The global household care market reached a value of USD 116.7 billion in 2019. The market is further expected to reach a value of almost USD 128 billion by 2025, exhibiting a CAGR of 1.5% between 2020 and 2025. As per the analysis by EMR, the market is further expected to be driven by the robust growth of the global laundry detergents industry.
The laundry detergent market witnessed a hike of nearly 20% between 2015 and 2019 and is projected to see a further growth of 26% in the forecast period of 2020-2025. Moreover, the advancing technology is resulting in the launch of new product line, fulfilling the demand for premium quality products, which are sustainable as well, thus, supporting the growth of the overall household care industry.
The major players in the global household care industry, including Procter & Gamble (NYSE: PG) and Unilever plc (LON: ULVR), are coming up with new solutions and developments to fulfill the rising demand for sustainable products. In March 2019, Procter & Gamble launched a new plant-based product line under its brand Home Made Simple™, which includes household care products such as multi-purpose cleaner, laundry detergent, and fabric softener, while in January 2019, Unilever announced its acquisition of the Laundress, a New York-based company producing eco-friendly detergents and other home cleaning products. Such developments are expected to aid the global household care industry further.
Headquarter: London, United Kingdom
Unilever, a multinational corporation, is involved in the production and marketing of consumer goods across four segments, that is, personal care, food, beverage, and home care. The company, with a total employee size of 155,000, owns a range of 400 household brands in over 190 countries across the world. The corporation had an annual revenue of approximately USD 50 billion in 2018.
Headquarter: England, United Kingdom
Reckitt Benckiser Group plc, a consumer goods company, is a producer of health, hygiene, and home products. The company’s portfolio includes several leading brands, such as Dettol, Strepsils, Veet, Vanish, and many more. In 2018, the company had an annual revenue of around EUR 12.597 billion. While it has operations in around 60 countries, it sells its products in almost 200 countries. In addition to its three main categories – health, hygiene, and home – the other categories in which it works are food, pharmaceuticals, and portfolio brands.
Headquarter: California, United States
Clorox, an American company, is a leading manufacturer and marketer of consumer and professional products under four segments, which include cleaning, household, lifestyle, and international segments. In 2018, the company’s annual revenue was almost USD 6.1 billion, with nearly 8,700 employees worldwide. Clorox has its presence in 25 countries, and its products are sold across 100 countries in the world. In the fiscal year 2019, the company recorded net sales of around USD 6.2 billion.
Headquarter: Tokyo, Japan
Kao is a manufacturer and seller of consumer beauty and hygiene, and chemical products. With approximately 33,000 employees worldwide, the company has an annual revenue of USD 13 billion. Under consumer products segment, the company works through four fields of businesses, that is, cosmetics, skincare, and hair care, human health care, fabric, and home care. In the chemical products segment, it manufactures a wide range of products, including specialty chemicals for several industries. The company operates in more than 70 countries across the world.
Headquarter: Ohio, United States
The Procter & Gamble Company (P&G) is a consumer goods corporation, which specialises in a wide range of consumer health, personal care, and hygiene products. The company has further organised these products into several segments, including beauty, grooming, fabric and home care, health care, and baby, feminine, and family care. In 2019, the company recorded a revenue of nearly USD 67.684 billion, with a total employee size of 97,000 worldwide.
Headquarter: Düsseldorf, Germany
Henkel is a multinational chemical and consumer goods company, organised into three globally operating business units, which are Laundry and Home Care, Beauty Care, and Adhesive Technologies. It is active in both the consumer and industrial sector and is known for brands like Loctite, Persil, and Fa, among others. With approximately 53,450 employees around the world, the company recorded an annual revenue of around EURO 19.899 billion in 2018. Henkel’s Laundry and Home Care product portfolio ranges from heavy-duty detergents to dishwashing and insect control products. Persil, Henkel’s most famous “self-activated” laundry detergent brand, generated sales of more than 1 billion euros in 2017, emerging as one of the biggest brands for Henkel’s Laundry and Home Care business.
Headquarter: Wisconsin, United States
S. C. Johnson & Son, Inc. is a multinational privately held corporation producing household cleaning supplies and other consumer chemicals. It has a combined estimated net worth of almost USD 30 billion. S. C. Johnson employed around 13,000 people in 2017 and had estimated sales of USD 10 billion.
Headquarter: New Jersey, United States
Church & Dwight Co., Inc. is one of the major players in the household consumer products and personal care industries, known for brands like ARM & HAMMER™, Trojan™, First Response™, Spinbrush™, and others. The estimated net worth of the company is around USD 4.15 billion. The company has divided its business into three primary segments, namely, consumer domestic, consumer international, and specialty products.
Headquarter: New York, NY, United States
Colgate-Palmolive Company is a US-based multinational consumer products company that manufactures and distributes household, health care, and personal care products. As of 2018, the company has a total employee size of 34,500, further generating a revenue of around USD 15.5 billion.
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