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Global Tissue Paper Market Share, Size, Trends, Analysis, Research: By Product Type: Paper Tissues, Facial Tissue, Wet Wipes, Others; By Application: Household, Commercial; By Distribution Channel: Online, Offline; Regional Analysis; Market Dynamics; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Global Tissue Paper Market Outlook
The global tissue paper market would likely grow at a CAGR of 6.20% during 2024-2032. Tissue paper is lightweight paper or light crêpe paper; it may be made of virgin as well as recycled paper pulp.
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Tissue paper is a common but important product used in daily life in applications such as cleaning, dusting, wrapping and personal use. Asia, North America and Europe are likely to be key markets.
Global Market Likely to be Driven by Increasing Awareness Towards Hygiene and Rising Disposable Income
The term “tissue” is generally used to indicate a class of papers that are normally lightly textured, some are fairly transparent. Tissue paper is a sustainable product, and available as creped, glazed, or unglazed. Tissue paper products offer value in several ways and are useful in daily life. Applications of tissue products include sanitary use (like bathroom and facial tissue, wipes, paper towels and napkins), and special sanitary papers employed in sterile medical procedures. Disposable tissue products have played a role in decreasing the spread of bacteria and communicable diseases. Such uses are expected to boost the global tissue paper market.
Popular tissue paper brands include Charmin, Cottonelle, Kleenex, Georgia-Pacific LLC, Kimberly-Clark, Kirkland’s Home, Renova, Marcal, Earth First, Trader Joe’s, Wausau, Royale, Procter And Gamble, Medline, Unicharm Corporation, Sofidel, Metsä Group, SCA, and others.
The tissue paper sector has witnessed growth over the last few years. There has been a consumer shift towards expensive tissue paper and ultra-absorbent paper towels. With new innovations and an expanding market in developing nations, the tissue market sector is expected to grow further. In developed countries, the tissue segment has come to be a major segment of the paper industry.
In countries like India, rise of the middle class and growing per capita income and high per capita expenditure is expected to boost the production of quality products. The Indian market offers opportunities to quantity as well as quality producers, and the tissue paper segment suits both.
Tissue Paper has Several Applications and is Widely Used
Tissue paper has several applications and comes in multiple varieties, including facial tissues, hygienic tissues, wrapping tissues, paper towels, table napkins, toilet tissues, and others.
Tissue paper is primarily used to maintain hygiene; it is used extensively in cafes, restaurants, and kitchens. Different types of tissue paper are manufactured for different types pf application. Tissue paper helps prevent the spread of infectious diseases, may be used to decorate homes, clean screens, wrap pieces of jewellery, and has other uses. Napkin tissues are particularly useful when travelling. Advantages of tissue paper include easy to carry, ready availability in stores, environmentally-friendly, available in variety, convenience, and sustainable.
Bathroom Tissue a Major Category; Growing Production of Organic Tissue Paper Likely to Boost Market Growth
Bathroom tissue is the major category among tissue paper products. Increasing production of organic tissue paper, growing disposable income, and rising awareness towards hygiene are factors that are anticipated to assist the growth of the global tissue paper market.
Developments in Industry Likely to Boost Market Growth
In 2023, it was reported that Saudi Paper ordered a production line worth $44.17million for new tissue paper rolls; Saudi Paper Manufacturing Co. entered into an arrangement with Italy’s Toscotec to provide a raw tissue paper rolls production line for its Dammam 2nd Industrial City factory.
In 2021, it was reported that Essity presented a breakthrough in sustainable tissue production and would begin manufacturing based on pulp from wheat straw. Mannheim (Germany) plant, was the first of its kind in Europe, and the first on a large-scale tissue production in the world. The new kind of tissue paper was as strong, soft, and bright as conventional tissue paper. Such developments are expected to boost the global tissue paper market.
Market Segmentation
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By product type, the market is segmented into:
- Paper Tissues
- Facial Tissue
- Wet Wipes
- Others
By application, the market is classified into:
- Household
- Commercial
By distribution channel, the market is segmented into:
- Online
- Offline
By region, the market is divided into:
- Middle East and Africa
- North America
- Asia Pacific
- Europe
- Latin America
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Key Industry Players in the Market
The report offers an extensive assessment of major players in the global tissue paper market; it evaluates their capability, observes latest occurrences such as mergers and acquisitions, capacity expansions, and plant turnarounds:
- Kimberly-Clark Corporation
- Essity Aktiebolag
- Hengan International Group Company Ltd.
- Asia Pulp & Paper (APP) Sinar Mas
- Georgia-Pacific LLC
- The Procter & Gamble Company
- CMPC
- Soffass S.p.a
- Unicharm Corporation
- Others
Using SWOT analysis and Porter’s Five Forces model, the EMR report offers deep insights into the industry.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Application |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Trade Data Analysis |
|
| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Tissue Paper Market Analysis
8.1 Key Industry Highlights
8.2 Global Tissue Paper Historical Market (2018-2023)
8.3 Global Tissue Paper Market Forecast (2024-2032)
8.4 Global Tissue Paper Market by Product Type
8.4.1 Paper Tissues
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Facial Tissue
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.4.3 Wet Wipes
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2023)
8.4.3.3 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Tissue Paper Market by Application
8.5.1 Household
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Commercial
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.6 Global Tissue Paper Market by Distribution Channel
8.6.1 Online
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Offline
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.7 Global Tissue Paper Market by Region
8.7.1 North America
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2023)
8.7.1.3 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2023)
8.7.2.3 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2023)
8.7.3.3 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2023)
8.7.4.3 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2023)
8.7.5.3 Forecast Trend (2024-2032)
9 North America Tissue Paper Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 Europe Tissue Paper Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2023)
10.4.3 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Tissue Paper Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2023)
11.4.3 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Tissue Paper Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Tissue Paper Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (4803)
15.1 Major Exporting Countries
15.1.1 By Value
15.1.2 By Volume
15.2 Major Importing Countries
15.2.1 By Value
15.2.2 By Volume
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Kimberly-Clark Corporation
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Essity Aktiebolag
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Hengan International Group Company Ltd.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Asia Pulp & Paper (APP) Sinar Mas
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Georgia-Pacific LLC
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 The Procter & Gamble Company
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 CMPC
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Soffass S.p.a
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Unicharm Corporation
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Tissue Paper Market: Key Industry Highlights, 2018 and 2032
2. Global Tissue Paper Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Global Tissue Paper Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Global Tissue Paper Historical Market: Breakup by Application (USD Million), 2018-2023
5. Global Tissue Paper Market Forecast: Breakup by Application (USD Million), 2024-2032
6. Global Tissue Paper Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
7. Global Tissue Paper Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
8. Global Tissue Paper Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Tissue Paper Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Major Importing Countries by Volume
21. Major Exporting Countries by Volume
22. Major Importing Countries by Value
23. Major Exporting Countries by Value
24. Global Tissue Paper Market Structure
Key Questions Answered in the Report
The global market for tissue papers is expected to grow at a CAGR of 6.20% between 2024 and 2032.
The major market drivers include its versatile applications in daily life, increasing awareness of hygiene, and growing accessibility worldwide.
The key trends of the market are development of specialised tissue products, use in medical settings, and increasing investments by market key players.
A tissue paper is a type of lightweight paper that is made from virgin or recycled pulp paper and is used for dusting, cleaning, wrapping, and other personal applications.
Tissue paper is popular due to its convenience, comfort, and versatility.
The global tissue paper market is segmented based on product type, application, distribution channel, and region.
The primary applications of tissue papers are household and commercial.
Different product types of tissue paper are facial tissue, paper tissues, and wet wipes, among others.
Tissue papers are usually thin and delicate and are designed for one-time use, due to which reuse is not recommended.
Key market players include Kimberly-Clark Corporation, Essity Aktiebolag, Hengan International Group Company Ltd., Asia Pulp & Paper (APP) Sinar Mas, Georgia-Pacific LLC, The Procter & Gamble Company, CMPC, Soffass S.p.a, and Unicharm Corporation, among others.
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