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India Soap Market: By Type: Organic, Conventional; By Form: Liquid, Solid, Others; By Product: Bath Soap, Kitchen Soap, Medicated Soap, Laundry Soap, Others; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics: SWOT Analysis; Competitive Landscape; Industry Events and Developments

India Soap Market Outlook

The India soap market stood at a value of around INR 195 billion in 2020. The market is further expected to grow at a CAGR of 7% in the forecast period of 2021-2026.

 

India Soap Market

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Organic Segment to Account for a Considerable Market Share of the India Soap Industry

Based on type, the organic segment is predicted to hold a considerable market share in the India soap industry. This growth can be attributed to the increased preference for organic products among consumers. In addition, the benefits associated with organic soaps, such as the use of natural elements and little to no use of chemicals, is also a significant factor contributing to the market growth. In addition, the increased demand for paraben-free soaps with skin-friendly and antibacterial properties is further aiding the market growth. These factors are expected to contribute to the overall market growth in the forecast period.

 

Increased Demand for Solid Soaps to Aid the India Soap Industry Growth

On the basis of form, the solid segment is anticipated to occupy a substantial market share of the soap industry in India. This can be attributed to the increased affordability of solid bar soaps compared to its liquid counterpart. In addition, the sale strategies such as buy-3-get-1 offers are also attracting more consumers to go for bar soaps. Meanwhile, the premium quality liquid soaps are also steadily gaining prominence among consumers, especially in terms of kitchen care products, wherein liquid soaps are proving to be a durable and mess-free option. These factors are estimated to provide a thrust to the industry growth in the coming years.

 

Soap: Industry Definition and Segmentation

Soap is a salt of fatty acids in the form of a solid shape that is used as a surfactant for washing, bathing and cleansing. Soaps can be made from natural plant oils or acids derived from animal fat. They also have the ability to kill microorganisms such as any bacteria during the cleaning process. In addition, soap functions as a thickener in industrial settings, an element in the composition of lubricants, and as a precursor to catalysts. In addition, they are also used in industrial applications, for instance, in laundry and carpet cleaning and also cleaning automobiles.

By type, the market is divided into:

  • Organic 
  • Conventional

On the basis of form, the market can be segmented into:

  • Liquid 
  • Solid 
  • Others

Based on product, the industry can be segregated into:

  • Bath Soap
  • Kitchen Soap
  • Medicated Soap 
  • Laundry Soap 
  • Others

On the basis of distribution channel, the market can be distributed into:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Online
  • Others

The regional markets for the product include North India, South India, West India, and East India.

 

Increased Awareness Pertaining to Health and Hygiene to Bolster the India Soap Industry

With the rampant spread of the Covid-19 virus in 2020, consumers exceedingly invested in disinfectant soaps, such as Dettol and Lifebuoy, thus, propelling the market growth. For instance, according to the Economic Times report, dated July 2020, Dettol Soap, a well-known bathing soap with antibacterial properties, became the largest selling soap brand in India, which was the direct fallout of the Covid-19 pandemic. This growth is expected to continue in the forecast period due to the increased risk of virus resurgence in the country. In addition, the rising health awareness and the growing consciousness regarding sanitation and hygiene, especially among the rural population, are anticipated to propel the market growth in the forecast period.

 

Key Industry Players in the India Soap Market

The report gives a detailed analysis of the following key players in the India soap market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Godrej Consumer Products Limited
  • Hindustan Unilever Limited
  • ITC Limited
  • The Himalaya Drug Company
  • Wipro Enterprises (P) Ltd
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model and SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Form, Product, Distribution Channel, Region
Breakup by Type Organic, Conventional
Breakup by Form Liquid, Solid, Others 
Breakup by Product Bath Soap, Kitchen Soap, Medicated Soap, Laundry Soap, Others
Breakup by Distribution Channel Supermarkets and Hypermarket, Convenience Stores, Pharmacies, Online, Others
Breakup by Region North India, South India, West India, East India
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Trade Data Analysis Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume
Price Analysis Historical and Forecast Price Trends- Regional
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Godrej Consumer Products Limited, Hindustan Unilever Limited, ITC Limited, The Himalaya Drug Company, Wipro Enterprises (P) Ltd, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    India Soap Market Snapshot
7    Industry Opportunities and Challenges
8    India Soap Market Analysis

    8.1    Key Industry Highlights
    8.2    India Soap Historical Market (2016-2020) 
    8.3    India Soap Market Forecast (2021-2026)
    8.4    India Soap Market by Type
        8.4.1    Organic
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Conventional
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
    8.5    India Soap Market by Form
        8.5.1    Liquid
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Solid
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Others 
    8.6    India Soap Market by Product
        8.6.1    Bath Soap
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Kitchen Soap
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
        8.6.3    Medicated Soap
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2016-2020)
            8.6.3.3    Forecast Trend (2021-2026)
        8.6.4    Laundry Soap
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2016-2020)
            8.6.4.3    Forecast Trend (2021-2026)
        8.6.5    Others
    8.7    India Soap Market by Distribution Channel
        8.7.1    Supermarkets and Hypermarkets
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2016-2020)
            8.7.1.3    Forecast Trend (2021-2026)
        8.7.2    Convenience Stores
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2016-2020)
            8.7.2.3    Forecast Trend (2021-2026)
        8.7.3    Pharmacies
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2016-2020)
            8.7.3.3    Forecast Trend (2021-2026)
        8.7.4    Online
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2016-2020)
            8.7.4.3    Forecast Trend (2021-2026)
        8.7.5    Others
    8.8    India Soap Market by Region
        8.8.1    Market Share
            8.8.1.1    North
            8.8.1.2    South
            8.8.1.3    West
            8.8.1.4    East
9    Regional Analysis
    9.1    North India
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
    9.2    South India
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
    9.3    West India
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
    9.4    East India 
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Trade Data Analysis

    12.1    Major Importing Countries
        12.1.1    By Volume
        12.1.2    By Value
    12.2    Major Exporting Countries
        12.2.1    By Volume
        12.2.2    By Value
13    Price Analysis
14    Manufacturing Process

    14.1    Overview
    14.2    Detailed Process Flow
    14.3    Operations Involved
15    Cost Analysis
    15.1    Land, Location and Site Development
    15.2    Construction
    15.3    Plant Machinery
    15.4    Cost of Raw Material
    15.5    Packaging
    15.6    Transportation
    15.7    Utilities
    15.8    Manpower
    15.9    Other Capital Investment
16    Competitive Landscape
    16.1    Market Structure
    16.2    Key Brand’s Market Share
    16.3    Company Profiles
        16.3.1    Godrej Consumer Products Limited
            16.3.1.1    Company Overview
            16.3.1.2    Product Portfolio
            16.3.1.3    Demographic Reach and Achievements
            16.3.1.4    Certifications
        16.3.2    Hindustan Unilever Limited
            16.3.2.1    Company Overview
            16.3.2.2    Product Portfolio
            16.3.2.3    Demographic Reach and Achievements
            16.3.2.4    Certifications
        16.3.3    ITC Limited 
            16.3.3.1    Company Overview
            16.3.3.2    Product Portfolio
            16.3.3.3    Demographic Reach and Achievements
            16.3.3.4    Certifications
        16.3.4    The Himalaya Drug Company
            16.3.4.1    Company Overview
            16.3.4.2    Product Portfolio
            16.3.4.3    Demographic Reach and Achievements
            16.3.4.4    Certifications
        16.3.5    Wipro Enterprises (P) Ltd
            16.3.5.1    Company Overview
            16.3.5.2    Product Portfolio
            16.3.5.3    Demographic Reach and Achievements
            16.3.5.4    Certifications
        16.3.6    Others
17    Industry Events and Developments

 

List of Figures and Tables

1.    India Soap Market: Key Industry Highlights, 2016 and 2026
2.    India Soap Historical Market: Breakup by Type (INR Billion), 2016-2020
3.    India Soap Market Forecast: Breakup by Type (INR Billion), 2021-2026
4.    India Soap Historical Market: Breakup by Form (INR Billion), 2016-2020
5.    India Soap Market Forecast: Breakup by Form (INR Billion), 2021-2026
6.    India Soap Historical Market: Breakup by Product (INR Billion), 2016-2020
7.    India Soap Market Forecast: Breakup by Product (INR Billion), 2021-2026
8.    India Soap Historical Market: Breakup by Distribution Channel (INR Billion), 2016-2020
9.    India Soap Market Forecast: Breakup by Distribution Channel (INR Billion), 2021-2026
10.    India Soap Historical Market: Breakup by Region (INR Billion), 2016-2020
11.    India Soap Market Forecast: Breakup by Region (INR Billion), 2021-2026
12.    India Soap Market Structure

Key Questions Answered in the Report

In 2020, the India soap market attained a value of nearly INR 195 billion.

The market is projected to grow at a CAGR of 7% between 2021 and 2026.

The major drivers of the industry, such as the increased demand for bar soaps, rising penetration of hygiene products in rural areas, increased demand for handwash and disinfectants in 2020, heightened demand for organic soaps, and the increasing investments in the R&D of soap manufacturing by the leading manufacturers, are expected to aid the market growth.

The key market trends guiding the growth of the industry include the increased awareness pertaining to health and hygiene and the new product launches by the manufacturers.

The major regions in the industry are North India, South India, West India, and East India.

The significant soap types available in the market include organic and conventional.

The different product forms considered within the market report are liquid, solid, and others.

The significant products available in the market include bath soap, kitchen soap, medicated soap, laundry soap, and others.

The significant distribution channels of the product include supermarkets and hypermarkets, convenience stores, pharmacies, online, and others.

The major players in the industry are Godrej Consumer Products Limited, Hindustan Unilever Limited, ITC Limited, The Himalaya Drug Company, Wipro Enterprises (P) Ltd, and others.

Analyst Review

The India soap market attained a value of INR 195 billion in 2020, driven by the increased penetration of soaps in the rural sector. Aided by the escalating consciousness among consumers regarding health and hygiene, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 7%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of type, the market can be distributed into organic and conventional. By form, the industry can be segmented into liquid, solid, and others. The market is categorised based on product into bath soap, kitchen soap, medicated soap, laundry soap, and others. Based on distribution channel, the market can be categorised into supermarkets and hypermarkets, convenience stores, pharmacies, online, and others. The major regional markets for soap are North India, South India, West India, and East India. The key players in the above market include Godrej Consumer Products Limited, Hindustan Unilever Limited, ITC Limited, The Himalaya Drug Company, Wipro Enterprises (P) Ltd, and others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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