Reports
West Africa Alcoholic Beverages Market: By Product Type: Beer, Spirits, Wine, Others; By Packaging Type; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Value Chain Analysis; Price Analysis; Procurement Analysis; Competitive Landscape; Events and Developments
West Africa Alcoholic Beverages Market Outlook
The West Africa alcoholic beverages market attained a value of USD 11.95 billion in 2022. The market is expected to grow further in the forecast period of 2023-2028 at a CAGR of 5.3% to attain a value of USD 16.27 billion by 2028.
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Nigeria is the leading regional market for alcoholic beverages in West Africa. The regional market is being driven by the rising urbanisation and growing population of people who are formally employed in the country. Despite weak economic conditions during the historical period of 2018-2022, the demand for alcoholic beverages did not dampen, leading to the growth of the alcoholic beverages industry in the region. The growing consumption of alcohol during social occasions is expected to propel the growth of the regional market further.
Beer accounts for the largest market share in the alcoholic beverages industry in West Africa. The beer industry in the region is being driven by the rising GDPs and the growing premiumisation of the product. Investments by major global players and the emergence of local players in the beer industry in West Africa are expected to drive the beer industry in the region further. Based on the packaging type, glass bottles dominate the regional industry. Open markets dominate the distribution channel in the industry in West Africa as they are easily accessible to the consumers and are more affordable than the other alternatives.
Market Segmentation
An alcoholic beverage is commonly produced by the fermentation of fruits, grains, and other sugar sources and, thus, contains ethanol. It can be additionally flavoured by herbs, spices, and other flavouring substances.
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Based on the product types, the West Africa alcoholic beverages market can be segmented into:
- Beer
- Spirits
- Wine
- Others
By packaging type, the industry can be classified as:
- Glass Bottles
- Tins
- Plastic Bottles
- Others
The major distribution channels for alcoholic beverages in West Africa are:
- Open Markets
- Supermarkets/Hypermarkets
- Hotels/Restaurants/Bars
- Specialty Stores
- Others
The report by EMR looks into the major regional market for the product like Nigeria, Cote d’Ivoire, Ghana, Burkina Faso, Republic of Benin, and Senegal, among others.
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Market Analysis
The West Africa alcoholic beverages market is primarily being driven by the growing demand for the product in the region. The industry in the region is being aided by the recovering economies in the region, resulting in a rise in the GDPs and disposable incomes. The growing shifts in lifestyle due to the rapid urbanisation combined with the rising number of women consumers is providing further impetus to the industry growth. The increasing population, along with the presence of a significant number of potential younger consumers, is driving the industry in the region. The industry growth is also being supported by the growing premiumisation and a rising shift from locally brewed to branded products in the region. The industry is being catalysed by the easy availability of raw materials and access to cheap labour.
The industry growth can be attributed to the presence of major global players like Heineken, AB InBev, and Diageo in the region. The growing FDI flows in the region are further aiding propelling the industry forward. The expansion of local players in West Africa is projected to support the growth of the industry in the coming years.
While the expansion of key players and the growing investments in the industry is expected to support the growth of the alcoholic beverages industry in West Africa, the significant presence of homebrewers might hinder the industry growth by restricting the growth of the branded products segment. The unregulated distribution of the product in the region due to inadequate infrastructure will further affect the industry growth adversely. The insufficient number of transportation and storage services might also act as constraints for the industry in West Africa.
Competitive Landscape
The report presents a detailed analysis of the following key players in the alcoholic beverages industry in West Africa, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Diageo Plc
- The HEINEKEN Company
- AB InBev (OTCMKTS: BUDFF)
- Kasapreko
- Others
The comprehensive report by EMR covers the macro and micro aspects of the industry. An assessment of the Porter’s Five Forces model, along with an analysis of the value chain has been provided within the report. A SWOT analysis has been given within the EMR report as well.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product Type, Packaging Type, Distribution Channel, Country |
| Breakup by Product Type | Beer, Spirits, Wine, Others |
| Breakup by Packaging Type | Glass Bottles, Tins, Plastic Bottles, Others |
| Breakup by Distribution Channel | Open Markets, Supermarkets/Hypermarkets, Hotels/Restaurants/Bars, Specialty Stores, Others |
| Breakup by Country | Nigeria, Côte d’Ivoire, Ghana, Burkina Faso, Republic of Benin, Senegal, Others |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Price Analysis | Historical and Forecast Price Trends- Regional |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Diageo Plc, The HEINEKEN Company, AB InBev, Kasapreko, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 West Africa
6.2 Regional
7 Opportunities and Challenges in the Market
8 West Africa Alcoholic Beverages Market Analysis
8.1 Key Industry Highlights
8.2 West Africa Alcoholic Beverages Historical Market (2018-2022)
8.3 West Africa Alcoholic Beverages Market Forecast (2023-2028)
8.4 West Africa Alcoholic Beverages Market by Product Type
8.4.1 Beer
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Spirits
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Wine
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.4.4 Others
8.5 West Africa Alcoholic Beverages Market by Packaging Type
8.5.1 Glass Bottles
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Tins
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Plastic Bottles
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.5.4 Others
8.6 West Africa Alcoholic Beverages Market by Distribution Channel
8.6.1 Open Markets
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Supermarkets/Hypermarkets
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Hotels/Restaurants/Bars
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Specialty Stores
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Others
8.7 West Africa Alcoholic Beverages Market by Country
8.7.1 Nigeria
8.7.2 Cote d’lvoire
8.7.3 Ghana
8.7.4 Burkina Faso
8.7.5 Republic of Benin
8.7.6 Senegal
8.7.7 Others
9 Country Analysis
9.1 Nigeria
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Cote d’lvore
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.3 Ghana
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.4 Burkina Faso
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.5 Republic of Benin
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.6 Senegal
9.6.1 Historical Trend (2018-2022)
9.6.2 Forecast Trend (2023-2028)
9.7 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Price Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Diageo PLC
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 The Heineken Company
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 AB InBev
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Kasapreko
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. West Africa Alcoholic Beverages Market: Key Industry Highlights, 2018 and 2028
2. West Africa Alcoholic Beverages Historical Market: Breakup by Product Type (USD Billion), 2018-2022
3. West Africa Alcoholic Beverages Market Forecast: Breakup by Product Type (USD Billion), 2023-2028
4. West Africa Alcoholic Beverages Historical Market: Breakup by Packaging Type (USD Billion), 2018-2022
5. West Africa Alcoholic Beverages Market Forecast: Breakup by Packaging Type (USD Billion), 2023-2028
6. West Africa Alcoholic Beverages Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
7. West Africa Alcoholic Beverages Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
8. West Africa Alcoholic Beverages Historical Market: Breakup by Country (USD Billion), 2018-2022
9. West Africa Alcoholic Beverages Market Forecast: Breakup by Country (USD Billion), 2023-2028
10. West Africa Alcoholic Beverages Market Structure
Key Questions Answered in the Report
In 2022, the market reached a value of USD 11.95 billion.
The market for alcoholic beverages in West Africa is projected to grow at a CAGR of 5.3% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach around USD 16.27 billion by 2028.
The major drivers of the market are rising disposable incomes, increasing population, growing investments, changing demographics, and an increasing shift towards branded products.
Increasing FDI flows in the region, rising popularity of alcoholic beverages, and the expansion of local players are the major trends propelling the growth of the market.
The major countries for the alcoholic beverages market in West Africa are Nigeria, Cote d’Ivoire, Ghana, Burkina Faso, Republic of Benin, and Senegal, among others.
The various product types of alcoholic beverages in the market are beer, spirits, and wine, among others.
The different packaging types of alcoholic beverages in the market are glass bottles, tins, and plastic bottles, among others.
Distribution channels for alcoholic beverages in West Africa include open markets, supermarkets/hypermarkets, hotels/restaurants/bars, and specialty stores, among others.
The leading players in the West Africa alcoholic beverages market are Diageo Plc, The Heineken Company, AB InBev, and Kasapreko, among others.
Analyst Review
The West Africa alcoholic beverages market attained a value of USD 11.95 billion in 2022 driven the growing shift towards premium products and the rising penetration of global players. Aided by the expansion of the local players, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 5.3%. The industry is projected to reach USD 16.27 billion by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product types, the alcoholic beverages industry in West Africa can be segmented into beer, spirits, wine, and others, with beer accounting for the largest market share in the regional market. On the basis of packaging type, glass bottles hold the largest market share. Open markets represent the leading distribution channel for alcoholic beverages in West Africa. The major regional markets for the product are Nigeria, Cote d’Ivoire, Ghana, Burkina Faso, Republic of Benin, and Senegal, among others, with Nigeria accounting for the largest share of the market. The key players in the above industry include Diageo Plc, The HEINEKEN Company, AB InBev, Kasapreko, and others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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