The tissue paper market was valued at USD 39.08 Billion in 2025 and is projected to expand at a CAGR of 6.20%, reaching USD 71.32 Billion by 2035. As per the analysis by Expert Market Research, the market is expected to be driven by rising hygiene consciousness.
Rising hygiene standards in Asian countries as well as nations in Latin America, the Middle East, and Africa are driving the demand for tissues. Additionally, factors such as steady economic growth, population expansion, and fast-growing middle classes from the emerging nations are aiding the tissue paper market growth. Flushable and biodegradable tissues are rising in popularity among consumers owing to rising eco-consciousness. Tissue manufacturers are adopting a holistic approach to sustainability by reducing the amount of product packaging. Additionally, they are enhancing the recyclability of necessary packaging materials. This is necessary as consumers are demanding products with recyclable and sustainably produced packaging.
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Technological innovation in the tissue paper market is enhancing the efficiency of tissue production. The adoption of automation and remote-controlled tissue production machines is helping manufacturers meet consumers' needs. Manufacturers of tissues are also working towards reducing basis weight in tissue while maintaining its strength, bulk, and diameter.
Emerging trends such as the adoption of through-air-dried (TAD) technology, bamboo-fiber tissue, blockchain-based pulp traceability, closed-loop water recycling systems, and plant-based sustainable alternatives are redefining the competitive landscape. Industry leaders are investing heavily in domestic capacity expansions, automated production lines, and carbon-neutral logistics to meet rising consumer expectations for premium, eco-friendly hygiene products.
Tissue Industry Growth: Global Company Updates and Market Trends
In February 2026, Kimberly-Clark announced a USD 180 million investment to construct a bamboo-fiber tissue mill in Vietnam, targeting rapidly growing Southeast Asian demand for certified sustainable products. The facility is expected to significantly enhance the company's production footprint in Asia Pacific while reducing reliance on traditional wood pulp.
In January 2026, Procter and Gamble unveiled a blockchain-based pulp traceability program for the Charmin supply chain, committing to full global coverage by 2027. The initiative strengthens transparency across raw material sourcing and supports P and G's broader sustainability and responsible sourcing commitments.
In December 2025, Georgia-Pacific expanded its United States direct-to-consumer subscription pilot to Canada, adding bilingual customer support and carbon-neutral logistics. The expansion marks a significant step in Georgia-Pacific's shift toward digital-first retail channels for tissue and paper products.
In October 2025, Procter and Gamble completed a USD 110 million retrofit of its Ohio tissue mill, installing closed-loop water systems projected to lower freshwater draw by 30 percent. The upgrade reinforces the company's long-term commitment to water stewardship and sustainable manufacturing.
In June 2025, Suzano and Kimberly-Clark unveiled a USD 3.4 billion joint venture comprising 22 plants and 1 million tons of tissue capacity, slated to close in mid-2026. The landmark partnership will combine Suzano's pulp expertise with Kimberly-Clark's global brand portfolio, creating one of the largest tissue manufacturing networks worldwide.
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Global Tissue Paper Suppliers: Top 9 Manufacturers & Wholesale Options
1. Kimberly-Clark
| Headquarters: |
Texas, United States |
| Establishment: |
1872 |
| Website: |
https://www.kimberly-clark.com/ |
| Revenue: |
USD 20.06 Billion (FY 2024) |
| Employees: |
38,000+ worldwide |
| Key Brands: |
Kleenex, Kotex, Huggies, Scott, Cottonelle, Andrex, Depend, WypAll |
Kimberly-Clark Corporation manufactures personal care products, including diapers, baby wipes, facial tissues, paper towels, napkins, and soaps, among others. The company markets its products under its brands Kleenex, Kotex, Thinx, Andrex, Scott, Huggies, Depend, Cottonelle, and WypAll to its customers in 175 countries. Around 25 percent of the global population uses the company's products. Its brand Kleenex is a leading producer of tissues. The company sells its products via mass merchandisers, supermarkets, drugstores, department stores, and e-commerce. Kimberly-Clark has a business presence in Europe, the Americas, the Middle East and Africa, and Asia-Pacific. Through its recent USD 3.4 billion joint venture with Suzano and investments in bamboo-fiber tissue production in Vietnam, the company continues to expand its global sustainable manufacturing capabilities.
2. Essity Aktiebolag
| Headquarters: |
Stockholm, Sweden |
| Establishment: |
2017 |
| Website: |
http://www.essity.com/ |
| Revenue: |
SEK 146.5 Billion (approx. USD 14 Billion, FY 2024) |
| Employees: |
36,000+ across 150 countries |
| Key Brands: |
Tork, Lotus, Tempo, Zewa, Cushelle, Familia, Velvet, Edet |
Essity Aktiebolag is a global hygiene and health company providing sustainable solutions to customers. The company's net sales in FY 2024 amounted to around SEK 146.5 billion, making it one of the largest tissue and hygiene product manufacturers in the world. Essity's leading tissue brands include Familia, Colhogar, Cushelle, Edet, Favority, Lotus, Zewa, and Velvet, among others. The company's brands cater to the hygiene and health needs of nearly one billion people in 150 countries daily. Essity has emerged as a leader in sustainable tissue innovation, with significant investments in fossil-free production, plant-based fibers, and circular economy initiatives that support its 2030 sustainability targets.
3. Hengan International Group Company Ltd.
| Headquarters: |
Fujian Province, China |
| Establishment: |
1985 |
| Website: |
https://en.hengan.com/ |
| Revenue: |
HKD 23.5 Billion (approx. USD 3 Billion, FY 2024) |
| Employees: |
30,000+ worldwide |
| Key Brands: |
Hearttex, Space7, Anerle, ElderJoy, H'yeas |
Hengan International Group Company Ltd. owns over 1,000 brands worldwide selling consumer products, including women's sanitary napkins, baby diapers, and household tissues to more than 2 billion people. The company owns 35 production companies and a network of 535 sales branches established domestically and overseas. Hengan's products are exported to 63 countries and regions globally. The company's popular tissue brands include Hearttex, Space7, Anerle, ElderJoy, and H'yeas, among others. Hengan continues to invest in high-efficiency tissue production technology and sustainable sourcing practices, strengthening its position as one of Asia's leading tissue and hygiene product manufacturers.
4. Asia Pulp & Paper (APP) Sinar Mas
| Headquarters: |
Jakarta, Indonesia |
| Establishment: |
1972 |
| Website: |
https://app.co.id/ |
| Revenue: |
USD 15 Billion+ (approx.) |
| Employees: |
80,000+ worldwide |
| Key Brands: |
Paseo, Livi, Nice, Toply, Jolly |
The Asia Pulp and Paper (APP) Group manufactures tissue, packaging, and paper for its customers globally. The company has an annual combined production and converting capacity of more than 19 million tons per annum. APP markets its products in over 150 countries globally. The company's brands producing tissues include Paseo, Livi, Nice, and Toply. APP is also known for its commitment to responsible forest management through its Forest Conservation Policy and ongoing investments in sustainable fiber sourcing, plantation management, and eco-friendly tissue manufacturing. The company continues to expand its premium and sustainable tissue product lines to meet rising global demand for eco-conscious hygiene solutions.
5. Georgia-Pacific LLC
| Headquarters: |
Georgia, United States |
| Establishment: |
1927 |
| Website: |
https://www.gp.com/ |
| Revenue: |
USD 23 Billion+ (approx., FY 2024) |
| Employees: |
30,000+ worldwide |
| Key Brands: |
Quilted Northern, Brawny, Dixie, Angel Soft, Sparkle, Vanity Fair |
Georgia-Pacific provides packaging and consumer goods to support consumers' daily routines. A few of the company's popular household brands include Quilted Northern bath tissue, Brawny paper towels, and Dixie cups. Georgia-Pacific provides customers with commercial tissues, including facial and door tissues. The company has over 150 global locations. Further, Georgia-Pacific is part of Koch Industries' group of companies. The company has recently invested in its fully automated Green Bay production line and expanded its subscription-based direct-to-consumer tissue business into Canada with bilingual customer support and carbon-neutral logistics, reinforcing its digital-first retail strategy.
6. Procter and Gamble Co.
| Headquarters: |
Ohio, United States |
| Establishment: |
1837 |
| Website: |
https://in.pg.com/ |
| Revenue: |
USD 84 Billion (FY 2024-25) |
| Employees: |
108,000+ worldwide |
| Key Brands: |
Charmin, Bounty, Puffs, Pampers, Tide, Gillette, Pantene |
Procter and Gamble Co. (P and G) provides high-quality and superior-performance products for the cleaning, health, and hygiene needs of consumers globally. The company provides its customers a range of tissue products including bathroom tissues, flushable wipes, and everyday facial tissues via its brands Charmin and Puffs. Additionally, the company provides paper towels and napkins via its Bounty brand. P and G has recently unveiled a blockchain-based pulp traceability program for the Charmin supply chain, committing to full global coverage by 2027, and completed a USD 110 million retrofit of its Ohio mill with closed-loop water systems projected to lower freshwater draw by 30 percent.
7. CMPC
| Headquarters: |
Puente Alto, Chile |
| Establishment: |
1920 |
| Website: |
https://www.cmpc.com/en/ |
| Revenue: |
USD 7 Billion+ (FY 2024) |
| Employees: |
19,000+ across 12 countries |
| Key Brands: |
Elite, Confort, Higienol, Nova, Babysec, Cotidian |
CMPC is a global company delivering products made from natural fibres, certified plantations, and recyclable materials. The company's packaging papers and tissue products are consumed in over 45 countries across the globe. The company has a commercial and industrial presence in 12 countries globally and operates 46 manufacturing plants. The company's tissue paper products include toilet paper, paper towels, napkins, and handkerchiefs. CMPC is also one of Latin America's largest tissue producers, leveraging the region's advantageous eucalyptus plantations for sustainable pulp supply while expanding its premium tissue offerings across the Americas and Asia Pacific markets.
8. Soffass S.p.a
| Headquarters: |
Porcari, Italy |
| Establishment: |
1966 |
| Website: |
https://www.sofidelshop.com/ |
| Revenue: |
EUR 3.4 Billion (Sofidel Group, FY 2024) |
| Employees: |
6,800+ across 13 countries |
| Key Brands: |
Regina, Cosynel, Soffice, Forest, Nalys, Papernet |
Soffass S.p.a is a provider of tissue paper products for a range of household and personal care applications. For instance, it provides kitchen paper and napkins, toilet paper, handkerchiefs, and disposable towels. The company is part of the Sofidel Group, engaged in the production and distribution of tissues for hygienic and domestic use. Sofidel Group is among the largest manufacturers of tissue paper in the world, operating in 13 countries with a significant focus on sustainability, clean energy, and reduced water consumption across its manufacturing network. The company's flagship Regina brand is widely recognised across Europe and North America for premium quality and eco-friendly innovations.
9. Unicharm Corporation
| Headquarters: |
Tokyo, Japan |
| Establishment: |
1961 |
| Website: |
https://www.unicharm.co.jp/en/home.html |
| Revenue: |
JPY 1.0 Trillion (approx. USD 7 Billion, FY 2024) |
| Employees: |
16,000+ worldwide |
| Key Brands: |
Moony, Silcot, Sofy, Unicharm, MamyPoko, Lifree |
Unicharm Corporation is engaged in the production and sales of pet care, feminine care, baby and childcare, and kirei care products, as well as food-packaging materials. Unicharm's Moony brand produces baby wipes and hands and mouth wet tissues for babies, while its Silcot brand provides wet tissues that are either alcohol-type, non-alcohol types, or water-based. The company has a strong market presence across Asia Pacific, particularly in Japan, China, India, and Southeast Asia, and continues to invest in sustainable packaging, biodegradable wipes, and premium hygiene innovations to meet rising consumer expectations in both developed and emerging markets.
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