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The India soap market stood at a value of around INR 195 billion in 2020. The market is further expected to grow at a CAGR of 7% in the forecast period of 2022-2027.
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Based on type, the organic segment is predicted to hold a considerable market share in the India soap industry. This growth can be attributed to the increased preference for organic products among consumers. In addition, the benefits associated with organic soaps, such as the use of natural elements and little to no use of chemicals, is also a significant factor contributing to the market growth. In addition, the increased demand for paraben-free soaps with skin-friendly and antibacterial properties is further aiding the market growth. These factors are expected to contribute to the overall market growth in the forecast period.
On the basis of form, the solid segment is anticipated to occupy a substantial market share of the soap industry in India. This can be attributed to the increased affordability of solid bar soaps compared to its liquid counterpart. In addition, the sale strategies such as buy-3-get-1 offers are also attracting more consumers to go for bar soaps. Meanwhile, the premium quality liquid soaps are also steadily gaining prominence among consumers, especially in terms of kitchen care products, wherein liquid soaps are proving to be a durable and mess-free option. These factors are estimated to provide a thrust to the industry growth in the coming years.
Soap is a salt of fatty acids in the form of a solid shape that is used as a surfactant for washing, bathing and cleansing. Soaps can be made from natural plant oils or acids derived from animal fat. They also have the ability to kill microorganisms such as any bacteria during the cleaning process. In addition, soap functions as a thickener in industrial settings, an element in the composition of lubricants, and as a precursor to catalysts. In addition, they are also used in industrial applications, for instance, in laundry and carpet cleaning and also cleaning automobiles.
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By type, the market is divided into:
On the basis of form, the market can be segmented into:
Based on product, the industry can be segregated into:
On the basis of distribution channel, the market can be distributed into:
The regional markets for the product include North India, South India, West India, and East India.
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With the rampant spread of the Covid-19 virus in 2020, consumers exceedingly invested in disinfectant soaps, such as Dettol and Lifebuoy, thus, propelling the market growth. For instance, according to the Economic Times report, dated July 2020, Dettol Soap, a well-known bathing soap with antibacterial properties, became the largest selling soap brand in India, which was the direct fallout of the Covid-19 pandemic. This growth is expected to continue in the forecast period due to the increased risk of virus resurgence in the country. In addition, the rising health awareness and the growing consciousness regarding sanitation and hygiene, especially among the rural population, are anticipated to propel the market growth in the forecast period.
The report gives a detailed analysis of the following key players in the India soap market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model and SWOT analysis.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Form, Product, Distribution Channel, Region|
|Breakup by Type||Organic, Conventional|
|Breakup by Form||Liquid, Solid, Others|
|Breakup by Product||Bath Soap, Kitchen Soap, Medicated Soap, Laundry Soap, Others|
|Breakup by Distribution Channel||Supermarkets and Hypermarket, Convenience Stores, Pharmacies, Online, Others|
|Breakup by Region||North India, South India, West India, East India|
|Market Dynamics||SWOT, Porter's Five Forces, Key Indicators for Price and Demand|
|Trade Data Analysis||Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume|
|Price Analysis||Historical and Forecast Price Trends- Regional|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||Godrej Consumer Products Limited, Hindustan Unilever Limited, ITC Limited, The Himalaya Drug Company, Wipro Enterprises (P) Ltd, Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 India Soap Market Snapshot
7 Industry Opportunities and Challenges
8 India Soap Market Analysis
8.1 Key Industry Highlights
8.2 India Soap Historical Market (2017-2021)
8.3 India Soap Market Forecast (2022-2027)
8.4 India Soap Market by Type
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2017-2021)
220.127.116.11 Forecast Trend (2022-2027)
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2017-2021)
126.96.36.199 Forecast Trend (2022-2027)
8.5 India Soap Market by Form
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2017-2021)
220.127.116.11 Forecast Trend (2022-2027)
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2017-2021)
126.96.36.199 Forecast Trend (2022-2027)
8.6 India Soap Market by Product
8.6.1 Bath Soap
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2017-2021)
220.127.116.11 Forecast Trend (2022-2027)
8.6.2 Kitchen Soap
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2017-2021)
126.96.36.199 Forecast Trend (2022-2027)
8.6.3 Medicated Soap
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2017-2021)
220.127.116.11 Forecast Trend (2022-2027)
8.6.4 Laundry Soap
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2017-2021)
126.96.36.199 Forecast Trend (2022-2027)
8.7 India Soap Market by Distribution Channel
8.7.1 Supermarkets and Hypermarkets
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2017-2021)
220.127.116.11 Forecast Trend (2022-2027)
8.7.2 Convenience Stores
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2017-2021)
126.96.36.199 Forecast Trend (2022-2027)
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2017-2021)
220.127.116.11 Forecast Trend (2022-2027)
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2017-2021)
126.96.36.199 Forecast Trend (2022-2027)
8.8 India Soap Market by Region
8.8.1 Market Share
9 Regional Analysis
9.1 North India
9.1.1 Historical Trend (2017-2021)
9.1.2 Forecast Trend (2022-2027)
9.2 South India
9.2.1 Historical Trend (2017-2021)
9.2.2 Forecast Trend (2022-2027)
9.3 West India
9.3.1 Historical Trend (2017-2021)
9.3.2 Forecast Trend (2022-2027)
9.4 East India
9.4.1 Historical Trend (2017-2021)
9.4.2 Forecast Trend (2022-2027)
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Trade Data Analysis
12.1 Major Importing Countries
12.1.1 By Volume
12.1.2 By Value
12.2 Major Exporting Countries
12.2.1 By Volume
12.2.2 By Value
13 Price Analysis
14 Manufacturing Process
14.2 Detailed Process Flow
14.3 Operations Involved
15 Cost Analysis
15.1 Land, Location and Site Development
15.3 Plant Machinery
15.4 Cost of Raw Material
15.9 Other Capital Investment
16 Competitive Landscape
16.1 Market Structure
16.2 Key Brand’s Market Share
16.3 Company Profiles
16.3.1 Godrej Consumer Products Limited
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
16.3.2 Hindustan Unilever Limited
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
16.3.3 ITC Limited
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
16.3.4 The Himalaya Drug Company
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
16.3.5 Wipro Enterprises (P) Ltd
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
17 Industry Events and Developments
List of Key Figures and Tables
1. India Soap Market: Key Industry Highlights, 2016 and 2026
2. India Soap Historical Market: Breakup by Type (INR Billion), 2017-2021
3. India Soap Market Forecast: Breakup by Type (INR Billion), 2022-2027
4. India Soap Historical Market: Breakup by Form (INR Billion), 2017-2021
5. India Soap Market Forecast: Breakup by Form (INR Billion), 2022-2027
6. India Soap Historical Market: Breakup by Product (INR Billion), 2017-2021
7. India Soap Market Forecast: Breakup by Product (INR Billion), 2022-2027
8. India Soap Historical Market: Breakup by Distribution Channel (INR Billion), 2017-2021
9. India Soap Market Forecast: Breakup by Distribution Channel (INR Billion), 2022-2027
10. India Soap Historical Market: Breakup by Region (INR Billion), 2017-2021
11. India Soap Market Forecast: Breakup by Region (INR Billion), 2022-2027
12. India Soap Market Structure
In 2020, the India soap market attained a value of nearly INR 195 billion.
The market is projected to grow at a CAGR of 7% between 2021 and 2026.
The major drivers of the industry, such as the increased demand for bar soaps, rising penetration of hygiene products in rural areas, increased demand for handwash and disinfectants in 2020, heightened demand for organic soaps, and the increasing investments in the R&D of soap manufacturing by the leading manufacturers, are expected to aid the market growth.
The key market trends guiding the growth of the industry include the increased awareness pertaining to health and hygiene and the new product launches by the manufacturers.
The major regions in the industry are North India, South India, West India, and East India.
The significant soap types available in the market include organic and conventional.
The different product forms considered within the market report are liquid, solid, and others.
The significant products available in the market include bath soap, kitchen soap, medicated soap, laundry soap, and others.
The significant distribution channels of the product include supermarkets and hypermarkets, convenience stores, pharmacies, online, and others.
The major players in the industry are Godrej Consumer Products Limited, Hindustan Unilever Limited, ITC Limited, The Himalaya Drug Company, Wipro Enterprises (P) Ltd, and others.
The India soap market attained a value of INR 195 billion in 2020, driven by the increased penetration of soaps in the rural sector. Aided by the escalating consciousness among consumers regarding health and hygiene, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 7%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of type, the market can be distributed into organic and conventional. By form, the industry can be segmented into liquid, solid, and others. The market is categorised based on product into bath soap, kitchen soap, medicated soap, laundry soap, and others. Based on distribution channel, the market can be categorised into supermarkets and hypermarkets, convenience stores, pharmacies, online, and others. The major regional markets for soap are North India, South India, West India, and East India. The key players in the above market include Godrej Consumer Products Limited, Hindustan Unilever Limited, ITC Limited, The Himalaya Drug Company, Wipro Enterprises (P) Ltd, and others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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