Flavor Suppliers Adapt to Regulatory Shifts in Brazil’s Market

Regulatory Changes Encourage Flavor Companies to Reinvent Strategies in Brazil

The new rules from ANVISA and the broader focus on transparency have compelled FMCG manufacturers and flavor suppliers to rethink how they design products. Familiar formulation shortcuts do not work any longer, as B2B consumers now seek cleaner systems, clearer labeling, and flavor solutions that fit tighter compliance expectations.

These shifts have made regulatory knowledge a competitive advantage. Flavor suppliers like Givaudan, Symrise, IFF, Firmenich, and Duas Rodas are expanding technical support teams because customers depend on them to decode new requirements. This trend has further resulted in an industry where regulatory strategy and flavor development have become deeply connected.

ANVISA’s Labeling Rules Change How Brands Use Flavors

The most visible change came from ANVISA’s front-of-pack labeling rules, which became fully enforced across categories. These rules highlight excess sugar, calories, and saturated fats. Although flavors are not always the direct target, they influence how companies redesign their flavor formulations.

When sugar reduction is mandatory, flavor profiles lose the sweetness foundation that kept them stable, previously. Beverage and dairy brands now rely on suppliers to rebuild profiles that match consumer expectations while keeping within regulatory limits. Companies are expanding their taste modulation technologies in Brazil so brands can reduce sugar without sacrificing flavor impact.

Duas Rodas also introduced natural solutions for salty products in April 2024, which help brands simplify ingredient lists in a way that fits ANVISA’s rising transparency standards. These solutions give companies a way to meet compliance goals and maintain product identity.

Restrictions on Additives Push Companies Toward Natural Solutions

Colourants, certain artificial sweeteners, and flavoring substances face closer scrutiny as consumers demand more transparency. Brands now remove ingredients that create negative perceptions, even if they are still allowed. This led to significant investments in natural flavor solutions. Companies like Symrise are strengthening their botanical extraction capabilities in Brazil, targeting customers who want flavors that align with cleaner labeling. Other players also expand natural portfolios to help companies reduce dependency on synthetic additives.

Clear Labeling Expectations Shift Consumer Perception

One of the biggest challenges is consumer interpretation because labels function not only as regulatory tools but also as signals that shape how shoppers perceive quality.

Brazilian consumers now look for shorter ingredient lists and recognizable names. This trend pushes brands toward natural flavors and botanical extracts. Products that use these ingredients often gain stronger shelf appeal, and in response, flavor suppliers design their profiles that give manufacturers both compliance and a strong value proposition.

Givaudan uses its Naturals Center of Excellence to support customers shifting toward cleaner labels. Duas Rodas develops natural concentrates to help manufacturers remove artificial notes from drinks and confectionery. This alignment between regulation and consumer perception gives companies a clear path to product success, as long as they invest in compliant flavor systems.

Compliance Becomes a Partnership Model

Regulatory change pushed manufacturers to rely more on suppliers. Instead of one-off flavor briefs, companies now work with flavor houses throughout the development cycle.

Symrise, Firmenich, and Givaudan run co-creation workshops for customers that want real-time support with compliance. These sessions let technical teams adjust formulations on the spot, ensuring the product meets ANVISA’s standards without losing appeal.

Companies like Duas Rodas are strengthening their regulatory advisory services, guiding manufacturers through label declarations and ingredient classification. This support helps brands reduce risk and accelerate approvals.

Traceability Gains Importance Under Regulatory Pressure

As regulators push for clearer labeling and sourcing transparency, flavor suppliers must show where botanical ingredients come from. This is especially relevant for Amazonian fruits and spices.

Players like Givaudan and Symrise are developing sourcing partnerships with local farming communities. These programs help them document origin, ensure quality, and meet upcoming traceability expectations. Duas Rodas does the same for its tropical fruit lines, giving customers the documentation required for audits and certifications.

For deeper insights into how regulatory shifts shape formulation strategies, visit the Brazil Flavors Market

Projected Outlook

Brazil’s regulatory landscape will keep evolving, as each update creates new technical and operational challenges for flavor suppliers and FMCG brands. Yet, these challenges also create room for innovation. Companies that adjust early, invest in natural systems, and offer stronger compliance support will lead the next phase of growth. Collaboration between flavor suppliers and manufacturers is expected to shape Brazil’s next generation of food and beverage products, built on transparency, stability, and smarter formulation choices, over the forecast period.