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Tissue Paper Market

Global Tissue Paper Market Size, Share, Trends, Analysis, Research: By Product Type: Paper Tissues, Facial Tissue, Wet Wipes, Others; By Application: Household, Commercial; By Distribution Channel: Online, Offline; Regional Analysis; Market Dynamics; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Global Tissue Paper Market Outlook

The global tissue paper market would likely grow at a CAGR of 6.20% during 2024-2032. Tissue paper is lightweight paper or light crêpe paper; it may be made of virgin as well as recycled paper pulp.

 

tissue paper market

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Tissue paper is a common but important product used in daily life in applications such as cleaning, dusting, wrapping and personal use. Asia, North America and Europe are likely to be key markets.

 

Global Market Likely to be Driven by Increasing Awareness Towards Hygiene and Rising Disposable Income

The term “tissue” is generally used to indicate a class of papers that are normally lightly textured, some are fairly transparent. Tissue paper is a sustainable product, and available as creped, glazed, or unglazed. Tissue paper products offer value in several ways and are useful in daily life. Applications of tissue products include sanitary use (like bathroom and facial tissue, wipes, paper towels and napkins), and special sanitary papers employed in sterile medical procedures. Disposable tissue products have played a role in decreasing the spread of bacteria and communicable diseases. Such uses are expected to boost the global tissue paper market.

 

Popular tissue paper brands include Charmin, Cottonelle, Kleenex, Georgia-Pacific LLC, Kimberly-Clark, Kirkland’s Home, Renova, Marcal, Earth First, Trader Joe’s, Wausau, Royale, Procter And Gamble, Medline, Unicharm Corporation, Sofidel, Metsä Group, SCA, and others.

 

The tissue paper sector has witnessed growth over the last few years. There has been a consumer shift towards expensive tissue paper and ultra-absorbent paper towels. With new innovations and an expanding market in developing nations, the tissue market sector is expected to grow further. In developed countries, the tissue segment has come to be a major segment of the paper industry.

 

In countries like India, rise of the middle class and growing per capita income and high per capita expenditure is expected to boost the production of quality products. The Indian market offers opportunities to quantity as well as quality producers, and the tissue paper segment suits both.

 

Tissue Paper has Several Applications and is Widely Used

Tissue paper has several applications and comes in multiple varieties, including facial tissues, hygienic tissues, wrapping tissues, paper towels, table napkins, toilet tissues, and others.

 

Tissue paper is primarily used to maintain hygiene; it is used extensively in cafes, restaurants, and kitchens. Different types of tissue paper are manufactured for different types pf application. Tissue paper helps prevent the spread of infectious diseases, may be used to decorate homes, clean screens, wrap pieces of jewellery, and has other uses. Napkin tissues are particularly useful when travelling. Advantages of tissue paper include easy to carry, ready availability in stores, environmentally-friendly, available in variety, convenience, and sustainable.

 

Bathroom Tissue a Major Category; Growing Production of Organic Tissue Paper Likely to Boost Market Growth

Bathroom tissue is the major category among tissue paper products. Increasing production of organic tissue paper, growing disposable income, and rising awareness towards hygiene are factors that are anticipated to assist the growth of the global tissue paper market.

 

Developments in Industry Likely to Boost Market Growth

In 2023, it was reported that Saudi Paper ordered a production line worth $44.17million for new tissue paper rolls; Saudi Paper Manufacturing Co. entered into an arrangement with Italy’s Toscotec to provide a raw tissue paper rolls production line for its Dammam 2nd Industrial City factory.

 

In 2021, it was reported that Essity presented a breakthrough in sustainable tissue production and would begin manufacturing based on pulp from wheat straw. Mannheim (Germany) plant, was the first of its kind in Europe, and the first on a large-scale tissue production in the world. The new kind of tissue paper was as strong, soft, and bright as conventional tissue paper. Such developments are expected to boost the global tissue paper market.

 

Market Segmentation

 

tissue paper market by segments

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By product type, the market is segmented into:

  • Paper Tissues
  • Facial Tissue
  • Wet Wipes
  • Others

 

By application, the market is classified into:

  • Household
  • Commercial

 

By distribution channel, the market is segmented into:

  • Online
  • Offline

 

By region, the market is divided into:

  • Middle East and Africa
  • North America
  • Asia Pacific
  • Europe
  • Latin America

 

tissue paper market by region

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Key Industry Players in the Market

The report offers an extensive assessment of major players in the global tissue paper market; it evaluates their capability, observes latest occurrences such as mergers and acquisitions, capacity expansions, and plant turnarounds:

 

  • Kimberly-Clark Corporation
  • Essity Aktiebolag
  • Hengan International Group Company Ltd.
  • Asia Pulp & Paper (APP) Sinar Mas
  • Georgia-Pacific LLC
  • The Procter & Gamble Company
  • CMPC
  • Soffass S.p.a
  • Unicharm Corporation
  • Others

 

Using SWOT analysis and Porter’s Five Forces model, the EMR report offers deep insights into the industry.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Application
  • Distribution Channel
  • Region
Breakup by Product Type
  • Paper Tissues
  • Facial Tissue
  • Wet Wipes
  • Others
Breakup by Application
  • Household
  • Commercial
Breakup by Distribution Channel
  • Online
  • Offline
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Trade Data Analysis
  • Major Exporting Countries
    • By Value
    • By Volume
  • Major Importing Countries
    • By Value
    • By Volume
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Kimberly-Clark Corporation
  • Essity Aktiebolag
  • Hengan International Group Company Ltd.
  • Asia Pulp & Paper (APP) Sinar Mas
  • Georgia-Pacific LLC
  • The Procter & Gamble Company
  • CMPC
  • Soffass S.p.a
  • Unicharm Corporation
  • Others

 

Tissue Paper Market Report Snapshots

Tissue Paper Market Size

Tissue Paper Market Growth

Tissue Paper Companies

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Tissue Paper Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Tissue Paper Historical Market (2018-2023) 
    8.3    Global Tissue Paper Market Forecast (2024-2032)
    8.4    Global Tissue Paper Market by Product Type
        8.4.1    Paper Tissues 
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Facial Tissue
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Wet Wipes
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Others
    8.5    Global Tissue Paper Market by Application
        8.5.1    Household
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Commercial
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Tissue Paper Market by Distribution Channel
        8.6.1    Online
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Offline
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Tissue Paper Market by Region
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023) 
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023) 
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023) 
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023) 
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023) 
            8.7.5.2    Forecast Trend (2024-2032)
9    North America Tissue Paper Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Tissue Paper Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Tissue Paper Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Tissue Paper Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Tissue Paper Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Trade Data Analysis (4803)
    15.1    Major Exporting Countries
        15.1.1    By Value
        15.1.2    By Volume
    15.2    Major Importing Countries
        15.2.1    By Value
        15.2.2    By Volume
16    Price Analysis
17    Competitive Landscape

    17.1    Market Structure
    17.2    Company Profiles
        17.2.1    Kimberly-Clark Corporation
            17.2.1.1    Company Overview
            17.2.1.2    Product Portfolio
            17.2.1.3    Demographic Reach and Achievements
            17.2.1.4    Certifications
        17.2.2    Essity Aktiebolag
            17.2.2.1    Company Overview
            17.2.2.2    Product Portfolio
            17.2.2.3    Demographic Reach and Achievements
            17.2.2.4    Certifications
        17.2.3    Hengan International Group Company Ltd.
            17.2.3.1    Company Overview
            17.2.3.2    Product Portfolio
            17.2.3.3    Demographic Reach and Achievements
            17.2.3.4    Certifications
        17.2.4    Asia Pulp & Paper (APP) Sinar Mas
            17.2.4.1    Company Overview
            17.2.4.2    Product Portfolio
            17.2.4.3    Demographic Reach and Achievements
            17.2.4.4    Certifications
        17.2.5    Georgia-Pacific LLC
            17.2.5.1    Company Overview
            17.2.5.2    Product Portfolio
            17.2.5.3    Demographic Reach and Achievements
            17.2.5.4    Certifications
        17.2.6    The Procter & Gamble Company
            17.2.6.1    Company Overview
            17.2.6.2    Product Portfolio
            17.2.6.3    Demographic Reach and Achievements
            17.2.6.4    Certifications
        17.2.7    CMPC
            17.2.7.1    Company Overview
            17.2.7.2    Product Portfolio
            17.2.7.3    Demographic Reach and Achievements
            17.2.7.4    Certifications
        17.2.8    Soffass S.p.a
            17.2.8.1    Company Overview
            17.2.8.2    Product Portfolio
            17.2.8.3    Demographic Reach and Achievements
            17.2.8.4    Certifications
        17.2.9    Unicharm Corporation
            17.2.9.1    Company Overview
            17.2.9.2    Product Portfolio
            17.2.9.3    Demographic Reach and Achievements
            17.2.9.4    Certifications
        17.2.10    Others
18    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Tissue Paper Market: Key Industry Highlights, 2018 and 2032
2.    Global Tissue Paper Historical Market: Breakup by Product Type (USD Million), 2018-2023
3.    Global Tissue Paper Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4.    Global Tissue Paper Historical Market: Breakup by Application (USD Million), 2018-2023
5.    Global Tissue Paper Market Forecast: Breakup by Application (USD Million), 2024-2032
6.    Global Tissue Paper Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
7.    Global Tissue Paper Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
8.    Global Tissue Paper Historical Market: Breakup by Region (USD Million), 2018-2023
9.    Global Tissue Paper Market Forecast: Breakup by Region (USD Million), 2024-2032
10.    North America Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023
11.    North America Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Europe Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Europe Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Asia Pacific Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Asia Pacific Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Latin America Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Latin America Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Middle East and Africa Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Middle East and Africa Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Major Importing Countries by Volume
21.    Major Exporting Countries by Volume
22.    Major Importing Countries by Value
23.    Major Exporting Countries by Value
24.    Global Tissue Paper Market Structure

Key Questions Answered in the Report

The global market for tissue papers is expected to grow at a CAGR of 6.20% between 2024 and 2032.

The major market drivers include its versatile applications in daily life, increasing awareness of hygiene, and growing accessibility worldwide.

The key trends of the market are development of specialised tissue products, use in medical settings, and increasing investments by market key players.

A tissue paper is a type of lightweight paper that is made from virgin or recycled pulp paper and is used for dusting, cleaning, wrapping, and other personal applications.

Tissue paper is popular due to its convenience, comfort, and versatility.

The global tissue paper market is segmented based on product type, application, distribution channel, and region.

The primary applications of tissue papers are household and commercial.

Different product types of tissue paper are facial tissue, paper tissues, and wet wipes, among others.

Tissue papers are usually thin and delicate and are designed for one-time use, due to which reuse is not recommended.

Key market players include Kimberly-Clark Corporation, Essity Aktiebolag, Hengan International Group Company Ltd., Asia Pulp & Paper (APP) Sinar Mas, Georgia-Pacific LLC, The Procter & Gamble Company, CMPC, Soffass S.p.a, and Unicharm Corporation, among others.

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