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West Africa Alcoholic Beverages Market: By Product Type: Beer, Spirits, Wine, Others; By Packaging Type: Glass Bottles, Tins, Plastic Bottles, Others; by Distribution Channel: Open Markets, Supermarkets/Hypermarkets, Hotels/Restaurants/Bars, Specialty Stores, Others; By Country: Nigeria, Cote d’Ivoire, Ghana, Burkina Faso, Republic of Benin, Senegal, Others; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Price Analysis; Trade Analysis; Procurement Chain Analysis; Value Chain Analysis; Competitive Landscape & Supplier Analysis

West Africa Alcoholic Beverages Market Key Insights:

 

  • Market Overview
  • Industry Opportunities
  • Breakup by Regions
  • Industry Challenges
  • Competitive Landscape
  • SWOT Analysis
  • Breakup by End Use
  • Events and Developments
  • Demand Indicators

 

Market Outlook

The West Africa alcoholic beverages market attained a value of USD 10.8 billion in 2019. The market is expected to grow further in the forecast period of 2020-2025 at a CAGR of 5.2% to attain a value of USD 14.7 billion by 2025.

West Africa Alcoholic Beverages Market Report and Forecast 2020-2025

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Nigeria is the leading regional market for alcoholic beverages in West Africa. The regional market is being driven by the rising urbanisation and growing population of people who are formally employed in the country. Despite weak economic conditions during the historical period of 2015-2019, the demand for alcoholic beverages did not dampen, leading to the growth of the alcoholic beverages industry in the region. The growing consumption of alcohol during social occasions is expected to propel the growth of the regional market further.

Beer accounts for the largest market share in the alcoholic beverages industry in West Africa. The beer industry in the region is being driven by the rising GDPs and the growing premiumisation of the product. Investments by major global players and the emergence of local players in the beer industry in West Africa are expected to drive the beer industry in the region further. Based on the packaging type, glass bottles dominate the regional industry. Open markets dominate the distribution channel in the industry in West Africa as they are easily accessible to the consumers and are more affordable than the other alternatives.

Properties and Applications

An alcoholic beverage is commonly produced by the fermentation of fruits, grains, and other sugar sources and, thus, contains ethanol. It can be additionally flavoured by herbs, spices, and other flavouring substances.

Based on the product types, the West Africa alcoholic beverages industry can be segmented into:

  • Beer
  • Spirits
  • Wine 
  • Others

By packaging type, the industry can be classified as:

  • Glass Bottles
  • Tins
  • Plastic Bottles
  • Others

The major distribution channels for alcoholic beverages in West Africa are:

  • Open Markets
  • Supermarkets/Hypermarkets
  • Hotels/Restaurants/Bars
  • Specialty Stores
  • Others

The report by EMR looks into the major regional market for the product like Nigeria, Cote d’Ivoire, Ghana, Burkina Faso, Republic of Benin, and Senegal, among others.

Market Analysis

The alcoholic beverages industry in West Africa is primarily being driven by the growing demand for the product in the region. The industry in the region is being aided by the recovering economies in the region, resulting in a rise in the GDPs and disposable incomes. The growing shifts in lifestyle due to the rapid urbanisation combined with the rising number of women consumers is providing further impetus to the industry growth. The increasing population, along with the presence of a significant number of potential younger consumers, is driving the industry in the region. The industry growth is also being supported by the growing premiumisation and a rising shift from locally brewed to branded products in the region. The industry is being catalysed by the easy availability of raw materials and access to cheap labour.

The industry growth can be attributed to the presence of major global players like Heineken, AB InBev, and Diageo in the region. The growing FDI flows in the region are further aiding propelling the industry forward. The expansion of local players in West Africa is projected to support the growth of the industry in the coming years.

While the expansion of key players and the growing investments in the industry is expected to support the growth of the alcoholic beverages industry in West Africa, the significant presence of homebrewers might hinder the industry growth by restricting the growth of the branded products segment. The unregulated distribution of the product in the region due to inadequate infrastructure will further affect the industry growth adversely. The insufficient number of transportation and storage services might also act as constraints for the industry in West Africa.

Competitive Landscape

The report presents a detailed analysis of the following key players in the alcoholic beverages industry in West Africa, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Diageo Plc
  • KASAPREKO COMPANY LIMITED,
  • Heineken N.V.
  • Castel Group
  • Anheuser-Busch InBev (OTCMKTS: BUDFF)
  • Others

The comprehensive report by EMR covers the macro and micro aspects of the industry. An assessment of the Porter’s Five Forces model, along with an analysis of the value chain has been provided within the report. A SWOT analysis has been given within the EMR report as well.

1    Preface
    1.1    Objectives of the Study
        1.1.1    Research Objective
        1.1.2    Key Findings of the Report
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Assumptions
    2.5    Market Models
3    Introduction
    3.1    Market Outlook
    3.2    Market Scope and Segmentation
    3.3    Additional Insights
4    Executive Summary
    4.1    Key Market Developments
    4.2    Market Analysis
    4.3    Key Players
    4.4    Cost Structure
    4.5    Market Revenue and Growth
5    Market Dynamics
    5.1    Market Driver 
    5.2    Market Restraint
    5.3    Industry Challenges
    5.4    Industry Opportunities
6    West Africa Alcoholic Beverages Market Analysis
    6.1    Figure: West Africa Alcoholic Beverages Historical Market (2015-2019) & Forecast (2020-2025)
    6.2    Figure: West Africa Alcoholic Beverages Market by Product Type: Historical market (2015-2019) & Forecast (2020-2025)
        6.2.1    Beer
        6.2.2    Spirits
        6.2.3    Wine
        6.2.4    Others
    6.3    Figure: West Africa Alcoholic Beverages Market by Packaging Type: Historical market (2015-2019) & Forecast (2020-2025)
        6.3.1    Glass Bottles
        6.3.2    Tins
        6.3.3    Plastic Bottles
        6.3.4    Others
    6.4    Figure: West Africa Alcoholic Beverages Market by Distribution Channel: Historical market (2015-2019) & Forecast (2020-2025)
        6.4.1    Open Markets
        6.4.2    Supermarkets/Hypermarkets
        6.4.3    Hotels/Restaurants/Bars
        6.4.4    Specialty Stores
        6.4.5    Others
    6.5    Figure: West Africa Alcoholic Beverages Market by Country: Historical market (2015-2019) & Forecast (2020-2025)
        6.5.1    Nigeria
        6.5.2    Cote d’Ivoire
        6.5.3    Ghana
        6.5.4    Burkina Faso
        6.5.5    Republic of Benin
        6.5.6    Senegal
        6.5.7    Others
7    West Africa Alcoholic Beverages Price Analysis
8    Global Trade Analysis (HS Code-2208)

    8.1    Major Exporting Countries by Value & Volume
    8.2    Major Importing Countries by Value & Volume
9    Procurement Chain Analysis
    9.1    Overview
    9.2    Smallholder Farmers
    9.3    Local Agents
    9.4    Nucleus Farmers
    9.5    Grain Company
    9.6    Local Consultant
    9.7    Financial Institution
    9.8    Breweries
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses 
    10.4    Opportunities
    10.5    Threats
11    Porter’s Five Forces Analysis
    11.1    Overview
    11.2    Buyer’s Power
    11.3    Supplier’s Power
    11.4    New Entrants
    11.5    Degree of Rivalry
    11.6    Substitutes
12    Value Chain Analysis
13    EMR’s Key Indicators for Demand
14    EMR’s Key Indicators for Price
15    Competitive Landscape & Supplier Analysis

    15.1    Diageo Plc
        15.1.1    Company Overview
        15.1.2    Financial Analysis
    15.2    KASAPREKO COMPANY LIMITED,
        15.2.1    Company Overview
        15.2.2    Financial Analysis
    15.3    Heineken N.V.
        15.3.1    Company Overview
        15.3.2    Financial Analysis
    15.4    Castel Group
        15.4.1    Company Overview
        15.4.2    Financial Analysis
    15.5    Anheuser-Busch InBev
        15.5.1    Company Overview
        15.5.2    Financial Analysis
    15.6    Others
16    Events and Developments

The West Africa alcoholic beverages market attained a value of USD 10.8 billion in 2019. It is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 5.2%. The industry is projected to reach USD 14.7 billion by 2025.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product types, the alcoholic beverages industry in West Africa can be segmented into beer, spirits, wine, and others, with beer accounting for the largest market share in the regional market. On the basis of packaging type, glass bottles hold the largest market share. Open markets represent the leading distribution channel for alcoholic beverages in West Africa. The major regional markets for the product are Nigeria, Cote d’Ivoire, Ghana, Burkina Faso, Republic of Benin, and Senegal, among others, with Nigeria accounting for the largest share of the market. The key players in the above industry include Diageo Plc, KASAPREKO COMPANY LIMITED, Heineken N.V., Castel Group, Anheuser-Busch InBev, and others.

The major drivers of the industry such as rising disposable incomes, increasing population, growing investments, changing demographics, and an increasing shift towards branded products are expected to aid the market growth. EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

EMR’s approach gives their clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources. The key questions answered in the market study are:

  • How has the West Africa alcoholic beverages market performed in the previous years (2015-2019)?
  • What is the forecast assessment of the industry for 2020-2025?
  • What are the major industry drivers and constraints?
  • What are the major price and demand indicators of the alcoholic beverages industry in West Africa?
  • What are the price trends in the regional market?
  • Who are the key manufacturers of alcoholic beverages in the regional market?
  • What is the degree of competition in the regional market?
  • What are the import and export trends in the industry globally?
  • Who are the top importers and exporters of alcoholic beverages in the industry globally?

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