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Global Yoga Market: By Type: Online Yoga Course, Offline Yoga Course, Yoga Accreditation Training Programs; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, EMR’s Key Indicators for Demand; Competitive Landscape; Industry Events and Developments

Global Yoga Market Outlook

The global yoga market attained a value of USD 41.05 billion in 2020. The market is further expected to grow in the forecast period of 2021-2026 at a CAGR of 9.6% to reach USD 60.42 billion by 2026.


The Asia Pacific to Dominate the Global Yoga Industry

North America accounted for a  significant share of the market in terms of revenue, and this share is predicted to grow over the forecast period. This is due to an increase in the popularity of yoga practices, an increase in the number of yoga studios in the United States, and an increase in the sales of yoga equipment through both offline and online channels.


Global Yoga Market

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The Asia Pacific, on the other hand, accounts for a major share  of the global yoga industry, with India leading the regional market. Yoga's increased penetration in nations like India and Japan and its steadily growing popularity in other nations, including China, Thailand, and Australia, have been contributing to the market growth in the Asia Pacific region. The existence of a rich yogic culture, traditional knowledge, and a large number of yoga schools in these nations are driving the industry. Yoga is a form of exercise that began in India and is now performed all over the world. The Indian government has also taken a number of steps to promote yoga in the country. For instance, the International Yoga Fest (IYF) is being organised by the Union Ministry of AYUSH every year since 2016. Therefore, the increasing popularity of yoga among the masses is expected to drive the yoga industry in India in the forecast period.


Increasing Demand for Online Yoga Courses to Augment the Global Yoga Industry

The offline yoga course segment accounted for the majority of the industry share till 2019, however, the online yoga course segment is predicted to expand at the fastest CAGR during the forecast period, owing to the COVID-19 epidemic, which has forced individuals to stay at home and exercise. The growing shift towards online yoga courses can be attributed to the fact that various online yoga platforms have emerged amidst this pandemic, which are convenient to access, thereby bolstering the segment growth. Also, online yoga courses witnessed a surge in demand amid the pandemic as yoga studios were closed and people needed guidance and expertise of trainers to carry out yogic exercises and meditation techniques. Considering highly infectious nature of the virus and no sign of immediate recovery, the global yoga industry is transforming rapidly with much of the focus on high quality, easy to understand, and interactive virtual yoga content, which is contributing to the segment growth. Meanwhile, in Europe, people's desire to workout at home has increased tremendously. People have become more interested in bodyweight exercise, yoga, pilates, and martial arts in order to maintain their physical and mental health, which is expected to create lucrative growth opportunities for the expansion of the online yoga classes segment in the region.


Yoga: Industry Definition and Segmentation

Yoga has become increasingly popular over the past few years. Based on yoga statistics worldwide, yoga has been listed among the 10 most popular fitness activities in the world. The United Nations General Assembly declared June 21 as the International Yoga Day, as yoga is becoming popular among individuals across regions. Furthermore, yoga significantly improves regulation of blood pressure, aids in prevention of diseases, stabilises hormonal changes, maintains blood sugar, and helps in balancing bodily fluids. Practicing yoga aids in effectively treating a majority of ailments such as insomnia, hypertension, gastrointestinal afflictions, diabetes, anxiety, depression, psychosis, and sleep disorders. The demand for yoga exercises increased with the outbreak of COVID-19 as governments of many countries enforced lockdown to curb the spread of the virus, and people needed to stay fit by exercising at home.

By type the industry is segment into:

  • Online Yoga Course
  • Offline Yoga Course
  • Yoga Accreditation Training Programs

The EMR report looks into the regional markets for yoga like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.


Increase in Awareness of Health and Wellness Programmes to Bolster the Growth of the Global Yoga Industry

Increased modernisation and changes in lifestyle can have a disastrous impact on people's health. The increasing health concern and the growing awareness of health and wellness programmes among people are the major factors propelling the global market for yoga forward. Consequently, the demand for instructors and teachers has escalated multifold. This has further boosted the number of yoga accreditation programmes, helping practitioners to transform into teachers and instructors to guide people while performing yoga. Moreover, factors like the multiple health benefits of yoga, celebrity endorsement and promotion of yogic practices, and initiation of international yoga day and other supportive government initiatives are significantly contributing to the growth of the global yoga industry.

Yoga's numerous health benefits, such as increased immunity, have led to an increase in the number of people who practice it around the world. Due to various health benefits offered by yoga, the market is expected to grow in the coming years. The widespread lockdown owing to the global outbreak of the novel coronavirus has forced humans to stay within their homes. These restrictions have decreased social interactions, which, in turn, has resulted in an increase in mental stress among the population. Practicing yoga helps people to release mental stress, thereby resulting in its increased preference amid the pandemic. Furthermore, the market is expanding as yoga can be practiced in confined spaces. As a result, it had become one of the most preferred exercises during the lockdown, and the trend is expected to stay.


Key Industry Players in the Global Yoga Market

The report presents a detailed analysis of the following key players in the global yoga market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Alo Moves, Inc.
  • Gaia, Inc
  • Momo Studio B.V.
  • Glo, Inc. 
  • Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.


Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Region
Breakup by Type Online Yoga Course, Offline Yoga Course, Yoga Accreditation Training Programs
Breakup by Region North America, Latin America, Europe, Middle East and Africa, Asia Pacific
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Alo Moves, Inc., FLYOGI LLC, Gaia, Inc, Momo Studio B.V., Glo, Inc., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.


*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Yoga Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Yoga Historical Market (2016-2020) 
    8.3    Global Yoga Market Forecast (2021-2026)
    8.4    Global Yoga Market by Type
        8.4.1    Online Yoga Course
      Market Share
      Historical Trend (2016-2020)
      Forecast Trend (2021-2026)
        8.4.2    Offline Yoga Course
      Market Share
      Historical Trend (2016-2020)
      Forecast Trend (2021-2026)
        8.4.3    Yoga Accreditation Training Programs
      Market Share
      Historical Trend (2016-2020)
      Forecast Trend (2021-2026)
    8.5    Global Yoga Market by Region
        8.5.1    Market Share
      North America
      Asia Pacific
      Latin America
      Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
      United States of America 
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country
      United Kingdom
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
      Saudi Arabia
      United Arab Emirates
      South Africa
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    Alo Moves, Inc.
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        11.2.2    FLYOGI LLC
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        11.2.3    Gaia, Inc
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        11.2.4    Momo Studio B.V.
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        11.2.5    Glo, Inc. 
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        11.2.6    Others
12    Industry Events and Developments


List of Figures and Tables

1.    Global Yoga Market: Key Industry Highlights, 2016 and 2026
2.    Global Yoga Historical Market: Breakup by Type (USD Billion), 2016-2020
3.    Global Yoga Market Forecast: Breakup by Type (USD Billion), 2021-2026
4.    Global Yoga Historical Market: Breakup by Region (USD Billion), 2016-2020
5.    Global Yoga Market Forecast: Breakup by Region (USD Billion), 2021-2026
6.    North America Yoga Historical Market: Breakup by Country (USD Billion), 2016-2020
7.    North America Yoga Market Forecast: Breakup by Country (USD Billion), 2021-2026
8.    Europe Yoga Historical Market: Breakup by Country (USD Billion), 2016-2020
9.    Europe Yoga Market Forecast: Breakup by Country (USD Billion), 2021-2026
10.    Asia Pacific Yoga Historical Market: Breakup by Country (USD Billion), 2016-2020
11.    Asia Pacific Yoga Market Forecast: Breakup by Country (USD Billion), 2021-2026
12.    Latin America Yoga Historical Market: Breakup by Country (USD Billion), 2016-2020
13.    Latin America Yoga Market Forecast: Breakup by Country (USD Billion), 2021-2026
14.    Middle East and Africa Yoga Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    Middle East and Africa Yoga Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Global Yoga Market Structure

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