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Window Films Market

Global Window Films Market Size, Share, Trends, Forecast: By Type: UV Blocking Films, Decorative Films, Safety and Security Films, Privacy Films, Insulating Films, Others; By End User Industry: Automotive, Building and Construction, Marine, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032

Global Window Films Market Outlook

The global window films market attained a value of USD 2,216.30 million in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 4.9% to reach USD 3,412.42 million by 2032.

 

Global Window Film Market

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The Building and Construction Segment to Account for a Substantial Market Share of the Window Films Industry

The growing building and construction segment in developing countries like India and China is expected to boost the demand for window films. The increasing demand can be attributed to the rising awareness of its benefits and the increase in disposable incomes. Over the forecast period, the rising demand for window films in commercial and residential sectors is also expected to drive the industry expansion. Increased tinting activities on existing windows as well as strict rules and regulations pertaining to the development of green buildings are likely to enhance the demand for window films in the residential sector. Furthermore, rising climate change issues and increased awareness about environmental disturbance are resulting in increased demand for window films. Over the forecast period, the growing concern for UV protection is projected to aid the window films industry.

 

North America to Provide Significant Growth Opportunities to the Window Films Industry

North America is projected to lead the industry over the forecast period because of new investments being made within the region. In the United States, lending standards are loosening, market fundamentals for commercial real estate are improving, and state and local construction bond measures are providing additional funding support. In addition, the recovery of Canada’s residential and non-residential construction sectors is projected to be a primary driver for the window films industry in North America. Furthermore, the rise of skin cancer in both the United States and Canada is significantly contributing to the growth of the window films industry.

 

Global Window Film Market By Type

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Window Films: Market Segmentation

Window film is the self-adhesive polyester coating applied on glass to prevent a certain spectrum or quantity of sunlight to pass through it. In addition to light reduction, they help minimise heat and glare as well as provide protection against storm and vandalism damage. PET (polyethylene terephthalate) serves as the foundation for all types of window films because of its clarity, tensile strength, dimensional stability, and capacity to accept a variety of surface-applied or embedding treatments.

By type, the market is divided into:

  • UV Blocking Films
  • Decorative Films
  • Safety and Security Films
  • Privacy Films
  • Insulating Films
  • Others

Based on end user industry, the market can be segmented into:

  • Automotive
  • Building and Construction
  • Marine 
  • Others

Among these, the building and construction segment is further sub-divided into residential, commercial, and infrastructural and institutional.

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Rise of Skin Cancer to Augment the Window Films Industry Growth

The rate of skin cancer, specifically melanoma, has continued to rise despite the focus on cancer research and treatment. In the United States nearly 5 million people are treated for skin cancer every year, according to the U.S. Surgeon General’s report. The most frequent types of skin cancer are strongly linked to ultraviolet radiation exposure and around 90% cases of melanoma are caused by it. The blockage of UV ray exposure is the most effective way to prevent skin cancer. All high-quality window films block out 99% of UV radiation. This has significantly contributed to the growth of the window films industry. Furthermore, to prevent UV exposure, there is no need to apply creams, wear protective clothing, or do anything other than install window films. Other benefits of window films include energy saving, reduced interior fading, increased security, and increased curb appeal of buildings and vehicles. However, cancer prevention remains the most essential advantage of window films.

 

Global Window Film Market By Region

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Key Industry Players in the Global Window Films Market

The report gives a detailed analysis of the following key players in the global window films market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Avery Dennison Corporation
  • Eastman Chemical Company
  • LINTEC Corporation
  • Saint-Gobain Performance Plastic Corporation (Solar Gard)
  • 3M
  • American Standard Window Films
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • End User Industry 
  • Region
Breakup by Type
  • UV Blocking Films
  • Decorative Films
  • Safety and Security Films
  • Privacy Films
  • Insulating Films
  • Others
Breakup by End User Industry 
  • Automotive
  • Building and Construction 
  • Marine 
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Avery Dennison Corporation
  • Eastman Chemical Company
  • LINTEC Corporation
  • Saint-Gobain Performance Plastics Corporation (Solar Gard)
  • 3M
  • American Standard Window Films
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Window Films Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Window Films Historical Market (2018-2023) 
    8.3    Global Window Films Market Forecast (2024-2032)
    8.4    Global Window Films Market by Type
        8.4.1    UV Blocking Films
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Decorative Films
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Safety and Security Films
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Privacy Films
            8.4.4.1    Historical Trend (2018-2023)
            8.4.4.2    Forecast Trend (2024-2032)
        8.4.5    Insulating Films
            8.4.5.1    Historical Trend (2018-2023)
            8.4.5.2    Forecast Trend (2024-2032)
        8.4.6    Others
    8.5    Global Window Films Market by End User Industry 
        8.5.1    Automotive
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Building and Construction 
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
            8.5.2.3    Breakup by Type
                8.5.2.3.1    Residential
                    8.5.2.3.1.1     Historical Trend (2018-2023)
                    8.5.2.3.1.2     Forecast Trend (2024-2032)
                8.5.2.3.2    Commercial 
                    8.5.2.3.2.1     Historical Trend (2018-2023)
                    8.5.2.3.2.2     Forecast Trend (2024-2032)
                8.5.2.3.3    Infrastructural and Institutional
                    8.5.2.3.3.1     Historical Trend (2018-2023)
                    8.5.2.3.3.2     Forecast Trend (2024-2032)
        8.5.3    Marine 
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Others 
    8.6    Global Window Films Market by Region
        8.6.1    North America
        8.6.2    Europe
        8.6.3    Asia Pacific
        8.6.4    Latin America
        8.6.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2018-2023)
        9.3.2    Forecast Trend (2024-2032)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2018-2023)
        9.4.2    Forecast Trend (2024-2032)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2018-2023)
        9.5.2    Forecast Trend (2024-2032)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Avery Dennison Corporation
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Eastman Chemical Company
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    LINTEC Corporation
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Saint-Gobain Performance Plastics Corporation (Solar Gard)
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    3M
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    American Standard Window Films
            13.2.6.1    Company Overview
            13.2.6.2    Product Portfolio
            13.2.6.3    Demographic Reach and Achievements
            13.2.6.4    Certifications
        13.2.7    Others
14    Key Trends and Developments in the Market

 

Additional Customisations Available

1    Manufacturing Process
    1.1    Overview
    1.2    Detailed Process Flow
    1.3    Operation Involved
2    Project Requirement and Cost Analysis
    2.1    Land, Location and Site Development
    2.2    Construction
    2.3    Plant Machinery
    2.4    Cost of Raw Material
    2.5    Packaging
    2.6    Transportation
    2.7    Utilities
    2.8    Manpower
    2.9    Other Capital Investment

 

List of Key Figures and Tables

1.    Global Window Films Market: Key Industry Highlights, 2018 and 2032
2.    Global Window Films Historical Market: Breakup by Type (USD Million), 2018-2023
3.    Global Window Films Market Forecast: Breakup by Type (USD Million), 2024-2032
4.    Global Window Films Historical Market: Breakup by End-User Industry (USD Million), 2018-2023
5.    Global Window Films Market Forecast: Breakup by End-User Industry (USD Million), 2024-2032
6.    Global Window Films Historical Market: Breakup by Region (USD Million), 2018-2023
7.    Global Window Films Market Forecast: Breakup by Region (USD Million), 2024-2032
8.    North America Window Films Historical Market: Breakup by Country (USD Million), 2018-2023
9.    North America Window Films Market Forecast: Breakup by Country (USD Million), 2024-2032
10.    Europe Window Films Historical Market: Breakup by Country (USD Million), 2018-2023
11.    Europe Window Films Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Asia Pacific Window Films Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Asia Pacific Window Films Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Latin America Window Films Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Latin America Window Films Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Middle East and Africa Window Films Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Middle East and Africa Window Films Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Global Window Films Market Structure

Key Questions Answered in the Report

In 2023, the global window films market attained a value of nearly USD 2,216.30 million.

The market is projected to grow at a CAGR of 4.9% between 2024 and 2032.

The major drivers of the market include the increasing investments, relaxed lending standards, growing tinting activities on existing windows and increased curb appeal of buildings and vehicles.

The key trends guiding the growth of the market include the rise of skin cancer and increased security.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The various types available in the market are UV blocking films, decorative films, safety and security films, privacy films, and insulating films, among others.

The different end users of the market include automotive, building and construction, and marine, among others. The building and construction segment is further divided into residential, commercial, and infrastructural and institutional.

The key players in the global window films market are Avery Dennison Corporation, Eastman Chemical Company, LINTEC Corporation, Saint-Gobain Performance Plastic Corporation (Solar Gard), 3M, and American Standard Window Films, among others.

Analyst Review

The global window films market attained a value of nearly USD 2,216.30 million, driven by the rise of the skin cancer. Aided by relaxed lending standards, and increased disposable incomes, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 4.9%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. By type, the global window films market is divided into UV blocking films, decorative films, safety and security films, privacy films, and insulating films, among others. Based on end-user, the industry can be segmented into automotive, building and construction, and marine, among others. Among these, the building and construction segment is further sub-divided into residential, commercial, infrastructural and institutional. The major regional markets for window films are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The key players in the above market Avery Dennison Corporation, Eastman Chemical Company, LINTEC Corporation, Saint-Gobain Performance Plastic Corporation (Solar Gard), 3M, and American Standard Window Films, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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