Gen Z Favors BJP at the Centre: Party Preferences

India, the largest democracy of the world, just witnessed its biggest election in modern history which proved to be a true testament of its democratic nature. Along with its allies, BJP secured a clear majority of 293 and the INDIA bloc won 232 seats, creating a strong opposition. 

To study these results further, Expert market research conducted a survey across 50,000 participants, with the aim to learn the perception of people and understand where the political allegiance of people lies after the elections. This revealed some interesting insights which were quite different from the previous election outcome.

Political Party Citizens Wish To See In The Center

Through the study, 76.92% of the total respondents expressed their wish to see BJP’s rule in the central government. 7.69% of the people have voted for AAP. Congress was the choice of 5.77% of the respondents and another 5.77% opted for NOTA, expressing their dissatisfaction with all the candidates presented to them. The remaining 3.85% have chosen independent candidates as their preference. 

Indian Elections, 2024. Who is Gen Z’s Choice

The India’s general election constitute the 18th Lok Sabha elections split between April- May in 6 massive phases across India. The main contenders of the world’s largest democracy were the incumbent National Democratic Alliance which is spearheaded by the Bhartiya Janta Party (BJP) the opposition Indian National Development Inclusive Alliance (INDI) controlled by Indian National Congress (INC). 

The Leader of the ruling party, Narendra Modi has created history by becoming the Prime Minister for the third term and becoming only the third leader to hold the chair thrice in India. Despite this the BJP party as an individual entity and a single party government has witnessed challenges as the party lost significant seat share compared to their previous two terms. This loss of single party majority of the BJP was capitalized by regional parties in states like Uttar Pradesh and Andhra Pradesh and is being termed as the re-emergence era of regional political parties after a decade.

The expert market research study further delves into how the voting patterns of the Indian population, especially among the younger millennials and GenZ population. It explores how the Indian political landscape has changed and how various sources of information’s have impacted the decision of the young voters in the country. The recent survey also discusses the strong hold of various parties in different states. It further looks into different political parties and their stronghold states, the pattern of various campaign techniques and how initiatives have impacted the election results. 

Every Vote Counts

The 2024 Indian elections have presented a new case study to the citizens, where the result showcased unexpectedness and was contrary from national and international exit poll results. It also highlighted the importance of voting and “every vote matter” factor. The amount of people voting for NOTA has also increased (Why do Gen Z Vote for NOTA). The expert market research study further delves into the political climate of the country, to understand people’s political opinions and why they vote for a specific party or NOTA.