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Global Visualisation and 3D Rendering Market Size, Growth: By Component: Software, Services; By Type: Plug-In, Stand-Alone; By Application: Marketing and Advertising, Research and Training, Gaming, Videography, Cartoon, Architectural and Visualisation, Others; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Global Visualisation and 3D Rendering Market Outlook
The global visualisation and 3D rendering market reached a value of nearly USD 3.28 billion in 2023. Looking forward, the market is projected to grow at a CAGR of 22.1% during the forecast period of 2024-2032 and is expected to reach a value of USD 19.81 billion by 2032.
Rapid Adoption of Visualisation and 3D Rendering in the Real Estate Industry to Aid the Market Growth
Based on end use, the real estate segment accounts for the leading share in the visualisation and 3D rendering industry. The market within the segment has been aided by the growing demand for visualisation and 3D rendering tools by architects and real estate professionals to showcase the property remotely or give potential clients an idea about the layout of a property in progress. The rising popularity of virtual property tours, especially amidst the COVID-19 pandemic in 2020 further aided the market growth.
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The media and entertainment segment also accounts for a significant share in the visualisation and 3D rendering industry, as the media and entertainment industry has been booming for a while now. Moreover, the market for digital special effects is growing in Latin America, the Asia Pacific, Northern Europe, and the United States. This is evident from the growth of the 3D cinema screens around the world. Furthermore, the gaming industry, which involves a huge amount of visualisation and 3D rendering, is expanding at a considerable rate. In addition, the advent of 3D technologies such as auto-stereoscopy that allows viewing of 3D images without the use of glasses is driving the expansion of 3D technology to mobile devices as well, thus, aiding the industry growth.
North America to Provide Enhanced Growth Opportunities to the Visualisation and 3D Rendering Industry
Region-wise, North America is expected to witness a robust growth over the forecast period and hold the largest share of the market by 2026. The extensive presence of vendors providing 3D rendering software, services, and GPU in the United States is contributing to the regional market growth. Moreover, the major players are launching 3D software suites. For example, in April 2019, Autodesk introduced a new type of 3D software package, 3ds Max 2020 with advanced content creation and design visualisation toolset. This advanced toolset enables professionals to create high-quality 3D animations and models in a short amount of time. Such developments are expected to further aid the market growth in the region.
Visualisation and 3D Rendering: Market Segmentation
3D visualisation is a combination of technical and artistic skills and is used to display products that are yet to be released, or is used at conferences or during presentations. This technique is often used by industries, right from the food industry to high-end technology companies. 3D rendering is the last and most critical step of 3D visualisation. The 2D images produced from the model are actually how the product looks when imaged. With the use of 3D rendering software, the environmental scene is controlled to make the image more realistic.
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By component, the market is divided into:
- Software
- Services
Among these, the software segment is further bifurcated based on type into on-premises and cloud.
Based on type, the industry can be segmented into:
- Plug-In
- Stand-Alone
The market is divided based on application into:
- Marketing and Advertising
- Research and Training
- Gaming
- Videography
- Cartoon
- Architectural and Visualisation
- Others
On the basis of end use, the industry can be bifurcated into:
- Real Estate
- Utilities
- Media and Entertainment
- Academics
- Healthcare and Life Science
- Others
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Increasing Demand for Photorealistic Visualisation of Real-Estate Projects to Bolster the Growth of the Visualisation and 3D Rendering Industry
The visualisation and 3D rendering industry is seeing a robust growth due to the increasing adoption of 3D modelling by real estate businesses. 3D modelling allows customers and stakeholders to visualise the interior and exterior features of an upcoming construction project. 3D rendering provides a medium for architects and design engineers to communicate their ideas related to the construction project in a more photorealistic way. Hence, the real-estate industry is expected to provide market with immense growth opportunities.
Over the forecast period, the rapidly growing consumption of digital media and the increasing popularity of online gaming are expected to be the key drivers for the market.
Key Industry Players in the Global Visualisation and 3D Rendering Market
The report gives a detailed analysis of the following key players in the global visualisation and 3D rendering market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Adobe Inc.
- Autodesk Inc.
- Blender Institute B.V.
- Chaos Group
- Christie Digital Systems USA Inc.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Type, Application, End Use, Region |
| Breakup by Component | Software, Services |
| Breakup by Type | Plug-In, Stand-Alone |
| Breakup by Application | Marketing and Advertising, Research and Training, Gaming, Videography, Cartoon, Architectural and Visualisation, Others |
| Breakup by End Use | Real Estate, Utilities, Media and Entertainment, Academics, Healthcare and Life Science, Others |
| Breakup by Region | North America, Latin America, Europe, Middle East and Africa, Asia Pacific |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Adobe Inc., Autodesk Inc., Blender Institute B.V., Chaos Group, Christie Digital Systems USA Inc., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Visualisation and 3D Rendering Market Analysis
8.1 Key Industry Highlights
8.2 Global 3D Rendering Historical Market (2018-2023)
8.3 Global Visualisation and 3D Rendering Market Forecast (2024-2032)
8.4 Global Visualisation and 3D Rendering Market by Component
8.4.1 Software
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.1.3 Market by Type
8.4.1.3.1 On-Premises
8.4.1.3.2 Cloud
8.4.2 Services
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Visualisation and 3D Rendering Market by Type
8.5.1 Plug-In
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Stand-Alone
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Visualisation and 3D Rendering Market by Application
8.6.1 Marketing and Advertising
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Research and Training
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Gaming
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Videography
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Cartoon
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
8.6.6 Architectural and Visualisation
8.6.6.1 Historical Trend (2018-2023)
8.6.6.2 Forecast Trend (2024-2032)
8.6.7 Others
8.7 Global Visualisation and 3D Rendering Market by End Use
8.7.1 Real Estate
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Utilities
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Media and Entertainment
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Academics
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Healthcare and Life Science
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
8.7.6 Others
8.8 Global Visualisation and 3D Rendering Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Visualisation and 3D Rendering Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Visualisation and 3D Rendering Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Visualisation and 3D Rendering Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Visualisation and 3D Rendering Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Visualisation and 3D Rendering Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Adobe Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Autodesk, Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Blender Institute B.V.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Chaos Group
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Christie Digital Systems USA, Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Visualisation and 3D Rendering Market: Key Industry Highlights, 2018 and 2032
2. Global 3D Rendering Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Visualisation and 3D Rendering Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global 3D Rendering Historical Market: Breakup by Application (USD Billion), 2018-2023
5. Global Visualisation and 3D Rendering Market Forecast: Breakup by Application (USD Billion), 2024-2032
6. Global 3D Rendering Historical Market: Breakup by Component (USD Billion), 2018-2023
7. Global Visualisation and 3D Rendering Market Forecast: Breakup by Component (USD Billion), 2024-2032
8. Global 3D Rendering Historical Market: Breakup by End Use (USD Billion), 2018-2023
9. Global Visualisation and 3D Rendering Market Forecast: Breakup by End Use (USD Billion), 2024-2032
10. Global 3D Rendering Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Visualisation and 3D Rendering Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America 3D Rendering Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Visualisation and 3D Rendering Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe 3D Rendering Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Visualisation and 3D Rendering Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific 3D Rendering Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Visualisation and 3D Rendering Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America 3D Rendering Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Visualisation and 3D Rendering Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa 3D Rendering Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Visualisation and 3D Rendering Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Visualisation and 3D Rendering Market Structure
Key Questions Answered in the Report
In 2023, the global visualisation and 3D rendering market attained a value of nearly USD 3.28 billion.
The market is projected to grow at a CAGR of 22.1% between 2024 and 2032.
The major drivers of the market include the increasing popularity of online gaming, extensive presence of vendors providing 3D rendering software, services, and GPU, rising popularity of virtual property tours, growth of the 3D cinema screens, and the advent of 3D technologies.
The increasing adoption of 3D modelling by real estate businesses and the rapidly growing consumption of digital media are the key industry trends propelling the market's growth.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Based on the component, the visualisation and 3D rendering market can be divided into software and services. Software is further segmented into on-premises and cloud.
Based on type, the industry can be segmented into plug-in and stand-alone.
The market is divided based on application into marketing and advertising, research and training, gaming, videography, cartoon, architectural and visualisation, among others.
On the basis of end-use, the industry can be bifurcated into real estate, utilities, media and entertainment, academics, healthcare and life science, among others.
The major players in the industry are Adobe Inc., Autodesk, Inc., Blender Institute B.V., Chaos Group, and Christie Digital Systems USA Inc., among others.
Analyst Review
The global visualisation and 3D rendering market attained a value of nearly USD 3.28 billion in 2023, driven by the increasing adoption of 3D modelling by real estate businesses. Aided by increasing popularity of online gaming and rapidly growing consumption of digital media, the market is expected to witness further growth in the forecast period of 2024-2032, growing at a CAGR of 22.1%.
EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on the component, the visualisation and 3D rendering market can be divided into software and services. Software is further segmented into on-premises and cloud. Based on type, the industry can be segmented into plug-in and stand-alone. The market is divided based on application into marketing and advertising, research and training, gaming, videography, cartoon, architectural and visualisation, among others. On the basis of end-use, the industry can be bifurcated into real estate, utilities, media and entertainment, academics, healthcare and life science, among others. The major regional markets for visualisation and 3D rendering market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The major players in the industry are Adobe Inc., Autodesk Inc., Blender Institute B.V., Chaos Group, and Christie Digital Systems USA Inc., among others.
EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.
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