Hoxie Spritzer, Barefoot Cellars, Union Wine Company, and State Mineralbrunnen AG, among others, are the major players in the global spritzer market.
As per the analysis by Expert Market Research, the global spritzer market is expected to be driven by the growth of the global wine market. The global wine market is expected to grow at a CAGR of about 3.8% in the forecast period of 2021-2026.
The availability of various flavours is propelling the market forward. Customers can choose from various flavours, including chocolate, caramel, orange, tropical, and berries, in the market right now. During the forecast period, the spritzer industry is expected to grow due to the constant addition of new flavours. New product additions are also expected to attract new customers to the spritzer industry. The spritzer industry offers various organic and natural varieties, which appeal to young people new to alcoholic beverages. As demand grows and the market's competitive advantage rises, the market is expected to see productivity gains. Other factors that are aiding the product's growth include increased population, urbanisation, and beverage consumption.
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Because of the growing demand for an alternative beverage and the region's high per-capita alcohol consumption, North America is expected to be a major regional market for the global spritzer industry. Due to its conventional market for spritzers, Europe has also seen a high demand for spritzer drinks. Due to increased demand for alcohol-based products among the youth, the Asia Pacific region is expected to grow strongly over the forecast period. Meanwhile, due to the increasing prevalence of alcoholic products in the region, the spritzer industry in Latin America and the Middle East is experiencing healthy growth.
Headquarters: Los Angeles, California
HOXIE Spritzer is a unique dry, canned wine spritzer made from 100 percent natural botanical and fruit extracts from sustainably grown grapes. In Sonoma Wine Country, California, HOXIE'S grapes are grown, crushed, and canned. Following the winemaking process, natural botanicals and carbonation are added, resulting in the spritzer. Spritzer flavours offered by the company include peach, watermelon, lemon, cola, and grape, among others.
Headquarters: Modesto, California
For its unique approach to winemaking and diverse collection of tasty, refreshing wines, Barefoot is one of the most prominent wine brands in the world. The wines of Barefoot have received over 2000 medals and countless accolades worldwide. Products offered by Barefoot include spritzers, red wine, hard seltzer, pink wine, chardonnay, and champagne, among others.
Headquarters: Tualatin, United States
Union Wine Company is based in Oregon and is dedicated to producing high-quality wines at affordable costs from fruit grown in the Northwest's wine regions. They mix tradition with cutting-edge technology to produce wines that people love having at their table and sharing with friends and family. Wines offered by the company include Underwood, Kings Ridge, and Alchemist.
Headquarters: Bad Brückenau, Germany
Under the brand names Bad Brueckenauer, Pocco, and Siegsdorfer Petrusquelle, State Mineralbrunnen AG produces and markets mineral water and other beverages like lemonade and various flavoured waters. The company has also received the DLG award for its Bad Brückenau mineral water. The products offered by the company include spritzers, soft drinks, mineral water, and medicinal water, among others.
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