Top 7 Companies in the Middle East and Africa Laundry Detergents Market

The Middle East and Africa laundry detergents market valued at USD 8.81 Billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 4.30% from 2025 to 2034, potentially reaching USD 13.42 Billion by 2034. As per the analysis by Expert Market Research, the market is expected to be driven by the growing urban population, increasing disposable incomes, and rising consciousness regarding hygiene among the population.

According to the World Bank, the Middle East and North Africa’s GDP per capita, purchasing power parity reached USD 14,347 in 2023, which was only USD 11,486 in 2018. Growing disposable incomes have enabled the population to buy superior and premium cleaning agents.

In 2023, Kuwait led the position with a perfect 100% urbanisation rate, closely followed by Qatar at 99.35%. Countries like Jordan stood at 92.02%, Bahrain at 89.87%, and Lebanon at 89.43% in 2023, showing high urbanisation rates.

Urban households are typically marked by smaller living spaces and more modern conveniences. The high use of washing machines in the urban population is supporting the market. The urban population has different cleaning needs compared to their rural counterparts. The rise in urbanisation supports the growing demand for efficient and innovative cleaning products. This is fuelling the expansion of the Middle East and Africa laundry detergents market. The companies are tailoring products to address the evolving needs of urban consumers, essential for capturing market share in these highly urban regions.

Top Laundry Detergents Companies in Middle East and Africa:

1. The Procter & Gamble Company

The Procter & Gamble Company, also known as P&G, is a global conglomerate in the FMCG sector with renowned brands like Always®, Charmin®, and Gillette®. The company has a presence in over 70 countries with about 5 billion consumers. The company prioritises individual growth and exceptional employee experiences, reflecting its dedication to consumer satisfaction and attracting top talent globally.

2. Henkel AG & Company, KGaA

Henkel, founded in 1876, excels in Adhesive Technologies and Consumer Brands, with leading positions in both industrial and consumer markets. Headquartered in Düsseldorf, Germany, the company has about 48,000 employees globally. With a presence in 124 different countries, the company witnessed sales of EUR 21.5 billion in 2023.

3. Church & Dwight Co., Inc

Church & Dwight, founded in 1846 and listed in the S&P 500, is a global leader in household and personal care products, including brands like ARM & HAMMER®, Batiste™, and OxiClean™. The company prides itself on innovation and impact, guided by shared pillars and a belief in collective contribution: "Together We Have the Power to Win."

4. S. C. Johnson & Son, Inc.

SC Johnson, a fifth-generation, family-owned company, manufactu  res household cleaning and storage products, including brands like OFF!, Raid, Glade, and Windex. With 13,000 employees in 70 countries, they aim for a sustainable, healthier world. SC Johnson Professional serves healthcare and industries, while SC Johnson Lifestyle Brands fosters transformative growth.

5. Unilever PLC

Unilever PLC is a British multinational fast-moving consumer goods company, offering a diverse range of products in beauty and wellbeing, personal care, home care, nutrition, and others. The company has a workforce of over 128,000 employees, with a presence in 190 countries. It has more than 280 operational factories and over 57,000 suppliers in 150 countries.

6. RSPL

RSPL Group, founded in 1988, is a dynamic FMCG conglomerate renowned for Ghadi Detergent and a diverse product portfolio. With 35+ plants and 20,000+ employees, RSPL excels in sustainability, global expansion, and CSR. Core values of consumer centricity, integrity, and innovation drive their mission for quality and value.

7. Kao Corporation

Kao is a leading hygiene, beauty, and health company. It enriches lives globally with over 33,000 employees. Focused on premium beauty care in the Americas, EMEA, and Asia, Kao's renowned brands include Jergens, Goldwell, and Molton Brown. Their core values drive innovation, quality, and a nurturing work environment.