Market Breakup by Operating System
Market Breakup by Distribution Channel
Market Breakup by Region
Some of the prominent states of US with high smartphone usage include Mississippi, Oklahoma, Alaska, Kentucky, and New Hampshire. Online purchases of smartphones are skyrocketing across the United States due to the convenience offered by them. Some of the states with high online purchases of consumer goods include California, Washington, Massachusetts, District of Columbia, Virginia, New Jersey, Rhode Island, and New Hampshire.
Market players are leveraging advanced technologies to improve their operating features and are engaged in launching new products at competitive prices to gain market share.
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The smartphones market in United States is estimated to grow at a CAGR of 4.00% between 2025 and 2034.
The growth of the smartphone sector in the United States is primarily fuelled by increasing purchasing power, growing technological advancements, rising number of product launches, and increasing digitisation.
Androids, iOS, and other operating systems are present in the market report.
The major distribution channels are OEM Stores, retailers, and online, among others.
The regions considered in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The major players in the market are Apple Inc., Samsung Electronics Co. Ltd., Alphabet Inc., Sony Group Corp, ZTE Corp, Lenovo Group Ltd., HTC Corp, and HMD global Oy, among others.
In 2024, the market attained a value of nearly 162.02 Million Units.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach about 239.83 Million Units by 2034.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Operating System |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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