Top 10 Companies in the India Soap Market

The India soap market reached a value of about USD 3.77 billion in 2023. The market is projected to grow at a CAGR of 6.8% in the forecast period of 2024. As per the analysis by Expert Market Research, the market is expected to be driven by the increasing demand for products to maintain hygiene and prevent the occurrence of body odours.

Soap, a solid surfactant derived from fatty acids, is a versatile cleansing agent used in washing, bathing, and industrial processes. Made from natural oils or animal fats, it eliminates microorganisms and serves as a thickener, lubricant component, and catalyst precursor. Available in liquid and bar forms, soaps come in various fragrances and contain moisturising ingredients like shea and cocoa butter. They cleanse the skin, prevent acne, and sanitise surfaces, making them indispensable in industries such as textiles, food, and chemicals in India.

Table: Indian Ministries with Hand Hygiene Schemes and Missions

The surge in soap demand among consumers, driven by hygiene concerns and the need to combat body odours, is bolstering the India soap market growth. Additionally, the increased adoption of medicated soaps by healthcare professionals, particularly surgeons and nurses, to sanitise hands before surgeries, is contributing to the market's growth trajectory while mitigating the risk of hospital-acquired infections (HAIs).

An increasingly notable trend in the soap market in India is the surging preference for eco-conscious soap options and brands committed to ethical practices. This includes packaging crafted from ethically sourced and recycled materials, aligning with principles of the circular economy to reduce environmental impact. Moreover, there is a growing consumer demand for cruelty-free soaps that abstain from animal testing and advocate for animal welfare.

In June 2023, Piramal Pharma Limited's Consumer Products Division unveiled Tetmosol Icy Cool Soap, providing a unique solution to reduce body temperature by 6 degrees, shield against heat, and combat skin infections. Branded as 'Garmi mein sabse cool, Tetmosol icy cool,' it supplemented the brand's existing lineup, renowned for treating skin ailments like scabies. The soap, crafted based on doctor prescriptions, featured Icy Cool Menthol for added protection against summer-induced skin issues. Tetmosol's icy cool variant offered consumers relief from scorching temperatures and skin infections, endorsed by doctors for its effectiveness.

Top 10 Soap Companies in India:

Godrej Consumer Products Limited

Godrej Consumer Products, part of the esteemed Godrej Group, has a rich legacy rooted in trust, integrity, and respect. With a presence in 3 emerging markets and across 3 categories, the company caters to over 1.15 billion consumers globally. As leaders in household insecticides and hair care, the company prioritises financial success alongside social responsibility. Approximately 23% of the promoter holding is invested in environmental, health, and educational initiatives. Through the 'Good & Green' approach, the company aims to foster inclusivity and sustainability, driven by the talented and diverse team.

Hindustan Unilever Limited

Hindustan Unilever Limited (HUL), India's leading FMCG company with a 90-year legacy, is driven by a purpose of sustainable living. Serving nine out of ten Indian households with over 50 brands across 16 categories, HUL emphasises sustainability in its Compass business strategy, ensuring consistent growth aligned with social responsibility. As a subsidiary of Unilever, HUL fosters a culture of innovation and purpose-driven leadership, offering a diverse portfolio from nutrition to personal care.

The Procter & Gamble Company

P&G, established over 185 years ago, has evolved into a global powerhouse with renowned brands like Always®, Charmin®, and Gillette®. Its success stems from the innovative minds of diverse workforce, committed to enhancing everyday life for 5 billion consumers. With opportunities across 70 countries, the company strive to attract and advance top talent globally. At P&G, there's no one-size-fits-all approach to success; they prioritise individual growth and aim to provide an exceptional employee experience, mirroring dedication to consumer satisfaction.

ITC Limited

ITC, a leading private sector company in India, has a diverse portfolio in FMCG, Hotels, Packaging, Paperboards & Speciality Papers, and Agri-Business. With a Gross Revenue of INR 69,481 crores and Net Profit of INR 18,753 crores (as of 31.03.2023), it's recognised for exemplary sustainability practices. ITC creates sustainable livelihoods for over 6 million people, particularly in rural India. Renowned for its FMCG brands like Aashirvaad, Sunfeast, and Bingo!, ITC is also a pioneer in responsible luxury hotels and digital solutions through its subsidiary ITC Infotech.

Himalaya Wellness Company

Himalaya, a renowned global health care brand, is synonymous with "Happiness through Wellness." With a range of herbal products catering to holistic well-being, it's trusted by millions worldwide. Headquartered in Bangalore, India, Himalaya's Herbal Biopharma company has made its mark in over 100 countries. Embracing Ayurveda supported by modern science, products like Liv.52 are endorsed by doctors globally, reflecting the growing demand for herbal medicine. From pharmaceutical origins, Himalaya has evolved into a leading global herbal health and personal care organization, offering nearly 500 products worldwide.

Wipro Limited

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a prominent technology services and consulting company renowned for its innovative solutions catering to clients’ complex digital transformation needs. With a global presence spanning 65 countries and a workforce of nearly 245,000 employees, Wipro is committed to helping clients, colleagues, and communities thrive in an ever-evolving landscape. Emphasising sustainability and corporate citizenship, Wipro delivers comprehensive services in consulting, design, engineering, and operations, empowering businesses to achieve future-ready success.

Reckitt Benckiser Group plc

With a legacy spanning over 200 years, Reckitt is dedicated to fostering a cleaner, healthier world for all. Their renowned brands, including Durex, Dettol, and Nurofen, aim to provide access to quality hygiene, wellness, and nourishment globally. By 2030, they aim to impact half of the world's population annually. With a diverse workforce of over 43,000, Reckitt prioritises sustainable growth and product transparency. Their commitment to ingredient disclosure underscores their dedication to consumer trust and well-being. 

Jyothy Labs Limited

Founded in 1983 by MP Ramchandran, Jyothy Labs, originated in Thrissur, Kerala, and has evolved from selling a single product to becoming a trusted household name. With a turnover of approximately Rs. 1,800 Crores, the brand is committed to enhancing lives through innovation. Their affordably priced and impeccably packaged products are distributed nationally. Jyothy Labs' journey reflects a relentless pursuit of progress and a dedication to making a positive impact on society through constant innovation.

Patanjali Ayurved Limited

Established in 2006, Patanjali Ayurved Limited aims to promote health through Yog and Ayurved. Emphasising quality, the company implements measures like the Unique ID system to combat counterfeit products. With a focus on sustainable practices, Patanjali grows endangered herbs and adheres to Good Manufacturing Practices. Specialised teams ensure Total Quality Management, resulting in consistent herbomineral preparations. Advanced equipment, including sterilizers and filling machines, undergo rigorous testing and validation to ensure product integrity. Patanjali's commitment to quality ensures customers receive reliable products regardless of purchase location.

Cholayil Pvt. Ltd.

Cholayil Pvt Ltd (CPL), a prominent player in India's FMCG industry, combines tradition with modernity in its approach. Pioneering Ayurveda and natural personal care products, CPL introduced the renowned 'Medimix' brand in 1969, followed by acquisitions of 'Cuticura' and 'Krishna Thulasi' in 2001 and 2011, respectively. With strategic initiatives, CPL has built a strong brand portfolio and expanded globally to over 35 countries. Notable forays include a joint venture in Kenya and e-commerce ventures in India, USA, Singapore, Malaysia, and soon in GCC. Employing over 700 individuals, CPL operates production plants in Andhra Pradesh and Uttarakhand.