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The global yoga market size was valued at USD 115.43 billion in 2023. The market is further projected to grow at a CAGR of 9% between 2024 and 2032, reaching a value of USD 250.70 billion by 2032.
Year | Yoga Statistics | Region/Country | Value |
2023 | Percentage of population practicing yoga | United States | 10% |
2023 | Age group of women practicing yoga the most | Worldwide | 30-49 years old |
2023 | Percentage of male yoga practitioners | Worldwide | 28% |
2023 | Number of yoga studios | United States | 48,547 |
2023 | Number of yoga practitioners | Worldwide | 300 million |
2023 | Percentage of female population practicing yoga | India | 31% |
Yoga means "to unite," and it is a physical, mental, and spiritual practice. The aim of yoga, which has been practiced for thousands of years and has many interpretations and forms, is to be freed from suffering. The goal of the practice is to bring about a sense of spiritual awakening by uniting the mind, body, and spirit and the individual consciousness. Traditional yoga emphasises meditation, whereas modern yoga is frequently connected to physical postures, or asanas.
Several drivers contribute to yoga market growth, including the increasing awareness of health and wellness, the rising demand for fitness, preventative health, and wellness activities, and the growing preference for home exercises and online yoga courses. Furthermore, the market is driven by the introduction of favourable government initiatives to promote yoga and the escalating demand for yoga and meditation as part of wellness routine.
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Rising preference for online yoga classes, increasing demand for yoga accessories, and surge in yoga retreats and travel are contributing to market expansion
Date | Company | News |
January 2024 | Akhanda Yoga Institute | Will offer a 200-hour Yoga Teacher Training in November 2024, focusing on authentic, holistic practices, and professional learning materials |
January 2024 | Akhanda Yoga Institute | Launched a digital Yogic Agni Hotra Chanting Book to help individuals deepen their yoga practice and knowledge |
January 2024 | Akhanda Yoga Institute | Will conduct a 21-day Pranayama Sadhana Immersion in March 2024, with online participation options |
January 2024 | Peloton Interactive, Inc. | Partnered with TikTok to create a fitness hub on the popular video app, bringing inspirational fitness content to Peloton and TikTok users. |
September 2023 | Peloton and Lululemon | Formed a strategic alliance of 5 years, bringing together athletic wear and fitness content to motivate a community of over 20 million people. |
Trends | Impact |
Rising preference for online yoga classes | Online yoga classes have become popular as these classes offer convenience, flexibility, and affordability to consumers who want to access a variety of yoga styles and instructors from anywhere. Online yoga platforms also provide a source of income and exposure for yoga teachers who can reach a wider audience and create their own content. |
Increasing demand of yoga accessories | Yoga accessories, such as mats, blocks, cushions, and clothing have seen a surge in demand. These items enhance the yoga experience and cater to the diverse needs of yoga practitioners. |
Surge in yoga retreats and travel | Yoga retreats and travel is another trend that has emerged in the yoga market as consumers seek to escape from their daily routine, deepen their yoga practice, connect with like-minded people, and explore new destinations. Yoga retreats and travel also create a niche market for yoga teachers, travel agencies, and hospitality providers who can offer specialised services and packages. |
Shift towards yoga therapy and wellness | Yoga therapies involve the application of yoga practices to address specific physical, mental, emotional, and spiritual issues. Yoga can complement other forms of therapy, medicines, and wellness services, such as physiotherapy, psychotherapy, massage, acupuncture, and nutrition. This is likely to propel the yoga market value as consumers become more aware of the health benefits of yoga. |
Yoga has become increasingly popular over the past few years. Based on yoga statistics worldwide, yoga has been listed among the 10 most popular fitness activities in the world. The United Nations General Assembly declared June 21 as the International Yoga Day, on account of rising popularity of yoga across regions.
The increasing health concerns and the growing awareness of health and wellness programmes among people are the major factors propelling the yoga market growth. This has further boosted the number of yoga accreditation programmes, helping practitioners to transform into teachers and instructors to guide people while performing yoga. Moreover, factors like the multiple health benefits of yoga, celebrity endorsement and promotion of yogic practices, initiation of international yoga day, and supportive government initiatives are significantly contributing to the yoga market development.
Furthermore, yoga significantly improves regulation of blood pressure, aids in prevention of diseases, stabilises hormonal changes, maintains blood sugar, and helps in balancing bodily fluids. Practicing yoga aids in effectively treating many ailments such as insomnia, hypertension, gastrointestinal afflictions, diabetes, anxiety, depression, psychosis, and sleep disorders. Due to these benefits, the future of yoga looks promising.
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Global Yoga Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup | Categories |
Type | Online Yoga Course, Offline Yoga Course, Yoga Accreditation Training Programs, Others |
Practitioner Type | Male, Female |
Age Group | Below 18, 18-29 Years, 30-50 Years, Above 50 |
Yoga Location | Home, Gym, Yoga Studio, Yoga or Wellness Festival, Others |
Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Online yoga courses are expected to hold significant market share as online platforms offers convenience to yoga practitioners
The offline yoga course segment accounted for most of the yoga market share till 2019, however, the online yoga course segment is predicted to expand at the fastest CAGR during the forecast period.
Various online yoga platforms have emerged due to the COVID-19 pandemic, which are convenient to access, thereby bolstering the segment’s growth. Also, online yoga courses witnessed a surge in demand amid the pandemic as yoga studios were closed and people needed guidance and expertise of trainers to carry out yogic exercises and meditation techniques at home, aiding the yoga market development. Meanwhile, people's desire to workout at home has increased tremendously as it saves travelling hours. People have become more interested in bodyweight exercise, yoga, Pilates, and martial arts to maintain their physical and mental health, which is expected to create lucrative growth opportunities for the expansion of the online yoga classes segment globally.
However, the yoga market is also influenced by the growing demand for yoga studios, particularly by adult and children for offline yoga classes. Offline yoga courses offer numerous benefits, including hands-on experience and personalised guidance from instructors, making them ideal for individuals looking to master specific yoga practices or requiring individual attention. Additionally, in-person training by yoga businesses provides a cultural immersion and travel experience, allowing participants to engage with diverse cultures and focus on learning yoga away from the distractions of daily life. Offline classes also provide networking opportunities and workshops, conferences, and lectures, allowing yoga instructors professionals to expand their network, learn new skills, and stay updated on the latest yoga market developments.
Female practitioners holds a significant market share as they practice yoga more frequently than male practitioners
According to the yoga market report, female practitioners constitute the largest share, with 72% of the total practitioners. They are also more likely to practice yoga regularly, with 66% of them practicing at least once a week. Their main motivations for practicing yoga are wellness, stress relief, flexibility, and fitness. They prefer yoga classes that are accessible, affordable, and diverse. Female practitioners are the target segment for both Akhanda Yoga Institute and Yoga Today LLC, as they offer a variety of yoga styles, such as postnatal yoga for new moms, prenatal yoga for expectant mothers, and classes on women's health issues.
Male practitioners constitute a smaller but growing segment of the yoga market, with 28% of the total practitioners. Their main motivations for practicing yoga are stress relief, improved athletic performance, and mindfulness. In addition, more and more male athletes are including yoga in their training regimens to improve user’s flexibility and health. According to a recent study done in the United States, the proportion of men who practice yoga increased from 17.8% in 2012 to about 28% in 2021.
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Market players’ efforts to expand their reach and engage with new audiences can be reflected into their partnerships and introduction of new yoga programs
Company | Year Founded | Headquarters | Product Portfolio |
Alo, LLC | 2007 | California, United States | Activewear and lifestyle brand offering yoga clothing, accessories, and wellness products. |
Peloton Interactive, Inc. | 2012 | New York, United States | Provides fitness equipment and expert instruction for impactful and entertaining workout experiences. |
Akhanda Yoga Institute | 2007 | Rishikesh, India | Offers yoga teacher training programs, online resources, and chanting books |
Yoga Today LLC | 2006 | Wyoming, United States | Online yoga subscription service offering classes filmed in natural locations |
Other key players in the global yoga market are Gaia, Inc, Glo, Inc., Flyogi LLC, Life Time, Inc., OmStars LLC, and The Yoga Institute, among others.
North America is one of the prominent regions due to an increase in the number of yoga studios in the United States
Asia Pacific, on the other hand, is anticipated to hold a dominant position in the yoga market, with India leading the regional market. Yoga's increased penetration in nations like India and Japan and its steadily growing popularity in other nations, including China, Thailand, and Australia, have been contributing to the market growth in the region. The existence of a rich yogic culture, traditional knowledge, and many yoga schools in these nations are accelerating the yoga market expansion.
The Indian government has also taken several steps to promote yoga in the country. For instance, the International Yoga Fest (IYF) is being organised by the Union Ministry of AYUSH every year since 2016. Also, in June 2021, the Indian government opened 25 Fit India Yoga centres in nine states to promote the wellness and health benefits of yoga. Therefore, the increasing popularity of yoga among the masses is expected to increase the yoga market size in India in the forecast period.
North America accounted for a significant share of the market in terms of revenue, and this share is predicted to grow over the forecast period. This is due to an increase in the popularity of yoga practices, an increase in the number of yoga studios in the United States, and an increase in the sales of yoga equipment through both offline and online channels. The US-based yoga company Yogaworks released a new cross-platform app in May 2023 with top instructors of the country.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Practitioner Type |
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Breakup by Age Group |
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Breakup by Yoga Location |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Yoga Market Analysis
8.1 Key Industry Highlights
8.2 Global Yoga Historical Market (2018-2023)
8.3 Global Yoga Market Forecast (2024-2032)
8.4 Global Yoga Market by Type
8.4.1 Online Yoga Course
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Offline Yoga Course
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Yoga Accreditation Training Programs
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Yoga Market by Practitioner Type
8.5.1 Male
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Female
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Yoga Market by Age Group
8.6.1 Below 18
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 18-29 Years
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 30-50 Years
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Above 50
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.7 Global Yoga Market by Yoga Location
8.7.1 Home
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Gym
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Yoga Studio
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Yoga or Wellness Festival
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Yoga Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Yoga Market Analysis
9.1 Market by Type
9.2 Market by Practitioner Type
9.3 Market by Age Group
9.4 Market by Yoga Location
9.5 Market by Country
9.5.1 United States of America
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Canada
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
10 Europe Yoga Market Analysis
10.1 Market by Type
10.2 Market by Practitioner Type
10.3 Market by Age Group
10.4 Market by Yoga Location
10.5 Market by Country
10.5.1 United Kingdom
10.5.1.1 Historical Trend (2018-2023)
10.5.1.2 Forecast Trend (2024-2032)
10.5.2 Germany
10.5.2.1 Historical Trend (2018-2023)
10.5.2.2 Forecast Trend (2024-2032)
10.5.3 France
10.5.3.1 Historical Trend (2018-2023)
10.5.3.2 Forecast Trend (2024-2032)
10.5.4 Italy
10.5.4.1 Historical Trend (2018-2023)
10.5.4.2 Forecast Trend (2024-2032)
10.5.5 Others
11 Asia Pacific Yoga Market Analysis
11.1 Market by Type
11.2 Market by Practitioner Type
11.3 Market by Age Group
11.4 Market by Yoga Location
11.5 Market by Country
11.5.1 China
11.5.1.1 Historical Trend (2018-2023)
11.5.1.2 Forecast Trend (2024-2032)
11.5.2 Japan
11.5.2.1 Historical Trend (2018-2023)
11.5.2.2 Forecast Trend (2024-2032)
11.5.3 India
11.5.3.1 Historical Trend (2018-2023)
11.5.3.2 Forecast Trend (2024-2032)
11.5.4 ASEAN
11.5.4.1 Historical Trend (2018-2023)
11.5.4.2 Forecast Trend (2024-2032)
11.5.5 Australia
11.5.5.1 Historical Trend (2018-2023)
11.5.5.2 Forecast Trend (2024-2032)
11.5.6 Others
12 Latin America Yoga Market Analysis
12.1 Market by Type
12.2 Market by Practitioner Type
12.3 Market by Age Group
12.4 Market by Yoga Location
12.5 Market by Country
12.5.1 Brazil
12.5.1.1 Historical Trend (2018-2023)
12.5.1.2 Forecast Trend (2024-2032)
12.5.2 Argentina
12.5.2.1 Historical Trend (2018-2023)
12.5.2.2 Forecast Trend (2024-2032)
12.5.3 Mexico
12.5.3.1 Historical Trend (2018-2023)
12.5.3.2 Forecast Trend (2024-2032)
12.5.4 Others
13 Middle East and Africa Yoga Market Analysis
13.1 Market by Type
13.2 Market by Practitioner Type
13.3 Market by Age Group
13.4 Market by Yoga Location
13.5 Market by Country
13.5.1 Saudi Arabia
13.5.1.1 Historical Trend (2018-2023)
13.5.1.2 Forecast Trend (2024-2032)
13.5.2 United Arab Emirates
13.5.2.1 Historical Trend (2018-2023)
13.5.2.2 Forecast Trend (2024-2032)
13.5.3 Nigeria
13.5.3.1 Historical Trend (2018-2023)
13.5.3.2 Forecast Trend (2024-2032)
13.5.4 South Africa
13.5.4.1 Historical Trend (2018-2023)
13.5.4.2 Forecast Trend (2024-2032)
13.5.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Key Indicators for Demand
14.3 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Alo, LLC
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Flyogi LLC
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Gaia, Inc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Glo, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Yoga Today LLC
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Peloton Interactive, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Life Time, Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 OmStars LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 The Yoga Institute
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Akhanda Yoga Institute
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Yoga Market: Key Industry Highlights, 2018 and 2032
2. Global Yoga Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Yoga Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Yoga Historical Market: Breakup by Practitioner Type (USD Million), 2018-2023
5. Global Yoga Market Forecast: Breakup by Practitioner Type (USD Million), 2024-2032
6. Global Yoga Historical Market: Breakup by Age Group (USD Million), 2018-2023
7. Global Yoga Market Forecast: Breakup by Age Group (USD Million), 2024-2032
8. Global Yoga Historical Market: Breakup by Yoga Location (USD Million), 2018-2023
9. Global Yoga Market Forecast: Breakup by Yoga Location (USD Million), 2024-2032
10. Global Yoga Historical Market: Breakup by Region (USD Million), 2018-2023
11. Global Yoga Market Forecast: Breakup by Region (USD Million), 2024-2032
12. North America Yoga Historical Market: Breakup by Country (USD Million), 2018-2023
13. North America Yoga Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Europe Yoga Historical Market: Breakup by Country (USD Million), 2018-2023
15. Europe Yoga Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Asia Pacific Yoga Historical Market: Breakup by Country (USD Million), 2018-2023
17. Asia Pacific Yoga Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Latin America Yoga Historical Market: Breakup by Country (USD Million), 2018-2023
19. Latin America Yoga Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Middle East and Africa Yoga Historical Market: Breakup by Country (USD Million), 2018-2023
21. Middle East and Africa Yoga Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Global Yoga Market Structure
In 2023, the yoga market reached an approximate value of USD 115.43 billion.
The market is expected to grow at a CAGR of 9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 250.70 billion by 2032.
The market growth is being aided by the rising number of yoga studios, the introduction of favourable government initiatives to promote yoga, and the increasing preference towards home exercises.
Key trends aiding yoga market expansion include the increasing awareness of health and wellness programs and the growing focus on holistic wellbeing.
Major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant types of yoga available in the market are online yoga course, offline yoga course, and yoga accreditation training programs, among others.
The various age groups for yoga in the market are below 18, 18-29 years, 30-50 years, and above 50.
More than 300 million people practice yoga worldwide.
Yoga is most popular in India.
Key players in the market are Alo, LLC, Flyogi LLC, Gaia, Inc, Glo, Inc., Yoga Today LLC, Peloton Interactive, Inc., Life Time, Inc., OmStars LLC, The Yoga Institute, and Akhanda Yoga Institute, among others.
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