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Global Yoga Market Share, Size, Growth, Forecast: By Type: Online Yoga Course, Offline Yoga Course, Yoga Accreditation Training Programs, Others; By Practitioner Type: Male, Female; By Age Group: Below 18, 18-29 Years, 30-50 Years, Above 50; By Yoga Location: Home, Gym, Others; Regional Analysis; Competitive Landscape; 2023-2028
Global Yoga Market Outlook
The global yoga market attained a value of USD 105.9 billion in 2022 and expected to grow in the forecast period of 2023-2028 at a CAGR of 9% to reach USD 177.6 billion by 2028.
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The Asia Pacific to Dominate the Global Yoga Industry
North America accounted for a significant share of the market in terms of revenue, and this share is predicted to grow over the forecast period. This is due to an increase in the popularity of yoga practices, an increase in the number of yoga studios in the United States, and an increase in the sales of yoga equipment through both offline and online channels. The Asia Pacific, on the other hand, accounts for a major share of the global yoga industry, with India leading the regional market. Yoga's increased penetration in nations like India and Japan and its steadily growing popularity in other nations, including China, Thailand, and Australia, have been contributing to the market growth in the Asia Pacific region. The existence of a rich yogic culture, traditional knowledge, and a large number of yoga schools in these nations are driving the industry. Yoga is a form of exercise that began in India and is now performed all over the world. The Indian government has also taken a number of steps to promote yoga in the country. For instance, the International Yoga Fest (IYF) is being organised by the Union Ministry of AYUSH every year since 2016. Therefore, the increasing popularity of yoga among the masses is expected to drive the yoga industry in India in the forecast period.
Increasing Demand for Online Yoga Courses to Augment the Global Yoga Industry
The offline yoga course segment accounted for the majority of the industry share till 2019, however, the online yoga course segment is predicted to expand at the fastest CAGR during the forecast period, owing to the COVID-19 epidemic, which has forced individuals to stay at home and exercise. The growing shift towards online yoga courses can be attributed to the fact that various online yoga platforms have emerged amidst this pandemic, which are convenient to access, thereby bolstering the segment growth. Also, online yoga courses witnessed a surge in demand amid the pandemic as yoga studios were closed and people needed guidance and expertise of trainers to carry out yogic exercises and meditation techniques. Considering highly infectious nature of the virus and no sign of immediate recovery, the global yoga industry is transforming rapidly with much of the focus on high quality, easy to understand, and interactive virtual yoga content, which is contributing to the segment growth. Meanwhile, in Europe, people's desire to workout at home has increased tremendously. People have become more interested in bodyweight exercise, yoga, pilates, and martial arts in order to maintain their physical and mental health, which is expected to create lucrative growth opportunities for the expansion of the online yoga classes segment in the region.
Yoga: Market Segmentation
Yoga has become increasingly popular over the past few years. Based on yoga statistics worldwide, yoga has been listed among the 10 most popular fitness activities in the world. The United Nations General Assembly declared June 21 as the International Yoga Day, as yoga is becoming popular among individuals across regions. Furthermore, yoga significantly improves regulation of blood pressure, aids in prevention of diseases, stabilises hormonal changes, maintains blood sugar, and helps in balancing bodily fluids. Practicing yoga aids in effectively treating a majority of ailments such as insomnia, hypertension, gastrointestinal afflictions, diabetes, anxiety, depression, psychosis, and sleep disorders. The demand for yoga exercises increased with the outbreak of COVID-19 as governments of many countries enforced lockdown to curb the spread of the virus, and people needed to stay fit by exercising at home.
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By type, the market is segmented into:
- Online Yoga Course
- Offline Yoga Course
- Yoga Accreditation Training Programs
- Others
Based on practitioner type, the market is bifurcated into:
- Male
- Female
On the basis of age group, the market is divided into:
- Below 18
- 18-29 Years
- 30-50 Years
- Above 50
Based on yoga location, the market is segmented into:
- Home
- Gym
- Yoga Studio
- Yoga or Wellness Festival
- Others
The EMR report looks into the regional markets for yoga like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Increase in Awareness of Health and Wellness Programmes to Bolster the Growth of the Global Yoga Industry
Increased modernisation and changes in lifestyle can have a disastrous impact on people's health. The increasing health concern and the growing awareness of health and wellness programmes among people are the major factors propelling the global market for yoga forward. Consequently, the demand for instructors and teachers has escalated multifold. This has further boosted the number of yoga accreditation programmes, helping practitioners to transform into teachers and instructors to guide people while performing yoga. Moreover, factors like the multiple health benefits of yoga, celebrity endorsement and promotion of yogic practices, and initiation of international yoga day and other supportive government initiatives are significantly contributing to the growth of the global yoga industry.
Yoga's numerous health benefits, such as increased immunity, have led to an increase in the number of people who practice it around the world. Due to various health benefits offered by yoga, the market is expected to grow in the coming years. The widespread lockdown owing to the global outbreak of the novel coronavirus has forced humans to stay within their homes. These restrictions have decreased social interactions, which, in turn, has resulted in an increase in mental stress among the population. Practicing yoga helps people to release mental stress, thereby resulting in its increased preference amid the pandemic. Furthermore, the market is expanding as yoga can be practiced in confined spaces. As a result, it had become one of the most preferred exercises during the lockdown, and the trend is expected to stay.
Key Industry Players in the Global Yoga Market
The report presents a detailed analysis of the following key players in the global yoga market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Alo, LLC
- Flyogi LLC
- Gaia, Inc
- Glo, Inc.
- Yoga Today LLC
- Peloton Interactive, Inc.
- Life Time, Inc.
- OmStars LLC
- The Yoga Institute
- Akhanda Yoga Institute
- Others
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Practitioner Type |
|
| Breakup by Age Group |
|
| Breakup by Yoga Location |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Yoga Market Analysis
8.1 Key Industry Highlights
8.2 Global Yoga Historical Market (2018-2022)
8.3 Global Yoga Market Forecast (2023-2028)
8.4 Global Yoga Market by Type
8.4.1 Online Yoga Course
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Offline Yoga Course
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Yoga Accreditation Training Programs
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.4.4 Others
8.5 Global Yoga Market by Practitioner Type
8.5.1 Male
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Female
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.6 Global Yoga Market by Age Group
8.6.1 Below 18
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 18-29 Years
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 30-50 Years
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Above 50
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.7 Global Yoga Market by Yoga Location
8.7.1 Home
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Gym
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.7.3 Yoga Studio
8.7.3.1 Historical Trend (2018-2022)
8.7.3.2 Forecast Trend (2023-2028)
8.7.4 Yoga or Wellness Festival
8.7.4.1 Historical Trend (2018-2022)
8.7.4.2 Forecast Trend (2023-2028)
8.7.5 Others
8.8 Global Yoga Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2022)
8.8.1.2 Forecast Trend (2023-2028)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2022)
8.8.2.2 Forecast Trend (2023-2028)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2022)
8.8.3.2 Forecast Trend (2023-2028)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2022)
8.8.4.2 Forecast Trend (2023-2028)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2022)
8.8.5.2 Forecast Trend (2023-2028)
9 North America Yoga Market Analysis
9.1 Market by Type
9.2 Market by Practitioner Type
9.3 Market by Age Group
9.4 Market by Yoga Location
9.5 Market by Country
9.5.1 United States of America
9.5.1.1 Historical Trend (2018-2022)
9.5.1.2 Forecast Trend (2023-2028)
9.5.2 Canada
9.5.2.1 Historical Trend (2018-2022)
9.5.2.2 Forecast Trend (2023-2028)
10 Europe Yoga Market Analysis
10.1 Market by Type
10.2 Market by Practitioner Type
10.3 Market by Age Group
10.4 Market by Yoga Location
10.5 Market by Country
10.5.1 United Kingdom
10.5.1.1 Historical Trend (2018-2022)
10.5.1.2 Forecast Trend (2023-2028)
10.5.2 Germany
10.5.2.1 Historical Trend (2018-2022)
10.5.2.2 Forecast Trend (2023-2028)
10.5.3 France
10.5.3.1 Historical Trend (2018-2022)
10.5.3.2 Forecast Trend (2023-2028)
10.5.4 Italy
10.5.4.1 Historical Trend (2018-2022)
10.5.4.2 Forecast Trend (2023-2028)
10.5.5 Others
11 Asia Pacific Yoga Market Analysis
11.1 Market by Type
11.2 Market by Practitioner Type
11.3 Market by Age Group
11.4 Market by Yoga Location
11.5 Market by Country
11.5.1 China
11.5.1.1 Historical Trend (2018-2022)
11.5.1.2 Forecast Trend (2023-2028)
11.5.2 Japan
11.5.2.1 Historical Trend (2018-2022)
11.5.2.2 Forecast Trend (2023-2028)
11.5.3 India
11.5.3.1 Historical Trend (2018-2022)
11.5.3.2 Forecast Trend (2023-2028)
11.5.4 ASEAN
11.5.4.1 Historical Trend (2018-2022)
11.5.4.2 Forecast Trend (2023-2028)
11.5.5 Australia
11.5.5.1 Historical Trend (2018-2022)
11.5.5.2 Forecast Trend (2023-2028)
11.5.6 Others
12 Latin America Yoga Market Analysis
12.1 Market by Type
12.2 Market by Practitioner Type
12.3 Market by Age Group
12.4 Market by Yoga Location
12.5 Market by Country
12.5.1 Brazil
12.5.1.1 Historical Trend (2018-2022)
12.5.1.2 Forecast Trend (2023-2028)
12.5.2 Argentina
12.5.2.1 Historical Trend (2018-2022)
12.5.2.2 Forecast Trend (2023-2028)
12.5.3 Mexico
12.5.3.1 Historical Trend (2018-2022)
12.5.3.2 Forecast Trend (2023-2028)
12.5.4 Others
13 Middle East and Africa Yoga Market Analysis
13.1 Market by Type
13.2 Market by Practitioner Type
13.3 Market by Age Group
13.4 Market by Yoga Location
13.5 Market by Country
13.5.1 Saudi Arabia
13.5.1.1 Historical Trend (2018-2022)
13.5.1.2 Forecast Trend (2023-2028)
13.5.2 United Arab Emirates
13.5.2.1 Historical Trend (2018-2022)
13.5.2.2 Forecast Trend (2023-2028)
13.5.3 Nigeria
13.5.3.1 Historical Trend (2018-2022)
13.5.3.2 Forecast Trend (2023-2028)
13.5.4 South Africa
13.5.4.1 Historical Trend (2018-2022)
13.5.4.2 Forecast Trend (2023-2028)
13.5.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Key Indicators for Demand
14.3 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Alo, LLC
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Flyogi LLC
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Gaia, Inc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Glo, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Yoga Today LLC
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Peloton Interactive, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Life Time, Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 OmStars LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 The Yoga Institute
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Akhanda Yoga Institute
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Yoga Market: Key Industry Highlights, 2018 and 2028
2. Global Yoga Historical Market: Breakup by Type (USD Million), 2018-2022
3. Global Yoga Market Forecast: Breakup by Type (USD Million), 2023-2028
4. Global Yoga Historical Market: Breakup by Practitioner Type (USD Million), 2018-2022
5. Global Yoga Market Forecast: Breakup by Practitioner Type (USD Million), 2023-2028
6. Global Yoga Historical Market: Breakup by Age Group (USD Million), 2018-2022
7. Global Yoga Market Forecast: Breakup by Age Group (USD Million), 2023-2028
8. Global Yoga Historical Market: Breakup by Yoga Location (USD Million), 2018-2022
9. Global Yoga Market Forecast: Breakup by Yoga Location (USD Million), 2023-2028
10. Global Yoga Historical Market: Breakup by Region (USD Million), 2018-2022
11. Global Yoga Market Forecast: Breakup by Region (USD Million), 2023-2028
12. North America Yoga Historical Market: Breakup by Country (USD Million), 2018-2022
13. North America Yoga Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Europe Yoga Historical Market: Breakup by Country (USD Million), 2018-2022
15. Europe Yoga Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Asia Pacific Yoga Historical Market: Breakup by Country (USD Million), 2018-2022
17. Asia Pacific Yoga Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Latin America Yoga Historical Market: Breakup by Country (USD Million), 2018-2022
19. Latin America Yoga Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Middle East and Africa Yoga Historical Market: Breakup by Country (USD Million), 2018-2022
21. Middle East and Africa Yoga Market Forecast: Breakup by Country (USD Million), 2023-2028
22. Global Yoga Market Structure
Key Questions Answered in the Report
In 2022, the global yoga market attained a value of USD 105.9 billion.
The market is projected to grow at a CAGR of 9% between 2023 and 2028.
The market is being aided by the rising number of yoga studios, the introduction of favourable government initiatives to promote yoga, and the increasing preference towards home exercises.
The key trends are the increasing awareness of health and wellness programs and the growing focus on holistic wellbeing.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant types of yoga available in the market are online yoga course, offline yoga course, and yoga accreditation training programs, among others.
The primary practitioner types in the market are male and female.
The various age groups for yoga in the market are below 18, 18-29 years, 30-50 years, and above 50.
The different yoga locations in the market are home, gym, yoga studio, and yoga or wellness festival, among others.
The major players in the market are Alo, LLC, Flyogi LLC, Gaia, Inc, Glo, Inc., Yoga Today LLC, Peloton Interactive, Inc., Life Time, Inc., OmStars LLC, The Yoga Institute, and Akhanda Yoga Institute, among others.
Analyst Review
The global yoga market attained a value of nearly USD 105.9 billion in 2022, driven by the rising popularity of yoga practices. Aided by increasing focus on holistic wellbeing, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 9%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. Based on type, the yoga market can be segmented into online yoga course, offline yoga course, and yoga accreditation training programs, among others. Based on practitioner type, the market is divided into male and female. On the basis of age group, the market is divided into below 18, 18-29 years, 30-50 years, and above 50. The market on the basis of yoga location is segmented into home, gym, yoga studio, and yoga or wellness festival, among others. The major regional markets for yoga are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Alo, LLC, Flyogi LLC, Gaia, Inc, Glo, Inc., Yoga Today LLC, Peloton Interactive, Inc., Life Time, Inc., OmStars LLC, The Yoga Institute, and Akhanda Yoga Institute, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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