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India Soap Market Share, Size, Growth, Analysis: By Type: Organic, Conventional; By Form: Liquid, Solid, Others; By Product: Bath Soap, Kitchen Soap, Laundry Soap, Others; By Application: Household, Commercial; By Distribution Channel; Regional Analysis; Market Dynamics; Competitive Landscape; Industry Events and Developments 2023-2028
India Soap Market Outlook
The India soap market stood at a value of around USD 3.53 billion in 2022 and is expected to grow at a CAGR of 6.8% in the forecast period of 2023-2028.
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Organic Segment to Account for a Considerable Market Share of the India Soap Industry
Based on type, the organic segment is predicted to hold a considerable market share in the India soap industry. This growth can be attributed to the increased preference for organic products among consumers. In addition, the benefits associated with organic soaps, such as the use of natural elements and little to no use of chemicals, is also a significant factor contributing to the market growth. In addition, the increased demand for paraben-free soaps with skin-friendly and antibacterial properties is further aiding the market growth. These factors are expected to contribute to the overall market growth in the forecast period.
Increased Demand for Solid Soaps to Aid the India Soap Industry Growth
On the basis of form, the solid segment is anticipated to occupy a substantial market share of the soap industry in India. This can be attributed to the increased affordability of solid bar soaps compared to its liquid counterpart. In addition, the sale strategies such as buy-3-get-1 offers are also attracting more consumers to go for bar soaps. Meanwhile, the premium quality liquid soaps are also steadily gaining prominence among consumers, especially in terms of kitchen care products, wherein liquid soaps are proving to be a durable and mess-free option. These factors are estimated to provide a thrust to the industry growth in the coming years.
Soap: Market Segmentation
Soap is a salt of fatty acids in the form of a solid shape that is used as a surfactant for washing, bathing and cleansing. Soaps can be made from natural plant oils or acids derived from animal fat. They also have the ability to kill microorganisms such as any bacteria during the cleaning process. In addition, soap functions as a thickener in industrial settings, an element in the composition of lubricants, and as a precursor to catalysts. In addition, they are also used in industrial applications, for instance, in laundry and carpet cleaning and also cleaning automobiles.
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By type, the market is divided into:
- Organic
- Conventional
On the basis of form, the market can be segmented into:
- Liquid
- Solid
- Others
Based on product, the industry can be segregated into:
- Bath Soap
- Kitchen Soap
- Medicated Soap
- Laundry Soap
- Others
By application, the market is bifurcated into:
- Household
- Commercial
On the basis of distribution channel, the market can be divided into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Pharmacies/Drug Stores
- Online
- Others
The regional markets for soap include North India, South India, West India, and East and Central India.
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Increased Awareness Pertaining to Health and Hygiene to Bolster the India Soap Industry
With the rampant spread of the Covid-19 virus in 2020, consumers exceedingly invested in disinfectant soaps, such as Dettol and Lifebuoy, thus, propelling the market growth. For instance, according to the Economic Times report, dated July 2020, Dettol Soap, a well-known bathing soap with antibacterial properties, became the largest selling soap brand in India, which was the direct fallout of the Covid-19 pandemic. This growth is expected to continue in the forecast period due to the increased risk of virus resurgence in the country. In addition, the rising health awareness and the growing consciousness regarding sanitation and hygiene, especially among the rural population, are anticipated to propel the market growth in the forecast period.
Key Industry Players in the India Soap Market
The report gives a detailed analysis of the following key players in the India soap market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Godrej Consumer Products Limited
- Hindustan Unilever Limited
- Procter & Gamble Hygiene and Health Care
- ITC Limited
- Himalaya Wellness Company
- Wipro Enterprises (P) Ltd
- Reckitt Benckiser (India) Pvt. Ltd.
- Jyothy Labs Limited
- Patanjali Ayurved Limited
- Cholayil Pvt. Ltd.
- Karnataka Soaps and Detergents Limited
- Baldha Industries Private Limited
- Ivory Soap Works Ltd.
- Others
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model and SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
|
| Breakup by Product |
|
| Breakup by Application |
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| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Trade Data Analysis |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Soap Market Overview
8.1 Key Industry Highlights
8.2 Global Soap Historical Market (2018-2022)
8.3 Global Soap Market Forecast (2023-2028)
8.4 Global Soap Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Soap Market Overview
9.1 Key Industry Highlights
9.2 India Soap Historical Market (2018-2022)
9.3 India Soap Market Forecast (2023-2028)
10 India Soap Market by Type
10.1 Organic
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Conventional
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
11 India Soap Market by Form
11.1 Liquid
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Solid
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 Others
12 India Soap Market by Product
12.1 Bath Soap
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Kitchen Soap
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Laundry Soap
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 India Soap Market by Application
13.1 Household
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 Commercial
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
14 India Soap Market by Distribution Channel
14.1 Supermarkets and Hypermarkets
14.1.1 Historical Trend (2018-2022)
14.1.2 Forecast Trend (2023-2028)
14.2 Convenience Stores
14.2.1 Historical Trend (2018-2022)
14.2.2 Forecast Trend (2023-2028)
14.3 Speciality Stores
14.3.1 Historical Trend (2018-2022)
14.3.2 Forecast Trend (2023-2028)
14.4 Pharmacies/Drug Stores
14.4.1 Historical Trend (2018-2022)
14.4.2 Forecast Trend (2023-2028)
14.5 Online
14.5.1 Historical Trend (2018-2022)
14.5.2 Forecast Trend (2023-2028)
14.6 Others
15 India Soap Market by Region
15.1 North India
15.1.1 Historical Trend (2018-2022)
15.1.2 Forecast Trend (2023-2028)
15.2 East and Central Region
15.2.1 Historical Trend (2018-2022)
15.2.2 Forecast Trend (2023-2028)
15.3 West Region
15.3.1 Historical Trend (2018-2022)
15.3.2 Forecast Trend (2023-2028)
15.4 South Region
15.4.1 Historical Trend (2018-2022)
15.4.2 Forecast Trend (2023-2028)
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators for Demand
16.4 Key Indicators for Price
17 Value Chain Analysis
18 Trade Data Analysis (HS Code - 3401)
18.1 Major Importing Countries
18.1.1 By Volume
18.1.2 By Value
18.2 Major Exporting Countries
18.2.1 By Volume
18.2.2 By Value
19 Price Analysis
20 Competitive Landscape
20.1 Market Structure
20.2 Company Profiles
20.2.1 Godrej Consumer Products Limited
20.2.1.1 Company Overview
20.2.1.2 Product Portfolio
20.2.1.3 Demographic Reach and Achievements
20.2.1.4 Certifications
20.2.2 Hindustan Unilever Limited
20.2.2.1 Company Overview
20.2.2.2 Product Portfolio
20.2.2.3 Demographic Reach and Achievements
20.2.2.4 Certifications
20.2.3 Procter & Gamble Hygiene and Health Care
20.2.3.1 Company Overview
20.2.3.2 Product Portfolio
20.2.3.3 Demographic Reach and Achievements
20.2.3.4 Certifications
20.2.4 ITC Limited
20.2.4.1 Company Overview
20.2.4.2 Product Portfolio
20.2.4.3 Demographic Reach and Achievements
20.2.4.4 Certifications
20.2.5 Himalaya Wellness Company
20.2.5.1 Company Overview
20.2.5.2 Product Portfolio
20.2.5.3 Demographic Reach and Achievements
20.2.5.4 Certifications
20.2.6 Wipro Enterprises (P) Ltd
20.2.6.1 Company Overview
20.2.6.2 Product Portfolio
20.2.6.3 Demographic Reach and Achievements
20.2.6.4 Certifications
20.2.7 Reckitt Benckiser (India) Pvt. Ltd.
20.2.7.1 Company Overview
20.2.7.2 Product Portfolio
20.2.7.3 Demographic Reach and Achievements
20.2.7.4 Certifications
20.2.8 Jyothy Labs Limited
20.2.8.1 Company Overview
20.2.8.2 Product Portfolio
20.2.8.3 Demographic Reach and Achievements
20.2.8.4 Certifications
20.2.9 Patanjali Ayurved Limited
20.2.9.1 Company Overview
20.2.9.2 Product Portfolio
20.2.9.3 Demographic Reach and Achievements
20.2.9.4 Certifications
20.2.10 Cholayil Pvt. Ltd.
20.2.10.1 Company Overview
20.2.10.2 Product Portfolio
20.2.10.3 Demographic Reach and Achievements
20.2.10.4 Certifications
20.2.11 Karnataka Soaps and Detergents Limited
20.2.11.1 Company Overview
20.2.11.2 Product Portfolio
20.2.11.3 Demographic Reach and Achievements
20.2.11.4 Certifications
20.2.12 Baldha Industries Private Limited
20.2.12.1 Company Overview
20.2.12.2 Product Portfolio
20.2.12.3 Demographic Reach and Achievements
20.2.12.4 Certifications
20.2.13 Ivory Soap Works Ltd.
20.2.13.1 Company Overview
20.2.13.2 Product Portfolio
20.2.13.3 Demographic Reach and Achievements
20.2.13.4 Certifications
20.2.14 Others
21 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Soap Market: Key Industry Highlights, 2018 and 2028
2. India Soap Market: Key Industry Highlights, 2018 and 2028
3. India Soap Historical Market: Breakup by Type (USD Million), 2018-2022
4. India Soap Market Forecast: Breakup by Type (USD Million), 2023-2028
5. India Soap Historical Market: Breakup by Form (USD Million), 2018-2022
6. India Soap Market Forecast: Breakup by Form (USD Million), 2023-2028
7. India Soap Historical Market: Breakup by Product (USD Million), 2018-2022
8. India Soap Market Forecast: Breakup by Product (USD Million), 2023-2028
9. India Soap Historical Market: Breakup by Application (USD Million), 2018-2022
10. India Soap Market Forecast: Breakup by Application (USD Million), 2023-2028
11. India Soap Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
12. India Soap Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
13. India Soap Historical Market: Breakup by Region (USD Million), 2018-2022
14. India Soap Market Forecast: Breakup by Region (USD Million), 2023-2028
15. Major Importing Countries by Volume
16. Major Exporting Countries by Volume
17. Major Importing Countries by Value
18. Major Exporting Countries by Value
19. India Soap Market Structure
Key Questions Answered in the Report
In 2022, the India soap market attained a value of nearly USD 3.53 billion.
The market is projected to grow at a CAGR of 6.8% between 2023 and 2028.
The major drivers of the market, such as the increased demand for bar soaps, rising penetration of hygiene products in rural areas, increased demand for handwash and disinfectants in 2020, heightened demand for organic soaps, and the increasing investments in the R&D of soap manufacturing by the leading manufacturers, are expected to aid the market growth.
The key market trends guiding the growth of the market include the increased awareness pertaining to health and hygiene and the new product launches by the manufacturers.
The major regions in the market are North India, South India, West India, and East and Central India.
The significant soap types available in the market include organic and conventional.
The different forms of soap considered within the market report are liquid and solid, among others.
The significant products available in the market include bath soap, kitchen soap, and laundry soap, among others.
The major applications of the market are household and commercial.
The significant distribution channels of soap include supermarkets and hypermarkets, convenience stores, speciality stores, pharmacies/drug stores, and online, among others.
The major players in the market are Godrej Consumer Products Limited, Hindustan Unilever Limited, Procter & Gamble Hygiene and Health Care, ITC Limited, Himalaya Wellness Company, Wipro Enterprises (P) Ltd, Reckitt Benckiser (India) Pvt. Ltd., Jyothy Labs Limited, Patanjali Ayurved Limited, Cholayil Pvt. Ltd., Karnataka Soaps and Detergents Limited, Baldha Industries Private Limited, and Ivory Soap Works Ltd., among others.
Analyst Review
The India soap market attained a value of USD 3.53 billion in 2022, driven by the increased penetration of soaps in the rural sector. Aided by the escalating consciousness among consumers regarding health and hygiene, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 6.8%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of type, the market can be distributed into organic and conventional. By form, the market can be segmented into liquid and solid, among others. The market is categorised based on product into bath soap, kitchen soap, and laundry soap, among others. Based on application, the market is segmented into household and commercial. Based on distribution channel, the market can be categorised into supermarkets and hypermarkets, convenience stores, speciality stores, pharmacies/drug stores, and online, among others. The major regional markets for soap are North India, South India, West India, and East and Central India. The key players in the above market include Godrej Consumer Products Limited, Hindustan Unilever Limited, Procter & Gamble Hygiene and Health Care, ITC Limited, Himalaya Wellness Company, Wipro Enterprises (P) Ltd, Reckitt Benckiser (India) Pvt. Ltd., Jyothy Labs Limited, Patanjali Ayurved Limited, Cholayil Pvt. Ltd., Karnataka Soaps and Detergents Limited, Baldha Industries Private Limited, and Ivory Soap Works Ltd., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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