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West Africa Alcoholic Beverages Market: By Product Type: Beer, Spirits, Wine, Others; By Packaging Type; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Value Chain Analysis; Price Analysis; Procurement Analysis; Competitive Landscape; Events and Developments

West Africa Alcoholic Beverages Market Outlook

The West Africa alcoholic beverages market attained a value of USD 10.8 billion in 2020. The market is expected to grow further in the forecast period of 2021-2026 at a CAGR of 5.2% to attain a value of USD 14.7 billion by 2026.

Nigeria is the leading regional market for alcoholic beverages in West Africa. The regional market is being driven by the rising urbanisation and growing population of people who are formally employed in the country. Despite weak economic conditions during the historical period of 2016-2020, the demand for alcoholic beverages did not dampen, leading to the growth of the alcoholic beverages industry in the region. The growing consumption of alcohol during social occasions is expected to propel the growth of the regional market further.

Beer accounts for the largest market share in the alcoholic beverages industry in West Africa. The beer industry in the region is being driven by the rising GDPs and the growing premiumisation of the product. Investments by major global players and the emergence of local players in the beer industry in West Africa are expected to drive the beer industry in the region further. Based on the packaging type, glass bottles dominate the regional industry. Open markets dominate the distribution channel in the industry in West Africa as they are easily accessible to the consumers and are more affordable than the other alternatives.

 

West Africa Alcoholic Beverages Market Report and Forecast 2021-2026

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Properties and Applications

An alcoholic beverage is commonly produced by the fermentation of fruits, grains, and other sugar sources and, thus, contains ethanol. It can be additionally flavoured by herbs, spices, and other flavouring substances.

Based on the product types, the West Africa alcoholic beverages market can be segmented into:

  • Beer
  • Spirits
  • Wine 
  • Others

By packaging type, the industry can be classified as:

  • Glass Bottles
  • Tins
  • Plastic Bottles
  • Others

The major distribution channels for alcoholic beverages in West Africa are:

  • Open Markets
  • Supermarkets/Hypermarkets
  • Hotels/Restaurants/Bars
  • Specialty Stores
  • Others

The report by EMR looks into the major regional market for the product like Nigeria, Cote d’Ivoire, Ghana, Burkina Faso, Republic of Benin, and Senegal, among others.

 

Market Analysis

The West Africa alcoholic beverages market is primarily being driven by the growing demand for the product in the region. The industry in the region is being aided by the recovering economies in the region, resulting in a rise in the GDPs and disposable incomes. The growing shifts in lifestyle due to the rapid urbanisation combined with the rising number of women consumers is providing further impetus to the industry growth. The increasing population, along with the presence of a significant number of potential younger consumers, is driving the industry in the region. The industry growth is also being supported by the growing premiumisation and a rising shift from locally brewed to branded products in the region. The industry is being catalysed by the easy availability of raw materials and access to cheap labour.

The industry growth can be attributed to the presence of major global players like Heineken, AB InBev, and Diageo in the region. The growing FDI flows in the region are further aiding propelling the industry forward. The expansion of local players in West Africa is projected to support the growth of the industry in the coming years.

While the expansion of key players and the growing investments in the industry is expected to support the growth of the alcoholic beverages industry in West Africa, the significant presence of homebrewers might hinder the industry growth by restricting the growth of the branded products segment. The unregulated distribution of the product in the region due to inadequate infrastructure will further affect the industry growth adversely. The insufficient number of transportation and storage services might also act as constraints for the industry in West Africa.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the alcoholic beverages industry in West Africa, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Diageo Plc
  • The HEINEKEN Company
  • AB InBev (OTCMKTS: BUDFF)
  • Kasapreko
  • Others

The comprehensive report by EMR covers the macro and micro aspects of the industry. An assessment of the Porter’s Five Forces model, along with an analysis of the value chain has been provided within the report. A SWOT analysis has been given within the EMR report as well.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    West Africa
    6.2    Regional
7    Industry Opportunities and Challenges
8    West Africa Alcoholic Beverages Market Analysis

    8.1    Key Industry Highlights
    8.2    West Africa Alcoholic Beverages Historical Market (2016-2020) 
    8.3    West Africa Alcoholic Beverages Market Forecast (2021-2026)
    8.4    West Africa Alcoholic Beverages Market by Product Type
        8.4.1    Beer
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Spirits
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
        8.4.3    Wine
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2016-2020)
            8.4.3.3    Forecast Trend (2021-2026)
        8.4.4    Others
    8.5    West Africa Alcoholic Beverages Market by Packaging Type 
        8.5.1    Glass Bottles
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Tins
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Plastic Bottles
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
        8.5.4    Others 
    8.6    West Africa Alcoholic Beverages Market by Distribution Channel
        8.6.1    Open Markets
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Supermarkets/Hypermarkets
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
        8.6.3    Hotels/Restaurants/Bars
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2016-2020)
            8.6.3.3    Forecast Trend (2021-2026)
        8.6.4    Specialty Stores
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2016-2020)
            8.6.4.3    Forecast Trend (2021-2026)
        8.6.5    Others
    8.7    West Africa Alcoholic Beverages Market by Country
        8.7.1    Market Share
            8.7.1.1    Nigeria 
            8.7.1.2    Côte d’Ivoire
            8.7.1.3    Ghana
            8.7.1.4    Burkina Faso
            8.7.1.5    Republic of Benin
            8.7.1.6    Senegal 
            8.7.1.7    Others
9    Regional Analysis
    9.1    Nigeria
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
    9.2    Côte d’Ivoire
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
    9.3    Ghana
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
    9.4    Burkina Faso
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
    9.5    Republic of Benin
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
    9.6    Senegal
        9.6.1    Historical Trend (2016-2020)
        9.6.2    Forecast Trend (2021-2026)
    9.7    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis
13    Procurement Analysis

    13.1    Smallholder Farmers
    13.2    Local Agents
    13.3    Nucleus Farmers
    13.4    Grain Company
    13.5    Local Consultant
    13.6    Financial Institution
    13.7    Breweries
14    Competitive Landscape
    14.1    Market Structure
    14.2    Key Players Market Share
    14.3    Company Profiles
        14.3.1    Diageo Plc
            14.3.1.1    Company Overview
            14.3.1.2    Product Portfolio
            14.3.1.3    Demographic Reach and Achievements
            14.3.1.4    Financial Summary
            14.3.1.5    Certifications
        14.3.2    The HEINEKEN Company
            14.3.2.1    Company Overview
            14.3.2.2    Product Portfolio
            14.3.2.3    Demographic Reach and Achievements
            14.3.2.4    Financial Summary
            14.3.2.5    Certifications
        14.3.3    AB InBev
            14.3.3.1    Company Overview
            14.3.3.2    Product Portfolio
            14.3.3.3    Demographic Reach and Achievements
            14.3.3.4    Financial Summary
            14.3.3.5    Certifications
        14.3.4    Kasapreko
            14.3.4.1    Company Overview
            14.3.4.2    Product Portfolio
            14.3.4.3    Demographic Reach and Achievements
            14.3.4.4    Financial Summary
            14.3.4.5    Certifications
        14.3.5    Others
15    Events and Developments


List of Figures and Tables

1.    West Africa Alcoholic Beverages Market: Key Industry Highlights, 2016 and 2026
2.    West Africa Alcoholic Beverages Historical Market: Breakup by Product Type (USD Billion), 2016-2020
3.    West Africa Alcoholic Beverages Market Forecast: Breakup by Product Type (USD Billion), 2021-2026
4.    West Africa Alcoholic Beverages Historical Market: Breakup by Packaging Type (USD Billion), 2016-2020
5.    West Africa Alcoholic Beverages Market Forecast: Breakup by Packaging Type (USD Billion), 2021-2026
6.    West Africa Alcoholic Beverages Historical Market: Breakup by Distribution Channel (USD Billion), 2016-2020
7.    West Africa Alcoholic Beverages Market Forecast: Breakup by Distribution Channel (USD Billion), 2021-2026
8.    West Africa Alcoholic Beverages Historical Market: Breakup by Country (USD Billion), 2016-2020
9.    West Africa Alcoholic Beverages Market Forecast: Breakup by Country (USD Billion), 2021-2026
10.    West Africa Alcoholic Beverages Market Structure

Key Questions Answered in the Report

In 2020, the West Africa alcoholic beverages market reached a value of USD 10.8 billion. 

In the forecast period of 2021-2026, the market is projected to grow at a CAGR of 5.2%.

By 2026, the market is estimated to reach a value of USD 14.7 billion.

The major drivers of the industry such as rising disposable incomes, increasing population, growing investments, changing demographics, and an increasing shift towards branded products are expected to aid the market growth.

Increasing FDI flows in the region and the expansion of local players are the major trends propelling the growth of the market.

The leading regions in the market are Nigeria, Cote d’Ivoire, Ghana, Burkina Faso, Republic of Benin, and Senegal, among others, with Nigeria accounting for the largest market share.

The most significant product type in the industry is beer.

Glass bottles account for largest market share among the packaging types in the industry.

Open markets is the most significant distribution channel in the market.

The leading players in the industry are Diageo Plc, The HEINEKEN Company, AB InBev, and Kasapreko, among others.

Analyst Review

The West Africa alcoholic beverages market attained a value of USD 10.8 billion in 2020 driven the growing shift towards premium products and the rising penetration of global players. Aided by the expansion of the local players, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 5.2%. The industry is projected to reach USD 14.7 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product types, the alcoholic beverages industry in West Africa can be segmented into beer, spirits, wine, and others, with beer accounting for the largest market share in the regional market. On the basis of packaging type, glass bottles hold the largest market share. Open markets represent the leading distribution channel for alcoholic beverages in West Africa. The major regional markets for the product are Nigeria, Cote d’Ivoire, Ghana, Burkina Faso, Republic of Benin, and Senegal, among others, with Nigeria accounting for the largest share of the market. The key players in the above industry include Diageo Plc, The HEINEKEN Company, AB InBev, Kasapreko, and others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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