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Global Wellness Tourism Market Size, Share, Trends, Growth: By Travel Type: Domestic, International; By Activity: Beauty and Anti-Ageing, Health and Nutrition, Fitness and Weight Management, Preventive and Personalized Medicine, Complementary and Alternative Medicine, Others; By Purpose; Regional Analysis; Competitive Landscape; 2024-2032
Global Wellness Tourism Market Outlook
The global wellness tourism market attained a value of USD 896.73 billion in 2023. The wellness tourism market is further expected to grow in the forecast period of 2024-2032 at a CAGR of nearly 7% to reach USD 1648.55 billion by 2032. The market is primarily being driven by the rising number of tourists worldwide. Europe dominates the global market currently.
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Market Segmentation
Wellness tourism promotes good health and well-being through physical, psychological, and mental activities. While well-being tourism is often compared to medical tourism, as visitors are driven by the health interests of the public, wellness tourists are cautious, often concentrating on prevention and medical tourists are committed to improving or preserving health and quality of life.
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Based on type, the wellness tourism market can be divided into:
- Domestic
- International
On the basis of activity, the wellness tourism market is segmented into:
- Beauty and Anti-Ageing
- Health and Nutrition
- Fitness and Weight Management
- Preventive and Personalised Medicine
- Complementary and Alternative Medicine
- Spa Industry
- Workplace Wellness
- Others
The industry can be broadly categorised on the basis of its purpose into:
- Primary
- Secondary
The EMR report looks into the regional markets of wellness tourism like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
The enhancement of ecotourism, cultural tourism, and sports tourism is likely to create many new opportunities for the market. Hectic work schedules and sedentary lifestyles combined with the lack of physical activities have led to increased cases of certain lifestyle related diseases, like diabetes, obesity, and high cholesterol levels. Secondary activities are the leading segment, whereas primary segment is expected to witness a faster growth in the coming years. Activities of secondary tourism include visitors seeking relaxation while it is not the main motivation of the visit. Healthy exercise, spa treatments, and experiences of mind and body are applied to leisure or business trips in the secondary tourism segment. Domestic service is the leading type in the industry.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global wellness tourism market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Intercontinental Hotels Group
- Marriott International, Inc.
- Hilton Worldwide Holdings, Inc.
- Accor SA
- Wyndham Hotels & Resorts, Inc.
- Hyatt Hotels Corporation
- Red Carnation Hotels Ltd.
- Others
The EMR report gives an in-depth insight into the wellness tourism market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Travel Type |
|
| Breakup by Activity |
|
| Breakup by Purpose |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Wellness Tourism Market Analysis
8.1 Key Industry Highlights
8.2 Global Wellness Tourism Historical Market (2018-2023)
8.3 Global Wellness Tourism Market Forecast (2024-2032)
8.4 Global Wellness Tourism Market by Travel Type
8.4.1 Domestic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 International
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Wellness Tourism Market by Activity
8.5.1 Beauty and Anti-Ageing
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Health and Nutrition
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Fitness and Weight Management
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Preventive and Personalized Medicine
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Complementary and Alternative Medicine
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Spa Industry
8.5.6.1 Historical Trend (2018-2023)
8.5.6.2 Forecast Trend (2024-2032)
8.5.7 Workplace Wellness
8.5.7.1 Historical Trend (2018-2023)
8.5.7.2 Forecast Trend (2024-2032)
8.5.8 Others
8.6 Global Wellness Tourism Market by Purpose
8.6.1 Primary
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Secondary
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Wellness Tourism Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Wellness Tourism Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Wellness Tourism Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Wellness Tourism Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Wellness Tourism Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Wellness Tourism Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Intercontinental Hotels Group
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Marriott International, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Hilton Worldwide Holdings, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Accor SA
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Wyndham Hotels & Resorts, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Hyatt Hotels Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Red Carnation Hotels Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Wellness Tourism Market: Key Industry Highlights, 2018 and 2032
2. Global Wellness Tourism Historical Market: Breakup by Travel Type (USD Million), 2018-2023
3. Global Wellness Tourism Market Forecast: Breakup by Travel Type (USD Million), 2024-2032
4. Global Wellness Tourism Historical Market: Breakup by Activity (USD Million), 2018-2023
5. Global Wellness Tourism Market Forecast: Breakup by Activity (USD Million), 2024-2032
6. Global Wellness Tourism Historical Market: Breakup by Purpose (USD Million), 2018-2023
7. Global Wellness Tourism Market Forecast: Breakup by Purpose (USD Million), 2024-2032
8. Global Wellness Tourism Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Wellness Tourism Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Global Wellness Tourism Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Global Wellness Tourism Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Global Wellness Tourism Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Global Wellness Tourism Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Global Wellness Tourism Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Global Wellness Tourism Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Global Wellness Tourism Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Global Wellness Tourism Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Global Wellness Tourism Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Global Wellness Tourism Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Wellness Tourism Market Structure
Key Questions Answered in the Report
In 2023, the global wellness tourism market attained a value of nearly USD 896.73 billion.
The market is projected to grow at a CAGR of 7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 1648.55 billion by 2032.
The major drivers of the market are rising number of tourists, increasing disposable incomes, and growing interest in wellness.
The key trends guiding the growth of the market include the increasing promotions of wellness tourism, hectic work schedules of people worldwide, rising interest in preventive healthcare.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Domestic and international are the major travel types of wellness tourism in the market.
Beauty and anti-ageing, health and nutrition, fitness and weight management, preventive and personalised medicine, complementary and alternative medicine, spa industry, and workplace wellness, among others, are the major activities of wellness tourism in the market.
Primary and secondary are the significant purposes of wellness tourism in the industry.
The major players in the global wellness tourism market are Intercontinental Hotels Group, Marriott International, Inc., Hilton Worldwide Holdings, Inc., Accor SA, Wyndham Hotels & Resorts, Inc., Hyatt Hotels Corporation, and Red Carnation Hotels Ltd., among others.
Analyst Review
The global wellness tourism market attained a value of USD 896.73 billion in 2023, driven by the enhancement of eco, cultural, and sports tourism. Aided by the rising disposable incomes, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 7%. The market is projected to reach USD 1648.55 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its travel types, the industry can be segmented into domestic and international. On the basis of activities, the industry is divided into beauty and anti-ageing, health and nutrition, fitness and weight management, preventive and personalised medicine, complementary and alternative medicine, spa industry, workplace wellness, and others. On the basis of purpose, the industry is bifurcated into primary and secondary. The major regional markets for wellness tourism are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with Europe accounting for the largest share of the market. The key players in the above market include Intercontinental Hotels Group, Marriott International, Inc., Hilton Worldwide Holdings, Inc., Accor SA, Wyndham Hotels & Resorts, Inc., Hyatt Hotels Corporation, Red Carnation Hotels Ltd., and others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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