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Global Spritzer Market: By Origin: Conventional, Organic/Natural; By Flavour Type: Caramel, Chocolate, Tropical, Citrus, Berries, Others; By Sales Channel: Hypermarkets and Supermarkets, Departmental Stores, Others; Regional Analysis; Historical Market and Forecast (2016-2026); Competitive Landscape; Industry Events and Developments

Global Spritzer Market Outlook

The global spritzer market is being aided by the global wine market growth. The wine market is expected to grow at a CAGR of 3.8% in the forecast period of 2021-2026.

 

North America to be a Major Regional Market for the Spritzer Industry

North America is expected to be a significant regional market for the global spritzer industry due to the growing demand for an alternative beverage in the region and high per-capita alcohol consumption in the region. Europe has also experienced a large demand for spritzer drinks due to its conventional market for the beverage. The Asia Pacific region is also expected to see a robust growth over the forecast period due to the rising demand for alcohol-based products among the youth. Latin America and the Middle East, meanwhile, are witnessing a healthy growth in the spritzer industry due to the growing penetration of alcoholic products in the region.

 

Spritzer: Industry Definition and Segmentation

Spritzer is a combination of white wine or, occasionally, clear wine and carbonated water. It is targeted towards young and new drinkers who are not used to the taste of wine. Spritzer appeals to young consumers with its crisp, calm, and smoother taste.

On the basis of origin, the industry can be divided into the following:

  • Conventional
  • Organic/Natural

Based on flavour type, the industry type can be divided as follows:

  • Caramel
  • Chocolate
  • Tropical
  • Citrus
  • Berries
  • Others

The sales channel can be divided into the following:

  • Hypermarkets and Supermarkets
  • Departmental Stores
  • Traditional Store Formats
  • Online

The regional markets for spritzer can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Availability of a Wide Range of Flavours to Bolster the Market Growth of Spritzer

The growth of the market is being driven by the availability of a wide range of flavours. The market currently provides a wide range of flavour options for customers, such as chocolate, caramel, orange, tropical, and berries. The continuous addition of new flavours is expected to drive growth in the spritzer industry during the forecast period. It is also expected that the spritzer industry will attract new consumers through new product additions. Various organic and natural varieties are available in the spritzer industry, which attracts young people who are new to alcoholic beverages. The market is expected to see productivity gains as demand booms, and its competitive advantage rises. Other factors boosting the growth of the product include rising population, increasing urbanisation, and rising demand for beverages.

 

Key Industry Players in the Global Spritzer Market

The report gives a detailed analysis of the following key players in the global spritzer market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Hoxie Spritzer
  • Union Wine Company
  • Barefoot Cellars
  • State Mineralbrunnen AG
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Spritzer Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Spritzer Historical Market (2016-2020) 
    8.3    Global Spritzer Market Forecast (2021-2026)
    8.4    Global Spritzer Market by Origin
        8.4.1    Conventional
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Organic/Natural
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
    8.5    Global Spritzer Market by Flavour Type
        8.5.1    Caramel
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Chocolate
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Tropical
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
        8.5.4    Citrus
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2016-2020)
            8.5.4.3    Forecast Trend (2021-2026)
        8.5.5    Berries
            8.5.5.1    Market Share
            8.5.5.2    Historical Trend (2016-2020)
            8.5.5.3    Forecast Trend (2021-2026)
        8.5.6    Others
    8.6    Global Spritzer Market by Sales Channel
        8.6.1    Hypermarkets and Supermarkets
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Departmental Stores
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
        8.6.3    Traditional Store Formats
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2016-2020)
            8.6.3.3    Forecast Trend (2021-2026)
        8.6.4    Online
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2016-2020)
            8.6.4.3    Forecast Trend (2021-2026)
    8.7    Global Spritzer Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Hoxie Spritzer
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Union Wine Company
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    Barefoot Cellars
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    State Mineralbrunnen AG
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Others
13    Industry Events and Developments

 

Additional Customisations Available

1    Manufacturing Process
    1.1    Overview
    1.2    Detailed Process Flow
    1.3    Operations Involved
2    Project Requirements and Cost Analysis
    2.1    Land, Location, and Site Development
    2.2    Construction
    2.3    Plant Machinery
    2.4    Raw Materials
    2.5    Packaging
    2.6    Transportation
    2.7    Utilities
    2.8    Manpower
    2.9    Other Capital Investments

 

List of Figures and Tables

1.    Global Spritzer Market: Key Industry Highlights, 2016 and 2026
2.    Global Spritzer Historical Market: Breakup by Origin (USD Billion), 2016-2020
3.    Global Spritzer Market Forecast: Breakup by Origin (USD Billion), 2021-2026
4.    Global Spritzer Historical Market: Breakup by Flavor Type (USD Billion), 2016-2020
5.    Global Spritzer Market Forecast: Breakup by Flavor Type (USD Billion), 2021-2026
6.    Global Spritzer Historical Market: Breakup by Sales Channel (USD Billion), 2016-2020
7.    Global Spritzer Market Forecast: Breakup by Sales Channel (USD Billion), 2021-2026
8.    Global Spritzer Historical Market: Breakup by Region (USD Billion), 2016-2020
9.    Global Spritzer Market Forecast: Breakup by Region (USD Billion), 2021-2026
10.    North America Spritzer Historical Market: Breakup by Country (USD Billion), 2016-2020
11.    North America Spritzer Market Forecast: Breakup by Country (USD Billion), 2021-2026
12.    Europe Spritzer Historical Market: Breakup by Country (USD Billion), 2016-2020
13.    Europe Spritzer Market Forecast: Breakup by Country (USD Billion), 2021-2026
14.    Asia Pacific Spritzer Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    Asia Pacific Spritzer Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Latin America Spritzer Historical Market: Breakup by Country (USD Billion), 2016-2020
17.    Latin America Spritzer Market Forecast: Breakup by Country (USD Billion), 2021-2026
18.    Middle East and Africa Spritzer Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    Middle East and Africa Spritzer Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Global Spritzer Market Structure

Key Questions Answered in the Report

The global spritzer market is being aided by the rising wine market, which is projected to grow at a CAGR of 3.8% between 2021 and 2026.

The market growth is being driven by factors like rising population, rising demand from the youth, growing urbanisation, and the rising competition among the key players.

The wide range of flavours available in the market acts as a key industry trend for the growth of the market.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The leading origins of spritzer in the market are conventional and organic/natural.

The major flavour types of spritzer in the industry are caramel, chocolate, tropical, citrus, and berries, among others.

The significant sales channels in the market are hypermarkets and supermarkets, departmental stores, traditional store formats, and online.

The major players in the industry are Hoxie Spritzer, Union Wine Company, Barefoot Cellars, and State Mineralbrunnen AG, among others.

Analyst Review

The global spritzer market is being driven by the rising wine market. Aided by the rising product launches, the global wine market is expected to witness a moderate growth in the forecast period of 2021-2026, growing at a CAGR of 3.8%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on origin, the market is bifurcated into conventional and organic/natural. By flavour type, the industry type is segmented into caramel, chocolate, tropical, citrus, and berries, among others. On the basis of sales channel, the market is divided into hypermarkets and supermarkets, departmental stores, traditional store formats, and online. The major regional markets for spritzer are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Hoxie Spritzer, Union Wine Company, Barefoot Cellars, and State Mineralbrunnen AG, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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