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The vegan food market attained a value of USD 29.80 Billion in 2025. The market is expected to grow at a CAGR of 10.10% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 78.00 Billion.

The growing consumer prioritization of health is complementing the vegan food market expansion with high demand for plant-based foods free from cholesterol, hormones, and antibiotics. Major brands are offering products with clean ingredients and high protein. For instance, in July 2024, Ferrero launched the new vegan version of its Nutella spread by replacing milk with plant-based ingredients. This focus on health is supporting the growth in dairy alternatives and meat substitutes, mainly appealing especially to millennials and Generation Z individuals, who actively seek wellness-oriented diets.

Widespread retail presence is vital for the vegan food market growth. Supermarkets are expanding vegan aisles by launching private label products that cater to plant-based consumers. This strategy not only meets growing demand for ethical and health-conscious food choices but also allows retailers to offer affordable, exclusive alternatives to branded items. Foodservice chains are increasingly including plant-based options, making vegan food accessible to mass consumers. In January 2025, Starbucks launched its globally inspired winter menu featuring a Brown Sugar Oatmilk Cortado and a vegan Spicy Falafel Pocket. Moreover, online platforms are also boosting availability, with thriving specialty vegan marketplaces and direct-to-consumer brands.

The vegan food industry is attracting increasing venture capital and private equity funding to expand production. Investment is enabling scaling, innovation, and market entry for supporting startups and established firms. Funding growth also lowers production costs, enhances marketing, and expands distribution. In May 2025, High Time Foods invested USD 1.2 million in a funding round to develop non‑refrigerated, shelf‑stable plant‑based proteins for supporting wider distribution and food tech innovation. This financial momentum is signalling the confidence in the market’s profitability and long-term potential, encouraging more players to enter the vegan space.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • Reportedly, in 2022, the worldwide retail market for plant-based meat alternatives reached a value of $6.1 billion.

  • India distinguishes itself significantly in the global vegan food market with 22% of its population adhering to vegetarianism and 19% embracing veganism.

  • Under the Vegan Trademark launched in 1990, the Vegan Society has registered over 65,000 products, encompassing 30,000 cosmetics and toiletries, and 18,000 food and drink items.

Competitive Landscape

Vegan food market players are adopting strategies that focus heavily on product innovation to meet the consumer expectations. These firms are developing plant-based alternatives that closely replicate the taste, texture, and nutritional value of animal-derived foods. This includes innovations in meat substitutes, dairy-free cheeses, and egg replacements through advanced food technologies to improve product quality and appeal. Vegan brands are emphasizing health benefits, ethical considerations, and environmental sustainability to attract not only vegans but also flexitarians and health-conscious consumers.

Sustainability is a key initiative for many players working on eco-friendly sourcing and production practices that reduce carbon footprints and animal cruelty. This commitment is resonating strongly with environmentally conscious customers, helping brands differentiate themselves in a crowded market. To reach more consumers, companies are expanding their distribution networks by partnering with mainstream grocery chains, restaurants, and e-commerce platforms. Making vegan products more accessible is also encouraging wider trial and adoption. Additionally, competitive pricing and promotions are helping to lower the cost barrier compared to traditional animal products.

Danone S.A.

Founded in 1919, Danone S.A. is headquartered in Paris, France and offers a diverse range of food and beverage products, including plant-based alternatives via its Alpro and Silk brands. The company’s portfolio includes non-dairy milk, yogurt, and desserts, with a strong focus on health and sustainability.

Daiya Foods Inc.

Daiya Foods Inc., founded in 2008 and headquartered in Burnaby, Canada, specializes in dairy-free products, such as plant-based cheese, yogurt, dressings, and frozen meals. Known for its allergen-friendly ingredients, the brand caters to vegan and lactose-intolerant consumers seeking convenient, flavourful alternatives to traditional dairy.

Ripple Foods PBC

Founded in 2014 and headquartered in Emeryville, the United States, Ripple Foods PBC focuses on plant-based dairy alternatives made primarily from yellow peas. Ripple’s product range includes milk, protein shakes, and creamers, known for their creamy texture, high protein content, and commitment to environmental sustainability.

Impossible Foods Inc.

Impossible Foods Inc., founded in 2011 and headquartered in Redwood City, the United States., is known for its meat alternatives made from plants, including the popular Impossible Burger. The company’s offerings aim to replicate the flavour and texture of meat while reducing environmental impact and supporting animal welfare.

Other players in the vegan food market are Beyond Meat, Inc., Amy's Kitchen, Inc., Tofutti Brands, Inc., Earth’s Own Food Company Inc., Conagra, Inc., The Hain Celestial Group, Inc., Schouten Europe B.V., and Greenleaf Foods, SPC, among others.

Vegan Food Market Snapshots

Vegan Food Market

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2025, the market reached an approximate value of USD 29.80 Billion.

The market is projected to grow at a CAGR of 10.10% between 2026 and 2035.

The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 78.00 Billion by 2035.

Key strategies driving the market include product innovation, expanding plant-based offerings, strategic partnerships, and targeted marketing. Companies are focusing on improving taste, nutrition, and affordability while increasing distribution through supermarkets and online platforms. Sustainability and health trends are also fuelling consumer demand, prompting brands to emphasize ethical sourcing and transparency.

The key market trend guiding the growth of the market includes the rising awareness of animal rights and growing concerns regarding environmental impact of the meat sector.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The leading products in the market are dairy alternatives, meat substitutes, egg alternative, vegan bakery, confectionery, and plant-based snacks, among others.

Supermarkets and hypermarkets, convenience stores, speciality stores, and online are the major distribution channels in the market.

The key players in the market report include Danone S.A., Daiya Foods Inc., Ripple Foods PBC, Impossible Foods Inc., Beyond Meat, Inc., Amy's Kitchen, Inc., Tofutti Brands, Inc., Earth’s Own Food Company Inc., Conagra, Inc., The Hain Celestial Group, Inc., Schouten Europe B.V., and Greenleaf Foods, SPC, among others.

North America dominates the market, driven by increasing health awareness, ethical consumerism, and strong product innovation.

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