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Global Voice Assistant Application Market Size, Forecast: By Component Type: Solutions, Services; By Deployment Type: On-Premises, Cloud; By Company Size: Small and Medium Enterprises, Large Enterprises; By Application: Web Applications, Others; By End Use; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Global Voice Assistant Application Market Outlook
The global voice assistant application market size reached USD 4.10 billion in 2023. The market is expected to grow at a CAGR of 24.5% between 2024 and 2032, reaching almost USD 29.27 billion by 2032.
Key Takeaways:
- The International Telecommunication Union reports that 67 per cent of the world's population, roughly 5.4 billion individuals, now have internet access, driving the global voice assistant application market growth.
- Prominent voice assistant applications like Siri, Cortana, Alexa, and Assistant are widely acknowledged. Rising internet and smart device usage propel global market growth.
- Statistics Canada reveals a rise in smartphone ownership among Canadian seniors, climbing from 80% in 2018 to 84% in 2020, bolstering the global voice assistant application market for supporting elderly population.
A voice assistant employs voice recognition, synthesis, and language processing algorithms to interpret specific voice commands from users. It is known as an intelligent personal assistant or connected speaker, often integrated into smart devices for task execution. The adoption of voice assistants in daily life is on the rise due to rapid advancements in technology. These applications simplify tasks such as online ordering and appointment scheduling.
Many vendors offer voice assistant applications with advanced features like artificial intelligence (AI), speech conversion, and edge computing. Widely recognized voice assistant applications include Apple's Siri, Microsoft's Cortana, Amazon's Alexa, and Google's Assistant. The increasing use of the internet and smart devices among consumers significantly drives the global voice assistant application market growth.
As per the International Telecommunication Union, around 67 per cent of the global population, equivalent to 5.4 billion individuals, now has internet access.
Key Trends and Developments
The global voice assistant application market is driven by advancements in conversational AI, integration with smart devices, improved personalization, and a strong focus on accessibility.
February 2024
Google unveiled Gemini, its most advanced AI, elevating AI chatbot and voice assistant capabilities. Rebranding its Bard chatbot, Google aims to excel in language model technology.
January 2024
Mercedes-Benz achieved a milestone by integrating artificial intelligence into automobiles, revealing a new virtual assistant at the CES electronics trade show. The assistant conversed with users and provided context-based recommendations.
September 2023
Oracle unveiled an innovative AI-powered voice assistant for healthcare providers, automating tasks and executing voice commands to enhance experiences for professionals and patients.
May 2023
Slang Labs, a provider of in-app multilingual voice assistant technology, announced the release of CONVA 2.0. This AI co-pilot, powered by GPT, assisted e-commerce shoppers in their native languages throughout their purchasing journey.
Conversational AI Advancements
Voice assistants are evolving to engage users in more natural conversations, mimicking human dialogue. Progress in natural language processing (NLP) enables smoother interactions, ultimately boosting user satisfaction and involvement with the technology.
Integration with Smart Devices
The global voice assistant application market development is driven by integration with smart devices, enabling control over entire smart home systems. This convenience and automation appeal to users, thus, fostering market expansion.
Enhanced Personalization
As per the global voice assistant application analysis, the user experience is enhanced by leveraging data analytics, personalized suggestions, services, and content tailored to user preferences and behaviour.
Focus on Accessibility
Voice assistants are improving accessibility features, assisting individuals with disabilities through voice-operated interfaces for devices and services. This promotes inclusivity and ease of use.
Global Voice Assistant Application Market Trends
Voice assistants are seamlessly blending with Internet of Things (IoT) gadgets, allowing users to effortlessly command and oversee smart home appliances using voice prompts. The surge in voice-activated shopping permits users to buy items, create orders, and handle subscriptions simply by using voice instructions, simplifying the shopping experience.
As per the global voice assistant application market report, voice assistants are employed for tasks like scheduling appointments, reminding users of medications, and accessing health-related information. Emphasis is placed on safeguarding data, providing choices for data management and secure voice recognition.
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Market Segmentation
Global Voice Assistant Application Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Component Type
- Solutions
- Services
Market Breakup by Deployment Type
- On-Premises
- Cloud
Market Breakup by Company Size
- Individual Users
- Small and Medium Enterprises
- Large Enterprises
Market Breakup by Application
- Web Applications
- Mobile Applications
- Devices
Market Breakup by End Use
- Banking, Financial Services, and Insurance
- Healthcare
- Retail and E-Commerce
- Media and Entertainment
- Telecom and IT
- Manufacturing and Automotive
- Education
- Travel and Hospitality
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Cloud deployment significantly enhances the global voice assistant application market as it ensures accessibility across various devices, facilitating seamless interactions across platforms like smartphones, smart speakers, and IoT devices
Utilizing cloud infrastructure allows developers of voice assistant applications to cut costs related to maintaining hardware and setting up infrastructure. They only pay for the computing resources they use, ensuring cost-effectiveness.
On-premises voice assistant applications emphasize enhanced privacy and security since user data is confined within the local environment.
Mobile applications contribute significantly to the global voice assistant application market growth since they can be tailored and optimized to leverage the specific features and capabilities of mobile devices
Mobile apps offer users the ability to carry out voice commands and tasks even when they do not have an internet connection, providing offline functionality.
Web apps are available on any device with a web browser, extending voice assistant features to various platforms such as desktops, laptops, tablets, and smartphones.
In terms of end use, the global voice assistant application market share is led by retail and e-commerce by offering customers a hands-free and intuitive method to engage with e-commerce platforms
Voice assistants make conversational commerce possible, allowing users to ask about products, receive suggestions, and finalize purchases using natural language.
Within healthcare, professionals employ voice assistants to access patient records, take notes, and schedule appointments, streamlining operations and improving workflow efficiency.
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Competitive Landscape
The competition in the global voice assistant application market is characterized by offering expertise in AI, online advertising, search engines, and e-commerce.
IBM Corporation, established in 1911 and headquartered in the United States, is a leading global IT company with operations spanning more than 170 countries. Renowned for its hardware and software solutions, IBM offers a diverse range of products such as computers, servers, storage systems, and networking equipment.
Alphabet, Inc. founded in 1998 in the US, stands as a multinational technology behemoth specializing in AI, online advertising, search engines, cloud computing, software development, quantum computing, e-commerce, and consumer electronics.
Amazon Web Services (AWS) was founded in 2006 and provides a comprehensive array of cloud-based services on a global scale. These services encompass computing, storage, databases, analytics, networking, mobile solutions, developer tools, management tools, IoT, security offerings, and enterprise applications. AWS services are instantly accessible upon request, with pricing structured on a pay-as-you-go model.
Microsoft Corporation, established in 1975 and headquartered in the United States, focuses on the development, licensing, and support of an extensive portfolio of enterprise and consumer software products and services. Microsoft's offerings include operating systems tailored for personal computers, servers, and mobile devices, along with server applications, management tools, and productivity applications.
Other key players in the global voice assistant application market are Apple Inc., Samsung Electronics Co., Ltd., Cisco, Oracle, SAP SE, and Verint System Inc. among others.
Global Voice Assistant Application Market Analysis by Region
Based on region, the global voice assistant application market share is led by North America due to its robust technological infrastructure, facilitating the development and deployment of advanced AI and machine learning models that are essential for high-performing voice assistants. The region's high-speed internet connectivity and widespread use of smart devices provide an ideal environment for efficient voice assistant operations.
Statistics Canada shows an increase in Canadian seniors owning smartphones, rising from 80% in 2018 to 84% in 2020. This supports the global voice assistant market, aiding the elderly with various benefits, such as hands-free operation and health monitoring, promoting independence and well-being.
In the Asia Pacific region, the population demonstrates a widespread technology-friendly mindset and a readiness to adopt sophisticated technologies in daily tasks, ranging from online shopping to managing healthcare. This presents a substantial, pre-established market for voice assistant applications across diverse sectors.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component Type |
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| Breakup by Deployment Type |
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| Breakup by Company Size |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Voice Assistant Application Market Analysis
8.1 Key Industry Highlights
8.2 Global Voice Assistant Application Historical Market (2018-2023)
8.3 Global Voice Assistant Application Market Forecast (2024-2032)
8.4 Global Voice Assistant Application Market by Component Type
8.4.1 Solutions
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Services
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Voice Assistant Application Market by Deployment Type
8.5.1 On-Premises
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Cloud
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Voice Assistant Application Market by Company Size
8.6.1 Small and Medium Enterprises
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Large Enterprises
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Voice Assistant Application Market by Application
8.7.1 Web Applications
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Mobile Applications
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Devices
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.8 Global Voice Assistant Application Market by End Use
8.8.1 Banking, Financial Services, and Insurance
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Healthcare
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Retail and E-Commerce
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Media and Entertainment
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Telecom and IT
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
8.8.6 Manufacturing and Automotive
8.8.6.1 Historical Trend (2018-2023)
8.8.6.2 Forecast Trend (2024-2032)
8.8.7 Education
8.8.7.1 Historical Trend (2018-2023)
8.8.7.2 Forecast Trend (2024-2032)
8.8.8 Travel and Hospitality
8.8.8.1 Historical Trend (2018-2023)
8.8.8.2 Forecast Trend (2024-2032)
8.8.9 Others
8.9 Global Voice Assistant Application Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Voice Assistant Application Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Voice Assistant Application Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Voice Assistant Application Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Voice Assistant Application Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Voice Assistant Application Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 IBM Corporation
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Alphabet, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Amazon Web Services Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Microsoft Corporation
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Apple Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Samsung Electronics Co., Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Cisco
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Oracle
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 SAP SE
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Verint Systems, Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Voice Assistant Application Market: Key Industry Highlights, 2018 and 2032
2. Global Voice Assistant Application Historical Market: Breakup by Component Type (USD Billion), 2018-2023
3. Global Voice Assistant Application Market Forecast: Breakup by Component Type (USD Billion), 2024-2032
4. Global Voice Assistant Application Historical Market: Breakup by Deployment Type (USD Billion), 2018-2023
5. Global Voice Assistant Application Market Forecast: Breakup by Deployment Type (USD Billion), 2024-2032
6. Global Voice Assistant Application Historical Market: Breakup by Company Size (USD Billion), 2018-2023
7. Global Voice Assistant Application Market Forecast: Breakup by Company Size (USD Billion), 2024-2032
8. Global Voice Assistant Application Historical Market: Breakup by Application (USD Billion), 2018-2023
9. Global Voice Assistant Application Market Forecast: Breakup by Application (USD Billion), 2024-2032
10. Global Voice Assistant Application Historical Market: Breakup by End Use (USD Billion), 2018-2023
11. Global Voice Assistant Application Market Forecast: Breakup by End Use (USD Billion), 2024-2032
12. Global Voice Assistant Application Historical Market: Breakup by Region (USD Billion), 2018-2023
13. Global Voice Assistant Application Market Forecast: Breakup by Region (USD Billion), 2024-2032
14. North America Voice Assistant Application Historical Market: Breakup by Country (USD Billion), 2018-2023
15. North America Voice Assistant Application Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Europe Voice Assistant Application Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Europe Voice Assistant Application Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Asia Pacific Voice Assistant Application Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Asia Pacific Voice Assistant Application Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Latin America Voice Assistant Application Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Latin America Voice Assistant Application Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Middle East and Africa Voice Assistant Application Historical Market: Breakup by Country (USD Billion), 2018-2023
23. Middle East and Africa Voice Assistant Application Market Forecast: Breakup by Country (USD Billion), 2024-2032
24. Global Voice Assistant Application Market Structure
Key Questions Answered in the Report
The market was estimated to be valued at USD 4.10 billion in 2023.
The market is projected to grow at a CAGR of 24.5% between 2024 and 2032.
The revenue generated from the voice assistant application market is expected to reach USD 29.27 billion in 2032.
The growth of the voice assistant application market is driven by advancements in conversational AI, integration with smart devices, improved personalization, and a strong focus on accessibility.
The market is categorised according to its component types, which include solutions and services.
Who are the key players in the global voice assistant application industry, according to the report?
The key players are IBM Corporation, Alphabet, Inc., Amazon Web Services Inc., Microsoft Corporation, Apple Inc., Samsung Electronics Co., Ltd., Cisco, Oracle, SAP SE, and Verint System Inc. among others.
Based on the deployment type, the market is divided into on-premises and cloud.
The major areas include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Based on the industry, the market is divided into banking, financial services, and insurance, healthcare, retail and e-commerce, media and entertainment, telecom and IT, manufacturing and automotive, education, travel and hospitality and others.
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